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INTANGIBLE ASSETS: | 6 Months Ended
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Sep. 30, 2020
Goodwill and Intangible Assets Disclosure [Abstract] |
INTANGIBLE ASSETS: | INTANGIBLE ASSETS: The amounts allocated to intangible assets from acquisitions include developed technology, customer relationships, trade names, and publisher relationships. The following table shows the amortization activity of intangible assets (dollars in thousands):
|  | September 30, 2020 |  | March 31, 2020
Developed technology, gross |  | $ | 67,507 |  |  | $ | 66,451 |
Accumulated amortization |  | (57,678) |  |  | (54,713) |
Net developed technology |  | $ | 9,829 |  |  | $ | 11,738 |
Customer relationship/Trade name, gross |  | $ | 43,101 |  |  | $ | 42,993 |
Accumulated amortization |  | (35,816) |  |  | (33,109) |
Net customer/trade name |  | $ | 7,285 |  |  | $ | 9,884 |
Publisher/Data supply relationships, gross |  | $ | 39,800 |  |  | $ | 39,800 |
Accumulated amortization |  | (20,205) |  |  | (16,222) |
Net publisher relationship |  | $ | 19,595 |  |  | $ | 23,578 |
Total intangible assets, gross |  | $ | 150,408 |  |  | $ | 149,244 |
Total accumulated amortization |  | (113,699) |  |  | (104,044) |
Total intangible assets, net |  | $ | 36,709 |  |  | $ | 45,200 |
Total amortization expense related to intangible assets was $9.7 million and $8.5 million for the six months ended September 30, 2020 and 2019, respectively. The following table presents the estimated future amortization expenses related to purchased intangible assets. The amount for 2021 represents the remaining six months ending March 31, 2021 (dollars in thousands):
Fiscal Year: |  |
2021 |  | $ | 8,031 |
2022 |  | 14,458 |
2023 |  | 12,050 |
2024 |  | 2,170 |
|  | $ | 36,709 |

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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