DEF 14A 1 d769451ddef14a.htm DEF 14A

##### Table of Contents

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

(Rule 14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14(A) INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities

Exchange Act of 1934 (Amendment No. )

Filed by the Registrant ☒

Filed by a Party other than the Registrant ☐

Check the appropriate box:

☐ | Preliminary Proxy Statement

☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

☒ | Definitive Proxy Statement

☐ | Definitive Additional Materials

☐ | Soliciting Material Pursuant to §240.14a-12

LiveRamp Holdings, Inc.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

☒ |  | No fee required.
☐ |  | Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
|  | (1)     Title of each class of securities to which transaction applies:
|  | (2)     Aggregate number of securities to which transaction applies:
|  | (3)     Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
|  | (4)     Proposed maximum aggregate value of transaction:
|  | (5)     Total fee paid:
☐ |  | Fee paid previously with preliminary materials.
|  | ☐Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
|  | (1)     Amount Previously Paid:
|  | (2)     Form, Schedule or Registration Statement No.:
|  | (3)     Filing Party:
|  | (4)     Date Filed:

##### Table of Contents

NOTICE OF ANNUAL MEETING

AND 2019 PROXY STATEMENT

225 Bush Street, 16th Floor San Francisco, California 94104 |  | www.virtualshareholdermeeting.com/RAMP2019
Tuesday, August 13, 2019 – 11:30 A.M. (PDT)

##### Table of Contents

|  |  |  | Notice of Annual Meeting of Stockholders

225 Bush Street, 17th Floor

San Francisco, CA 94104

866-352-3267

www.LiveRamp.com

Please join us for the 2019 Annual Meeting of Stockholders of LiveRamp Holdings, Inc. (the “Company”). The meeting will be held on August 13, 2019, at 11:30 a.m. PDT at the Company’s San Francisco office located at 225 Bush Street, 16th Floor, San Francisco, California 94104, and via the Internet at www.virtualshareholdermeeting.com/RAMP2019.

The meeting will be held for the following purposes:

| 1. | To elect as directors the two nominees named in the attached Proxy Statement for a three-year term expiring in 2022;

| 2. | To approve, on an advisory (non-binding) basis, the compensation of our named executive officers;

| 3. | To ratify the selection of KPMG LLP as the Company’s independent registered public accountant for fiscal year 2020; and

| 4. | To transact any other business that may properly come before the 2019 Annual Meeting or any postponement or adjournment thereof.

Only holders of the Company’s common stock of record at the close of business on June 17, 2019 are entitled to notice of and to vote during the 2019 Annual Meeting or any postponement or adjournment thereof. Details regarding the business to be conducted during the 2019 Annual Meeting are more fully described in the accompanying Proxy Statement.

By Order of the Board of Directors

Catherine L. Hughes

Corporate Governance Officer & Secretary

June 28, 2019

WHETHER OR NOT YOU PLAN TO ATTEND THE 2019 ANNUAL MEETING, PLEASE VOTE AS SOON AS POSSIBLE TO RECORD YOUR VOTE PROMPTLY. PRIOR TO THE 2019 ANNUAL MEETING YOU MAY VOTE ON THE INTERNET, BY TELEPHONE OR BY MAIL.

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting To Be Held on August 13, 2019:

The Company’s Proxy Statement and Annual Report on Form 10-K for fiscal year 2019 are available electronically at

https://investors.liveramp.com/financial-information and www.proxyvote.com.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement

##### Table of Contents

Table of Contents

|  |  | Page |
Questions and Answers about the Proxy Materials and the 2019 Annual Meeting |  |  | 1 |
Proposal No. 1 – Election of Directors |  |  | 5 |
Corporate Governance |  |  | 10 |
Proposal No. 2 – Advisory Vote to Approve Named Executive Officer Compensation |  |  | 15 |
Proposal No. 3 – Ratification of Independent Registered Public Accountant |  |  | 16 |
Audit/Finance Committee Report |  |  | 17 |
Stock Ownership |  |  | 19 |
Compensation Committee Report |  |  | 21 |
Compensation Committee Interlocks and Insider Participation |  |  | 21 |
Executive Compensation |  |  |  |
Compensation Discussion and Analysis |  |  | 22 |
Schedule 1 to the Compensation Discussion and Analysis |  |  | 43 |
Summary Compensation Table |  |  | 45 |
Grants of Plan-Based Awards for Fiscal Year 2019 |  |  | 46 |
Outstanding Equity Awards at 2019 Fiscal Year End |  |  | 47 |
Option Exercises and Stock Vested During Fiscal Year 2019 |  |  | 48 |
Nonqualified Deferred Compensation During Fiscal Year 2019 |  |  | 48 |
Potential Payments Upon Termination or Change in Control |  |  | 49 |
CEO Pay Ratio |  |  | 58 |
Non-Employee Director Compensation |  |  | 59 |
Related-Party Transactions |  |  | 60 |
Section 16(a) Beneficial Ownership Reporting Compliance |  |  | 60 |
Stockholder Proposals |  |  | 60 |
Expenses of Solicitation |  |  | 60 |
Householding of Proxy Materials |  |  | 61 |
Other Matters |  |  | 61 |

##### Table of Contents

|  |  |  | Proxy Statement

225 Bush Street, 17th Floor

San Francisco, CA 94104

866-352-3267

www.LiveRamp.com

This proxy statement (the “Proxy Statement”) is being furnished in connection with the solicitation of proxies by the Board of Directors of LiveRamp Holdings, Inc., a Delaware corporation (the “Company” or “LiveRamp”), to be used at its 2019 Annual Meeting of Stockholders (the “2019 Annual Meeting”) to be held on August 13, 2019, at 11:30 a.m. PDT at our San Francisco office located at 225 Bush Street, 16th Floor, San Francisco, California 94104, and via the Internet at www.virtualshareholdermeeting.com/RAMP2019, and at any postponement or adjournment thereof. The Proxy Statement is being furnished to stockholders beginning on June 28, 2019. As a stockholder, you are invited to attend the 2019 Annual Meeting in person or virtually via the Internet. You are entitled and requested to vote on the proposals described in the Proxy Statement. Please read the Proxy Statement carefully, then vote your shares promptly by telephone, by Internet, or by signing, dating and returning your proxy card.

Shares represented by properly executed proxies will be voted during the meeting. If a choice is specified by a stockholder, the proxy will be voted in accordance with that choice. If no choice is specified by a stockholder but the proxy is otherwise properly executed, the proxy will be voted in accordance with the recommendations of LiveRamp’s Board of Directors.

|  |  |  | Questions and Answers about the Proxy Materials and the 2019 Annual Meeting

Q: | Who can vote at the 2019 Annual Meeting?

A: | Holders of record of LiveRamp common stock at the close of business on June 17, 2019 (the record date for the 2019 Annual Meeting) are entitled to vote their shares of common stock owned as of that date at the 2019 Annual Meeting or any postponement or adjournment thereof. On the record date for the 2019 Annual Meeting, there were 69,045,394 shares of the Company’s common stock outstanding and entitled to vote. A list of our stockholders will be available for review at the 2019 Annual Meeting and at our office at 225 Bush Street, 17th Floor, San Francisco, CA 94104 for at least 10 days prior to the 2019 Annual Meeting.

Q: | How many shares may I vote?

A: | You may vote all of the shares of LiveRamp common stock you held as of the record date, June 17, 2019, including (1) shares held directly in your name as the stockholder of record, (2) shares held for you as the beneficial owner in street name through a stockbroker or bank, and (3) shares purchased through LiveRamp’s 401(k) Retirement Savings Plan and/or employee stock purchase plan.

Q: | How can I attend the 2019 Annual Meeting?

A: | You may attend the 2019 Annual Meeting in person or virtually via the Internet. The meeting will be held on August 13, 2019, at 11:30 a.m. PDT at our San Francisco office located at 225 Bush Street, 16th Floor, San Francisco, California 94104. To attend virtually, log on to www.virtualshareholdermeeting.com/RAMP2019. While all LiveRamp stockholders will be permitted to listen online to the 2019 Annual Meeting, only stockholders of record and beneficial owners as of the close of business on the record date, June 17, 2019, may vote and ask questions during the meeting. In order to vote or submit a question during the meeting, you will need to follow the instructions posted at www.proxyvote.com and www.virtualshareholdermeeting.com/RAMP2019 and will need the control number included on your voting instruction form or proxy card. Broadridge Financial Solutions, Inc. is hosting the webcast of the 2019 Annual Meeting and, on the date of the meeting, will be available via telephone at 1-855-449-0991 toll free (or at 1-720-378-5962 for international calls) to answer your questions regarding how to attend and participate in the 2019 Annual Meeting virtually via the Internet.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 1

##### Table of Contents

Q: | What is the difference between a stockholder of record and a beneficial owner of shares held in street name?

A: | Beneficial owners. Most LiveRamp stockholders hold their shares through a broker, bank or other nominee (that is, in “street name”) rather than directly in their own name. If you hold your shares in street name, you are a “beneficial owner,” and a full set of the proxy materials together with a voting instruction form will be forwarded to you by your broker, bank or other nominee.

Stockholders of record. If your shares are registered directly in your name with our transfer agent, Computershare Investor Services, you are considered the “stockholder of record” with respect to those shares, and a full set of the proxy materials together with a proxy card, has been sent directly to you by LiveRamp.

Q: | How can I vote my shares?

A: | There are four ways to vote:

| • |  | By Internet. You can submit a proxy over the Internet to vote your shares by following the instructions provided on the proxy card or voting instruction form accompanying the proxy materials you received.

| • |  | By telephone. You can submit a proxy over the telephone following the instructions provided on the proxy card or voting instruction form accompanying the proxy materials you received.

| • |  | By mail. You can submit a proxy by mail to vote your shares by completing, signing and returning the proxy card or voting instruction form accompanying the proxy materials you received.

| • |  | During the meeting. If you are a stockholder of record or a beneficial owner as of the June 17, 2019 record date, you may vote in person or virtually via the Internet during the 2019 Annual Meeting. If you desire to vote in person during the meeting, please request a ballot when you arrive. If you desire to vote virtually via the Internet at the meeting, please follow the instructions for attending and voting during the 2019 Annual Meeting posted at www.virtualshareholdermeeting.com/RAMP2019. Beneficial owners must obtain a legal proxy from their broker, bank or other nominee to vote during the meeting. Follow the instructions from your broker, bank or other nominee included with your proxy materials, or contact your broker, bank or other nominee, to request a legal proxy. All votes must be received by the independent inspector before the polls close during the meeting.

Q: | How do I vote if I hold my shares as a participant in LiveRamp’s 401(k) Retirement Savings Plan?

A: | If you hold shares as a participant in LiveRamp’s 401(k) Retirement Savings Plan, you can vote your shares by Internet, telephone or mail by following the instructions provided in the voting instruction form accompanying the proxy materials you received. Your completed voting instructions, whether submitted by Internet, by telephone or by mail, must be received by 8:59 p.m. PDT on August 8, 2019 in order to allow sufficient time for your vote to be tabulated by the trustee. You also may revoke or change your voting instruction at any time prior to the cut-off time. Due to the tabulation requirements of the plan administrator, participants in LiveRamp’s 401(k) Retirement Savings Plan may not vote their shares during the meeting.

Q: | Can I change my vote?

A: | Any stockholder executing a proxy retains the right to revoke it at any time prior to the final vote at the 2019 Annual Meeting, except that participants in LiveRamp’s 401(k) Retirement Savings Plan may not revoke or change their voting instructions after 8:59 p.m. PDT on August 8, 2019. You may revoke your proxy and vote again by (i) delivering a notice of revocation or delivering a later-dated proxy to LiveRamp’s Corporate Secretary at LiveRamp Holdings, Inc., 301 Main Street, 2nd Floor, Little Rock, AR 72201; (ii) submitting another vote over the Internet or by telephone; or (iii) by attending and voting, in person or virtually via the Internet, during the 2019 Annual Meeting. However, your attendance during the 2019 Annual Meeting will not automatically revoke your proxy unless you specifically so request. A stockholder’s last vote is the vote that will be counted.

Q: | Who will count the votes?

A: | A representative of Broadridge Financial Solutions, Inc. will count the votes and will serve as the inspector of election.

Q: | What does it mean if I receive more than one proxy card or voting instruction form?

A: | If your shares are registered differently, or if they are held in more than one account, you will receive more than one proxy card or voting instruction form. Please follow the instructions on each proxy card or voting instruction form to ensure that all of your shares are voted. Please sign each proxy card exactly as your name appears on the card. For

2

##### Table of Contents

Questions and Answers about the Proxy Materials and the 2019 Annual Meeting |  |

| joint accounts, each owner should sign the proxy card. When signing as executor, administrator, attorney, trustee, guardian, etc., please print your full title on the proxy card.

Q: | What is the quorum requirement for the 2019 Annual Meeting?

A: | The presence in person, virtually via the Internet, or by proxy of the holders of a majority of the shares of common stock issued and outstanding as of the record date is required to establish a quorum at the 2019 Annual Meeting. If a quorum is established, each holder of common stock shall be entitled to one vote on the matters presented at the 2019 Annual Meeting for each share of common stock outstanding in his or her name on the record date.

Q: | What items of business will be presented at the 2019 Annual Meeting?

A: | The following matters will be presented for stockholder consideration and voting at the 2019 Annual Meeting:

| 1. | The election of two director nominees named in this Proxy Statement for a three-year term expiring in 2022;

| 2. | An advisory vote on the compensation of our named executive officers; and

| 3. | The ratification of the selection of KPMG LLP as the Company’s independent registered public accountant for fiscal year 2020.

Q: | What vote is required to pass each item of business?

A: | The stockholder vote required to approve each proposal is set forth below:

Proposal |  | Votes Required for Approval
1. Election of directors |  | Majority of votes cast for each nominee*
2. Advisory vote to approve executive compensation |  | Majority of votes cast*
3. Ratification of auditors |  | Majority of votes cast*

* | A majority of votes cast means that the number of votes cast “for” a director nominee’s election or a proposal must exceed the number of votes cast “against” it.

Director Resignation Policy. In an uncontested election, a nominee who does not receive a majority of the votes cast will not be elected, and the Board of Directors has established procedures under which any incumbent director who fails to receive a majority of the votes cast in his or her election will tender his or her resignation to the Board. The Board will act upon a tendered resignation within 90 days of the date on which the election results were certified and will promptly make public disclosure of the results of its actions.

Q: | How are proxies voted?

A: | All shares represented by valid proxies received prior to the 2019 Annual Meeting will be voted, and where a stockholder specifies by means of the proxy a choice with respect to any matter to be acted upon, the shares will be voted in accordance with the stockholder’s instructions.

Q: | What happens if I do not give specific voting instructions?

A: | Stockholders of record. If you are a stockholder of record and you sign and return a proxy card without giving specific voting instructions, or you indicate when voting on the Internet or by telephone that you wish to vote as recommended by the Board, then the proxy holders will vote your shares in the manner recommended by the Board on all matters presented in this Proxy Statement and as the proxy holders may determine in their discretion with respect to any other matters properly presented for a vote at the 2019 Annual Meeting.

Beneficial owners. If you are a beneficial owner of shares held in street name and do not vote at the 2019 Annual Meeting or provide the broker, bank or other nominee that holds your shares with specific voting instructions, under the rules of various national and regional securities exchanges, the broker, bank or other nominee that holds your shares may generally vote on routine matters but cannot vote on non-routine matters. If the broker, bank or other nominee that holds your shares does not receive instructions from you on how to vote your shares on a non-routine matter, the broker, bank or other nominee that holds your shares will inform the inspector of election that it does not have the authority to vote on this matter with respect to your shares. This is generally referred to as a “broker non-vote.”

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 3

##### Table of Contents

Q: | Which items of business are considered “routine” and “non-routine”?

A: | The election of directors (Proposal No. 1) and the advisory vote regarding the Company’s executive compensation (Proposal No. 2), are considered non-routine matters under applicable rules and, therefore, a broker or other nominee may not vote on these matters without instructions from the beneficial owner. Consequently, there may be broker non-votes with respect to these proposals. On the other hand, the ratification of KPMG LLP (Proposal No. 3) is considered a routine matter, and a broker or other nominee may vote without instructions and broker non-votes are not expected to occur with respect to this proposal.

Q: | How are broker non-votes and abstentions treated?

A: | Broker non-votes and abstentions (which occur when a stockholder chooses to abstain from voting on any or all proposals) are counted for purposes of determining whether a quorum is present. The effect of broker non-votes and abstentions on each of the proposals presented in this Proxy Statement is as follows:

Proposal |  | Broker Non-Votes |  | Abstentions |  |
1. Election of directors |  | No effect |  | No effect |  |
2. Advisory vote on executive compensation |  | No effect |  | No effect |  |
3. Ratification of auditor |  | Not applicable |  | No effect |  |

Q: | Who can help answer my questions?

A: | If you have any questions about the 2019 Annual Meeting or how to vote your shares, please contact The Proxy Advisory Group, LLC, which has been retained to assist us in the distribution and solicitation of proxies, by mail or by telephone at:

The Proxy Advisory Group, LLC

18 East 41st Street, Suite 2000

New York, New York 10017

212-616-2180

4

##### Table of Contents

|  |  |  | Election of Directors (Proposal No. 1 of the Proxy Card)

The number of members of the LiveRamp Board of Directors is currently set at nine and may be fixed from time to time by the Board in the manner provided in the Company’s bylaws. Our certificate of incorporation and bylaws provide for three classes of directors serving staggered three-year terms, with each class to be as nearly equal in number as possible. The terms of three current directors, Richard P. Fox, Jerry D. Gramaglia and Clark M. Kokich, expire at the 2019 Annual Meeting.

On February 6, 2019, Mr. Gramaglia, the Non-Executive Chairman of the Board, informed the chairman of the Board’s Governance/Nominating Committee (“GNC”) of his intention not to stand for re-election at the 2019 Annual Meeting of Stockholders. He will continue to serve for the remainder of his current term which ends on the date of the 2019 Annual Meeting. We acknowledge with gratitude Mr. Gramaglia’s 10 years of service on the Board and his many contributions to the Company and its management team.

The Board, upon the recommendation of the GNC, has nominated Messrs. Fox and Kokich to stand for election as directors at the 2019 Annual Meeting. Unless otherwise directed, the individuals named in the accompanying form of proxy will vote that proxy for the election of the nominees, with each to hold office for a term of three years until the 2022 Annual Meeting of Stockholders or until their respective successors are duly elected and qualified, or until their earlier resignation, removal or death. The Board of Directors expects that each of the nominees will be available for election but, in the event that either of them are not available, proxies received will be voted for substitute nominees to be designated by the Board or, in the event no such designation is made, proxies will be voted for a lesser number of nominees.

The Board has voted to reduce its size from nine to eight members effective as of Mr. Gramaglia’s departure on the date of the 2019 Annual Meeting. The Board is currently in the process of assessing its size, composition, and current balance of skills and characteristics, and as part of this assessment, the GNC has engaged a third-party search firm to assist it in identifying and evaluating potential candidates to join the Board.

In considering potential nominees for service on the LiveRamp Board, the GNC strives to identify individuals who are the best possible candidates to serve. Candidates are selected on the basis of their breadth of experience, wisdom, integrity, ability to make independent analytical inquiries, understanding of our business and our business environment, and willingness to devote adequate time to Board duties. Board members are expected to have the highest personal and professional ethics, integrity and values, and to be committed to representing the long-term interests of the Company and its stockholders. They are also expected to have an inquisitive and objective perspective, practical wisdom, mature judgment, and a commitment to serve on the Board for an extended period of time in order to develop an in-depth knowledge of LiveRamp, its strategy, and its principal operations.

The GNC and Board seek candidates who demonstrate a willingness to evaluate management’s performance objectively and who have no activities or interests that could conflict with their responsibilities to LiveRamp. The GNC annually assesses the appropriate balance of skills and characteristics that are desired for the Board, and together with the full Board, strives to create a diversified membership. With respect to vacancies on the Board, the GNC believes that it is of paramount importance to seek qualified candidates who will provide more gender and ethnic diversity to the Board.

In connection with each nominee recommendation, the GNC considers the issue of continuing director tenure and attempts to ensure that the Board maintains an openness to new ideas and a willingness to critically examine the status quo. The Board does not believe that there should be term or age limits for directors. While such limits could help ensure that there are fresh ideas and viewpoints available to the Board, term and age limits nevertheless have the disadvantage of forcing the loss of the considerable contributions of those directors who have developed, over a period of time, a deep understanding of the Company and its operations and who are thus able to make increasingly valuable contributions to the Board. In addition, due to their familiarity with the Company, longer-term directors may not need to devote as much time to effectively executing their responsibilities as shorter-tenured Board members who may need to spend more time becoming familiar with the business of the Company and the industry within which it operates. In lieu of term or age limits, the GNC, as part of its annual board evaluation process, assesses each sitting director’s potential continuing contributions to the Board based upon the results of annual individual peer-to-peer reviews.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 5

##### Table of Contents

Nominees and Continuing Directors

Set forth below is biographical information for each nominee standing for election at the 2019 Annual Meeting, as well as for each director who will continue to serve as a director of the Company after the 2019 Annual Meeting. The following descriptions also outline each person’s background and qualifications that qualify him or her to serve on the Company’s Board of Directors.

Nominees for Director with Terms Expiring in 2022

|  | Since 2001, Mr. Fox has been an independent consultant. From 2000–2001, he was president and chief operating officer of CyberSafe Corporation, a global security software provider, where he was responsible for the overall financial services and operations of the company. From 1998–2000, Mr. Fox was chief financial officer and a member of the board of directors of Wall Data, a developer of enterprise software products and associated application tools, where he was responsible for the company’s finances, operations, and human resources activities. Previously Mr. Fox spent 28 years at EY, a global accounting firm, last serving as managing partner of EY’s Seattle office from 1995–1997. He currently serves on the board of directors of Pinnacle West Capital Corporation (NYSE: PNW), an energy holding company; frontdoor, Inc. (NASDAQ: FTDR), a home services company; and Univar Inc. (NYSE: UNVR), an international chemical distributor. He is also a member of the board of directors of HonorHealth, an Arizona Hospital System. Previously, he served on the boards of ServiceMaster Global Holdings, Inc. (NYSE: SERV), a leading provider of residential and commercial services; Pendrell Corporation (NASDAQ: PCO), an intellectual property investment and advisory firm; Flow International (NASDAQ: FLOW), a machine tool manufacturer; Shurgard Self Storage until its merger with Public Storage in 2006; aQuantive, Inc. until it was acquired by Microsoft in 2007; Orbitz Worldwide until 2011; and PopCap until it was acquired by Electronic Arts in 2011. He previously was a member the Board of Visitors of the Fuqua School of Business at Duke University and was a director of Premera Blue Cross. Mr. Fox holds a bachelor’s degree in business administration from Ohio University and an MBA from the Fuqua School of Business at Duke University, where he was a Fuqua Scholar. He is a certified public accountant in the State of Washington. Skills and Qualifications Mr. Fox’s financial, accounting and management expertise qualifies him to serve on our Board and to serve as chair of the Audit/Finance Committee. As a result of his extensive accounting and financial management experience, Mr. Fox has a deep understanding of financial reporting processes, internal accounting and financial controls, independent auditor engagements, and other audit committee and board functions. As a certified public accountant, and based on his extensive financial and accounting expertise and management experience, Mr. Fox is deemed to be an “audit committee financial expert,” as defined by the rules of the SEC. Additionally, his management experience across a diverse array of industries, including several technology and software companies, enables him to offer the Board a broad perspective on the challenges and opportunities facing the Company.
Richard P. Fox
Age 71 Director since 2012 Committees: Audit/Finance (Chair), Executive

|  | Mr. Kokich is currently working as a consultant. He served as executive chairman of the board of directors of Marchex, Inc. (NASDAQ: MCHX), a mobile and online advertising company based in Seattle, from 2015–2016 and as chief strategy officer of Marchex from 2013–2015. For the prior 14 years Mr. Kokich was an executive at Razorfish, a leading Seattle-based global consultancy in digital marketing and technology, serving most recently as chairman of the board. Prior to joining Razorfish, he was CEO of Calla Bay, Inc. and was previously director of sales and marketing for a division of McCaw Cellular Communications. In his early career he spent 12 years in traditional advertising, including the position of executive vice president/managing director for Cole & Weber, a division of Ogilvy & Mather. He is a director of Inspo Network, a Seattle media company whose video platform creates original, television-quality shows reaching more than 120 million viewers. He previously served as a director of Childhaven, a Seattle children’s charity, and Rocket Fuel Inc. (NASDAQ: FUEL), an advertising technology company, until its merger in 2017 into Sizmek, a privately held company. Mr. Kokich holds a bachelor’s degree in finance from the University of Oregon. Skills and Qualifications Mr. Kokich’s qualifications to serve on our Board include his background in the field of digital marketing and technology, his experience in traditional marketing, and his years of management experience. This combination of experience in both management and marketing allow him to understand the Company’s challenges in a global marketplace. Mr. Kokich also brings technological expertise to the Board gained through his service with Marchex, Inc., Rocket Fuel Inc., Razorfish and other technology companies. His long-term experience as a director qualify him to serve as chair of the LiveRamp Governance/Nominating Committee.
Clark M. Kokich
Age 67 Director since 2009 Committee: Governance/Nominating (Chair)

6

##### Table of Contents

Election of Directors |  |

Directors Whose Terms Expire in 2020

|  | Mr. Cadogan is the chief executive officer of OpenX Technologies, Inc., one of the world’s leading providers of digital advertising technology, enabling businesses to manage and maximize their advertising revenue. From 2003–2008 Mr. Cadogan served as senior vice president of Global Advertising Marketplaces at Yahoo! (NASDAQ: YHOO) where he oversaw the primary advertising product lines including display, search and video. Previously at Yahoo!, he was vice president of search where he was responsible for both the consumer search and the paid search businesses. Prior to joining Yahoo!, Mr. Cadogan was vice president of search at Overture (formerly GoTo.com), a consultant at The Boston Consulting Group, and a consultant at McKinsey & Company. He holds a BSc degree from The London School of Economics, an MPhil degree in international relations from Oxford University, and an MBA from Stanford University. Skills and Qualifications Mr. Cadogan’s qualifications to serve on the Board include his extensive experience in the fields of digital advertising and technology as well as his years of management experience. As the chief executive officer of a digital advertising business, Mr. Cadogan has extensive insight into managing complex business operations and overseeing business risk.
Timothy R. Cadogan
Age 49 Director since 2012 Committee: Compensation

|  | Mr. Dillard has served as a member of the Dillard’s, Inc. (NYSE: DDS) board of directors since 1968 and currently serves as chairman of the board and chief executive officer. Dillard’s, Inc. is a chain of traditional department stores based in Little Rock, Arkansas, with 265 store locations and 26 clearance centers in 29 states, and an internet store offering a wide selection of merchandise including fashion apparel for men, women and children, accessories, cosmetics, home furnishings and other consumer goods. Mr. Dillard is also a director of Barnes & Noble, Inc. (NYSE: BKS) and served as the Company’s lead independent director from 2006–2007. In 2015, he was awarded the University of Arkansas Chancellor’s Medal honoring individuals whose service to higher education and society at large has been truly extraordinary. In 2016, he was one of four people inducted into the Arkansas Business Hall of Fame, which honors the outstanding lifetime accomplishments of business leaders in the state. In 2018 he was selected as Easter Seals’ Arkansan of the Year, an award honoring individuals based on their leadership in the Arkansas business community and their philanthropic endeavors in the state. Mr. Dillard holds a bachelor’s degree in business administration and was awarded an honorary doctor of business degree in 2017, both from the University of Arkansas. He also holds an MBA from Harvard University. Skills and Qualifications Mr. Dillard’s qualifications to serve on our Board include his experience as the chairman and CEO of a public company, his financial acumen, his service over the years on the boards of other public companies, and the extensive knowledge of our business that he has acquired through his service on our Board. Mr. Dillard’s understanding of corporate planning, risk management, executive compensation, and capital markets are an invaluable asset to our Board. Based upon his service as a chief executive officer of a public company and his financial sophistication, Mr. Dillard is deemed to be an “audit committee financial expert,” as defined by the rules of the SEC.
William T. Dillard II
Age 74 Director since 1988 Committee: Audit/Finance

|  | Mr. Howe joined the Company in 2011 as its Chief Executive Officer and President. Prior to joining the Company, he served as corporate vice president of Microsoft Advertising Business Group from 2007–2010. In this role, he managed a multi-billion-dollar business encompassing all emerging businesses related to online advertising, including search, display, ad networks, in-game, mobile, digital cable and a variety of enterprise software applications. Mr. Howe was employed from 1999–2007 as an executive and later as a corporate officer at aQuantive, Inc. where he managed three lines of business, including Avenue A | Razorfish (a leading Seattle-based global consultancy in digital marketing and technology), DRIVE Performance Media (now Microsoft Media Network), and Atlas International (an adserving technology now owned by Facebook). Earlier in his career, he was with The Boston Consulting Group and Kidder, Peabody & Company, Inc. He previously served on the boards of Blue Nile, Inc., a leading online retailer of diamonds and fine jewelry, the Internet Advertising Bureau (IAB), and the Center for Medical Weight Loss. He is a magna cum laude graduate of Princeton University, where he earned a degree in economics, and he holds an MBA from Harvard University. Skills and Qualifications The Board of Directors believes it is important for LiveRamp’s chief executive officer to serve as a member of the Board, as the CEO is in a unique position to understand the challenges and issues facing the Company. Among Mr. Howe’s qualifications are his demonstrated leadership skills and his prior work experience, including over a decade of corporate leadership in the digital advertising industry, which qualify him to serve both as CEO and as a director.
Scott E. Howe
Age 51 Director since 2011 Committee: Executive (Chair)

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 7

##### Table of Contents

Directors Whose Terms Expire in 2021

|  | Mr. Battelle is an entrepreneur, journalist, professor and author who has founded or co-founded various online, conference, magazine and other media businesses. He is the co-founder and serves as CEO of Recount Media Inc., a NY-based media platform, and as chair of the board of directors of Sovrn Holdings, Inc., a programmatic advertising and publisher platform that connects publishers with monetization solutions. He is also an Adjunct Professor and Senior Research Scholar at Columbia University. Previously, he was the founder/executive chair and CEO of NewCo Platform, Inc., a disruptive conference and media platform. In 2005, Mr. Battelle founded the Internet media company Federated Media Publishing, where he served as chairman and CEO until its sale to LIN Media in 2014. He founded and served as executive producer of the Web 2 Summit and maintains Searchblog, an ongoing daily site which covers the intersection of media, technology and culture. From 2001–2004 he occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He was the founder and served from 1997–2001 as chairman and CEO of Standard Media International (SMI) and as publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures. Mr. Battelle previously served on the board of directors of the Internet Advertising Bureau and was a founding board member of the Online Publishers Association. In 2005, he authored The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in more than 25 languages. He is considered to be an expert in the field of media and technology, and has appeared on national and international news channels such as CBS, BBC, CNN, PBS, Discovery and CNBC. Honors and awards include: “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland; a finalist in the 2000 “Entrepreneur of the Year” competition by Ernst & Young; “Innovator – One of Ten Best Marketers in the Business” by Advertising Age; and one of the “Most Important People on The Web” by PCWorld. Mr. Battelle holds a bachelor’s degree in anthropology and a master’s degree in journalism from the University of California, Berkeley. Skills and Qualifications As an entrepreneur with an extensive background in digital publishing and digital advertising, Mr. Battelle provides the Board with a unique blend of media-related and digital experience that assists the Company in executing its growth strategy. In addition, his operational and advisory roles with various media businesses qualify him to serve on the Board.
John L. Battelle
Age 53 Director since 2012 Committee: Audit/Finance

|  | Mr. Henderson is the founder and principal of Hold The Eye Images, Inc., a video, photographic and applications business. Over the past 10 years, he has served as chief executive officer of Bestline Research and as chief operations officer of Netflix Inc. (NASDAQ: NFLX), as well as working as a consultant. From 1998 until his retirement from the United States Postal Service (USPS) in 2001, Mr. Henderson served as the 71st Postmaster General of the United States Postal Service, the second career employee to lead the world’s largest postal system. From 1994 until his appointment as Postmaster General and chief executive officer of the USPS, he served as its chief operating officer. From 1992–1994, he served the USPS as vice president of employee relations, then became chief marketing officer and senior vice president. In 1997, Mr. Henderson received the USPS’ John Wanamaker Award, and in 1998 he received American University’s Roger W. Jones Award for Executive Leadership. In 1998, Mr. Henderson also received an honorary Mailing Excellence Award from the National Postal Forum for his work with the nation’s professional mailing industry. From 2001 – 2017 Mr. Henderson was a director of comScore, Inc. (OTCMKTS: SCOR). He also previously served on the advisory boards of the Committee for Economic Development and Nature’s Best magazine. He is a fellow with the National Academy of Public Administration. Mr. Henderson holds a bachelor’s degree in industrial relations from the University of North Carolina at Chapel Hill and was awarded an honorary Doctor of Philosophy in Quality Systems Management degree by the National Graduate School of Quality Management, Falmouth, Massachusetts. He served in the U.S. Army. Skills and Qualifications Mr. Henderson’s knowledge of the direct marketing industry and his experience as Postmaster General, and more recently as an officer of and advisor to high-tech companies, qualify him to serve on our Board. His management background and his experience chairing the compensation committee of another public company particularly qualify him to serve as LiveRamp’s Compensation Committee chair, and his service on the board of another high-tech public company in the marketing arena allows him to provide additional value to the LiveRamp Board of Directors.
William J. Henderson
Age 72 Director since 2001 Committees: Compensation (Chair), Governance/Nominating

8

##### Table of Contents

Election of Directors |  |

|  | Ms. Tomlin is the chief marketing officer of Symantec Corp. (NASDAQ: SYMC). Prior to joining Symantec in February 2019, Ms. Tomlin served for seven years as EVP, chief marketing and customer officer for CSAA Insurance Group (“CSAA”), a major provider of AAA-branded insurance, leading all aspects of marketing, customer experience and data strategies. During her tenure, she also led distribution and enterprise strategy. From 2007–2012, Ms. Tomlin held several senior leadership positions, including vice president of marketing, with Capital One Financial Corp. (NYSE: COF), where she headed commercial banking, retail marketing and sponsorships. She led Capital One’s regional marketing effort, leveraging the footprint and deep community roots of the bank’s local markets. Prior to that role, she led the marketing strategy for Capital One’s national small business credit cards. Before joining Capital One, Ms. Tomlin held the roles of senior marketing officer and head of corporate brand for USAA Insurance Company, where she designed and delivered industry-recognized programs in marketing and customer management. Prior to USAA, she held numerous marketing positions, including chief marketing officer at LOMA, an Atlanta-based international organization that provides consulting services for distribution, operational management, and education training for global financial services companies. Ms. Tomlin is a former member of the board of directors of the YMCA of San Francisco and the Amyotrophic Lateral Sclerosis (ALS) Society of Georgia. She is also active in numerous marketing organizations and has been repeatedly honored by the San Francisco Business Times as one of the Bay Area’s Most Influential Women in Business. Ms. Tomlin holds a bachelor’s degree in English from Siena College and a master’s degree in political science from North Carolina State University. Skills and Qualifications As the chief marketing officer of one of the world’s leading cyber security firms and as the previous CMO of one of the country’s top insurance companies, Ms. Tomlin’s extensive marketing background qualifies her to serve on our Board. In addition, her in-depth knowledge of two of the Company’s primary client industries, insurance and banking, offer opportunities for the LiveRamp Board to obtain insights into the Company’s strategies from a customer perspective.
Debora B. Tomlin
Age 50 Director since 2016 Committees: Audit/Finance, Compensation

Board of Directors’ Recommendation

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR THE ELECTION OF MESSRS. FOX AND KOKICH AT THE 2019 ANNUAL MEETING.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 9

##### Table of Contents

|  |  |  | Corporate Governance

Our Board of Directors believes that good corporate governance is important to ensure that LiveRamp is managed for the long-term benefit of our stockholders. This section describes key corporate governance practices that we have adopted. Complete copies of our corporate governance principles, Board committee charters, codes of conduct and stock ownership guidelines are available on the Company’s website at www.LiveRamp.com, or you may request a printed copy of them by sending a written request to the Corporate Secretary at LiveRamp Holdings, Inc., 301 Main Street, 2nd Floor, Little Rock, AR 72201.

LiveRamp’s management and the Board of Directors closely monitor corporate governance developments and will continue to evaluate their duties and responsibilities with the intention of complying with all applicable laws, rules and regulations.

Director Independence

All of the Company’s current non-employee directors have been determined by the Board to be independent. In making these determinations, the Board reviewed the directors’ relationships, if any, with LiveRamp and affirmatively determined that there are no relationships or other factors which would impair any director’s ability to exercise independent judgment in carrying out his or her responsibilities as a director. There are no family relationships among any of our directors or executive officers.

The relationships considered by the Board in assessing each director’s independence included consideration of the transactions described below that occurred during the past fiscal year. With respect to each, the amounts have been deemed by the Board to be immaterial to LiveRamp as well as to the other company. None of these relationships are required to be disclosed in the Proxy Statement as a “related-party transaction” under the rules and regulations of the SEC:

| • |  | LiveRamp purchased data and services from Sovrn Holdings, LLC (“Sovrn”), for which director John L. Battelle serves as board chair. The charges to LiveRamp, which were based on Sovrn’s standard rates, totaled approximately $1,021,277 in the last fiscal year. This amount represents approximately 0.358% of LiveRamp’s total annual revenue and approximately 0.912% of Sovrn’s total annual revenue.

| • |  | LiveRamp’s predecessor company, Acxiom Corporation, provided marketing services to Dillard’s, Inc. (“Dillard’s”), of which director William T. Dillard II is the chairman and CEO. The charges for the services, which were based on LiveRamp’s standard rates, totaled approximately $108,408 in the last fiscal year. This amount represents approximately 0.038% of LiveRamp’s total annual revenue and approximately 0.0017% of Dillard’s total annual revenue.

| • |  | LiveRamp provided IdentityLink™ services to Arizona Public Service (“APS”), a wholly owned subsidiary of Pinnacle West Corporation (“PWC”), on whose board director Richard P. Fox serves as an outside director. The charges for the services, which were based on LiveRamp’s standard rates, totaled approximately $10,626 in the last fiscal year. This amount represents approximately 0.0037% of LiveRamp’s total annual revenue and approximately 0.00029% of APS/PWC’s total annual revenue.

| • |  | LiveRamp provided IdentityLink™ services to Symantec Corporation (“Symantec”), of which director Debora B. Tomlin is Chief Marketing Officer. The charges for the services, which were based on LiveRamp’s standard rates, totaled approximately $506,251 in the last fiscal year. This amount represents approximately 0.177% of LiveRamp’s total annual revenue and approximately 0.0105% of Symantec’s total annual revenue.

Board Leadership Structure

Our corporate governance principles give the Board of Directors the discretion to either separate or combine the positions of chief executive officer and chairman. Since 2007, these positions have been separated. The Board of Directors believes that separating the positions improves the ability of the Board to exercise its oversight role over management by having a director who is not an officer or member of management serve in the role of chairman. Appointing an independent chairman also simplifies our corporate governance structure by allowing the chairman to

10

##### Table of Contents

Corporate Governance |  |

convene executive sessions with the independent directors and dispensing with the need for another director to discharge the role of lead independent director. Separation of the two roles also enhances our corporate governance profile. As noted above, Mr. Gramaglia is currently serving as the non-executive chairman of the Board. Following the Annual Meeting, Mr. Kokich will serve as the non-executive chairman of the Board. His previous executive and board experience provide him with key skills in working with the other directors, understanding board processes and functions, responding to the financial, strategic and operational challenges and opportunities of our business, and overseeing management.

Board and Stockholder Meetings

Quarterly meetings of the Board are held to review the Company’s strategy, financial performance, enterprise risks and significant developments, and to act on matters requiring Board approval. If issues arise that require the full Board’s attention between regularly scheduled meetings, special meetings are called or action is taken by written consent. Time is allotted at the end of each Board and committee meeting for the independent directors to meet in executive session outside the presence of management.

During the last fiscal year, the Board of Directors met nine times and took action by unanimous written consent five times. All of the directors attended 75% or more of the meetings of the Board and of the committees on which they served during the past fiscal year. Directors are expected to attend Board and stockholder meetings whenever possible. At the 2018 Annual Meeting of Stockholders, eight directors (Messrs. Battelle, Cadogan, Fox, Gramaglia, Henderson, Howe and Kokich and Ms. Tomlin) were in attendance.

Committees of the Board of Directors

The Board currently has four standing committees: Audit/Finance, Compensation, Executive, and Governance/Nominating. A description of each committee is set forth below.

Current members of each standing committee and the number of meetings held (or actions taken by unanimous written consent in lieu of a meeting) by each committee during fiscal 2019 are as follows:

|  | Committee Memberships
Board Member |  | Audit/ Finance |  | Compensation |  | Executive |  | Governance/ Nominating
Jerry D. Gramaglia, Chairman |  | - |  | - |  |  |  |
John L. Battelle |  |  |  | - |  | - |  | -
Timothy R. Cadogan |  | - |  |  |  | - |  | -
William T. Dillard II |  |  |  | - |  | - |  | -
Richard P. Fox |  |  |  | - |  |  |  | -
Clark M. Kokich |  | - |  | - |  | - |  |
William J. Henderson |  | - |  |  |  | - |  |
Scott E. Howe |  | - |  | - |  |  |  | -
Debora B. Tomlin |  |  |  |  |  | - |  | -
Meetings held in fiscal 2019 |  | 8 |  | 7 |  | 2 |  | 5
Written consents in fiscal 2019 |  | 1 |  | 8 |  | 0 |  | 0

Member Chairperson

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 11

##### Table of Contents

As Mr. Gramaglia’s service as a director and member of the Executive Committee and GNC will end at the 2019 Annual Meeting, the Board will reassess the composition of its committees at its quarterly meeting in August.

Audit/Finance Committee. The members of the Audit/Finance Committee currently are Messrs. Fox (Chair), Battelle and Dillard and Ms. Tomlin, each of whom is deemed independent under New York Stock Exchange (“NYSE”) listing standards and SEC rules. The Board has determined that each member of the Audit/Finance Committee meets the NYSE financial literacy requirements and that Messrs. Fox and Dillard each qualify as “audit committee financial experts” as defined by SEC rules. Other than Mr. Fox, none of the members of our Audit/Finance Committee currently serve on more than three public company audit committees. Mr. Fox currently serves on the audit committees of four public companies, including LiveRamp. Our Board has discussed with Mr. Fox the time and effort required to be devoted by him to his service on these committees and has affirmatively determined that such services do not impair his ability to serve as an effective member of our Audit/Finance Committee.

The Audit/Finance Committee assists the Board in overseeing LiveRamp’s financial statements and financial reporting process; systems of internal accounting and financial controls; independent auditors’ engagement, performance, independence, and qualifications; internal audit function; disclosure controls and procedures; and legal, regulatory compliance, and ethics programs as established by management and the Board. In addition, the committee monitors all major financial matters pertaining to the Company, assists the Board in long-range financial planning, and makes recommendations regarding the Company’s capital and debt structure. It oversees the management of certain of LiveRamp’s risks, including the Company’s exposures in the areas of finance and accounting, legal, regulatory and ethical compliance, internal controls, IT security, cybersecurity, insurance coverages, business continuity plans, and the implications, if any, on the civil rights of protected classes of individuals and the potential impact of such issues on the Company’s business, operations and reputation. It recommends and prioritizes capital and financial commitments, monitors related performance measurements and reviews annual operating and capital budgets. The committee also reviews large capital and unbudgeted expenditures. Proposed acquisitions and divestitures are reviewed by the committee, and it makes recommendations regarding the Company’s hedging, dividend and tax policies.

Compensation Committee. The members of the Compensation Committee currently are Messrs. Henderson (Chair) and Cadogan and Ms. Tomlin, each of whom is deemed independent under NYSE listing standards.

The Compensation Committee assists the Board in fulfilling its oversight responsibility related to compensation programs, plans and awards for LiveRamp’s executive officers, and it administers the Company’s equity-based compensation plans. The committee annually reviews and makes recommendations to the full Board regarding the annual goals and objectives for the CEO and makes a recommendation to the full Board regarding his compensation. The committee annually sets the compensation of the Company’s executive officers, and it reviews all of the Company’s compensation plans periodically and considers any risks associated with the plans and whether they are philosophically aligned with the executive officers’ compensation programs. The committee has the authority to retain advisors to assist with the work of the committee as it deems necessary and appropriate.

Executive Committee. The members of the Executive Committee currently are Messrs. Howe (Chair), Fox and Gramaglia. While the Executive Committee is authorized under its charter to implement the policy decisions of the full Board of Directors and to handle routine matters that arise during the interim periods between Board meetings, in practice this committee acts only when specifically instructed by the full Board to handle a specific matter.

Governance/Nominating Committee. The members of the GNC currently are Messrs. Kokich (Chair), Gramaglia and Henderson, each of whom is deemed independent under NYSE listing standards.

This committee is responsible for reviewing and making recommendations to the Board with regard to corporate governance principles, management succession planning, structure of Board committees, compensation of directors, self-evaluation process for the Board, ethics compliance programs, director orientation, and director education programs. In addition, the committee is charged with reviewing and approving any transaction required to be disclosed as a related-party transaction under SEC rules and regulations. The GNC’s charter specifies that no related-party transaction will be approved unless it is deemed by the GNC to be commercially reasonable and in the best interests of, or not inconsistent with the best interests of, the Company. The GNC coordinates the review and approval of any related-party transactions with the Audit/Finance Committee.

The GNC is also responsible for screening and recommending qualified candidates to the Board for membership and for annually recommending to the Board the nominees for director to be submitted for election at each annual meeting of the

12

##### Table of Contents

Corporate Governance |  |

Company’s stockholders. All nominations or appointments to the Board are approved by the full Board of Directors. Potential Board candidates are identified through various methods, including recommendations from directors, management and stockholders. The committee has the authority to retain search firms to identify director candidates and to approve the search firm’s fees and other retention terms. The committee regularly reviews the appropriate skills and characteristics required of Board members. In reviewing potential candidates, the GNC considers applicable board and committee independence requirements imposed by the various committee charters, NYSE listing standards and applicable law. The committee also considers the number of other boards and committees on which a director candidate serves.

As noted above under the section entitled “Election of Directors,” the GNC and Board seek directors who possess the highest personal and professional integrity, ethics and values, are committed to representing the long-term interests of the stockholders and have an objective perspective and mature judgment. Among the various criteria for selection as a Board member are the level of a potential candidate’s experience, wisdom, integrity, ability to make independent analytical inquiries, understanding of our business environment, and willingness to devote adequate time to Board duties, and a commitment to serve on the Board for an extended period of time in order to develop an in-depth knowledge of the Company, its strategy and its principal operations. The GNC and Board seek candidates who demonstrate a willingness to evaluate management’s performance objectively and who have no activities or interests that could conflict with their responsibilities to LiveRamp.

The GNC is responsible for assessing the appropriate balance of skills and characteristics required of Board members. Nominees for director must meet the qualifications set forth in our corporate governance principles and the GNC charter, pursuant to which the Board and committee are mandated to use reasonable efforts to attract a diversified membership and to endeavor to have a Board representing diverse experience at policy-making levels in business, government, education and technology. While the GNC continually seeks to identify potential candidates who would enhance the gender and ethnic diversity of the Board, and while it will ensure the Company’s compliance with applicable laws regarding board diversity, it does not have a formal policy with respect to diversity. Nominees must agree to comply with the Board of Directors’ code of business conduct and ethics, a copy of which is posted in the “Investors – Corporate Governance – Codes of Ethics” section of our website at www.LiveRamp.com.

In accordance with the terms of the Company’s corporate governance principles, any nominees proposed by stockholders will be evaluated by the GNC in the same manner as nominees proposed by other sources. To be considered by the GNC, a stockholder nominee must be submitted to the corporate secretary at the address and within the time frame specified under the section of this Proxy Statement below entitled “Stockholder Proposals.” It is the policy of the Board that representatives of institutional investors may be considered for Board membership so long as the institution (a) does not own or control significant holdings (i.e., more than 5% of the total outstanding shares or other equity units) in businesses that are competitive with the Company; (b) fully discloses, on an ongoing basis, any currently existing and/or reasonably foreseeable conflicts of interest with the Company and/or its other stockholders; and (c) agrees to comply with the Company’s stock trading guidelines applicable to directors and senior members of management, as currently in force or as may be in force in the future.

Other Committees. In addition to the standing committees described above, the Board may establish other committees, including additional standing committees or ad hoc committees to deal with a particular event or process.

Responsibility for Risk Management

Management has primary responsibility for identifying and managing risks facing LiveRamp, subject to the oversight of the Board of Directors. The CEO brings key business risks to the attention of the Board, generally in the context of the Company’s strategic and operating plans. The Company’s director of risk management and the internal audit team, together with outside expert consultants, prepare reports used by the Audit/Finance Committee to analyze the most serious enterprise risks facing the Company and to prioritize the items to be addressed in the annual internal audit plan. The Company’s director of risk management and the internal audit team prepare risk assessments by conducting interviews and surveys with members of management across the Company and with the Audit/Finance Committee members to identify individual process and enterprise risks.

The committees of the Board assist in discharging the Board’s risk oversight role by performing certain subject matter responsibilities. Risks regarding financial, accounting and legal issues, compliance and internal controls, IT security,

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 13

##### Table of Contents

insurance coverages and business continuity are overseen by the Audit/Finance Committee. Risks related to the Company’s compensation programs are overseen by the Compensation Committee. Risks associated with governance and executive succession planning are overseen by the GNC. The Board of Directors, however, retains full oversight responsibility for all subject matters, regardless of whether any particular subject matter is assigned to a committee. At each quarterly meeting, the Board receives a verbal summary of risk-related matters discussed in each of the committee meetings. All directors have access to the minutes of all committee meetings. The full Board is responsible for the overall risk assessment and management process and also directly oversees risks associated with the Company’s strategic plan, operating plan, products, human resources and organizational issues.

The Board’s administration of its risk oversight role has not specifically affected the Board’s leadership structure. In establishing the Board’s current leadership structure, risk oversight was one factor among many factors considered, and the Board believes that the current leadership structure is conducive to and appropriate for its risk oversight role. The Board regularly reviews its leadership structure and evaluates whether such structure, as well as the Board as a whole, is functioning effectively. If in the future the Board believes that a change in its leadership structure is required to, or potentially could, improve the Board’s risk oversight role, it may make any changes it deems appropriate.

Communication with Directors

Stockholders and other interested parties may contact the Board of Directors, a Board committee, a particular group of directors (e.g., our independent directors), or individual members of the Board, including the Chairman of the Board, via the Company’s website, www.LiveRamp.com, by visiting the Board of Directors page under the “About Us” section of the site, or by visiting https://secure.ethicspoint.com/domain/media/en/gui/40223/index.html. Communications relating to concerns about LiveRamp’s accounting, internal accounting controls, or auditing matters will be referred to members of the Audit/Finance Committee. Incoming messages are monitored by Navex Global, an international ethics and compliance software and solution provider.

14

##### Table of Contents

|  |  |  | Advisory Vote to Approve Named Executive Officer Compensation (Proposal No. 2 of the Proxy Card)

In accordance with the Dodd-Frank Act and Rule 14a-21 under the Securities Exchange Act of 1934, the Company requests that our stockholders approve on a non-binding, advisory basis the compensation of the Company’s “Named Executive Officers” identified in the section titled “Compensation Discussion and Analysis” set forth below in this Proxy Statement.

In accordance with the Company’s compensation philosophy, our compensation programs are designed to attract, retain and motivate the management team to achieve the Company’s business goals on an annual and a long-term basis. Key objectives of our compensation programs are to:

| • |  | align leadership compensation with the business strategy, values and management initiatives;

| • |  | align Company executives’ interests with stockholders’ interests;

| • |  | motivate executives to achieve the highest level of performance;

| • |  | provide a strong link between pay and performance; and

| • |  | attract and retain the best executives through competitive, market-based plans.

Details concerning how we implement our compensation philosophy, and how we structure our compensation programs to meet the objectives listed above, are provided in the “Compensation Discussion and Analysis” section below. In particular, we discuss how we design performance-based compensation programs and set compensation targets and other objectives to maintain a close correlation between executive pay and Company performance.

In light of the foregoing, we ask that stockholders vote FOR the following resolution:

“RESOLVED, that the Company’s stockholders approve, on an advisory basis, the compensation of the Company’s Named Executive Officers, as disclosed in the Company’s Proxy Statement for the 2019 Annual Meeting pursuant to the compensation disclosure rules of the Securities and Exchange Commission, including the Compensation Discussion and Analysis, the Summary Compensation Table, and the other related tables and disclosures.”

While this vote is advisory and therefore not binding on the Company, the Compensation Committee or the Board of Directors, we value the opinions of our stockholders. Accordingly, the Board of Directors will take the results of this vote under advisement and will consider our stockholders’ concerns when making future decisions regarding the Company’s executive compensation programs.

The Company’s current policy is to provide stockholders with an opportunity to approve the compensation of the named executive officers each year at the annual meeting of stockholders. Accordingly, the next such vote is expected to occur at the 2020 Annual Meeting of Stockholders.

Board of Directors’ Recommendation

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE FOR THE RESOLUTION TO APPROVE, ON AN ADVISORY, NON-BINDING BASIS, THE COMPENSATION OF THE COMPANY’S NAMED EXECUTIVE OFFICERS AS DISCLOSED IN THIS PROXY STATEMENT.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 15

##### Table of Contents

|  |  |  | Ratification of Independent Registered Public Accountant (Proposal No. 3 of the Proxy Card)

The Audit/Finance Committee has selected KPMG LLP (“KPMG”) to serve as independent auditor for fiscal year 2020, and the stockholders are being asked to ratify this action. We anticipate that a representative of KPMG will be present at the 2019 Annual Meeting and will have the opportunity to make a statement at the meeting if he or she desires to do so and to respond to appropriate questions.

Fees Billed for Services Rendered by Independent Auditor

The following table presents fees for professional audit services rendered by KPMG for the audits of the Company’s annual financial statements for the fiscal years ended March 31, 2019 and March 31, 2018, and fees billed for other services rendered by KPMG.

|  | 2019 |  |  | 2018 |
Audit Fees (including quarterly reviews)1 |  | $ | 1,869,000 |  |  | $ | 1,882,000 |
Audit-Related Fees2 |  |  | 277,000 |  |  |  | 484,000 |
Tax Fees3 |  |  | 20,000 |  |  |  | 98,000 |
All Other Fees |  |  | - |  |  |  | - |
Total |  | $ | 2,166,000 |  |  | $ | 2,464,000 |

1 | Audit fees relate to professional services rendered in connection with the audit of our annual financial statements, the audit of our internal control over financial reporting, quarterly reviews of financial statements included in our Forms 10-Q and 10-K, and audit services provided in connection with other statutory and regulatory filings.

2 | Audit-related fees include professional services related to audit services provided to one of our divisions.

3 | Tax fees include professional services rendered in connection with international tax compliance and tax consulting. We do not engage KPMG to perform personal tax services for our executive officers.

Audit/Finance Committee Pre-Approval Policy

The Audit/Finance Committee has adopted a policy for the pre-approval of engagements for audit, audit-related and non-audit services by the independent auditor. The policy requires that the committee pre-approve all audit services and audit-related services to be performed by the independent auditor. Pre-approvals of engagements of $150,000 or less may be made by the chairman of the Audit/Finance Committee so long as a report of the engagement is made to the full committee at its next quarterly meeting following the engagement, at which time the actions of the chairman are submitted for ratification. In connection with any proposed engagement for non-audit services, the scope, nature and anticipated fees for such services must be agreed upon by management and the external auditor, who then must obtain the consent of the chairman of the Audit/Finance Committee to proceed with the proposed engagement. Upon the chairman’s consent, the independent auditor is authorized to enter into an engagement letter with the Company to conduct the non-audit services in accordance with the terms and conditions approved by the chairman. All audit and non-audit services reflected in the table above were pre-approved by the Audit/Finance Committee in accordance with the policy, and none were approved pursuant to the de minimis exception provided in Rule 2-01(c)(7)(i) of Regulation S-X promulgated by the SEC.

Board of Directors’ Recommendation

THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR THE RATIFICATION OF KPMG AS THE COMPANY’S INDEPENDENT REGISTERED ACCOUNTANT FOR FISCAL YEAR 2020. If the stockholders fail to ratify this appointment, the Audit/Finance Committee will reconsider whether to retain KPMG or another firm without resubmitting the matter to our stockholders. Even if the appointment is ratified, the Audit/Finance Committee may, in its discretion, direct the appointment of a different independent auditor at any time during the year if it determines that such change would be in the Company’s best interests and in the best interests of our stockholders.

16

##### Table of Contents

|  |  |  | Audit/Finance Committee Report

This report provides information concerning the Audit/Finance Committee of the Board of Directors. The Audit/Finance Committee is comprised entirely of independent directors, as defined and required by applicable NYSE listing standards. The current members are Messrs. Fox (Chair), Battelle and Dillard and Ms. Tomlin.

The primary function of the Audit/Finance Committee is to represent and assist the Board of Directors in fulfilling its oversight responsibilities regarding the Company’s financial reporting and accounting practices, including the integrity of the Company’s financial statements; the Company’s compliance with legal and regulatory requirements; the independent public accountants’ qualifications and independence; the performance of the Company’s internal audit function and independent public accountants; and the preparation of this report that SEC rules require be included in the Company’s annual Proxy Statement. In addition, the Audit/Finance Committee monitors all major financial matters pertaining to the Company, assists the Board in long-range financial planning, and makes recommendations regarding the Company’s capital and debt structure. It oversees the management of certain of the Company’s risks, including the Company’s exposures in the areas of finance and accounting, legal, regulatory and ethical compliance, internal controls, IT security, cybersecurity, insurance coverages, business continuity plans, and the implications, if any, on the civil rights of protected classes of individuals and the potential impact of such issues on the Company’s business, operations and reputation. It also recommends and prioritizes capital and financial commitments, monitors related performance measurements, and reviews annual operating and capital budgets as well as large capital and unbudgeted expenditures. Proposed acquisitions and divestitures are reviewed by the Audit/Finance Committee, and it makes recommendations regarding the Company’s hedging, dividend and tax policies. The Audit/Finance Committee performs this work pursuant to a written charter approved by the Board of Directors. The charter is available on the Company’s website at www.LiveRamp.com. The committee has implemented procedures to assist it during the course of each fiscal year in devoting the attention that is necessary and appropriate to each of the matters assigned to it under its charter.

On a quarterly basis, the Audit/Finance Committee meets separately with the Company’s internal auditors and KPMG LLP (“KPMG”), the Company’s independent public accountants, without management present, to discuss the results of their audits and reviews, their evaluations of the Company’s internal controls over financial reporting, and the overall quality of the Company’s financial reporting. The committee also meets separately with the Company’s Chief Financial Officer when needed. Following these separate discussions, the committee meets in executive session.

Management of the Company is responsible for the preparation and presentation of the Company’s financial statements, the Company’s accounting and financial reporting principles and internal controls, and procedures that are designed to provide reasonable assurance regarding compliance with accounting standards and applicable laws and regulations. The independent public accountants are responsible for auditing the Company’s financial statements and expressing opinions as to the financial statements’ conformity with generally accepted accounting principles and the effectiveness of the Company’s internal control over financial reporting.

In the performance of its oversight function, the Audit/Finance Committee has reviewed and discussed with management and KPMG the audited financial statements for the year ended March 31, 2019, management’s assessment of the effectiveness of the Company’s internal control over financial reporting as of March 31, 2019, and KPMG’s evaluation of the Company’s internal control over financial reporting as of that date. The committee has also discussed with KPMG the matters that the independent public accountants must communicate to the committee under applicable requirements of the Public Company Accounting Oversight Board (“PCAOB”).

With respect to the Company’s independent public accountants, the Audit/Finance Committee, among other things, discussed with KPMG matters relating to its independence and has received the written disclosures and the letter from KPMG required by applicable provisions of the PCAOB regarding the independent public accountants’ communications with the committee concerning independence. The Audit/Finance Committee reviews and approves the annual audit fees in advance. The Audit/Finance Committee or its Chairman, to whom authority has been delegated by the committee, reviews and approves in advance all non-audit services provided to the Company by KPMG, as well as any changes in annual audit fees. Any fee approvals made by the Chairman pursuant to such delegation of authority are subsequently ratified by the full Audit/Finance Committee at its next meeting.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 17

##### Table of Contents

The Audit/Finance Committee annually reviews the independence and performance of KPMG, including its lead audit partner and engagement team, in connection with the Committee’s responsibility for the appointment and oversight of the Company’s independent public accountants and determines whether to re-engage KPMG or consider other audit firms. In doing so, the committee considers, among other things, the quality and efficiency of KPMG’s historical and recent performance on the Company’s audit, KPMG’s capability and expertise, the quality and candor of communications and discussions with KPMG, the ability of KPMG to remain independent, external data relating to audit quality and performance (including recent PCAOB reports on KPMG and its peer firms), and the appropriateness of fees charged. The committee also considers KPMG’s tenure as the Company’s independent public accountant and its representatives’ familiarity with our operations, businesses, accounting policies and practices, and internal control over financial reporting. KPMG has been the Company’s independent public accountant since fiscal year 2003, during which time five lead engagement partners have served on the Company’s account. In conjunction with the rotation of the public accountants’ lead engagement partner, which occurs at least every five years, the Audit/Finance Committee is involved in the selection of KPMG’s lead engagement partner. The next mandatory rotation for KPMG’s lead engagement partner is scheduled to occur in fiscal year 2022. Based upon the foregoing considerations, the Audit/Finance Committee believes that the continued retention of KPMG to serve as the Company’s independent public accountants is in the best interests of the Company and its stockholders.

Based on the reviews and discussions referred to above, the Audit/Finance Committee recommended to the Board of Directors that the audited consolidated financial statements for the year ended March 31, 2019, be included in LiveRamp’s Annual Report on Form 10-K for the year ended March 31, 2019, for filing with the SEC.

Submitted by the Audit/Finance Committee

Richard P. Fox, Chairman

John L. Battelle

William T. Dillard II

Debora B. Tomlin

18

##### Table of Contents

|  |  |  | Stock Ownership

The following table sets forth information as of June 17, 2019, with respect to the beneficial ownership of our common stock by:

| • |  | each of our directors, nominees and named executive officers individually;

| • |  | all of our directors, nominees and executive officers as a group; and

| • |  | each person who is known to us to beneficially own more than 5% of our common stock.

Unless otherwise indicated, the address of each person named in the table below is c/o LiveRamp Holdings, Inc., 225 Bush Street, 17th Floor, San Francisco, CA 94104, and each beneficial owner named in the table has sole voting and sole investment power with respect to all shares beneficially owned. The percentage listed in the column entitled “Percentage of Class” is calculated based on 69,045,394 shares of our common stock issued and outstanding as of June 17, 2019. This number excludes 73,378,628 shares held in treasury.

The amounts and percentages of common stock beneficially owned are reported on the basis of regulations of the SEC governing the determination of beneficial ownership of securities. Under the rules of the SEC, a person is deemed to be a “beneficial owner” of a security if that person has or shares “voting power,” which includes the power to vote or to direct the voting of the security, or “investment power,” which includes the power to dispose of or to direct the disposition of the security. A person is also deemed to be a beneficial owner of any securities of which that person has a right to acquire beneficial ownership within 60 days. Under these rules, more than one person may be deemed a beneficial owner of the same securities and a person may be deemed to be a beneficial owner of securities as to which that person has no economic interest.

Beneficial Owner |  | Shares Beneficially Owned |  | Percentage of Class
James F. Arra |  |  |  | 221,081 | 1 |  |  |  |  |
John L. Battelle |  |  |  | 33,659 |  |  |  |  | * |
Timothy R. Cadogan |  |  |  | 30,996 |  |  |  |  | * |
William T. Dillard II |  |  |  | 50,913 |  |  |  |  | * |
Richard P. Fox |  |  |  | 29,038 |  |  |  |  | * |
Jerry D. Gramaglia |  |  |  | 78,303 |  |  |  |  | * |
Anneka R. Gupta |  |  |  | 288,082 | 2 |  |  |  | * |
William J. Henderson |  |  |  | 34,576 |  |  |  |  | * |
Scott E. Howe |  |  |  | 2,136,095 | 3 |  |  |  | 3.09 | %
Warren C. Jenson |  |  |  | 346,780 | 4 |  |  |  | * |
Jerry C. Jones |  |  |  | 239,232 | 5 |  |  |  | * |
Clark M. Kokich |  |  |  | 71,319 |  |  |  |  | * |
Debora B. Tomlin |  |  |  | 14,917 |  |  |  |  | * |
All directors, nominees and executive officers as a group (13 people) |  |  |  | 3,574,991 | 6 |  |  |  | 5.18 | %
BlackRock, Inc. 55 East 52nd Street New York, NY 10022 |  |  |  | 8,520,819 | 7 |  |  |  | 12.34 | %
The Vanguard Group 100 Vanguard Blvd. Malvern, PA 19355 |  |  |  | 6,287,089 | 8 |  |  |  | 9.10 | %
Jackson Square Partners, LLC 101 California Street, Suite 3750 San Francisco, CA 94111 |  |  |  | 7,339,769 | 9 |  |  |  | 10.63 | %

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 19

##### Table of Contents

* | Denotes less than 1%.

1 | Includes 36,671 shares subject to options which are currently exercisable, all of which are in the money.

2 | Includes 53,996 shares subject to options which are currently exercisable, all of which are in the money.

3 | Includes 974,768 shares subject to options which are currently exercisable, all of which are in the money.

4 | Includes 17,940 shares subject to options which are currently exercisable, all of which are in the money.

5 | Includes 19,933 shares subject to options which are currently exercisable, all of which are in the money.

6 | Includes 1,103,308 shares subject to options which are currently exercisable, all of which are in the money.

7 | This information is based solely upon information contained in a Schedule 13G filed on January 31, 2019. According to the Schedule 13G, BlackRock, Inc. has sole voting power over 8,320,902 of the reported shares, no shared voting power with respect to any reported shares and sole dispositive power over all reported shares through its control of certain direct and indirect subsidiaries listed on Exhibit A attached to the Schedule 13G/A.

8 | This information is based solely upon information contained in a Schedule 13G/A filed on February 13, 2019. According to the Schedule 13G/A, The Vanguard Group has sole voting power over 111,139 of the reported shares, shared voting power over 10,262 of the reported shares, sole dispositive power over 6,171,975 of the reported shares, and shared dispositive power over 115,114 of the reported shares.

9 | This information is based solely upon information contained in a Schedule 13G/A filed on February 12, 2019. According to the Schedule 13G/A, Jackson Square Partners, LLC has sole voting power over 2,950,359 of the reported shares, shared voting power over 1,030,698 of the reported shares and sole dispositive power over all reported shares.

20

##### Table of Contents

|  |  |  | Compensation Committee Report

In connection with its function to oversee the Company’s executive compensation program, the Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis section of this Proxy Statement with management. Based on its review and discussions, the Compensation Committee recommended to the Board of Directors that the Compensation Discussion and Analysis be included in the Company’s Annual Report on Form 10-K for the year ended March 31, 2019 and Proxy Statement on Schedule 14A for the 2019 Annual Meeting of Stockholders for filing with the SEC.

Submitted by the Compensation Committee

William J. Henderson, Chair

Timothy R. Cadogan

Debora B. Tomlin

|  |  |  | Compensation Committee Interlocks and Insider Participation

At the end of fiscal year 2019, the Committee consisted of Mr. Henderson (Chair), Mr. Cadogan and Ms. Tomlin. All members of the Committee, while serving as members of that Committee during fiscal year 2019, were independent directors, and no member was an officer or employee of the Company or a former officer or employee of the Company. No member of the Compensation Committee serving during fiscal year 2019 was party to a transaction, relationship or arrangement requiring disclosure under Item 404 of Regulation S-K. During fiscal year 2019, none of our executive officers served on the Compensation Committee (or its equivalent) or board of directors of another entity whose executive officer served on our Compensation Committee or Board.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 21

##### Table of Contents

|  |  |  | Compensation Discussion and Analysis

Executive Summary |  |  | 22 |
Executive Compensation Philosophy |  |  | 22 |
Fiscal 2019 Business Performance |  |  | 22 |
Fiscal 2019 Executive Compensation Highlights |  |  | 23 |
Shareholder Engagement – Say-on-Pay Results |  |  | 24 |
Executive Compensation Program |  |  | 24 |
Program Objectives |  |  | 24 |
Program Framework |  |  | 25 |
Pay-for-Performance Philosophy |  |  | 25 |
Compensation Policies and Practices |  |  | 28 |
Stock Ownership Guidelines |  |  | 29 |

Operations of the Compensation Committee |  |  | 30 |
Decision-Making Process |  |  | 30 |
Peer Group Philosophy |  |  | 32 |
Individual Compensation Elements |  |  | 33 |
Individual Pay Decisions |  |  | 33 |
Base Salary |  |  | 33 |
Annual Cash Incentives |  |  | 33 |
Long-Term Incentive Compensation |  |  | 36 |
Post-Separation Equity Compensation |  |  | 38 |
Other Compensation Topics |  |  | 40 |

Executive Summary

Executive Compensation Philosophy

LiveRamp is a global technology company with nearly 1,000 employees, 16 offices, and headquarters in San Francisco, California. Our technology serves as the trusted platform that makes data accessible and meaningful and is used by over 650 enterprise-level customers.

To support our ongoing transformation and growth, we have designed our executive compensation program to ensure a strong link between our financial, operational, and strategic performance and the incentives we use to motivate and reward our executive officers, including our Named Executive Officers (“NEOs”). This Compensation Discussion and Analysis describes the compensation program for our Chief Executive Officer, our Chief Financial Officer, and our next three most highly-compensated NEOs during Fiscal 2019. Fiscal 2019 began on April 1, 2018 and ended on March 31, 2019. Our NEOs for Fiscal 2019 are as follows:

Named Executive Officer |  | Position as of March 31, 2019
Scott E. Howe |  | Chief Executive Officer (our “CEO”)
Warren C. Jenson |  | President, Chief Financial Officer, and Executive MD of International (our “CFO”)
James F. Arra |  | President & Chief Commercial Officer
Anneka R. Gupta |  | President & Head of Products and Platforms
Jerry C. Jones |  | EVP, Chief Ethics and Legal Officer

Fiscal 2019 Business Performance

On July 2, 2018, we entered into a definitive agreement to sell our Acxiom Marketing Solutions (“AMS”) division for $2.3 billion (the “AMS Sale”) to The Interpublic Group of Companies, Inc. (“IPG”). The AMS Sale was submitted to our shareholders for approval on September 20, 2018 and was approved by 99% of the votes cast. The AMS Sale, which was finalized on October 1, 2018, led to substantial changes in our business as described in the “Business Reorganization and Results” section below.

Business Reorganization and Results

Fiscal 2019 was a transformative year for LiveRamp. On our Fiscal 2018 third quarter earnings conference call with investors, we announced plans to reorganize our portfolio into two primary business units, LiveRamp and AMS, aligning key assets of our former division, Audience Solutions, to each. All identity assets, including IdentityLink™, AbiliTec®, and Acxiom’s TV integrations were consolidated into LiveRamp. The remaining Audience Solutions lines of business for data and data services were combined with Marketing Services to form AMS.

The new organizational structure went into effect on April 1, 2018, and we began reporting our Fiscal 2019 results under the two realigned business segments. Shortly after the reorganization, we entered into discussions with potential buyers of the AMS business. As previously disclosed in our 2018 Proxy Statement and as discussed in more detail below,

22

##### Table of Contents

Compensation Discussion and Analysis |  |

we approved an incentive plan and determined the treatment under certain compensation plans and equity incentive awards that might apply in the event of a potential sale. In anticipation of the close of the AMS Sale and the substantial changes to our business, we also made certain changes to contractual employment arrangements with our executives and equity programs for our go-forward leadership team and key talent.

Financial Performance

Beginning with the second quarter of Fiscal 2019, we reported all historical and current financial results of AMS (including the sale of AMS) in discontinued operations. After taking this adjustment into account, LiveRamp again delivered strong financial results to our shareholders in Fiscal 2019. Key business and financial highlights from Fiscal 2019 include:

| • |  | Generating 140% Total Shareholder Return (“TSR”) – significantly outperforming all major indices, including the S&P, which generated an 11% return in the same period.

| • |  | Scaling our leadership in identity resolution and data connectivity, growing direct customers year-over-year by more than 20%, and adding dozens of new partners to our ecosystem.

| • |  | Innovating across our portfolio and delivering new products and capabilities to our customers. During the year, we continued to scale our International efforts and build out our Data Store and LiveRamp TV businesses. In addition, we launched our second-party data sharing business, Enterprise Data Networks, and formally launched LiveRamp B2BTM.

| • |  | Total revenue was $286 million, up 30% compared to the prior year period.

| • |  | Subscription revenue was $237 million, up 38% and contributed 83% of total revenue.

| • |  | Marketplace & Other revenue of $49 million grew 2% compared to the prior year. Excluding the impact of our relationship with Facebook, Marketplace & Other revenue increased 60%.

| • |  | Our net dollar retention metric remained in excess of 110% for each quarter in Fiscal 2019.

| • |  | GAAP loss per share from continuing operations was $1.79, and non-GAAP loss per share from continuing operations was $0.29. See Schedule 1 on pages 43 to 44 of this Compensation Discussion and Analysis for a reconciliation of our GAAP loss per share from continuing operations to non-GAAP loss per share.

| • |  | Cash flows used in operating activities was $2 million compared to $14 million during Fiscal 2018.

| • |  | The sale of AMS was completed on October 1, 2018. At the closing of the transaction, we received total consideration of approximately $2.3 billion ($2.3 billion stated sales price less closing adjustments, transaction costs and other items of $49.0 million). Additionally, we applied $230.5 million of the proceeds from the sale to repay outstanding Company debt and related interest. We reported a gain of approximately $1.7 billion on the sale, which is included in earnings from discontinued operations, net of tax, in our consolidated statements of operations.

| • |  | We repurchased 2.4 million shares of our common stock for $74.4 million under our common stock repurchase program and acquired 11.2 million shares for $503.4 million as part of our “Dutch auction” tender offer during the year.

| • |  | Cash and cash equivalents totaled $1.1 billion with no debt at fiscal year-end.

Fiscal 2019 Executive Compensation Highlights

In light of the AMS Sale, the Compensation Committee of our Board of Directors (the “Compensation Committee”) took several actions to retain and incentivize LiveRamp’s go-forward leadership team in preparation for the separation (“Separation”) of AMS from LiveRamp that would occur upon the closing of the AMS Sale. These actions are summarized below and explained in more detail in subsequent sections:

| • |  | Selected New Executive Compensation Comparator Group – In conjunction with its independent compensation consultant, LiveRamp developed a new peer group of companies comparable to the financial profile of LiveRamp post-Separation. This new comparator group will be used by the Compensation Committee when making our Fiscal 2020 compensation assessments and decisions for our NEOs.

| • |  | Separated Fiscal 2019 Cash Incentive Plans – The payout for our annual Cash Incentive Plan was prorated for the first half of Fiscal 2019, and a replacement plan was adopted for the second half of the year to reflect metrics relevant to the go-forward company’s targets and financial structure.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 23

##### Table of Contents

| • |  | Approved One-Time Transformational Stock Awards – The Compensation Committee granted one-time transformational awards to certain NEOs and other key employees to secure our top talent following the Separation.

| • |  | Approved Treatment of Pre-Separation Performance Share Units – The Compensation Committee approved the conversion of outstanding performance share units to time-based restricted stock units using a conversion formula based on the actual goal attainment at the time of the Separation. This treatment is consistent with the applicable equity plans and performance share unit agreements governing the performance share units approved by the Compensation Committee prior to the Separation.

| • |  | Replaced Legacy Key Executive Employment and Severance Arrangements – The Compensation Committee approved revisions to the legacy employment agreements of our CEO and CFO and the LiveRamp Executive Officer Severance Policy to create fair and consistent treatment amongst executives. The new arrangements contain double-trigger change-in-control vesting acceleration for equity awards.

Shareholder Engagement & Say-on-Pay Results

Our shareholders’ opinions on how we operate our business are very important to us. During Fiscal 2019, we continued our engagement efforts with our shareholders. As part of these efforts we reached out to our top 20 shareholders, representing close to 70% of our shares outstanding at that time, to discuss our compensation and governance philosophies. Feedback from this engagement was considered by the Compensation Committee as it made its decisions regarding the evolution of our executive compensation program in Fiscal 2019. For example, in response to feedback received from several shareholders, we amended the performance measures in our annual cash incentive plan design to include EBIT instead of EPS to ensure our NEOs’ interests are aligned with those of our shareholders. When making future compensation decisions for our NEOs, the Compensation Committee will continue to consider the feedback from our shareholders.

Results of Fiscal 2018 Shareholder Advisory Votes on Named Executive Officer Compensation (Say on Pay)

Each year at the annual meeting of shareholders, we present shareholders with a non-binding, advisory vote to approve the compensation of our Named Executive Officers (commonly known as a “Say-on-Pay” vote). The Compensation Committee considers the results of our annual Say-on-Pay votes in determining our subsequent compensation policies and decisions and engages with our shareholders to get feedback on our compensation program decisions. At our 2018 Annual Meeting of Shareholders, approximately 95% of the votes cast on the Say-on-Pay votes were voted in favor of the proposal.

At our 2017 Annual Meeting of Shareholders, shareholders were also asked to cast a non-binding, advisory vote on the frequency with which we should hold Say-on-Pay votes. With regard to this vote, our shareholders cast the highest number of votes for an annual Say-on-Pay vote. As a result of this vote, our Board of Directors determined that we will continue to hold annual Say-on-Pay votes. The next vote on the frequency of Say-on-Pay votes will be held at our 2023 Annual Meeting of Shareholders.

Executive Compensation Program

Program Objectives

Our objective is to attract, motivate, reward, and retain our executive officers, including our NEOs, in a manner that is transparent, comparable to peers, and aligned with shareholder interests. We do so by putting the majority of our NEOs’ annual target total direct compensation at-risk, providing rewards only when our performance warrants. Our compensation objectives are to:

| • |  | Align interests of our executive officers, including our NEOs, with those of our shareholders and consider shareholder feedback when making compensation decisions;

| • |  | Maintain transparent compensation arrangements that provide a strong link between compensation and performance and motivate our NEOs to achieve the highest level of performance; and

| • |  | Attract and retain exceptional NEOs through clear, market-based compensation programs.

We believe these objectives enable us to reward the performance and contributions of our executive officers, including our NEOs, while maintaining a strong link between executive compensation and company performance, including the execution of our long-term business strategy. The following discussion explains how our executive compensation program achieves these objectives.

24

##### Table of Contents

Compensation Discussion and Analysis |  |

Program Framework

The Compensation Committee applied the framework reflected in the following chart to achieve our executive compensation program objectives in Fiscal 2019. The four compensation elements are allocated so that the majority of each NEO’s annual target total direct compensation opportunity is “at-risk” and/or subject to performance-based vesting requirements. While the exact compensation mix may vary from year to year, the ultimate goal is to achieve our compensation objectives as described above.

|  | Base Salary Base salary represents the fixed portion of the compensation of our executive officers, including our NEOs and is intended to attract and retain highly talented individuals by taking into account their position, qualifications/experience, performance, market comparators and internal equity. The Compensation Committee reviews the base salaries of our executive officers as part of its annual compensation review and adjusts base salaries as it determines to be necessary or appropriate. Annual Cash Incentives Annual cash incentives represent the short-term variable portion of the compensation of our executive officers, including our NEOs and is intended to motivate them by providing opportunities for earning compensation by meeting or exceeding short-term company goals essential to company growth. Target awards are set as a percentage of base salary and are determined by market competitiveness, individual and company performance. The Compensation Committee may, from time to time, adjust the target award opportunities of our executive officers, including our NEOs to align to market or as a result of personal performance or potential. Long-Term Incentive Compensation Long-term incentive compensation represents the long-term, variable portion of the compensation of our executives that rewards growth in shareholder value. We use restricted stock units and performance stock units in our long-term incentive compensation program to further align executive compensation to shareholder interests. Long-term incentive compensation can also serve to discourage short-term risky behaviors. Awards are generally based on a combination of level, performance, future potential and, in some cases, the current outstanding value of the executive’s awards. When granting equity awards, we also take into consideration (a) the projected impact of the proposed awards on our earnings, (b) the proportion of our total shares outstanding used for annual employee equity awards (our “burn rate”) in relation to comparable companies, and (c) the potential voting power dilution to our shareholders (our “overhang”).

Pay-for-Performance Philosophy

To ensure our NEOs’ interests are aligned with those of our shareholders – and to motivate and reward individual initiative and effort – a substantial portion of our NEOs’ annual target total direct compensation is “at-risk” and/or subject to performance-based vesting requirements and will vary above or below target levels commensurate with our performance. We emphasize performance-based compensation that appropriately rewards our NEOs for delivering financial, operational, and strategic results through two vehicles: our annual Cash Incentive Program and Performance Stock Unit (“PSU”) awards.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 25

##### Table of Contents

Performance Measures

On top of our meaningful framework, we seek to set a variety of balanced performance measures, both absolute and relative, to incent increased growth both in the short term and long term as shown below:

Fiscal 2019 Performance Measures |  | Annual Cash Incentives |  | Annual Time Vested Restricted Stock Units |  | Annual TSR Performance Stock Units |  | Transformational Performance Stock Units1
Revenue |  |  |  | X |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
EBIT |  |  |  | X |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Long-Term Revenue Growth (3 Year) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | X |
Long-Term EBITDA Margin (3 Year) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | X |
Relative Stock Price Performance |  |  |  |  |  |  |  |  |  |  |  |  |  | X |  |  |  |  |  |
Share price |  |  |  |  |  |  |  |  | X |  |  |  |  | X |  |  |  |  | X |

1 | One-time, transformational time-vested restricted stock unit (“restricted stock unit (“RSU”)”) and performance stock unit (“performance stock unit (“PSU”)”) awards were granted to certain executive officers, including our NEOs to better ensure retention during the transition period following the AMS Sale and to align the leadership on financial goals as discussed in more detail below.

“At-Risk” Pay

The target total direct compensation opportunities for our CEO and other NEOs reflect our “at-risk” compensation philosophy: 89% of our CEO’s target total direct compensation is at-risk, as well as 76% of our other NEOs’ target total direct compensation (on average), as described below:

CEO Target Pay Mix |  | CEO Compensation |  | 2019 |  |
| Base Salary |  | $690K |  |
| Fixed (Base Salary) |  | $690K |  |
| STI: Annual Cash Incentive |  | $759K |  |
| LTI: Time-Vested RSUs |  | $1,834K |  |
| LTI: PSUs |  | $2,751K |  |
| “At Risk” Pay |  | $5,344K |  |
| Total |  | $6,034K |  |
Other NEO Target Pay Mix |  | Other NEO Compensation |  | 2019 (Avg) |  |
| Base Salary |  | $453K |  |
| Fixed Pay |  | $453K |  |
| STI: Annual Cash Incentive |  | $399.31 |  |
| LTI: Time-Vested RSUs |  | $525K |  |
| LTI: PSUs |  | $525K |  |
| “At Risk” Pay |  | $1,449K |  |
| Total |  | $1,902K |  |

Target total direct compensation is the sum of base salary, target annual cash incentive opportunity and actual awards of long-term incentives (using the grant date fair value). The actual payouts may differ from the incentive opportunities provided.

26

##### Table of Contents

Compensation Discussion and Analysis |  |

As reflected in the charts above, we believe that our compensation program design incentivizes LiveRamp’s NEOs to drive both short and long-term growth. To ensure that our compensation programs remain aligned to shareholder interests, the Compensation Committee regularly evaluates the relationship between the reported values of the equity awards granted to our NEOs, the amount of compensation realizable (and, ultimately, realized) from such awards in subsequent years, and our total shareholder return (“TSR”) over the relevant period.

While we disclose the estimated values of these equity awards in our Summary Compensation Table at the time of grant for each covered fiscal year, the value of these awards that may be realizable by our NEOs will vary – often significantly – based on the performance of our common stock.

We believe our executive compensation program holds executives accountable for delivering on the financial measures we have committed to shareholders, and appropriately balances the goals of attracting, motivating, rewarding, and retaining our NEOs, and that it therefore promotes stability in our leadership team.

Pay-For-Performance Alignment

Our executive compensation practices are designed to tie pay with performance and align the interests of our NEOs with those of our shareholders. For example, the following graph demonstrates the correlation between our historical stock price and target total direct compensation for our CEO for the prior three years. As noted, stock price appreciation for the period Fiscal 2017- Fiscal 2019 increased over 200%, while CEO pay increased 13%.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 27

##### Table of Contents

Compensation Policies and Practices

We endeavor to maintain sound executive compensation policies and practices, including compensation-related corporate governance standards, consistent with our executive compensation philosophy. During Fiscal 2019, we maintained the following executive compensation policies and practices, including those designed to drive performance and others to prohibit or discourage behaviors that we do not believe serve shareholders’ long-term interests:

|  | What We Did |  |  |  | What We Didn’t Do
✓ |  | Used a pay-for-performance philosophy that links our executive officers’ compensation to corporate and individual performance |  | × |  | Encouraged unreasonable risk taking
✓ |  | Conducted an annual executive compensation review |  | × |  | Provided significant perquisites
✓ |  | Placed a significant portion of compensation “at-risk” |  | × |  | Permitted hedging of our equity securities
✓ |  | Retained an independent compensation consultant |  | × |  | Permitted pledging of our equity securities
✓ |  | Maintained an independent compensation committee |  | × |  | Provided excise tax payments on future post-employment compensation arrangements
✓ |  | Conducted an annual compensation-related risk assessment |  | × |  | Paid dividends or dividend equivalents on unvested equity awards
✓ |  | Granted performance-based equity awards |  | × |  | Permitted stock option repricing
✓ |  | Maintained a compensation recovery (“clawback”) policy |  | × |  | Provided guaranteed bonuses
✓ |  | Maintained “double-trigger” change-in-control arrangements |  | × |  | Provided “single trigger” change-in-control arrangements
✓ |  | Maintained stock ownership guidelines |  |  |  |
✓ |  | Conducted an annual shareholder advisory vote on Named Executive Officer compensation |  |  |  |
✓ |  | Engaged in regular dialogue with our shareholders on corporate governance and executive compensation matters |  |  |  |

28

##### Table of Contents

Compensation Discussion and Analysis |  |

Stock Ownership Guidelines

As one way of ensuring a strong connection between our NEOs’ and shareholders’ interests, our NEOs are subject to stock ownership guidelines designed to ensure that they have a meaningful stake in LiveRamp, while acknowledging their need for portfolio diversification. These stock ownership guidelines are as follows:

Executive Officer |  | Stock Ownership Requirement
Chief Executive Officer |  | Three times annual base salary
Other NEOs |  | One times annual base salary

Generally, each NEO has five years from the date of appointment to attain the required ownership level. Under the guidelines, stock ownership includes shares of our common stock; purchased on the open market; owned jointly with, or separately by, immediate family members (spouse and dependent children); held in trust for the Named Executive Officer or an immediate family member; held through any Company-sponsored plan, such as an employee stock purchase plan, a qualified retirement plan, or a supplemental executive retirement plan; obtained through the exercise of stock options; and 50% of the NEO’s vested RSU awards (after deduction of applicable federal and state taxes).

Failure to meet or, in unique circumstances, to show sustained progress toward meeting the above guidelines may result in a reduction in future equity awards or cash incentive payouts in the form of shares of our common stock. As of March 31, 2019, each of the Named Executive Officers had satisfied his or her stock ownership requirement. Please see the section entitled “Stock Ownership” elsewhere in the Proxy Statement for a presentation of our NEOs’ equity holdings.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 29

##### Table of Contents

Operations of the Compensation Committee

Decision-Making Process

The Compensation Committee discharges the responsibilities of our Board of Directors relating to the compensation of our NEOs. The Compensation Committee is responsible for overseeing the design, development, and implementation of our executive compensation program and all related policies and practices. The Compensation Committee leverages the following stakeholders for input, guidance, and expertise to ultimately approve or make recommendations within the best interests of our shareholders:

Role |  | Responsibilities
Shareholders |  | • Cast advisory vote on Named Executive Officer compensation
| • Approve share pool increases or certain other changes to equity compensation plans
| • Provide feedback and input to LiveRamp and our Board of Directors
Board of Directors |  | • Evaluates CEO’s performance
| • Reviews and approves the CEO’s compensation, with input and recommendations and input from the Compensation Committee
| • Reviews and approves the Annual Report on Form 10-K and other statutory filings
Compensation Committee |  | • Approves:
| •  Performance measures and goals under our annual cash incentive plan and PSU awards
| •  Achievement of performance-based goals under the cash incentive plan and PSU awards •  Compensation of the executive officers (other than our CEO)
| •  All equity awards (other than our CEO)
| •  Peer group used for executive compensation
| • Considers all factors and shareholder feedback to help align our executive compensation programs with the interests of our shareholders and long-term value creation
| • Recommends to the Board of Directors any adjustments to our CEO’s base salary, target annual bonus opportunity, and equity compensation • Approves share pool increases or changes to equity compensation (subject to shareholder approval in certain cases)
| • Reviews and recommends inclusion of the Compensation Discussion & Analysis section in the Proxy Statement
| • Periodically reviews post-employment compensation arrangements, retirement benefits and nonqualified deferred compensation program, senior leadership benefits, and perquisites
Independent Compensation Consultant |  | • Provides advice and market data to the Compensation Committee regarding our executive compensation program, including:
| •  Input on pay philosophy, best practices and market trends
| •  Selection of compensation peer group companies
| •  Executive compensation practices and levels at peer group companies
| •  Design of the annual cash incentive plan and equity compensation plans
| • Reviews and provides an independent assessment of the compensation data and materials presented by management to the Compensation Committee
| • Participates in Compensation Committee meetings as requested
| • Reviews and comments on the Compensation Discussion & Analysis portion of the Proxy Statement
CEO |  | • Evaluates executive performance and recommends adjustments to executive base salary, cash incentive plan and long-term incentive compensation (for other executive officers, including NEOs)
| • Develops business goals, which are considered and approved by the Compensation Committee and Board of Directors for inclusion in the design of our executive compensation program

30

##### Table of Contents

Compensation Discussion and Analysis |  |

Risk Assessment

The Compensation Committee also reviews and considers risks associated with our compensation philosophy and executive compensation programs. In Fiscal 2019, there were no known risks related to our NEO compensation programs identified during the risk assessment.

Role of Compensation Advisor

As permitted in its charter, the Compensation Committee engages an external compensation consultant to assist it by providing information, analysis, and other advice relating to our executive compensation program and the decisions resulting from its annual executive compensation review. It directly engages the compensation consultant under an engagement letter that the Compensation Committee reviews at least annually.

The Compensation Committee has retained Compensia, a national compensation consulting firm, to serve as its compensation consultant. The compensation consultant reports directly, and is directly accountable to the Compensation Committee, and the Compensation Committee has the sole authority to retain, terminate, and obtain the advice of its compensation consultant at our expense.

The Compensation Committee selected Compensia as its compensation consultant because of the firm’s expertise and reputation and the fact that it provides no services to us other than its services to the Compensation Committee, has no other ties to management that could jeopardize its independent status, and has strong internal governance policies that help ensure that it maintains its independence. Based upon its review of the factors set forth in the listing standards of the NYSE and relevant SEC rules, the Compensation Committee has determined that the work of Compensia does not give rise to any conflict of interest.

The Compensation Committee also engaged Goodwin Procter LLP (“Goodwin”) as independent legal counsel to assist with its review and analysis of our executive compensation program in light of current market, business, economic and regulatory conditions.

In Fiscal 2019, neither Compensia nor Goodwin provided any other services to us other than the consulting services to the Compensation Committee. The Compensation Committee annually reviews the objectivity and independence of its compensation advisors.

Process for Determining CEO Compensation

Each year, our Board of Directors evaluates our CEO’s performance relative to our strategic plan, operating goals, compensation philosophy, and key performance indicators relating to executive compensation. Our executive compensation objectives include maintaining competitive pay, linking pay to performance, promoting the creation of shareholder value, and encouraging retention. The Compensation Committee considers the results of this evaluation. In consultation with its compensation consultant, the Compensation Committee also considers general market conditions and specific industry trends. The Compensation Committee reviews each element of our CEO’s compensation, his employment agreement, and historical compensation levels to evaluate his target total direct compensation opportunity and assists our Board of Directors in assessing our CEO’s total compensation. The Compensation Committee also considers our business results and the other factors described above. In Fiscal 2019, recommendations from the Compensation Committee with respect to the Compensation of our CEO were submitted to our Board of Directors for approval. Our CEO does not participate in decisions regarding his own compensation.

Process for Determining Compensation of Other NEOs

Each year, our CEO evaluates the performance of each of our other NEOs. Our CEO makes a recommendation for the compensation of each NEO to the Compensation Committee based upon his evaluation and a market analysis supplied by the Compensation Committee’s compensation consultant. The Compensation Committee considers our CEO’s recommendation relative to our strategic plan, operating goals, compensation philosophy, and performance against key strategic performance indicators. In consultation with its compensation consultant, the Compensation Committee also considers general market conditions and specific industry trends.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 31

##### Table of Contents

Peer Group Philosophy

The Compensation Committee annually reviews compensation levels and practices against our peer set of Software and Services companies. In February 2018, with the assistance of its compensation consultant, the Compensation Committee re-examined the then-existing compensation peer group to reflect the changes in our revenue and market capitalization, to recognize our evolving business focus and divisional structure, and to account for changes in the competitive market. Based on this effort, in February 2018 the Compensation Committee approved a revised compensation peer group consisting of the following companies for use in Fiscal 2019:

The companies in this revised compensation peer group were selected on the basis of their similarity to us in size, as determined using the following criteria:

| • |  | Similar revenue size – ~0.5x to ~2.0x our last four fiscal quarters revenue (~$443 million to ~$1.77 billion);

| • |  | Similar market capitalization – ~0.3x to ~3.0x our market capitalization (~$646 million to ~$6.5 billion);

| • |  | Industry affiliation – application software, internet software and services, advertising, data processing and outsourced services, research and consulting services, and IT consulting and other services; and

| • |  | Similar business focus – SaaS, marketing service provider/consultant, and data services.

To analyze the compensation practices of the companies in our compensation peer group, the compensation consultant gathered data from public filings and from the appropriate Radford executive compensation surveys including the Radford High Technology Survey. This market data was then used as a reference point for the Compensation Committee to assess our current compensation levels in the course of its deliberations on compensation forms and amounts.

The Compensation Committee reviews all compensation elements for each of our executive officers compared to similarly situated executives of our peer group companies. In determining actual pay levels, the Compensation Committee considers data from the compensation peer group, as well as the other factors described above, in its collective judgment.

The Compensation Committee reviews our compensation peer group at least annually and makes adjustments to its composition, taking into account changes in both our business and the businesses of the companies in the peer group.

32

##### Table of Contents

Compensation Discussion and Analysis |  |

Revised Peer Group as a Result of the AMS Sale

In September 2018, with the assistance of its compensation consultant, the Compensation Committee re-examined the then-existing compensation peer group to reflect the changes in our business, revenue and market capitalization resulting from the AMS Sale. No compensation decisions were made in Fiscal 2019 using this data, however; the revised peer group will be fully discussed in our Fiscal 2020 proxy.

Individual Compensation Elements

Individual Pay Decisions

The Compensation Committee considers the following factors when evaluating and setting the target total direct compensation opportunity for our executive officers, including our Named Executive Officers:

| • |  | Our performance against the financial and operational objectives established by the Compensation Committee and our Board of Directors;

| • |  | Each individual NEO’s responsibilities, qualifications, and length of service;

| • |  | The scope of each NEO’s role compared to other similarly situated executives at companies in our compensation peer group;

| • |  | The performance of each individual NEO, based on a subjective assessment of his or her contributions to our overall performance, ability to lead his or her business unit or function, and work as part of our broader team, all of which reflect our core values;

| • |  | Compensation parity among our NEOs; and

| • |  | The compensation practices of our compensation peer group and the positioning of each NEO’s compensation in a ranking of peer company compensation levels. LiveRamp typically establishes target total direct compensation levels between the 50th and 75th percentile of our compensation peer group.

These factors provide the framework for compensation decision-making and final decisions regarding the compensation opportunity for each NEO. No single factor is determinative in setting pay levels, but key accomplishments help guide the pay decision making process along with other factors.

Base Salary

In May 2018, the Compensation Committee reviewed the base salaries of our executive officers, including our Named Executive Officers. The Compensation Committee increased the base salaries for each of our Named Executive Officers effective as of July 1, 2018 as follows:

Named Executive Officer |  | Fiscal 2018 Base Salary |  | Fiscal 2019 Base Salary |  | Percentage Adjustment
Mr. Howe |  |  |  | $670,000 |  |  |  |  | $690,000 |  |  |  |  | 2.99 | %
Mr. Jenson |  |  |  | $535,000 |  |  |  |  | $550,000 |  |  |  |  | 2.80 | %
Mr. Arra |  |  |  | $400,000 |  |  |  |  | $415,000 |  |  |  |  | 3.75 | %
Ms. Gupta |  |  |  | $400,000 |  |  |  |  | $415,000 |  |  |  |  | 3.75 | %
Mr. Jones |  |  |  | $415,000 |  |  |  |  | $430,000 |  |  |  |  | 3.61 | %

Annual Cash Incentives

In May 2018, the Compensation Committee approved the Fiscal 2019 Cash Incentive Plan (“CIP”) and established each NEO’s target and maximum annual cash incentive opportunity. The Fiscal 2019 CIP provided our CEO with the ability to modify individual NEO annual cash incentive payments by up to 10% and the Compensation Committee with the ability to adjust payments by up to 30%, each based on his or its evaluation of individual performance. All payment adjustments for individual performance were to be approved by the Compensation Committee in its sole discretion. For the Fiscal 2019 Annual Cash Incentive Plan, the Compensation Committee did not alter any of the CEO’s annual cash incentive payment recommendations or exercise discretion in determining any of the CEO or NEO payment amounts.

In October 2018, as a result of the AMS Sale, the Compensation Committee approved a prorated payout for the Fiscal 2019 Cash Incentive Plan for the first half of the fiscal year. The decision was necessary due to the changes in the

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 33

##### Table of Contents

business as a result of the sale. In addition, at that time the Compensation Committee approved the second-half Fiscal 2019 Cash Incentive Plan (“2H Fiscal 2019 Cash Incentive Plan”), which provided for revised metrics as a result of the AMS Sale.

Corporate Performance Measures

Both the original Fiscal 2019 CIP and the 2H Fiscal 2019 CIP used adjusted revenue (“Adjusted Revenue”) and adjusted EBIT (“Adjusted EBIT”) as the corporate performance measures as follows:

Corporate Performance Measure |  | Definition |  | Rationale
Adjusted Revenue1 |  | Revenue adjusted to reflect the impact of acquisitions and divestitures during the year |  | Revenue growth is important to the creation of long-term shareholder value because it reflects management’s ability to grow our top line through execution of our digital marketing ecosystem strategy
Adjusted EBIT1 |  | EBIT adjusted to exclude certain items such as stock-based compensation expense, amortization of acquired intangibles, one-time business separation and transformation expenses, and restructuring and impairment charges consistent with the presentation of non-GAAP EBIT in our quarterly earnings releases |  | EBIT is an indicator of our profitability. This measure focuses on the outcome of operating decisions, while excluding the impact of non-operating decisions such as interest expenses and tax rates

1 | See Schedule 1 on pages 43 to 44 of this Compensation Discussion and Analysis for a reconciliation of our GAAP revenue to Adjusted revenue and GAAP operating income (loss) to Adjusted operating income (loss). Operating income is the equivalent of EBIT.

Corporate Financial Metrics

In May 2018, the Compensation Committee set the threshold, target, and maximum performance levels and the payment percentages for each of the corporate performance measures for the Fiscal 2019 Cash Incentive Plan. In tandem with the sale of AMS on October 1, 2018, the target payouts and measures for this plan were prorated for the first half of Fiscal 2019 (April 1 – September 30, 2018) and a replacement plan, the 2H Fiscal 2019 CIP was adopted for the second half of the year (October 1, 2018 – March 31, 2019) to reflect revised performance levels for each of the corporate performance measures with respect to the go-forward company financial structure. The performance levels are set forth in the table below:

Plan |  | Corporate Performance Measure1 |  | Threshold |  | Target |  | Maximum
Original Fiscal 2019 CIP |  | Adjusted Revenue (Full Year) |  | $898M |  | $965M |  | $994M
| Adjusted EBIT (Full Year) |  | $134M |  | $149M |  | $172M
| Funding |  | 50% |  | 100% |  | 200%
Prorated 1st-half Fiscal 2019 CIP |  | Adjusted Revenue (6 months) |  | $420M |  | $451M |  | $465M
| Adjusted EBIT (6 months) |  | $53M |  | $59M |  | $67M
| Funding |  | 50% |  | 100% |  | 200%
Revised 2nd-half Fiscal 2019 CIP |  | Adjusted Revenue (6 Months) |  | $153M |  | $163M |  | $170M
| Adjusted EBIT (6 Months) |  | ($31M) |  | ($28M) |  | ($25M)
| Funding |  | 50% |  | 100% |  | 200%

1 | In addition to the above, 80% of the EBIT target must be achieved before any payout occurs and 90% of the EBIT target must be achieved before a payout greater than 25% occurs.

34

##### Table of Contents

Compensation Discussion and Analysis |  |

Target Annual Cash Incentive Opportunities

In May 2018, each NEO was assigned a target annual cash incentive opportunity as a percentage of his or her base salary. Target percentages were not adjusted following the AMS Sale. Target percentages and values are as follows:

Named Executive Officer |  | Target Annual Cash Incentive (% of Base Salary) |  | Annualized Target Annual Cash Incentive $
Mr. Howe |  | 110% |  | $737,000
Mr. Jenson |  | 100% |  | $550,000
Mr. Arra1 |  | 120% |  | $498,000
Ms. Gupta |  | 65% |  | $269,750
Mr. Jones |  | 65% |  | $279,500

1 | Mr. Arra’s target annual cash incentive opportunity consisted of two components: a commission target equal to 100% of his base salary based on revenue and profitability to align to his Chief Commercial Officer responsibilities and a second target equal to 20% of his base salary based on the applicable Corporate Incentive Plan to align with the rest of the Executive Team.

Fiscal 2019 Cash Incentive Plan Results (1st Half Prorated Due to AMS Sale)

The actual results for the prorated portion of the original Fiscal 2019 Cash Incentive Plan were adjusted revenues of $459 million and adjusted EBIT of $67 million, which resulted in 102% of the adjusted revenue target performance level being achieved and 114% of the Adjusted EBIT target performance level being achieved, for a total payment of 176% of target as set forth in the chart below:

Corporate Performance Measure |  | Weight |  | Threshold (50% Payout) |  | Target (100% Payout) |  | Maximum (200% Payout) |  | Actual Performance ($) |  | Actual Performance (% of Target) |  | Payment (% of Target)
Adjusted Revenue |  |  |  | 50 | % |  |  |  | $420M |  |  |  |  | $451M |  |  |  |  | $465M |  |  |  |  | $459M |  |  |  |  | 102 | % |  |  |  | 159 | %
Adjusted EBIT |  |  |  | 50 | % |  |  |  | $ 53M |  |  |  |  | $ 59M |  |  |  |  | $ 67M |  |  |  |  | $ 67M |  |  |  |  | 114 | % |  |  |  | 193 | %
Weighted Payment (% of Target) |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 176 | %

Fiscal 2019 Cash Incentive Plan Results (2nd Half Performance Levels Reset Due to AMS Sale)

The actual results for the 2H Fiscal 2019 Cash Incentive Plan were Adjusted Revenues of $158 million and an Adjusted EBIT of $(25) million, which resulted in 97% of the Adjusted Revenue target performance level being achieved and 109% of the Adjusted EBIT target performance level, for a total payment of 109% of target as set forth in the chart below:

Corporate Performance Measure |  | Weight |  | Threshold (50% Payout) |  | Target (100% Payout) |  | Maximum (200% Payout) |  | Actual Performance ($) |  | Actual Performance (% of Target) |  | Payment (% of Target) |  |
Adjusted Revenue |  |  |  | 70 | % |  |  |  | $153M |  |  |  |  | $163M |  |  |  |  | $170M |  |  |  |  | $158M |  |  |  |  | 97 | % |  |  |  | 76 | % |  |  |  |  |
Adjusted EBIT |  |  |  | 30 | % |  |  |  | ($ 31M | ) |  |  |  | ($ 28M | ) |  |  |  | ($ 25M | ) |  |  |  | ($ 25M | ) |  |  |  | 109 | % |  |  |  | 186 | % |  |  |  |  |
Weighted Payment (% of Target) |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 109 | % |  |  |  |  |

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 35

##### Table of Contents

Individual Payments

The individual payments made to the Named Executive Officers on the prorated 1H portion of the original Fiscal 2019 CIP were as follows:

Named Executive Officer |  | Target Award ($) |  | Corporate Performance Factor |  | Actual Payment ($) |  | Actual Payment (% of Target) |  |
Mr. Howe |  |  | $ | 374,000 |  |  |  |  | 176 | % |  |  | $ | 658,240 |  |  |  |  | 176 | % |  |  |  |  |
Mr. Jenson |  |  | $ | 271,250 |  |  |  |  | 176 | % |  |  | $ | 477,400 |  |  |  |  | 176 | % |  |  |  |  |
Mr. Arra |  |  | $ | 40,750 |  |  |  |  | 176 | % |  |  | $ | 71,720 |  |  |  |  | 176 | % |  |  |  |  |
Ms. Gupta |  |  | $ | 132,048 |  |  |  |  | 176 | % |  |  | $ | 233,090 |  |  |  |  | 176 | % |  |  |  |  |
Mr. Jones |  |  | $ | 137,313 |  |  |  |  | 176 | % |  |  | $ | 241,670 |  |  |  |  | 176 | % |  |  |  |  |

For the 2H Fiscal 2019 CIP, the CEO used his performance differentiation permitted by the plan to adjust final recommendations to the Compensation Committee for the NEOs 2H Fiscal 2019 CIP payment, as reflected in the table below (the difference between the percentages in the “Actual Payment (% of Target)” column and “Corporate Performance Factor” column reflect the CEO’s discretionary adjustments). These recommendations were based on contributions for the 2H of the fiscal year. The Compensation Committee approved the CEO’s recommended payments. No discretion was used by the Compensation Committee for the final payment recommendation to the Board for the CEO’s 2H 2019 CIP payment. The individual payments made to the Named Executive Officers on the 2H Fiscal 2019 Cash Incentive Plan were as follows:

Named Executive Officer |  | Target Award ($) |  | Corporate Performance Factor |  | Actual Payment ($) |  | Actual Payment (% of Target) |  |
Mr. Howe |  |  | $ | 380,000 |  |  |  |  | 109 | % |  |  | $ | 414,000 |  |  |  |  | 109 | % |  |  |  |  |
Mr. Jenson |  |  | $ | 275,000 |  |  |  |  | 109 | % |  |  | $ | 310,000 |  |  |  |  | 113 | % |  |  |  |  |
Mr. Arra |  |  | $ | 41,500 |  |  |  |  | 109 | % |  |  | $ | 46,000 |  |  |  |  | 111 | % |  |  |  |  |
Ms. Gupta |  |  | $ | 134,875 |  |  |  |  | 109 | % |  |  | $ | 150,000 |  |  |  |  | 111 | % |  |  |  |  |
Mr. Jones |  |  | $ | 139,750 |  |  |  |  | 109 | % |  |  | $ | 140,000 |  |  |  |  | 100 | % |  |  |  |  |

LiveRamp Commission Incentive Plan – Mr. Arra

In addition to the Fiscal 2019 CIP, Mr. Arra was a participant in the LiveRamp Commission Plan due to his Chief Commercial Officer responsibilities. Mr. Arra’s target commission opportunity was set at $415,000 – 100% of his base salary – which was to be earned in four equal quarterly increments based on pre-established global revenue and profitability targets for LiveRamp in each fiscal quarter. For each fiscal quarter, the revenue performance measure was weighted 80% and the profitability performance measure was weighted 20%. For Fiscal 2019, LiveRamp achieved, in the aggregate, 102% of its first half global revenue target and 97% of its second half global revenue target and 114% and 109%, respectively, of its global profitability targets for first and second half of the fiscal year, which resulted in Mr. Arra earning a total commission payment in the amount of $464,000, which represented 112% of his target commission opportunity for Fiscal 2019.

Long-Term Incentive Compensation

Long-term incentive compensation is an effective tool for focusing our Named Executive Officers on shareholder value creation over a multi-year period. Long-term incentives also serve as a core retention tool and can discourage inappropriate short-term risky behaviors.

In Fiscal 2019, annual refresh awards were granted in May 2018, and one-time transformational awards were granted in connection with the sale of AMS in October 2018. These one-time transformational equity awards were granted to

36

##### Table of Contents

Compensation Discussion and Analysis |  |

certain executive officers, including our NEOs, to ensure both retention during the transition and high performance in the following years. Both grants include time-based and performance-based stock awards as described below.

As with their other elements of compensation, the Compensation Committee determines the amount of long-term incentive compensation for our NEOs (and, in the case of our CEO, formulates its recommendation to the Board for his long-term incentive compensation award) as part of its annual compensation review. In making these awards, the Compensation Committee takes the following factors into consideration:

| • |  | a competitive market analysis prepared by its compensation consultant;

| • |  | the recommendations of our CEO (except with respect to his own long-term incentive compensation award);

| • |  | the outstanding equity holdings of each NEO;

| • |  | the projected impact of the proposed awards on our earnings;

| • |  | the proportion of our total shares outstanding used for annual employee long-term incentive compensation awards (our “burn rate”) in relation to the median proportions of the companies in our compensation peer group; and

| • |  | and the potential voting power dilution to our shareholders (our “overhang”) in relation to the median practice of the companies in our compensation peer group after taking into account each of the other factors above.

Total Stock-Based Compensation as a Percentage of Revenue

The Compensation Committee believes that it is important to benchmark stock-based-compensation as a percentage of revenue against our peers. For Fiscal 2019, our total stock-based compensation as a percentage of revenue was 22%, excluding one-time awards, and was in line with our peers’ median of 22%.

Annual Equity Award Design

For Fiscal 2019, stock awards were granted to our NEOs in May 2018 in the form of at-risk PSU awards and time-based RSU awards. The awards were weighted more heavily towards PSUs for our CEO, with 60% of his award in the form of a PSU award and 40% in the form of an RSU award. The Compensation Committee believes that weighting the CEO’s stock awards more heavily toward PSUs in comparison to other executives better aligns the CEO’s goals with those of our shareholders. For the other NEOs, the awards were weighted 50% in the form of PSU awards and 50% in the form of RSU awards. The equity awards were granted to our NEOs were as follows:

Named Executive Officer |  | RSU Awards (Shares) |  | PSU Awards (Target Shares) |  | Target Value ($)1 |  |
Mr. Howe |  |  |  | 64,105 |  |  |  |  | 96,157 |  |  |  | $ | 4,300,000 |  |  |  |  |  |
Mr. Jenson |  |  |  | 32,612 |  |  |  |  | 32,612 |  |  |  | $ | 1,750,000 |  |  |  |  |  |
Mr. Arra |  |  |  | 16,772 |  |  |  |  | 16,772 |  |  |  | $ | 900,000 |  |  |  |  |  |
Ms. Gupta |  |  |  | 16,772 |  |  |  |  | 16,772 |  |  |  | $ | 900,000 |  |  |  |  |  |
Mr. Jones |  |  |  | 12,113 |  |  |  |  | 12,113 |  |  |  | $ | 650,000 |  |  |  |  |  |

1 | Target value represents the amount approved by the Compensation Committee using the 20-day trailing average stock price of $26.83 on date of grant.

Fiscal 2019 Time-Based RSU Awards

The time-based RSU awards were for shares of LiveRamp Holdings, Inc. common stock and vested as to 25% of the shares subject to the award on the first anniversary of the grant date and to one-sixteenth of the shares subject to the award each quarter thereafter.

Fiscal 2019 Performance-Based Awards

In May 2018, PSU awards were granted to executives with Relative Total Shareholder Return metrics (TSR).

The PSU awards are to be earned based on our TSR compared to the S&P Small Cap 400 Index as measured over a three-year performance period commencing on April 1, 2018 and ending on March 31, 2021. Specifically, the number of shares of our common stock for which these awards may be earned and settled varies based on our TSR relative to the

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 37

##### Table of Contents

TSR of the S&P Small Cap 400 Index over the performance period and can range from 0% to 200% of the target number of shares. The actual number of shares earned will be determined by the Compensation Committee at the end of the three-year performance period.

For purposes of the PSU awards, the payment range based on our TSR relative to the S&P Small Cap Index over the performance period is to be measured as follows:

TSR Percentile |  | Below 25th Percentile |  | 25th Percentile |  | 50th Percentile |  | 60th Percentile |  | 90th Percentile and Above |  |
TSR Modifier1 |  |  |  | 0 |  |  |  |  | 25 | % |  |  |  | 77 | % |  |  |  | 100 | % |  |  |  | 200 | % |  |  |  |  |

1 | Note that amount earned is to be interpolated for amounts between the designated percentages.

Post-Separation Equity Compensation

Treatment of Pre-Separation Performance Equity Awards

Per the terms and conditions of performance awards outlined in the change-in-control provision of LiveRamp’s Amended and Restated 2005 Equity Compensation Plan, the Compensation Committee approved the conversion of outstanding performance share units granted in Fiscal 2017, Fiscal 2018 and Fiscal 2019 to time-based restricted stock units effective at Separation.

All outstanding performance share unit awards subject to pre-AMS-Sale corporate-related performance metrics were converted into time-based restricted stock unit awards based on the actual goal attainment at the time of the AMS Sale as follows:

TSR Percentile |  | Below 25th Percentile |  | 25th Percentile |  | 50th Percentile |  | 60th Percentile |  | 90th Percentile and Above |  |
Relative TSR to the Mid-Cap 400 index |  |  |  | 0 |  |  |  |  | 25 | % |  |  |  | 77 | % |  |  |  | 100 | % |  |  |  | 200 | % |  |  |  |  |

The details of the pro-rated performance attainment determined at the time of Separation are detailed below. All earned PSUs were converted to time-vested restricted stock units.

PSU Award Tranche/Metric |  | Beginning Stock Price |  | Ending Stock Price |  | Performance Level |  | Attainment Rate |  |
Fiscal 2017 TSR PSU |  |  |  | $21.17 |  |  |  |  | $47.76 |  |  |  |  | 90.8 | % |  |  |  | 200 | % |  |  |  |  |
Fiscal 2018 TSR PSU |  |  |  | $27.99 |  |  |  |  | $47.76 |  |  |  |  | 90.1 | % |  |  |  | 200 | % |  |  |  |  |
Fiscal 2019 TSR PSU |  |  |  | $30.55 |  |  |  |  | $47.76 |  |  |  |  | 97.2 | % |  |  |  | 200 | % |  |  |  |  |

Prior LiveRamp Division Performance Award Attainment Status

Performance awards issued under the former Connectivity (LiveRamp) Division, however, remained measurable after the AMS Sale. The Fiscal 2019 attainment of those awards is detailed below:

Fiscal 2017-19 Performance Stock Option Awards

In May 2019, the Compensation Committee evaluated the Fiscal 2019 revenue growth rate and operating margin performance metrics for performance stock option (“PSO”) awards issued in June 2016 to certain employees in the Connectivity (LiveRamp) Division. The Compensation Committee determined that the minimum threshold performance level had not been attained; consequently, no shares of LiveRamp Holdings, Inc. common stock were earned or vested for the Fiscal 2019 performance period.

38

##### Table of Contents

Compensation Discussion and Analysis |  |

Neither of the Named Executive Officers who held these PSO awards earned any of the shares granted for the Fiscal 2019 performance period:

Named Executive Officer |  | Target Options (FY19) |  | Attainment % (FY19) |  | Attained Shares (FY19) |  |
Mr. Arra |  |  |  | 22,435 |  |  |  |  | 0.00 | % |  |  |  | 0 |  |  |  |  |  |
Ms. Gupta |  |  |  | 22,435 |  |  |  |  | 0.00 | % |  |  |  | 0 |  |  |  |  |  |

Fiscal 2018-20 Performance Stock Units

In May 2019, the Compensation Committee evaluated the Fiscal 2019 revenue growth rate and operating margin performance metrics for performance stock unit (“PSU”) awards issued in June 2017 to certain employees in the Connectivity (LiveRamp) Division. The Compensation Committee determined that the minimum threshold performance level had not been attained; consequently, no shares of LiveRamp Holdings, Inc. common stock were earned or vested for the Fiscal 2019 performance period.

Neither of the Named Executive Officers who held these PSU awards earned any of the shares granted for the Fiscal 2019 performance period:

Named Executive Officer |  | Target Units (FY19) |  | Attainment % (FY19) |  | Attained Shares (FY19) |  |
Mr. Arra |  |  |  | 2,851 |  |  |  |  | 0.00 | % |  |  |  | 0 |  |  |  |  |  |
Ms. Gupta |  |  |  | 2,851 |  |  |  |  | 0.00 | % |  |  |  | 0 |  |  |  |  |  |

FY19-21 Transformational Awards

Shortly after the AMS sale in October 2018, certain employees critical to the success of LiveRamp – including four of our Named Executive Officers – received one-time equity awards designed to promote and incent the strong, stable leadership team needed to deliver exceptional results for our shareholders. In fact, the retention of LiveRamp’s leadership team was among investors’ top concerns before and during the Separation. To date, the awards are working as intended: all four Named Executives Officers who received transformational grants remain with LiveRamp.

The amount of the award for each executive officer was determined based on a desired multiple of base salary in unvested equity, sometimes referred to as holding power. The desired holding power multiple was aligned to the 75th percentile of the Compensia Software 100 database, which includes 16 of our compensation peers.

The Compensation Committee granted these awards in equal amounts of time-based restricted stock unit awards and performance stock unit awards. The awards granted to our Named Executive Officers were as follows:

Named Executive Officer |  | RSU Awards (Shares) |  | PSU Awards (Target Shares) |  | Target Value ($) |  |
Mr. Jenson |  |  |  | 42,325 |  |  |  |  | 42,325 |  |  |  | $ | 4,000,000 |  |  |  |  |  |
Mr. Arra |  |  |  | 63,488 |  |  |  |  | 63,488 |  |  |  | $ | 6,000,000 |  |  |  |  |  |
Ms. Gupta |  |  |  | 63,488 |  |  |  |  | 63,488 |  |  |  | $ | 6,000,000 |  |  |  |  |  |
Mr. Jones |  |  |  | 31,744 |  |  |  |  | 31,744 |  |  |  | $ | 3,000,000 |  |  |  |  |  |

Time-Based RSU Awards

The one-time, transformational time-vested RSU awards vest over four years, with 50% of the shares subject to the award vesting on the second anniversary of the grant date, and 25% of the shares subject to the award vesting on the third and fourth anniversary of the date of grant, respectively, subject to continued service.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 39

##### Table of Contents

FY19-21 Performance Awards (Rule of 40%)

These one-time, transformational PSU awards were granted to focus our leadership team on both top and bottom line growth. The design of these awards is intended to incentivize both near-term performance and long-term strategic decision making.

Specifically, the awards are eligible to be earned by combining our trailing twelve-month (“TTM”) revenue growth and EBITDA margin over a three-year performance period commencing with the fiscal quarter ending June 30, 2019. For example, TTM revenue growth of 35% and TTM EBITDA margin of -5% would yield performance of 30% for the purpose of these awards. At the end of each fiscal quarter during the performance period, TTM revenue growth is added to TTM EBITDA margin to determine attainment using the table below.

To the extent that shares are earned in a given quarter, 50% vest immediately and 50% vest on the one-year anniversary of attainment, except for the final tranche that will vest fully at the end of the measurement period. The first measurement period will be for the TTM period ending on June 30, 2020.

Metric Growth (Revenue + EBITDA Margin) |  | 20% |  | 25% |  | 30% |  | 35% |  | 40%
Attainment (% total shares granted) |  | 50% |  | 75% |  | 100% |  | 150% |  | 200%

Other Compensation Topics

Retirement and Welfare Benefits

Our NEOs are eligible to participate in the same tax-qualified retirement and welfare plans as our other full-time employees. We sponsor a Section 401(k) plan that provides for employer matching contributions which are currently paid in cash. Our NEOs are also eligible to receive retirement benefits through our non-qualified supplemental retirement plan described below. We believe these benefits are important for attracting, motivating, rewarding, and retaining our NEOs, and are comparable to retirement benefits being provided by companies in our compensation peer group.

Defined Benefit Pension Plan

None of our NEOs participate in or have an account balance in a tax-qualified defined benefit pension plan maintained by us.

Supplemental Executive Retirement Plan

While we do not maintain a defined benefit pension plan, our highly compensated employees, including the Named Executive Officers, are eligible to participate in our non-qualified supplemental executive retirement plan (the “SERP”) which enables them to contribute their pre-tax income into the plan through payroll deductions. We match contributions up to the first 6% of the participant’s compensation but only to the extent that the maximum matching contribution has not already been made under the Section 401(k) plan. These employer matching contributions are subject to a multi-year vesting requirement.

Health Benefit Plans

We maintain several broad-based employee benefit plans in which our NEOs are permitted to participate on the same terms as other employees who meet applicable eligibility criteria, subject to legal limitations on the amounts that may be contributed or the benefits that may be payable under the plans. These include health benefits, life insurance, and disability benefits. We believe these benefits encourage the overall health, stability and well-being of our NEOs and are comparable to those plans being provided by the companies in our compensation peer group.

Employee Stock Purchase Plan

Our qualified Employee Stock Purchase Plan allows all employees to purchase LiveRamp Holdings, Inc. common stock at a 15% discount to the market price on the last trading day of the purchase period. The purchase period commences on the first day of the month and ends on the last day of the month.

40

##### Table of Contents

Compensation Discussion and Analysis |  |

Perquisites and Other Personal Benefits

We do not view perquisites or other personal benefits as a significant component of our executive compensation program. We describe the perquisites and other personal benefits provided to the NEOs in the Summary Compensation Table. In the future, we may provide perquisites or other personal benefits in limited situations, such as where we believe it is appropriate to assist an individual in the performance of his or her duties, to make our NEOs more efficient and effective, and for recruitment and retention purposes. All future practices with respect to perquisites or other personal benefits to NEOs will be approved and subject to periodic review by the Compensation Committee.

Post-Employment Compensation

We believe that having in place reasonable and competitive post-employment compensation arrangements are essential to attracting and retaining highly qualified executive officers. Accordingly, our CEO and CFO are eligible to receive certain specified payments and benefits in the event of a termination of employment in connection with a change in control of LiveRamp as provided in their respective employment agreements. In addition, the other Named Executive Officers are eligible to participate in the LiveRamp Holdings, Inc. Executive Officer Severance Policy.

Our post-employment compensation arrangements have been designed to provide reasonable compensation to executive officers who leave LiveRamp under certain circumstances to facilitate their transition to new employment. Further, we seek to mitigate any potential employer liability and avoid future disputes or litigation by requiring a departing executive officer to sign and not revoke a general release and waiver of any and all claims against us as a condition to receiving post-employment compensation payments or benefits.

We do not consider specific amounts payable under these post-employment compensation arrangements when establishing annual compensation. We do believe, however, that these arrangements are necessary to offer compensation packages that are competitive.

In determining payment and benefit levels under the various circumstances triggering the post-employment compensation arrangements for the NEOs, the Compensation Committee has drawn a distinction between voluntary terminations of employment, termination of employment for cause, and terminations of employment without cause or as a result of a change in control of LiveRamp. Payment in the latter circumstances has been deemed appropriate in light of the benefits to us described above, as well as the likelihood that the NEO’s departure is due, at least in part, to circumstances not within his or her control. In contrast, we believe that payments are not appropriate in the event of a termination of employment for cause or a voluntary resignation, because such events often reflect either inadequate performance or an affirmative decision by the NEO to end his or her relationship with us.

In the case of the post-employment compensation arrangements in the event of a termination of employment in connection with a change in control of LiveRamp, we believe that these arrangements are designed to align the interests of management and shareholders when considering our long-term future. The primary purpose of these arrangements is to keep our most senior executive officers focused on pursuing all corporate transaction activity that is in the best interests of shareholders regardless of whether those transactions may result in their own job loss. Reasonable post-acquisition payments and benefits should serve the interests of both the executive officer and our shareholders.

Generally, payments and benefits in the event of a change in control of LiveRamp are payable only if there is a subsequent loss of employment by an executive officer (a so-called “double-trigger” arrangement). In the case of the acceleration of vesting of outstanding equity awards, we use this double-trigger arrangement to protect against the loss of retention power following a change in control of LiveRamp and to avoid windfalls, both of which could occur if vesting accelerated automatically as a result of the transaction.

We have not provided excise tax payments (“gross-ups”) relating to a change in control of LiveRamp and have no such obligations in place with respect to any of our executive officers, including the Named Executive Officers.

Compensation Recovery (“Clawback”) Policy

We maintain a compensation recovery (“clawback”) policy which provides that if we are required to prepare an accounting restatement due to material noncompliance with any financial reporting requirement under the federal securities laws as a result of the intentional misconduct by an executive officer with the title of Senior Vice President or higher, our Board of Directors may require reimbursement for any bonus or other incentive compensation (including

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 41

##### Table of Contents

equity awards) earned above what would have been earned under the restated financial statements, including any profits realized from the sale of our equity securities, that was paid to any such executive officer during the 12-month period preceding the first public issuance or filing with the SEC of the financial document in which the material noncompliance was contained. The independent members of our Board of Directors will determine whether material noncompliance with financial reporting requirement is the result of intentional misconduct of the executive officer.

Policy Prohibiting Hedging or Pledging of Our Equity Securities

Our insider trading policy prohibits our executive officers, including the Named Executive Officers, and the members of our Board of Directors from engaging in short sales, as well as hedging or monetization transactions (such as zero-cost collars and forward sales contracts) that involve the establishment of a short position in our common stock. In addition, our executive officers, including the Named Executive Officers, are prohibited from holding shares of our common stock in a margin account or otherwise pledging shares of our common stock as collateral for a loan.

Tax Strategy and Fiscal 2019 Compensation

The Compensation Committee periodically reviews the potential impact of the applicable tax and accounting rules on the material elements of our executive compensation program. These factors are considered by the Compensation Committee along with the other factors described above when making decisions about the annual and long-term incentive compensation awards for our executive officers.

Upon the closing of the AMS Sale in October 2018, LiveRamp transitioned from being a significant tax payer in Fiscal 2019 and prior years to projecting a zero-tax liability for Fiscal 2020. For this reason, the Compensation Committee approved two measures designed to minimize LiveRamp’s Fiscal 2019 tax liability while maintaining the objectives and integrity of our incentive compensation programs.

Taxation of “Parachute” Payments

Sections 280G and 4999 of the Internal Revenue Code provide that executive officers and members of our Board of Directors who hold significant equity interests and certain other service providers may be subject to significant additional taxes if they receive payments or benefits in connection with a change in control of the Company that exceeds certain prescribed limits, and that we (or our successor) may forfeit a deduction on the amounts subject to this additional tax. We did not provide any executive officer, including any Named Executive Officer, with a “gross-up” or other reimbursement payment for any tax liability that the executive officer may owe as a result of the application of Sections 280G or 4999 during Fiscal 2019, and we have not agreed and are not otherwise obligated to provide any executive officer with such a “gross-up” or other reimbursement.

Accounting for Stock-Based Compensation

We follow the Financial Accounting Standard Board’s Accounting Standards Codification Topic 718 (“FASB ASC Topic 718”) for our stock-based compensation awards. FASB ASC Topic 718 requires us to measure the compensation expense for all share-based payment awards made to our employees and members of our Board of Directors, including options to purchase shares of our common stock and other stock awards, based on the grant date “fair value” of these awards. This calculation is performed for accounting purposes and reported in the executive compensation tables required by the federal securities laws, even though the recipient of the award may never realize any value from their awards.

42

##### Table of Contents

Compensation Discussion and Analysis |  |

Schedule 1

Reconciliation of GAAP Earnings Per Share from Continuing Operations to Non-GAAP EPS

for Fiscal Year 2019

(Unaudited)

(Dollars in thousands, except per share amounts)

|  | March 31, 2019 |
Loss from continuing operations before income taxes |  |  | (179,356 | )
Income taxes (benefit) |  |  | (45,409 | )
Net earnings (loss) from continuing operations |  |  | (133,947 | )
Earnings per share: |  |  |  |
Basic |  |  | (1.79 | )
Diluted |  |  | (1.79 | )
Excluded items: |  |  |  |
Purchased intangible asset amortization (cost of revenue) |  |  | 15,858 |
Non-cash stock compensation (cost of revenue and operating expenses) |  |  | 102,722 |
Accelerated depreciation (cost of revenue and operating expenses) |  |  | 3,812 |
Restructuring and merger charges (gains, losses and other) |  |  | 19,933 |
Separation and transformation costs (general and administrative) |  |  | 2,117 |
Total excluded items, continuing operations |  |  | 144,442 |
Loss from continuing operations before income taxes and excluding items |  |  | (34,914 | )
Income taxes (benefit) |  |  | (12,964 | )
Non-GAAP net loss from continuing operations |  |  | (21,950 | )
Non-GAAP loss per share from continuing operations: |  |  |  |
Basic |  |  | (0.29 | )
Diluted |  |  | (0.29 | )
Basic weighted average shares |  |  | 75,020 |
Diluted weighted average shares |  |  | 75,020 |

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 43

##### Table of Contents

Reconciliation of GAAP to Non-GAAP Measures

Reconciliation of GAAP Operating Income (Loss) from Continuing Operations to Non-GAAP Operating

Income (Loss) – Adjusted EBIT CIP Metric

(Unaudited)

(Dollars in thousands, except per share amounts)

|  | For the Six Months Ended |  |
|  | September 30, 2018 |  | March 31, 2019 |  |
Operating Income (loss), as reported |  |  |  | (67,801 | ) |  |  |  | (130,345 | ) |  |
Adjustments: |  |  |  |  |  |  |  |  |  |  |  |
Operating income from discontinued operations |  |  |  | 38,763 |  |  |  |  | 0 |  |  |
Purchased intangible asset amortization |  |  |  | 9,607 |  |  |  |  | 6.340 |  |  |
Non-cash stock compensation |  |  |  | 41,178 |  |  |  |  | 67,257 |  |  |
Accelerated depreciation |  |  |  | 0 |  |  |  |  | 3,812 |  |  |
Restructuring charges |  |  |  | 3,144 |  |  |  |  | 19,443 |  |  |
Separation and transformation costs |  |  |  | 24,305 |  |  |  |  | (5 | ) |  |
Incentive compensation expense |  |  |  | 17,329 |  |  |  |  | 5,022 |  |  |
Accelerated transition and tax planning costs |  |  |  | - |  |  |  |  | 2,920 |  |  |
Favorable incentive pool variance from operational resource planning changes |  |  |  | 269 |  |  |  |  | 161 |  |  |
Total Adjustments |  |  |  | 134,595 |  |  |  |  | 104,950 |  |  |
Adjusted Operating Income (loss) |  |  |  | 66,794 |  |  |  |  | (25,395 | ) |  |

Reconciliation of GAAP Revenue to Adjusted Revenue for the Six Months Ended September 30, 2018

(for FY19 1H CIP)

(Unaudited)

(Dollars in thousands)

Revenue, as reported |  |  | 127,283 |
Revenue from Discontinued Operations (a) |  |  | 332,185 |
Adjusted Revenue (b) |  |  | 459,468 |

(a) | As reported in footnote 4 to the September 30, 2018 Condensed Financial Statements in the FY19 Q2 10-Q

(b) | For the second half of Fiscal 2019, no adjustments were made to GAAP revenue; accordingly, Adjusted Revenue was the same as GAAP revenue.

44

##### Table of Contents

Compensation Tables |  |

Compensation Tables

Summary Compensation Table

The following table shows the compensation earned by or awarded to our Named Executive Officers in fiscal years ended March 31, 2019, 2018 and 2017.

Named Executive Officer |  | Fiscal Year |  | Salary |  | Bonus |  | Stock Awards1 |  | Option Awards |  | Non-Equity Incentive Plan Compensation2 |  | All Other Compensation3 |  | Total
Scott E. Howe Chief Executive Officer |  |  |  | 2019 |  |  |  | $ | 685,000 |  |  | - |  |  | $ | 4,805,616 |  |  | - |  |  | $ | 1,072,240 |  |  |  | $ | 13,573 |  |  |  | $ | 6,576,429 |
|  |  | 2018 |  |  |  | $ | 670,000 |  |  | - |  |  | $ | 4,172,856 |  |  | - |  |  | $ | 597,000 |  |  |  | $ | 7,413 |  |  |  | $ | 5,447,269 |
|  |  | 2017 |  |  |  | $ | 650,000 |  |  | - |  |  | $ | 3,971,519 |  |  | - |  |  | $ | 1,065,000 |  |  |  | $ | 7,950 |  |  |  | $ | 5,694,469 |
Warren C. Jenson President, CFO & Executive MD of International |  |  |  | 2019 |  |  |  | $ | 546,250 |  |  | - |  |  | $ | 5,859,966 |  |  | - |  |  | $ | 787,400 |  |  |  | $ | 53,967 |  |  |  | $ | 7,247,583 |
|  |  | 2018 |  |  |  | $ | 535,000 |  |  | - |  |  | $ | 1,741,472 |  |  | - |  |  | $ | 433,350 |  |  |  | $ | 58,759 |  |  |  | $ | 2,768,581 |
|  |  | 2017 |  |  |  | $ | 522,725 |  |  | - |  |  | $ | 1,647,672 |  |  | - |  |  | $ | 825,000 |  |  |  | $ | 24,832 |  |  |  | $ | 3,020,229 |
James F. Arra President & Chief Commercial Officer |  |  |  | 2019 |  |  |  | $ | 411,250 |  |  | - |  |  | $ | 6,879,558 |  |  | - |  |  | $ | 582,146 |  |  |  | $ | 130,856 |  |  |  | $ | 8,003,810 |
|  |  | 2018 |  |  |  | $ | 341,477 |  |  | - |  |  | $ | 2,610,688 |  |  | - |  |  | $ | 312,828 |  |  |  | $ | 120,628 |  |  |  | $ | 3,385,621 |
|  |  | 2017 |  |  |  | $ | 250,000 |  |  | - |  |  | $ | 999,988 |  |  | - |  |  | $ | 561,226 |  |  |  | $ | 136,845 |  |  |  | $ | 1,948,059 |
Anneka R. Gupta President & Head of Products and Platforms |  |  |  | 2019 |  |  |  | $ | 411,250 |  |  | - |  |  | $ | 6,879,558 |  |  | - |  |  | $ | 383,090 |  |  |  | $ | 11,475 |  |  |  | $ | 7,585,373 |
|  |  | 2018 |  |  |  | $ | 344,602 |  |  | - |  |  | $ | 2,610,688 |  |  | - |  |  | $ | 189,245 |  |  |  | $ | 8,538 |  |  |  | $ | 3,153,073 |
|  |  | 2017 |  |  |  | $ | 275,000 |  |  | - |  |  | $ | 999,988 |  |  | - |  |  | $ | 222,469 |  |  |  | $ | 166,179 |  |  |  | $ | 1,663,636 |
Jerry C. Jones EVP, Chief Ethics and Legal Officer |  |  |  | 2019 |  |  |  | $ | 426,250 |  |  | - |  |  | $ | 3,661,275 |  |  | - |  |  | $ | 381,670 |  |  |  | $ | 23,343 |  |  |  | $ | 4,492,538 |
|  |  | 2018 |  |  |  | $ | 415,000 |  |  | - |  |  | $ | 519,848 |  |  | - |  |  | $ | 252,070 |  |  |  | $ | 21,010 |  |  |  | $ | 1,207,928 |
|  |  | 2017 |  |  |  | $ | 410,000 |  |  | - |  |  | $ | 484,016 |  |  | - |  |  | $ | 344,000 |  |  |  | $ | 15,926 |  |  |  | $ | 1,253,942 |

1. | These amounts reflect the grant date fair value of awards of RSU and PSUs. We calculated the amounts in accordance with financial statement reporting rules. For RSUs granted in fiscal year 2019, the amount was determined by reference to quoted market prices for the shares on their grant date, which was $28.36 for the May 22nd grants and $46.33 for the October 19th grants. For the May 22nd PSU grants, we estimated the grant date fair value to be $31.07, using a Monte Carlo simulation model. The May 22nd PSU awards were converted to RSUs at the time of the Separation. The October 19th PSU grants have a financial performance target and were valued based on quoted market price for shares on the date of grant. The value used for the October 19th PSU awards was $46.33. The amount reported for each PSU grant is based on the probable outcome of the underlying performance conditions, measured as of the grant date (100% of target value) and PSUs vest in a number of shares from 25% to 200% of target of the award based on performance. The grant date fair value for the fiscal year 2019 awards (including both RSUs and PSUs) at the highest level of performance for each executive is Mr. Howe $7,793,214, Mr. Jenson $8,834,138, Mr. Arra $10,342,063, Ms. Gupta $10,342,063 and Mr. Jones $5,508,325.

2. | These amounts represent annual cash incentive awards earned by the Named Executive Officers under the Cash Incentive Plan based on Company results as well as Mr. Arra’s earnings from the LiveRamp Division Incentive Plan. For more information regarding how these determinations were made, see Individual Payments Section of the Compensation Discussion and Analysis.

3. | The amounts disclosed in the “All Other Compensation” column for fiscal year 2019 include the following:

Named Executive Officer |  | 401(k) Matching Contributions |  | Non-qualified deferred compensation plans/SERP matching contributions |  | Other |  | Total
Scott E. Howe |  |  | $ | 13,573 |  |  |  | $ | 0 |  |  |  | $ | 0 |  |  |  | $ | 13,573 |
Warren C. Jenson |  |  | $ | 12,488 |  |  |  | $ | 0 |  |  |  | $ | 41,479 | a |  |  | $ | 53,967 |
James F. Arra |  |  | $ | 20,026 |  |  |  | $ | 0 |  |  |  | $ | 110,830 | b |  |  | $ | 130,856 |
Anneka R. Gupta |  |  | $ | 11,475 |  |  |  | $ | 0 |  |  |  | $ | 0 |  |  |  | $ | 11,475 |
Jerry C. Jones |  |  | $ | 11,394 |  |  |  | $ | 11,949 |  |  |  | $ | 0 |  |  |  | $ | 23,343 |

| a) | Represents expenses associated with Mr. Jenson’s international assignment in his role as President, International ($37,891), cell phone allowance ($2,688) and fitness reimbursement ($900).

| b) | Represents expenses associated with Mr. Arra’s airfare and apartment rental ($109,150) and cell phone allowance ($1,680).

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 45

##### Table of Contents

Grants of Plan-Based Awards for Fiscal Year 2019

The following table shows grants of plan-based awards made to our Named Executive Officers during fiscal 2019. Non-equity incentive plan awards were granted under the 2010 Cash Incentive Plan and stock awards were granted under the Amended and Restated 2005 Equity Compensation Plan.

Named Executive Officers |  | Grant Date |  |  | Estimated Possible Payouts Under Non-Equity Incentive Plan Awards |  |  | Estimated Future Payouts Under Equity Incentive Plan Awards |  |  | All other Stock Awards: Number of Shares of Stock or Units (#)1 |  |  | All other Option Awards: Number of Securities Underlying Options (#) |  |  | Exercise Or Base Price of Option Awards ($/SH) |  |  | Grant Date Fair Value of Stock and Option Awards ($)2 |
| Threshold ($) |  |  | Target ($) |  |  | Maximum ($) |  |  | Threshold (#) |  |  | Target (#) |  |  | Maximum (#) |
Scott E. Howe |  |  | N/A |  |  | $ | 188,375 |  |  | $ | 753,500 |  |  | $ | 1,507,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  |  | 5/22/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 256,419 |  |  |  |  |  |  |  |  |  |  | $ | 11,141,401 |
Warren C. Jenson |  |  | N/A |  |  | $ | 136,563 |  |  | $ | 546,250 |  |  | $ | 1,092,500 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  | 10/19/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10,581 |  |  |  | 42,325 |  |  |  | 84,650 |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | 1,960,917 |
|  | 10/19/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 42,325 |  |  |  |  |  |  |  |  |  |  | $ | 1,960,917 |
|  | 5/22/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 97,836 |  |  |  |  |  |  |  |  |  |  | $ | 4,086,936 |
James F. Arra |  |  | N/A |  |  | $ | 24,000 |  |  | $ | 96,000 |  |  | $ | 192,00 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  |  | N/A |  |  |  | No Threshold |  |  | $ | 411,250 |  |  |  | Uncapped |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  |  | 10/19/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 15,872 |  |  |  | 63,488 |  |  |  | 126,976 |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | 2,941,399 |
|  |  | 10/19/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 63,488 |  |  |  |  |  |  |  |  |  |  | $ | 2,941,399 |
|  |  | 5/22/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 50,316 |  |  |  |  |  |  |  |  |  |  | $ | 2,101,867 |
Anneka R. Gupta |  |  | N/A |  |  | $ | 66,828 |  |  | $ | 267,313 |  |  | $ | 534,626 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  | 10/19/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 15,872 |  |  |  | 63,488 |  |  |  | 126,976 |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | 2,941,399 |
|  | 10/19/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 63,488 |  |  |  |  |  |  |  |  |  |  | $ | 2,941,399 |
|  | 5/22/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 50,316 |  |  |  |  |  |  |  |  |  |  | $ | 2,101,867 |
Jerry C. Jones |  |  | N/A |  |  | $ | 69,266 |  |  | $ | 277,063 |  |  | $ | 554,126 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  |  | 10/19/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 7,936 |  |  |  | 31,744 |  |  |  | 63,488 |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ | 1,470,700 |
|  |  | 10/19/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 31,744 |  |  |  |  |  |  |  |  |  |  | $ | 1,470,700 |
|  |  | 5/22/2018 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 36,339 |  |  |  |  |  |  |  |  |  |  | $ | 1,518,001 |

1. | The Committee approved the conversion of the May 22nd PSUs to time-based RSUs at 200% attainment effective October 1st with the Separation, as consistent with the terms and conditions of the applicable equity plan and PSU agreements pursuant to which the May 22nd PSUs were granted.

2. | For RSUs granted in fiscal year 2019, the value was determined by reference to the quoted market price for Company shares on the date of grant, which was $28.36 for the May 22nd grants and $46.33 for the October 19th grants. The value used for the October 19th PSU awards was $46.33. The value was determined by reference to the quoted market price for Company shares on the date of grant since the performance criteria did not include a market condition. The amount reported for each PSU is based on the probable outcome of the underlying performance conditions, measured as of the grant date (100% of target value). The PSUs may vest in a number of shares from 25% to 200% of the award based on performance. The May 22nd PSUs were converted to RSUs on October 1st (as described in footnote 1) by applying a 200% PSU attainment rate in arriving at the number of RSUs granted to each grantee. The value was determined by reference to the quoted market price for Company shares on the conversion date.

For a description of bonus opportunities under the Cash Incentive Plan, see the Annual Cash Incentives Section of the Compensation Discussion and Analysis. For a description of PSU awards and RSU awards, see the Long-Term Incentive Compensation Section of the Compensation Discussion and Analysis.

46

##### Table of Contents

Compensation Tables |  |

Outstanding Equity Awards at 2019 Fiscal Year End

The following table shows equity awards that we have made to our Named Executive Officers that were outstanding as of March 31, 2019.

|  |  |  |  | Option Awards1 |  |  | Stock Awards |
|  |  |  |  | Number of Securities Underlying Unexercised Options (#) |  |  | Option Exercise Price ($) |  |  | Option Expiration Date |  |  | Share or Unit Grant Date |  |  | Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested (#)2 |  |  | Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested ($)3 |  |  | Number of Shares or Units of Stock That Have Not Vested (#)4 |  |  | Market Value of Shares or Units of Stock That Have Not Vested ($)3 |
Name |  | Grant Date |  |  | Exercisable |  |  | Unexercisable |
Scott E. Howe |  |  | 7/29/2011 |  |  |  | 123,819 |  |  |  |  |  |  | $ | 13.74 |  |  |  | 7/20/2021 |  |  |  | 5/20/2015 |  |  |  |  |  |  |  |  |  |  |  | 16,295 |  |  | $ | 889,218 |
|  |  | 7/29/2011 |  |  |  | 221,106 |  |  |  |  |  |  | $ | 13.74 |  |  |  | 7/20/2021 |  |  |  | 5/24/2016 |  |  |  |  |  |  |  |  |  |  |  | 34,102 |  |  | $ | 1,860,946 |
|  |  | 5/21/2012 |  |  |  | 164,204 |  |  |  |  |  |  | $ | 13.28 |  |  |  | 5/21/2022 |  |  |  | 6/12/2017 |  |  |  |  |  |  |  |  |  |  |  | 182,170 |  |  | $ | 9,941,017 |
|  |  | 5/23/2013 |  |  |  | 136,196 |  |  |  |  |  |  | $ | 21.46 |  |  |  | 5/23/2023 |  |  |  | 6/16/2017 |  |  |  |  |  |  |  |  |  |  |  | 34,324 |  |  | $ | 1,873,061 |
|  |  | 5/20/2014 |  |  |  | 154,596 |  |  |  |  |  |  | $ | 21.17 |  |  |  | 5/20/2024 |  |  |  | 5/22/2018 |  |  |  |  |  |  |  |  |  |  |  | 256,419 |  |  | $ | 13,992,785 |
|  |  | 5/20/2015 |  |  |  | 131,135 |  |  |  | 43,712 |  |  | $ | 17.49 |  |  |  | 5/20/2025 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Warren C. Jenson |  |  | 5/20/2015 |  |  |  |  |  |  |  | 17,940 |  |  | $ | 17.49 |  |  |  | 5/20/2025 |  |  |  | 5/20/2015 |  |  |  |  |  |  |  |  |  |  |  | 6,696 |  |  | $ | 365,401 |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5/24/2016 |  |  |  |  |  |  |  |  |  |  |  | 17,948 |  |  | $ | 979,422 |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 6/12/2017 |  |  |  |  |  |  |  |  |  |  |  | 40,724 |  |  | $ | 2,222,309 |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5/22/2018 |  |  |  |  |  |  |  |  |  |  |  | 97,836 |  |  | $ | 5,338,911 |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10/19/2018 |  |  |  | 42,325 |  |  | $ | 2,309,675 |  |  |  | 42,325 |  |  | $ | 2,309,675 |
James F. Arra |  |  | 6/29/2016 |  |  |  | 36,671 |  |  |  |  |  |  | $ | 21.32 |  |  |  | 6/29/2026 |  |  |  | 6/29/2016 |  |  |  |  |  |  |  |  |  |  |  | 3,630 |  |  | $ | 198,089 |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 6/28/2017 |  |  |  | 5,702 |  |  | $ | 311,158 |  |  |  | 6.413 |  |  | $ | 349,957 |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 9/12/2017 |  |  |  |  |  |  |  |  |  |  |  | 21,796 |  |  | $ | 1,189,408 |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5/22/2018 |  |  |  |  |  |  |  |  |  |  |  | 50,316 |  |  | $ | 2,745,744 |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10/19/2018 |  |  |  | 63,488 |  |  | $ | 3,464,540 |  |  |  | 63,488 |  |  | $ | 3,464,540 |
Anneka R. Gupta |  |  | 1/24/2012 |  |  |  | 797 |  |  |  |  |  |  | $ | 1.10 |  |  |  | 1/23/2022 |  |  |  | 6/29/2016 |  |  |  |  |  |  |  |  |  |  |  | 3,505 |  |  | $ | 191,268 |
|  |  | 12/13/2012 |  |  |  | 4,517 |  |  |  |  |  |  | $ | 0.85 |  |  |  | 12/12/2022 |  |  |  | 6/28/2017 |  |  |  | 5,702 |  |  | $ | 311,158 |  |  |  | 6,413 |  |  | $ | 349,957 |
|  |  | 7/24/2013 |  |  |  | 452 |  |  |  |  |  |  | $ | 0.85 |  |  |  | 7/23/2023 |  |  |  | 9/12/2017 |  |  |  |  |  |  |  |  |  |  |  | 21,796 |  |  | $ | 1,189,408 |
|  |  | 3/24/2014 |  |  |  | 11,559 |  |  |  |  |  |  | $ | 2.58 |  |  |  | 3/24/2024 |  |  |  | 5/22/2018 |  |  |  |  |  |  |  |  |  |  |  | 50,316 |  |  | $ | 2,745,744 |
|  |  | 6/29/2016 |  |  |  | 36,671 |  |  |  |  |  |  | $ | 21.32 |  |  |  | 6/29/2026 |  |  |  | 10/19/2018 |  |  |  | 63,488 |  |  | $ | 3,464,540 |  |  |  | 63,488 |  |  | $ | 3,464,540 |
Jerry C. Jones |  |  | 5/23/2013 |  |  |  | 14,724 |  |  |  |  |  |  | $ | 21.46 |  |  |  | 5/23/2023 |  |  |  | 5/20/2015 |  |  |  |  |  |  |  |  |  |  |  | 1,944 |  |  | $ | 106,084 |
|  |  | 5/20/2015 |  |  |  |  |  |  |  | 5,209 |  |  | $ | 17.49 |  |  |  | 5/20/2025 |  |  |  | 5/24/2016 |  |  |  |  |  |  |  |  |  |  |  | 5,272 |  |  | $ | 287,693 |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 6/12/2017 |  |  |  |  |  |  |  |  |  |  |  | 24,313 |  |  | $ | 1,326,760 |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 5/22/2018 |  |  |  |  |  |  |  |  |  |  |  | 36,339 |  |  | $ | 1,983,019 |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10/19/2018 |  |  |  | 31,744 |  |  | $ | 1,732,270 |  |  |  | 31,744 |  |  | $ | 1,732,270 |

1. | The vesting schedule for stock options granted during and after fiscal year 2008 is 25% per year beginning on the first anniversary of the grant date.

2. | PSUs vest subject to attainment of performance goals with the number of shares earned ranging from zero to 200% of the award. In the case of the fiscal 2017, 2018 and 2019 grants of PSUs given to Mr. Howe, Mr. Jenson, Mr. Arra, Ms. Gupta and Mr. Jones prior to the Separation, these were all converted to time-based RSUs effective October 1, 2018 at 200% attainment based on attainment of fiscal TSR targets as of October 1, 2018, as consistent with the terms and conditions of the applicable equity plan and PSU agreements pursuant to which the applicable PSUs were granted.

3. | This value was determined by multiplying the number of unvested shares or units by the closing price of our common stock on March 29, 2019 (the last business day of the 2019 fiscal year), which was $54.47.

4. | Represents awards of RSUs that vest over a four-year period in equal increments beginning on or around the first anniversary of the grant date, except for awards granted beginning in fiscal 2017 that vest 25% after the first year, and then 6.25% quarterly until fully vested. The RSU awards granted to Mr. Arra and Ms. Gupta in September 2017 in connection with their promotions will vest 50% on the first anniversary of the grant date with the remainder vesting quarterly thereafter through the second anniversary of the grant date. The RSU awards granted to Mr. Jenson, Mr. Arra, Ms. Gupta and Mr. Jones in October 2018 will vest over four years, with 50% vesting after year 2, and 25% per year thereafter.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 47

##### Table of Contents

Option Exercises and Stock Vested During Fiscal 2019

The following table shows the value realized by our Named Executive Officers on option exercises and stock awards vesting during Fiscal 2019.

|  | Option Awards |  | Stock Awards
Name |  | Number of Shares Acquired on Exercise (#) |  | Value Realized On Exercise ($) |  | Number of Shares Acquired on Vesting (#) |  | Value Realized on Vesting ($)1
Scott E. Howe |  |  |  |  |  |  |  |  |  |  |  |  |  | 360,553 |  |  |  | $ | 15,910,160 |
Warren C. Jenson |  |  |  | 407,407 |  |  |  | $ | 18,645,314 |  |  |  |  | 309,454 |  |  |  | $ | 10,951,738 |
James F. Arra |  |  |  | 154,011 |  |  |  | $ | 7,219,851 |  |  |  |  | 161,775 |  |  |  | $ | 4,012,179 |
Anneka R. Gupta |  |  |  |  |  |  |  |  |  |  |  |  |  | 161,675 |  |  |  | $ | 4,007,774 |
Jerry C. Jones |  |  |  | 125,342 |  |  |  | $ | 5,241,871 |  |  |  |  | 41,027 |  |  |  | $ | 1,762,790 |

1. | The stock awards values were determined by multiplying the number of shares acquired on vesting by the closing market price of the Company’s common stock on the vesting date.

Nonqualified Deferred Compensation During Fiscal Year 2019

The Company maintains the LiveRamp Holdings Non-Qualified Deferral Plan, or SERP, that includes participation by our NEOs.

Name |  | Executive Contributions in Fiscal Year 2019 |  | Registrant Contributions in Fiscal Year 2019 |  | Aggregate Earnings in Fiscal Year 2019 |  | Aggregate Withdrawals/ Distributions |  | Aggregate Balance at 3/31/20191
Scott E. Howe |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |
Warren C. Jenson |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  | $ | 97,388 |
James F. Arra |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  | $ | 345,035 |
Anneka R. Gupta |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |
Jerry C. Jones |  |  | $ | 18,350 |  |  |  | $ | 11,949 |  |  |  |  | - |  |  |  |  | - |  |  |  | $ | 560,607 |

1. | All balances were previously reported in the Summary Compensation Table in the years any contributions were made.

Nonqualified Deferral Plan or SERP

The purpose of the SERP is to provide eligible employees with the ability to defer cash compensation in excess of certain limits that apply under the Company’s 401(k) plan and to receive a corresponding matching contribution. Participants may defer up to 90% of their pre-tax income. Under both the SERP and the 401(k) plans, the Company matches a participant’s combined contributions up to the first 6% of the participant’s compensation. The matching contribution for the employee’s SERP deferrals is made in cash to the employee’s SERP account. The matching contribution vests one-third after one year of employment and one-third each year thereafter until fully vested. Vesting is accelerated in the event of death, disability or retirement.

The investment choices for participant contributions under the SERP are similar to those provided under the 401(k) plan. A participant’s contributions are deemed to be invested in certain funds in accordance with his or her election, and earnings are calculated based on the performance of the selected funds. The participant does not actually own any shares in the investments.

48

##### Table of Contents

Potential Payments Upon Termination or Change in Control |  |

Prior to deferring compensation, participants must elect the time and manner of their account payouts. Benefits are paid as elected by the participant at the time of the deferral in the form of a single lump sum payment, equal annual installments over a period of years or an annuity. Under limited circumstances, participants may change the time and manner of their account payouts or receive distributions because of a financial hardship or other conditions.

Potential Payments Upon Termination or Change in Control

The tables and narrative below reflect the amount of compensation payable to each of the Named Executive Officers in the event of termination of the executive’s employment under the various circumstances described. The amounts shown assume that the termination was effective as of March 31, 2019. These are only estimates of the amounts which would be paid to the Named Executive Officers upon their termination. The actual amounts to be paid can only be determined at the time of an executive’s actual separation from the Company. Payments or benefits generally available to all employees on similar terms are not described.

Potential Payments Upon Termination

Regardless of the manner in which a Named Executive Officer’s employment terminates, he or she may be entitled to receive amounts earned during his/her term of employment. These amounts include:

| • |  | base salary earned through the date of termination; and

| • |  | amounts accrued and vested through the Company’s 401(k) plan or SERP.

Employment Agreements. Mr. Howe entered into a new employment agreement with the Company effective February 14, 2018 (the “Howe Agreement”). Mr. Jenson entered into a new employment agreement with the Company effective February 14, 2018 (the “Jenson Agreement” and, together with the Howe Agreement, the “Employment Agreements”). Under the terms of the Employment Agreements, Mr. Howe and Mr. Jenson are entitled to termination payments if either of them is terminated by us without cause or if either of them resigns for good reason. For this purpose “cause” is generally defined to include a willful failure to substantially perform duties following a cure period, intentional misconduct or gross negligence that is materially injurious to the Company, a conviction of a felony or a material breach of the agreement or other policy that remains following a cure period, and “good reason” is generally defined to include a material reduction or change in title, position or responsibilities, a reduction in salary, breach of the agreement by the Company that remains following a cure period, and, in the Jenson Agreement, a material change in his reporting relationship or a requirement for relocation more than 30 miles away. Additionally, the Employment Agreements provide for certain payments in the case of non-renewal, change in control with termination of employment and death and disability.

Severance Policy. The LiveRamp Holdings, Inc. Executive Severance Policy (the “Severance Policy”), initially adopted on November 9, 2010 and amended thereafter from time to time, provides certain benefits to all officers of the Company designated as executive officers for purposes of Section 16 of the Securities Exchange Act of 1934, except for those officers with employment agreements in effect, in the event of a without cause termination or following a change in control, a without cause termination or resignation for good reason. For this purpose, “cause” is generally defined to include a willful failure to substantially perform duties following a cure period, willful misconduct, gross negligence that is materially injurious to the Company, a conviction of a felony or fraud crime, or a material breach of the Severance Policy or other policy that remains after a cure period. As of March 31, 2019, Mr. Arra, Ms. Gupta and Mr. Jones are covered by the terms of the Severance Policy.

Change in Control. The Employment Agreements, Severance Policy and 2005 Plan provide for certain payments and/or benefits upon the occurrence of a change in control of the Company. The 2005 Plan generally defines a change in control as a transaction involving (i) the consummation of a reorganization, merger, consolidation or similar transaction involving the Company (other than such a transaction in which our stockholders immediately prior to the transaction own more than 50% of the combined voting power entitled to vote in the election of directors of the surviving corporation), (ii) a sale of all or substantially all of the Company’s assets, (iii) the liquidation or dissolution of the Company, or (iv) the acquisition of a significant percentage (no less than beneficial ownership of 20%) of the voting power of the Company. The Severance Policy and Employment Agreements generally provide that a change in control includes (i) an acquisition of any Company securities entitled to vote generally in the election of directors by a person immediately after which such

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 49

##### Table of Contents

person has beneficial ownership of 30% or more of the combined voting power of the Company’s then-outstanding voting securities (excluding certain acquisitions that would not trigger a change in control), (ii) individuals who constitute the Board of Directors of the Company cease for any reason to constitute at least a majority of our Board of Directors (with certain exceptions), or (iii) consummation of reorganization, merger, consolidation, statutory share exchange or similar form of corporate transaction involving the Company, or the sale or other disposition of all or substantially all of the Company’s assets, or the acquisition of assets or stock of another corporation, unless immediately following the applicable transaction, (A) the pre-transaction stockholders beneficially own at least 50% of the post-transaction combined voting power in substantially the same proportions as before the transaction, (B) members of the pre-transaction Board of Directors comprise at least a majority of the post-transaction Board of Directors, and (C) no person (with certain exceptions) has beneficial ownership of 30% or more of the combined voting power of the surviving corporation’s then-outstanding voting securities.

In 2018, the Company amended the 2005 Plan to remove the Compensation Committee and Board of Director’s discretion in determining whether a change in control has occurred and provided for revised treatment of outstanding equity awards under the 2005 Plan upon a change in control. At the same time, the Compensation Committee authorized our management to make conforming amendments to our other equity compensation plans, to ensure that equity awards granted pursuant to such plans were treated consistently among all recipients of such awards. In addition, the Compensation Committee amended the 2005 Plan and Severance Policy, as well as the outstanding award agreements for PSU awards granted in Fiscal 2017, Fiscal 2018 and Fiscal 2019 to provide for consistent and coordinated treatment of PSU awards in connection with a change in control of the Company. Pursuant to these amendments:

| • |  | the applicable performance period for such PSU awards was truncated,

| • |  | the number of PSUs that became eligible to vest was determined by the degree of achievement of the applicable performance objectives as of the change in control date, and

| • |  | the number of PSUs that were determined to be eligible to vest will be treated as unvested RSUs, and if assumed or substituted for by the acquiring or surviving entity (or an affiliate of such entity), will convert into RSUs of equal value to be settled in cash or shares by the acquiring or surviving entity (as determined pursuant to the definitive agreement relating to the change in control). If the executive officer remains employed with the acquiring or surviving entity through the end of the original performance period, the RSUs (i.e., the converted PSU awards) will become fully vested. Further, if within 24 months following a change in control, the executive officer’s employment is terminated without cause, he or she resigns for good reason, or if he or she dies or becomes disabled, the RSUs (i.e., the converted PSU awards), to the extent unvested, will become fully vested. If the RSU awards (i.e., the converted PSU awards) are not appropriately assumed or substituted by the acquiring or surviving entity (or an affiliate of such entity), then such converted RSU awards will fully vest in accordance with the terms of the 2005 Plan.

Moreover, in anticipation of a sale of one of the Company’s divisions, including the potential sale of AMS (the “Potential Sale”), in 2018, the Committee clarified its interpretation of change in control as follows: (i) a Potential Sale would constitute a change in control for purposes of the 2005 Plan and awards thereunder; (ii) for employees who, following a Potential Sale remain employed by us, a Potential Sale would not constitute a change in control for purposes of the Employment Agreements or the Severance Policy, except in the event that (x) we materially reduce an executive’s, including a NEO’s, total compensation or (y) an executive, including a NEO, is required to relocate, in either case, within 24 months of completing a Potential Sale, such executive will be entitled to claim a post-change in control good reason termination of employment under the applicable arrangement; and (iii) for employees who, following a Potential Sale, “go with” the division sold in a Potential Sale, a Potential Sale would be deemed to constitute a change in control for purposes of the Severance Policy, entitling such individuals to the enhanced severance payments and benefits in accordance with the terms of those arrangements.

Terminations Without Cause, Resignation for Good Reason or Non-Renewal of Employment Agreements

Employment Agreements. In the event of a qualifying termination (other than non-renewal of employment agreement for Mr. Jenson), subject to the Company receiving a general release of claims from him, each of Mr. Howe and Mr. Jenson will be entitled to receive: (i) all base salary and benefits payable through the date of termination, (ii) the amount of any cash bonus related to any fiscal year ending before the date of termination that has been earned but remains unpaid, (iii) a prorated bonus for the fiscal year in which termination occurs, (iv) an amount equal to 200% of base salary, (v) an amount equal to 200% of average annual bonus based on the preceding two years bonus payments prior to the fiscal year in which the termination occurs, (vi) any unpaid benefits to which he is entitled under any plan, policy or program of

50

##### Table of Contents

Potential Payments Upon Termination or Change in Control |  |

the Company applicable to him as of the termination according to the terms of the plan, policy or program, and (vii) vesting of a prorated portion of PSUs that are earned but unvested or for which the performance period is ongoing at the time of termination and at least one year of the performance period has elapsed. If the qualifying termination is a non-renewal of his employment agreement, the percentage for Mr. Jenson in (iv) and (v) above will be 100% and all other provisions above will remain the same.

The amounts referred to in clauses (i)-(iv) above are to be paid immediately following a waiting period which is generally 30 days following the termination date but which will be extended to 60 days if the termination is in connection with an exit incentive program or other employee termination program offered to a group or class of employees as defined under the Older Worker Benefit Protection Act (the “Delay Period”). Payment of the prorated fiscal year bonus will occur 90 days after the end of the fiscal year in which the termination occurs. Vesting of PSUs will occur immediately following expiration of the Delay Period for PSUs that are earned but unvested at the time of termination and as soon as administratively practicable following the close of the performance period for PSUs related to performance periods that are ongoing at the time of termination and for which at least one year of the performance period has elapsed, based on the Company’s actual performance.

Severance Policy. Under the Severance Policy, if Mr. Arra, Ms. Gupta or Mr. Jones is involuntarily terminated by the Company without cause other than in connection with a change in control, upon executing a general release of claims against the Company which includes one-year non-competition and non-solicitation restrictions, he or she will receive an amount equal to 100% of base salary, 100% of his or her average annual bonus based on their bonus payment for the preceding two years prior to termination (using target bonus for the portion of time he or she has been employed if less than two years), a prorated bonus based on the actual fiscal year results and a prorated portion of any PSUs (i) that are earned but unvested or (ii) for which the performance period is ongoing at the time of termination and for which at least one year of the performance period has elapsed. The base salary and average annual bonus will be paid on regular paydays during the 12 months following the Delay Period. The prorated bonus will be paid within 90 days after the end of the fiscal year in which the termination occurs or following the Delay Period, whichever is later. Vesting of PSUs will occur within 30 days of the expiration of the Delay Period for PSUs earned but unvested at the time of termination and as soon as administratively practicable following the close of the performance period for PSUs related to performance periods that are ongoing at the time of termination and for which at least one year of the performance period has elapsed, based on actual Company performance.

Retirement or Voluntary Termination In the event of retirement or voluntary termination, Mr. Howe, Mr. Jenson, Mr. Arra, Ms. Gupta and Mr. Jones will receive earned but unpaid base compensation through his or her retirement or termination date and any amounts accrued and vested to which he or she is otherwise entitled under a plan, program or policy of the Company.

Death or Disability In the event of death or disability, in addition to the payment of earned but unpaid base salary and amounts accrued and vested through the Company retirement plans, Mr. Howe, Mr. Jenson, Mr. Arra, Ms. Gupta and Mr. Jones will receive benefits under the Company’s life insurance plan or disability plan, as applicable. Also, upon death or six months following commencement of long-term disability payments, all unvested RSUs and stock options will vest. In addition, all PSUs related to a completed performance period will vest based on actual Company attainment of the specified performance targets and a prorated portion of PSUs related to an uncompleted performance period will vest, provided that at least one year of the performance period has elapsed, with payment based on actual performance at the end of the performance period.

Employment Agreements. The Employment Agreements provide that in the event of termination as a result of death or disability, each of Mr. Howe and Mr. Jenson or their respective estates would be entitled to receive: (i) all base salary and benefits payable through the date of termination, (ii) any unpaid benefits to which he is entitled under any plan, policy or program of the Company applicable to him as of the date of termination according to the terms of the plan, policy or program, (iii) the amount of any cash bonus related to any fiscal year ending before the date of termination that has been earned but remains unpaid, and (iv) the amount of any target cash bonus for the fiscal year in which the date of termination occurs, prorated based on the portion of the applicable year he worked for the Company before the date of termination. The amounts in (i)-(iii) would be paid at the time it would otherwise have been paid had he remained employed. The amount in (iv) would be paid within 60 days of the date of termination.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 51

##### Table of Contents

Potential Payments Upon Change in Control

Employment Agreements Under the terms of the Employment Agreements, Mr. Howe and Mr. Jenson are eligible to receive change in control payments if they are terminated from employment by the Company without cause within 24 months following a change in control, or if they resign for good reason within 24 months following a change in control. The amount payable in the event of a qualifying termination, subject to the Company receiving a general release of claims, is (i) all earned base salary and benefits payable through the date of termination, (ii) the amount of any cash bonus related to any fiscal year ending before the date of termination that has been earned but remains unpaid, (iii) an amount equal to 300% of the current base salary under the Howe Agreement and 200% of the current base salary under the Jenson Agreement, (iv) an amount equal to 300% of average annual bonus based on the preceding two years bonus payments prior to the fiscal year in which the termination occurs under the Howe Agreement, and an amount equal to 200% of average annual bonus based on the preceding two years bonus payments prior to the fiscal year in which the termination occurs under the Jenson Agreement, (v) prorated bonus for the fiscal year in which the termination occurs based on actual fiscal year results and (vi) any other unpaid benefits to which they are entitled under any plan, policy or program of the Company. In addition, all equity awards (other than PSUs) which are outstanding but unvested would vest. Payments under clauses (i)-(iv) would be made in a lump sum immediately following the Delay Period.

For PSU awards, unless provided otherwise in the applicable grant documents, upon the consummation of a change in control, the applicable performance period will be truncated, and a number of PSUs will become eligible to vest based on the degree of achievement of the applicable performance objectives as of the date of the change in control. The number of PSUs that were determined to be eligible to vest will be treated as unvested RSUs, and if assumed or substituted for by the acquiring or surviving entity in accordance with the terms of the definitive agreements relating to the change in control will convert into RSUs (or other compensatory arrangements) of equal value to be settled in cash or shares by the acquiring or surviving entity (or an affiliate of such entity), as applicable. In the event Mr. Howe or Mr. Jenson, as applicable, remains employed with the acquiring or surviving entity (or an affiliate of such entity), through the end of the original performance period, the RSUs (i.e., the converted PSUs) will become fully vested and will be settled within 30 days of the performance period end date. If the RSU awards (i.e., the converted PSU awards) are not appropriately assumed or substituted by the acquiring or surviving entity (or an affiliate thereof), then such RSU awards will fully vest in accordance with the terms of the 2005 Plan.

In the event that Mr. Howe or Mr. Jenson is terminated without cause or resigns for good reason following the public announcement of a Board-approved agreement to effect a change in control but prior to the consummation of the change in control, upon the consummation of the change in control Mr. Howe or Mr. Jenson would receive, in addition to any amounts they received for a without-cause or good-reason termination: (i) an amount equal to the value of all unvested equity that was forfeited upon termination, except PSUs, that would have vested on or prior to a termination without cause or for good reason following a change in control had he remained employed until the change in control using the value of the Company’s common stock implied by the change in control price of the stock, and (ii) an amount equal to the difference between what was actually paid with respect to PSUs and that which would have been paid had he remained employed through the date of the change in control. Additionally, Mr. Howe shall be entitled to a payment equal to 100% of his then current base salary and 100% of his average annual bonus for the two-year preceding the fiscal year in which the termination occurred. These payments shall be made on the later of the expiration of the Delay Period applicable to the actual termination or contemporaneously with the change in control (or within 10 days thereafter).

Severance Policy. Under the Severance Policy, benefits are due if Mr. Arra, Ms. Gupta or Mr. Jones is terminated by the Company without cause or resigns for good reason (which includes a resignation following a demotion, reduction in salary, relocation, or material reduction in responsibilities, authority or duties, as set forth in the Severance Policy) within a two-year period following a change in control. Upon execution of a general release of claims against the Company which include one-year non-competition and non-solicitation restrictions, benefits paid would include: (i) 150% of the base salary, (ii) 150% of the average annual bonus for the two years preceding the fiscal year in which the termination occurs, (iii) a prorated bonus based on the actual fiscal year results for the fiscal year in which the termination occurs, and (iv) vesting of all equity award except for PSUs. Benefits under clauses (i) and (ii) and would be paid in a lump sum on the next regular payroll cycle following the expiration of the Delay Period; benefits under clause (iii) would be paid within 90 days after the end of the fiscal year in which the termination occurs, and benefits under clause (iv) would be processed within 30 days of the expiration of the Delay Period.

Regardless of whether Mr. Arra, Ms. Gupta or Mr. Jones is terminated, at the time of a change in control, the applicable performance period for PSUs will be truncated and that number of PSUs as determined by the degree of achievement of

52

##### Table of Contents

Potential Payments Upon Termination or Change In Control |  |

the performance objectives as of that time will be treated as unvested RSUs and if assumed or substituted by the acquiring or surviving entity will convert into RSUs of equal value to be settled in cash or shares by the acquiring or surviving entity. If the executive officer remains employed with the acquiring or surviving entity through the end of the applicable performance period, the PSU awards will become fully vested. Further, if within 24 months following a change in control, the executive officer’s employment is terminated without cause, he or she resigns for good reason, or he or she dies or becomes disabled, the PSU awards, to the extent unvested, will become fully vested.

Scott E. Howe

The following table shows the potential payments upon a hypothetical termination or change in control of the Company effective March 31, 2019 for Scott E. Howe, our Chief Executive Officer.

Type of Payment |  | Voluntary Termination or Retirement |  | Termination without Cause or Resignation for Good Reason other than a Change in Control |  | Termination for Cause |  | Non-Renewal by the Company |  | Change in Control with no Termination |  | Termination without Cause or Resignation for Good Reason following a Change in Control1 |  | Death or Disability
Severance |  |  |  | - |  |  |  | $ | 3,042,000 | 2 |  |  |  | - |  |  |  | $ | 3,042,000 | 2 |  |  |  | - |  |  |  | $ | 4,563,000 | 3 |  |  |  | - |
Cash Incentive Plan |  |  |  | - |  |  |  | $ | 1,072,240 | 4 |  |  |  | - |  |  |  | $ | 1,072,240 | 4 |  |  |  | - |  |  |  | $ | 1,072,240 | 4 |  |  | $ | 1,072,240 | 5
SERP or Deferred Plan |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |
Stock Options |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - | 6 |  |  | $ | 1,620,841 | 7 |  |  | $ | 1,620,841 | 8
Restricted Stock Units |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - | 6 |  |  | $ | 28,557,027 | 7 |  |  | $ | 28,557,027 | 8
Performance Stock Units |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |
Total |  |  |  | - |  |  |  | $ | 4,114,240 |  |  |  |  | - |  |  |  | $ | 4,114,240 |  |  |  |  | - |  |  |  | $ | 35,813,108 | 9 |  |  | $ | 31,250,108 | 10

1 | Under his employment agreement, in the event his employment is terminated by the Company without cause or he resigns for good reason following the public announcement of a Board-approved agreement to effect a change in control but prior to the consummation of the change in control, in addition to any amounts received for a without-cause or good-reason termination he would receive a supplemental payment equal to the value of what he would have received had he remained employed through the date of the change in control, payable upon the consummation of the change in control. In addition, Mr. Howe would be entitled to a payment equal to 100% of his then current base salary and average annual bonus for the preceding two years.

2 | Represents: 200% of i) base salary; and ii) average annual bonus for preceding two fiscal years.

3 | Represents: 300% of i) base salary; and ii) average annual bonus for preceding two fiscal years.

4 | Represents fiscal 2019 actual bonus.

5 | In the event of his death or disability, Mr. Howe’s employment agreement specifies that he or his survivors will receive payment of any earned but unpaid bonus. This represents fiscal 2019 bonus.

6 | The Company’s equity plans permit, but do not require, accelerated vesting of certain equity awards in the event of a change in control, as determined in the discretion of the Board of Directors. The amount assumes that no such acceleration will occur.

7 | If Mr. Howe’s employment is terminated within 24-months following a change in control by us without cause or by Mr. Howe for good reason, vesting of any unvested stock options or RSUs will be accelerated. The stock option value was determined by subtracting the strike price from the closing stock price of our common stock on March 29, 2019 ($54.47) and multiplying this difference by the number of unvested options. The RSU value was determined by multiplying the number of unvested RSUs by the closing price of our common stock on March 29, 2019 ($54.57).

8 | Six months after long-term disability payments commence all earned but unvested stock options and RSUs vest. Upon death, any earned but unvested stock options and RSUs immediately vest. The stock option value was determined by subtracting the strike price from the closing price of our common stock on March 29, 2019 and multiplying this difference by the number of unvested options. The RSU value was determined by multiplying the number of unvested RSUs by the closing price of our common stock on March 29, 2019.

9 | Under his employment agreement, if his total payments or benefits constitute “parachute payments” under section 280G of the Internal Revenue Code that would be subject to the excise tax imposed by Section 4999 of the Internal Revenue Code, then the payments or benefits will be reduced to the greater of: (i) the largest portion of the payment or benefit that would not result in him being subject to the excise tax; or (ii) the entire payment or benefit less all applicable taxes computed at the highest marginal rate.

10 | In the event of death or disability, in addition to the payment earned but unpaid base salary and amounts accrued and vested through the Company retirement plans, he would receive benefits under the Company’s life insurance plan or disability plan, as applicable.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 53

##### Table of Contents

Warren C. Jenson

The following table shows the potential payments under a hypothetical termination or a change in control of the Company as of March 31, 2019 for Warren C. Jenson, our President, CFO & Executive MD of International.

Type of Payment |  | Voluntary Termination or Retirement |  | Termination without Cause or Resignation for Good Reason other than a Change in Control |  | Termination for Cause |  | Non-Renewal by the Company |  | Change in Control with no Termination |  | Termination without Cause or Resignation for Good Reason following a Change in Control1 |  | Death or Disability
Severance |  |  |  | - |  |  |  |  | $2,358,350 | 2 |  |  |  | - |  |  |  |  | $1,179,175 | 3 |  |  |  | - |  |  |  | $ | 3,537,525 | 2 |  |  |  | - |
Cash Incentive Plan |  |  |  | - |  |  |  |  | $ 787,400 | 4 |  |  |  | - |  |  |  |  | $ 787,400 | 4 |  |  |  | - |  |  |  | $ | 787,400 | 4 |  |  | $ | 787,400 | 5
SERP or Deferred Plan |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |
Stock Options |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - | 6 |  |  | $ | 665,215 | 7 |  |  | $ | 665,215 | 11
Restricted Stock Units |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - | 6 |  |  | $ | 13,437,971 | 7 |  |  | $ | 13,437,971 | 11
Performance Stock Units |  |  |  | - |  |  |  |  | $2,309,675 | 8 |  |  |  | - |  |  |  |  | $2,309,675 | 8 |  |  |  | - | 9 |  |  | $ | 2,309,675 | 10 |  |  | $ | 2,309,675 | 12
Total |  |  |  | - |  |  |  |  | $5,455,425 |  |  |  |  | - |  |  |  |  | $4,276,250 |  |  |  |  | - |  |  |  | $ | 20,737,786 | 13 |  |  | $ | 17,200,261 | 14

1 | Under his employment agreement, in the event his employment is terminated by the Company without cause or he resigns for good reason following the public announcement of a Board-approved agreement to effect a change in control but prior to the consummation of the change in control, in addition to any amounts received for a without-cause or good-reason termination he would receive a supplemental payment equal to the value of what he would have received had he remained employed through the date of the change in control, payable upon the consummation of the change in control.

2 | Represents: 200% of i) base salary; and ii) average annual bonus for preceding two fiscal years.

3 | Represents: 100% of i) base salary; and ii) average annual bonus for preceding two fiscal years.

4 | Represents fiscal 2019 actual bonus.

5 | In the event of his death or disability, the terms of Mr. Jenson’s employment agreement specify he or his survivors will receive payment of any earned but unpaid bonus.

6 | In general, the Company’s equity plans permit, but do not require, accelerated vesting of equity awards in the event of a change of control, as determined in the discretion of the Board of Directors, provided that the equity plans do require accelerated vesting of equity awards that are not assumed or substituted for by the successor corporation in the event of a change in control. The amount shown above assumes that no such acceleration will occur.

7 | If his employment is terminated within 24-months following a change in control by us without cause or by Mr. Jenson for good reason, vesting of any unvested stock options or RSUs will be accelerated. The stock option value was determined by subtracting the strike price from the closing stock price of our common stock on March 29, 2019 ($54.57) and multiplying this difference by the number of unvested options. The RSU value was determined by multiplying the number of unvested RSUs by the closing price of our common stock on March 29, 2019.

8 | If Mr. Jenson’s employment is terminated without cause or he resigns for good reason or his contract is not renewed by the Company, his employment agreement provides for prorated vesting of certain PSUs. For this calculation, the PSUs’ value was determined by multiplying the closing price of our common stock on March 29, 2019 ($54.57) by the total number of PSUs that Mr. Jenson holds as of March 31, 2019. Note, however, that this amount may differ based on actual performance.

9 | The PSUs provide that on a change in control, the performance period will be truncated and the number of PSUs that are eligible to vest will be determined based on the degree of achievement of performance objectives applicable to such PSUs as of the change in control date. The number of PSUs that are eligible to vest will be treated as unvested RSUs, if appropriately assumed or substituted by an acquirer or successor entity (or an affiliate of such entity). In the event Mr. Jenson remains employed with the acquirer through the end of the original performance period, the assumed RSUs (i.e. the converted PSUs) will become fully vested and will be settled within 30 days of the performance period end date. These RSUs (i.e. the converted PSUs) would also vest on Mr. Jenson’s death, permanent and total disability or involuntary termination without cause or resignation by Mr. Jenson for good reason. In general, the Company’s equity plans permit, but do not require, accelerated vesting of equity awards in the event of a change in control, as determined in the discretion of the Board of Directors, provided that the equity plans do require accelerated vesting of equity awards that are not assumed or substituted for by the successor corporation in the event of a change in control. The amount shown above assumes that no such acceleration will occur.

10 | Please see Note 9. For this calculation, the PSUs’ value was determined by multiplying the closing price of our common stock on March 29, 2019 ($54.57) by the total number of PSUs that Mr. Jenson holds as of March 31, 2019. Note, however, that this amount may differ based on actual performance and does not include any value in respect of the RSUs that would still be held.

11 | Six months after long-term disability payments commence all earned but unvested equity vests. Upon death, any earned but unvested equity immediately vests. The RSU value was determined by multiplying the number of unvested RSUs by the closing price of our common stock on March 29, 2019 ($54.57).

12 | In the case of death or disability, a prorated portion of his performance units will vest, provided that at least one year of the performance period has elapsed, with payment based on actual performance at the end of the performance period. The amount shown is calculated the same as in Note 8. However, this amount would not be payable until completion of the performance period and would be decreased if the Company achieved less than 100% attainment of the objectives.

13 | Under his employment agreement, if his total payments or benefits constitute “parachute payments” under section 280G of the Code that would be subject to the excise tax imposed by Section 4999 of the Code, then the payments or benefits will be reduced to the greater of: (i) the largest portion of the payment or benefit that would not result in him being subject to the excise tax; or (ii) the entire payment or benefit less all applicable taxes computed at the highest marginal rate.

14 | In the event of death or disability, in addition to the payment of earned but unpaid base salary and amounts accrued and vested through the Company retirement plans, he would receive benefits under the Company’s life insurance plan or disability plan, as applicable.

54

##### Table of Contents

Potential Payments Upon Termination or Change in Control |  |

James F. Arra

The following table shows the potential payments under a hypothetical termination or a change in control of the Company as of March 31, 2019 for James F. Arra, President & Chief Commercial Officer.

Type of Payment |  | Voluntary Termination or Retirement |  | Termination without Cause or Resignation for Good Reason other than a Change in Control |  | Termination for Cause |  | Change in Control with no Termination |  | Termination without Cause or Resignation for Good Reason following a Change in Control |  | Death or Disability
Severance |  |  |  | - |  |  |  |  | $ 872,027 | 1 |  |  |  | - |  |  |  |  | - |  |  |  |  | $ 1,308,041 | 2 |  |  |  | - |
Cash Incentive Plan |  |  |  | - |  |  |  |  | $ 117,720 | 3 |  |  |  | - |  |  |  |  | - |  |  |  |  | $ 117,720 | 3 |  |  |  | - |
SERP or Deferred Plan |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |
Stock Options |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |
Restricted Stock Units |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - | 4 |  |  |  | $ 7,947,739 | 5 |  |  | $ | 7,947,739 | 6
Performance Stock Units |  |  |  | - |  |  |  |  | $3,775,698 | 7 |  |  |  | - |  |  |  |  | - | 8 |  |  |  | $ 3,775,698 | 9 |  |  | $ | 3,775,698 | 10
Total |  |  |  | - |  |  |  |  | $4,765,445 |  |  |  |  | - |  |  |  |  | - |  |  |  |  | $13,149,198 | 11 |  |  | $ | 11,723,437 | 12

1 | Represents: 100% of i) of base salary; and ii) average annual bonus for preceding two fiscal years.

2 | Represents: 150% of i) of base salary; and ii) average annual bonus for preceding two fiscal years.

3 | Represents fiscal year 2019 actual bonus.

4 | In general, the Company’s equity plans permit, but do not require, accelerated vesting of equity awards in the event of a change in control, as determined in the discretion of the Board of Directors, provided that the equity plans do require accelerated vesting of equity awards that are not assumed or substituted for by the successor corporation in the event of a change in control. The amount shown above assumes that no such acceleration will occur.

5 | Represents accelerated vesting of all of Mr. Arra’s unvested RSUs. The RSU value was determined by multiplying the number of unvested RSUs by the closing price of our common stock on March 29, 2019 ($54.57).

6 | Six months after long-term disability payments commence all earned but unvested RSUs vest. Upon death, any earned but unvested RSUs immediately vest. The RSU value was determined by multiplying the number of unvested RSUs by the closing price of our common stock on March 29, 2019 ($54.57).

7 | Represents accelerated vesting of any outstanding PSUs. For this calculation, the PSUs’ value was determined by multiplying the closing price of our common stock on March 29, 2019 ($54.57) by the total number of unvested PSUs that Mr. Arra holds as of March 31, 2019. Note, however, that this amount may differ based on actual performance.

8 | Upon consummation of a change of control, the applicable performance period will be truncated, and a number of PSUs will become eligible to vest based on the degree of achievement of performance objectives as of the change in control date. Such eligible PSUs will be treated as unvested RSUs, and if appropriately assumed or substituted by the acquirer will convert into RSUs (or other arrangements) to be settled in cash or shares by the acquirer. In the event he remains employed with the acquirer through the end of the performance period, the RSUs (i.e., the converted PSUs) will become fully vested and will be settled within 30 days of the performance period end date. They would also vest on death, permanent and total disability or involuntary termination without cause or resignation for good reason within 24 months following a change in control. In general, the Company’s equity plans permit but do not require, accelerated vesting of equity awards in the event of a change in control, as determined in the discretion of the Board of Directors, provided that the equity plans do require accelerated vesting of equity awards that are not assumed or substituted for by the successor corporation in the event of a change in control. The amount shown above assumes that no such acceleration will occur.

9 | The PSUs value was determined as described in notes 7 and 8. The amount shown above assumes 100% of PSUs convert to RSUs and value was determined by multiplying the closing price of our common stock on March 29, 2019 ($54.57) by the total number of unvested PSUs as of March 31st. Note, however, that this amount may differ based on actual performance and does not include any value in respect of the RSUs that would still be held.

10 | In the case of death or disability, a prorated portion of his performance units will vest, provided that at least one year of the performance period has elapsed, with payment based on actual performance at the end of the performance period. The amount shown is calculated the same as in Note 7. However, this amount would not be payable until completion of the performance period and would be decreased if the Company achieved less than 100% attainment of the objectives.

11 | If the total payment to Mr. Arra under the Severance Policy constitutes a “parachute payment” under section 280G of the Code that would be subject to the excise tax imposed by Section 4999 of the Code, then the payment will be reduced to the greater of: (i) the largest portion of the termination payment that would not result in a portion of the payment being subject to the excise tax; or (ii) the entire payment less all applicable taxes computed at the highest marginal rate.

12 | In the event of death or disability, in addition to the payment of earned but unpaid base salary and amounts accrued and vested through the Company retirement plans, he would receive benefits under the Company’s life insurance plan or disability plan, as applicable.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 55

##### Table of Contents

Anneka R. Gupta

The following table shows the potential payments under a hypothetical termination or a change in control of the Company as of March 31, 2019 for Anneka R. Gupta, President & Head of Products & Platforms.

Type of Payment |  | Voluntary Termination or Retirement |  | Termination without Cause or Resignation for Good Reason other than a Change in Control |  | Termination for Cause |  | Change in Control with no Termination |  | Termination without Cause or Resignation for Good Reason following a Change in Control |  | Death or Disability
Severance |  |  |  | - |  |  |  | $ | 640,857 | 1 |  |  |  | - |  |  |  |  | - |  |  |  | $ | 961,286 | 2 |  |  |  | - |
Cash Incentive Plan |  |  |  | - |  |  |  | $ | 383,090 | 3 |  |  |  | - |  |  |  |  | - |  |  |  | $ | 383,090 | 3 |  |  |  | - |
SERP or Deferred Plan |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |
Stock Options |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |
Restricted Stock Units |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - | 4 |  |  | $ | 7,940,917 | 5 |  |  | $ | 7,940,917 | 6
Performance Stock Units |  |  |  | - |  |  |  | $ | 3,775,698 | 7 |  |  |  | - |  |  |  |  | - | 8 |  |  | $ | 3,775,698 | 9 |  |  | $ | 3,775,698 | 10
Total |  |  |  | - |  |  |  | $ | 4,799,645 |  |  |  |  | - |  |  |  |  | - |  |  |  | $ | 13,060,991 | 11 |  |  | $ | 11,716,615 | 12

1 | Represents: 100% of i) of base salary; and ii) average annual bonus for preceding two fiscal years.

2 | Represents: 150% of i) of base salary; and ii) average annual bonus for preceding two fiscal years.

3 | Represents fiscal year 2019 actual bonus.

4 | In general, the Company’s equity plans permit, but do not require, accelerated vesting of equity awards in the event of a change in control, as determined in the discretion of the Board of Directors, provided that the equity plans do require accelerated vesting of equity awards that are not assumed or substituted for by the successor corporation in the event of a change in control. The amount shown above assumes that no such acceleration will occur.

5 | Represents accelerated vesting of all of Ms. Gupta’s unvested RSUs. The RSU value was determined by multiplying the number of unvested RSUs by the closing price of our common stock on March 29, 2019 ($54.57).

6 | Six months after long-term disability payments commence all earned but unvested RSUs vest. Upon death, any earned but unvested RSUs immediately vest. The RSU value was determined by multiplying the number of unvested RSUs by the closing price of our common stock on March 29, 2019 ($54.57).

7 | Represents accelerated vesting of any outstanding PSUs. For this calculation, the PSUs’ value was determined by multiplying the closing price of our common stock on March 29, 2019 ($54.57) by the total number of unvested PSUs that Ms. Gupta holds as of March 31, 2019. Note, however, that this amount may differ based on actual performance.

8 | Upon consummation of a change of control, the applicable performance period will be truncated, and a number of PSUs will become eligible to vest based on the degree of achievement of performance objectives as of the change in control date. Such eligible PSUs will be treated as unvested RSUs, and if appropriately assumed or substituted by the acquirer will convert into RSUs (or other arrangements) to be settled in cash or shares by the acquirer. In the event he remains employed with the acquirer through the end of the performance period, the RSUs (i.e., the converted PSUs) will become fully vested and will be settled within 30 days of the performance period end date. They would also vest on death, permanent and total disability or involuntary termination without cause or resignation for good reason within 24 months following a change in control. In general, the Company’s equity plans permit but do not require, accelerated vesting of equity awards in the event of a change in control, as determined in the discretion of the Board of Directors, provided that the equity plans do require accelerated vesting of equity awards that are not assumed or substituted for by the successor corporation in the event of a change in control. The amount shown above assumes that no such acceleration will occur.

9 | The PSUs value was determined as described in notes 7 and 8. The amount shown above assumes 100% of PSUs convert to RSUs and value was determined by multiplying the closing price of our common stock on March 29, 2019 ($54.57) by the total number of unvested PSUs as of March 31st. Note, however, that this amount may differ based on actual performance and does not include any value in respect of the RSUs that would still be held.

10 | In the case of death or disability, a prorated portion of his performance units will vest, provided that at least one year of the performance period has elapsed, with payment based on actual performance at the end of the performance period. The amount shown is calculated the same as in Note 7. However, this amount would not be payable until completion of the performance period and would be decreased if the Company achieved less than 100% attainment of the objectives.

11 | If the total payment to Ms. Gupta under the Severance Policy constitutes a “parachute payment” under section 280G of the Code that would be subject to the excise tax imposed by Section 4999 of the Code, then the payment will be reduced to the greater of: (i) the largest portion of the termination payment that would not result in a portion of the payment being subject to the excise tax; or (ii) the entire payment less all applicable taxes computed at the highest marginal rate.

12 | In the event of death or disability, in addition to the payment of earned but unpaid base salary and amounts accrued and vested through the Company retirement plans, she would receive benefits under the Company’s life insurance plan or disability plan, as applicable.

56

##### Table of Contents

Potential Payments Upon Termination or Change In Control |  |

Jerry C. Jones

The following table shows the potential payments under a hypothetical termination or a change in control of the Company as of March 31, 2019 for Jerry C. Jones, EVP, Chief Ethics and Legal Officer.

Type of Payment |  | Voluntary Termination or Retirement |  | Termination without Cause or Resignation for Good Reason other than a Change in Control |  | Termination for Cause |  | Change in Control with no Termination |  | Termination without Cause or Resignation for Good Reason following a Change in Control |  | Death or Disability
Severance |  |  |  | - |  |  |  |  | $ 728,035 | 1 |  |  |  | - |  |  |  |  | - |  |  |  |  | $1,092,053 | 2 |  |  |  | - |
Cash Incentive Plan |  |  |  | - |  |  |  |  | $ 381,670 | 3 |  |  |  | - |  |  |  |  | - |  |  |  |  | $ 381,670 | 3 |  |  |  | - |
SERP or Deferred Plan |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - |
Stock Options |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - | 4 |  |  |  | $ 193,150 | 5 |  |  | $ | 193,150 | 6
Restricted Stock Units |  |  |  | - |  |  |  |  | - |  |  |  |  | - |  |  |  |  | - | 4 |  |  |  | $5,435,827 | 5 |  |  | $ | 5,435,827 | 6
Performance Stock Units |  |  |  | - |  |  |  |  | $1,732,270 | 7 |  |  |  | - |  |  |  |  | - | 8 |  |  |  | $1,732,270 | 9 |  |  | $ | 1,732,270 | 10
Total |  |  |  | - |  |  |  |  | $2,841,975 |  |  |  |  | - |  |  |  |  | - |  |  |  |  | $8,834,970 | 11 |  |  | $ | 7,361,247 | 12

1 | Represents: 100% of i) of base salary; and ii) average annual bonus for preceding two fiscal years.

2 | Represents: 150% of i) of base salary; and ii) average annual bonus for preceding two fiscal years.

3 | Represents fiscal year 2019 actual bonus.

4 | In general, the Company’s equity plans permit, but do not require, accelerated vesting of equity awards in the event of a change in control, as determined in the discretion of the Board of Directors, provided that the equity plans do require accelerated vesting of equity awards that are not assumed or substituted for by the successor corporation in the event of a change in control. The amount shown above assumes that no such acceleration will occur.

5 | Represents accelerated vesting of all of Mr. Jones’s unvested RSUs or stock options. The RSU value was determined by multiplying the number of unvested RSUs by the closing price of our common stock on March 29, 2019 ($54.57). The stock option value was determined by subtracting the strike price from the closing stock price of our common stock on March 29, 2019 ($54.57) and multiplying this difference by the number of unvested options.

6 | Six months after long-term disability payments commence all earned but unvested equity vests. Upon death, any earned but unvested RSUs immediately vest. The RSU value was determined by multiplying the number of unvested RSUs by the closing price of our common stock on March 29, 2019 ($54.57). The stock option value was determined by subtracting the strike price from the closing stock price of our common stock on March 29, 2019 ($54.57) and multiplying this difference by the number of unvested options.

7 | Represents accelerated vesting of any outstanding PSUs. For this calculation, the PSUs’ value was determined by multiplying the closing price of our common stock on March 29, 2019 ($54.57) by the total number of unvested PSUs that Mr. Jones holds as of March 31, 2019. Note, however, that this amount may differ based on actual performance.

8 | Upon consummation of a change of control, the applicable performance period will be truncated, and a number of PSUs will become eligible to vest based on the degree of achievement of performance objectives as of the change in control date. Such eligible PSUs will be treated as unvested RSUs, and if appropriately assumed or substituted by the acquirer will convert into RSUs (or other arrangements) to be settled in cash or shares by the acquirer. In the event he remains employed with the acquirer through the end of the performance period, the RSUs (i.e., the converted PSUs) will become fully vested and will be settled within 30 days of the performance period end date. They would also vest on death, permanent and total disability or involuntary termination without cause or resignation for good reason within 24 months following a change in control. In general, the Company’s equity plans permit but do not require, accelerated vesting of equity awards in the event of a change in control, as determined in the discretion of the Board of Directors, provided that the equity plans do require accelerated vesting of equity awards that are not assumed or substituted for by the successor corporation in the event of a change in control. The amount shown above assumes that no such acceleration will occur.

9 | The PSUs value was determined as described in notes 7 and 8. The amount shown above assumes 100% of PSUs convert to RSUs and value was determined by multiplying the closing price of our common stock on March 29, 2019 ($54.57) by the total number of unvested PSUs as of March 31st. Note, however, that this amount may differ based on actual performance and does not include any value in respect of the RSUs that would still be held.

10 | In the case of death or disability, a prorated portion of his performance units will vest, provided that at least one year of the performance period has elapsed, with payment based on actual performance at the end of the performance period. The amount shown is calculated the same as in Note 7. However, this amount would not be payable until completion of the performance period and would be decreased if the Company achieved less than 100% attainment of the objectives.

11 | If the total payment to Mr. Jones under the Severance Policy constitutes a “parachute payment” under section 280G of the Code that would be subject to the excise tax imposed by Section 4999 of the Code, then the payment will be reduced to the greater of: (i) the largest portion of the termination payment that would not result in a portion of the payment being subject to the excise tax; or (ii) the entire payment less all applicable taxes computed at the highest marginal rate.

12 | In the event of death or disability, in addition to the payment of earned but unpaid base salary and amounts accrued and vested through the Company retirement plans, she would receive benefits under the Company’s life insurance plan or disability plan, as applicable.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 57

##### Table of Contents

CEO Pay Ratio

As required by Section 953(b) of the Dodd-Frank Wall Street Reform and Consumer Protection Act, and Item 402(u) of Regulation S-K, we are providing the following information about the relationship of the annual total compensation of our median employee and the annual total compensation of our Chief Executive Officer:

For fiscal 2019:

| • |  | the median of the annual total compensation of all employees of our company (other than our CEO) was $176,871;

| • |  | the annual total compensation of our CEO was $6,576,429; and

| • |  | the ratio of the annual total compensation of our CEO to the median of the annual total compensation of all employees was 37 to 1. This ratio is a reasonable estimate calculated in a manner consistent with SEC rules.

We identified the employee with compensation at the median of the annual total compensation of all employees using the following methodology.

| 1. | In determining our employee population, we considered the individuals, excluding our CEO, who were employed by us and our consolidated subsidiaries on March 31, 2019, whether employed on a full-time, part-time, seasonal or temporary basis (which consisted of approximately 828 individuals on that date). We did not include any contractors or other non-employee workers in our employee population.

| 2. | As permitted by SEC rules, to identify our median employee, we selected “base pay,” which we calculated as annual base pay using a reasonable estimate of the hours worked during fiscal 2019 for hourly employees and using annual salary levels for our remaining employees for the 12-month period from April 1, 2018 through March 31, 2019.

| 3. | For this analysis, we annualized base pay for any employees who commenced work during fiscal 2019 and converted our international associates base pay to U.S. dollars using a standard conversion rate.

| 4. | Using this approach, we identified the individual at the median of our employee population, who was based in the United States. We then calculated the annual total compensation for this individual using the same methodology we use to calculate the amount reported for our CEO in the “Total” column of the Summary Compensation Table as set forth herein, which was $176,871.

| 5. | As disclosed in the Summary Compensation Table, the annual total compensation for our CEO was $6,576,429.

Because SEC rules for identifying the median of the annual total compensation of all employees allow companies to adopt a variety of methodologies, apply certain exclusions, and make reasonable estimates and assumptions that reflect their employee population and compensation practices, the pay ratio reported by other companies may not be comparable to our pay ratio, as other companies have different employee populations and compensation practices and may have used different methodologies, exclusions, estimates and assumptions in calculating their pay ratios. As explained by the SEC when it adopted these rules, the rule was not designed to facilitate comparisons of pay ratios among different companies, even companies within the same industry, but rather to allow stockholders to better understand and assess each particular company’s compensation practices and pay ratio disclosures.

58

##### Table of Contents

|  |  |  | Non-Employee Director Compensation

The Governance/Nominating Committee of the Board of Directors reviews and makes a recommendation to the full Board regarding the compensation to be paid to the non-employee directors each year. In the past fiscal year, the base annual retainer for each non-employee director, except for the Non-Executive Chairman of the Board, was $188,000, of which $128,000 was payable in Company common stock and $60,000 was payable in stock or cash at the election of each director. The base annual retainer for the Non-Executive Chairman of the Board during the past fiscal year was $300,000, of which $210,000 was payable in Company common stock and $90,000 was payable in stock or cash at the Chairman’s election. An additional $10,000 per committee was payable to each non-employee director for his or her service on the Audit/Finance, Compensation and Governance/Nominating Committees, payable in stock or cash at the election of each director. No additional compensation is paid for service on the Executive Committee. The chairs of the Audit/Finance, Compensation and Governance/Nominating Committees were paid an additional $25,000, $25,000, and $15,000, respectively, as compensation for their additional responsibilities as chairs, payable in stock or cash at each chair’s election.

Director fees are paid on a quarterly basis. The Company reimburses its outside directors for travel and other expenses directly incurred by them in connection with their service to the Company. The Company maintains a deferred compensation plan under which the directors may elect to defer receipt of their equity (but not cash) fees.

The following table shows the compensation awarded in fiscal year 2019 to the Company’s non-employee directors:

Name |  | Fees Earned or Paid in Cash ($) |  | Stock Awards ($) |  | Total ($) |  |
John L. Battelle |  |  |  | 60,000 |  |  |  |  | 138,000 |  |  |  |  | 198,000 |  |  |  |  |  |
Timothy R. Cadogan |  |  |  | 70,000 |  |  |  |  | 128,000 |  |  |  |  | 198,000 |  |  |  |  |  |
William T. Dillard II |  |  |  | 0 |  |  |  |  | 198,000 |  |  |  |  | 198,000 |  |  |  |  |  |
Richard P. Fox |  |  |  | 95,000 |  |  |  |  | 128,000 |  |  |  |  | 223,000 |  |  |  |  |  |
Jerry D. Gramaglia |  |  |  | 100,000 |  |  |  |  | 210,000 |  |  |  |  | 310,000 |  |  |  |  |  |
William J. Henderson |  |  |  | 105,000 |  |  |  |  | 128,000 |  |  |  |  | 233,000 |  |  |  |  |  |
Clark M. Kokich |  |  |  | 0 |  |  |  |  | 213,000 |  |  |  |  | 213,000 |  |  |  |  |  |
Debora B. Tomlin |  |  |  | 7,500 |  |  |  |  | 198,000 |  |  |  |  | 205,500 |  |  |  |  |  |

Board of Directors’ Stock Ownership Guidelines

The following guidelines have been adopted by the Board of Directors with respect to stock ownership:

To further align the interests of non-employee directors with the interests of the Company’s stockholders, each non-employee director is expected to acquire and retain shares of the Company’s common stock having a value equal to at least three times the total value of the non-employee director’s annual stock and cash retainer. Non-employee directors shall have five years from the date of election or appointment to attain such ownership levels. The Governance/Nominating Committee in its discretion may extend the period of time for attainment of such ownership levels in appropriate circumstances.

For purposes of these guidelines, a non-employee director’s stock ownership shall include all shares of the Company’s common stock owned outright by the director and by his or her immediate family members (spouse and dependent children) and any shares held in trust for the benefit of the director and/or his or her immediate family members, plus any stock held for the benefit of the director in a deferred compensation plan. The value of stock to be acquired by the Non-Executive Chairman of the Board need not be more than that of the other directors.

The value of a share shall be measured as the greater of the then current market price or the closing price of a share of the Company’s common stock on the director’s acquisition date.

In the event the non-employee directors’ annual retainer increases, they will have one year from the date of the increase to acquire any additional shares needed to meet these guidelines.

All current directors own stock in the Company, and each director who has served on the Board for five or more years has met or exceeded the ownership requirements.

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 59

##### Table of Contents

|  |  |  | Related-Party Transactions

The Governance/Nominating Committee of the Board of Directors has the responsibility of reviewing and approving any transaction required to be disclosed as a related-party transaction under SEC rules and regulations, and coordinates the review and approval of any related-party transactions with the Audit/Finance Committee. As provided in the Governance/Nominating Committee’s charter, no related-party transaction will be approved unless it is deemed by the committee to be commercially reasonable and in the best interests of, or not inconsistent with the best interests of, the Company. Since the beginning of the Company’s past fiscal year, there were no reportable related-party transactions, and none are currently anticipated.

|  |  |  | Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Securities Exchange Act of 1934, as amended, requires LiveRamp’s executive officers and directors and the owners of more than 10% of our stock to file reports of ownership and changes in ownership with the SEC. A copy of each report is furnished to LiveRamp. SEC regulations require us to identify anyone who has failed to timely file his or her Section 16(a) reports. Based solely on our review of reports furnished to us and the written representations that no other reports were required during the fiscal year ended March 31, 2019, we believe that all Section 16(a) filing requirements were met during the last fiscal year.

|  |  |  | Stockholder Proposals

It is currently anticipated that the 2020 Annual Meeting of Stockholders (the “2020 Annual Meeting”) will be held on August 11, 2020. Stockholders who intend to present proposals at the 2020 Annual Meeting and who wish to have those proposals included in LiveRamp’s proxy statement for the 2020 Annual Meeting must ensure that those proposals are received by the Company’s Corporate Secretary at 301 Main Street, 2nd Floor, Little Rock AR 72201 on or before February 29, 2020. Such proposals must meet the requirements set forth in the rules and regulations of the SEC in order to be eligible for inclusion in the proxy statement for the 2020 Annual Meeting.

In addition, under LiveRamp’s bylaws, stockholders who intend to submit a proposal regarding a director nomination or other matter of business at the 2020 Annual Meeting, and who do not intend to have such proposal included in the Company’s proxy statement and form of proxy relating to the 2020 Annual Meeting pursuant to SEC regulations, must ensure that notice of any such proposal (including certain additional information specified in LiveRamp’s bylaws) is received by the Company’s Corporate Secretary at the address specified above not earlier than May 15, 2020 and no later than June 14, 2020, to be considered timely. Such proposals, and the additional information specified by the bylaws, must be submitted within this time period in order to be considered at the 2020 Annual Meeting.

|  |  |  | Expenses of Solicitation

LiveRamp will bear the expense of preparing and mailing the Proxy Statement and related materials. Arrangements will be made with brokerage firms and other custodians, nominees and fiduciaries to forward the solicitation materials to our stockholders, and we will provide reimbursement for reasonable out-of-pocket expenses incurred by these third parties. We have retained The Proxy Advisory Group, LLC, 18 East 41st Street, Suite 2000, New York, New York 10017, to assist in the solicitation of proxies and provide related informational support, for a services fee, plus customary disbursements, which are not expected to exceed $27,000 in total.

60

##### Table of Contents

|  |  |  | Householding of Proxy Materials

If you and other LiveRamp stockholders share a mailing address, you may have received a single copy of LiveRamp’s proxy materials. This practice, known as “householding,” is designed to reduce the volume of duplicate information and reduce printing and postage costs. Unless the Company has received contrary instructions from you or the other stockholders sharing your address that you did not want to participate in householding, you are deemed to have consented to it. Each stockholder will continue to receive a separate proxy card or voting instruction form.

If you would like to receive an extra copy of the annual report or this Proxy Statement, we will send a copy to you by mail upon request to the Corporate Secretary, 301 Main Street, 2nd Floor, Little Rock, AR 72201, or by calling 501-435-1283. Each document is also available in digital form for download or review under “Financial Information – Annual Reports & Proxies” in the “Investors” section of our website at www.LiveRamp.com or at www.proxyvote.com.

If you would like to revoke your consent to householding and in the future receive your own set of proxy materials, or if your household is currently receiving multiple copies of the proxy materials and you would like in the future to receive only a single set of proxy materials at your address, you may be able to do so by contacting the Broadridge Householding Department by mail at 51 Mercedes Way, Edgewood, New York 11717, or by calling 1-866-540-7095, and providing your name, the name of each of your brokerage firms or banks where your shares are held, and your account numbers. If this option is not available to you, please contact your custodian bank or broker directly. The revocation of a consent to householding will be effective 30 days following its receipt. You may also have an opportunity to opt in or opt out of householding by following the instructions on your voting instruction form or by contacting your bank or broker.

|  |  |  | Other Matters

The Board does not intend to present any items of business other than those listed in the Notice of Annual Meeting of Stockholders above. If other matters are properly brought before the meeting, the persons named in the accompanying proxy will vote the shares represented by it in accordance with their best judgment. Discretionary authority to vote on other matters is included in the proxy. The materials referred to in this Proxy Statement under the captions “Compensation Committee Report” and “Audit/Finance Committee Report” shall not be deemed soliciting material or otherwise deemed filed and shall not be deemed to be incorporated by any general statement of incorporation by reference in any filings made under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended.

By Order of the Board of Directors

Catherine L. Hughes

Corporate Governance Officer & Secretary

June 28, 2019

LiveRamp Holdings, Inc. Notice of 2019 Annual Meeting and Proxy Statement 61

##### Table of Contents

LIVERAMP HOLDINGS, INC. 225 BUSH STREET, 17TH FLOOR SAN FRANCISCO, CA 94104 |  | VOTE BY INTERNET Before The Meeting - Go to www.proxyvote.com Use the Internet to transmit your voting instructions and for electronic delivery of information up until 8:59 p.m. Pacific Time the day before the cut-off date* or meeting date. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form. During The Meeting - Go to www.virtualshareholdermeeting.com/RAMP2019 You may attend the Meeting via the Internet and vote during the Meeting. Have the information that is printed in the box marked by the arrow available and follow the instructions. VOTE BY PHONE - 1-800-690-6903 Use any touch-tone telephone to transmit your voting instructions up until 8:59 p.m. Pacific Time the day before the cut-off date* or meeting date. Have your proxy card in hand when you call and then follow the instructions. VOTE BY MAIL Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717. *Voting instructions submitted by LiveRamp Plan participants in the LiveRamp Holdings, Inc. Retirement Savings Plan must be received by Newport no later than 8:59 p.m. Pacific Time on August 8, 2019. Plan participants will not be permitted to vote during the Meeting.

TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS: |  |  |  |
|  | E81801-P26737-Z75275 |  | KEEP THIS PORTION FOR YOUR RECORDS

DETACH AND RETURN THIS PORTION ONLY

THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.

LIVERAMP HOLDINGS, INC. |  |  |  |  |  |  |  |  |  |  |  |
|  | The Board of Directors recommends a vote FOR Proposals 1, 2 and 3. |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  | 1. |  | Election of Directors |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  |  |  | Nominees: |  |  |  | For |  | Against |  | Abstain |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  |  |  | 1a. |  | Richard P. Fox |  |  |  | ☐ |  | ☐ |  | ☐ |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  |  |  | 1b. |  | Clark M. Kokich |  |  |  | ☐ |  | ☐ |  | ☐ |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | For |  | Against |  |  |  | Abstain |  |  |  |
|  | 2. |  | Advisory (non-binding) vote to approve the compensation of the Company’s named executive officers. |  | ☐ |  | ☐ |  |  |  | ☐ |  |  |  |
|  | 3. |  | Ratification of KPMG LLP as the Company’s independent registered public accountant for Fiscal Year 2020. |  | ☐ |  | ☐ |  |  |  | ☐ |  |  |  |
|  | 4. |  | In their discretion, the proxies are authorized to consider and vote upon such other business that may come before the meeting or any postponement or adjournment thereof. |  |  |  |  |  |  |  |  |  |  |  |

|  | NOTE: Please sign exactly as name appears hereon. When shares are held by joint tenants, both should sign. When signing as attorney, executor, administrator, trustee or guardian, please give full title as such. If a corporation, please sign in full corporate name by president or other authorized officer. If a partnership, please sign in partnership name by authorized person. |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
|  |  |  | Signature [PLEASE SIGN WITHIN BOX] |  | Date |  |  |  |  |  |  |  |  | Signature (Joint Owners) |  |  |  |  |  | Date |  |  |  |  |  |  |  |  |  |

##### Table of Contents

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting:

The Notice and Proxy Statement and Annual Report are available at www.proxyvote.com.

E81802-P26737-275275

Proxy |  | LIVERAMP HOLDINGS, INC. |  | Proxy

This proxy is solicited by the Board of Directors

For the Annual Meeting of Stockholders

to be held on August 13, 2019

The undersigned hereby appoints Catherine L. Hughes and Jerry C. Jones as proxies, or either of them, with the power to appoint their substitutes, and hereby authorizes them to represent and vote, as designated on the reverse side, all of the shares of common stock of LiveRamp Holdings, Inc. held of record by the undersigned on June 17, 2019, at the Annual Meeting of Stockholders to be held at the LiveRamp San Francisco Office, 225 Bush Street, 16th Floor, San Francisco, CA 94104 and via the Internet at www.virtualshareholdermeeting.com/RAMP2019 at 11:30 a.m. Pacific Time on August 13, 2019, or any postponement or adjournment thereof. THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE, THE PROXY WILL BE VOTED “FOR” PROPOSALS 1, 2 AND 3.

If the undersigned is a participant in the LiveRamp Holdings, Inc. Retirement Savings Plan (“the Plan”) with balances in the LiveRamp Stock Fund, the undersigned hereby instructs Newport Trust Company, as named fiduciary and investment manager for the LiveRamp Stock Fund under the Plan, to vote all shares of LiveRamp common stock credited to the Plan account of the undersigned at the Annual Meeting of Stockholders to be held on August 13, 2019, or any postponements or adjournments thereof. The shares credited to the Plan account of the undersigned will be voted in the manner directed herein. THIS VOTING INSTRUCTION CARD MUST BE PROPERLY COMPLETED, SIGNED, DATED AND RECEIVED NO LATER THAN 8:59 P.M. PACIFIC TIME ON AUGUST 8, 2019. IF YOUR VOTING INSTRUCTIONS ARE NOT TIMELY RECEIVED, NEWPORT TRUST COMPANY WILL VOTE THESE SHARES IN ITS OWN DISCRETION.

Please mark, sign, date and return the proxy card promptly using the enclosed envelope.

SEE REVERSE SIDE