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ACQUISITIONS: | 9 Months Ended
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Dec. 31, 2020
Business Combinations [Abstract] |
ACQUISITIONS: | ACQUISITIONS: Acuity Data On July 16, 2020, the Company completed the acquisition of Acuity Data, a team of global retail and consumer packaged goods ("CPG") experts, for approximately $2.9 million in cash. The acquisition also included a three-year performance plan having a maximum potential attainment of $5.1 million that would be recorded as non-cash stock compensation if achieved. The acquisition strengthens the retail analytics capabilities of our Safe Haven platform by enabling better reporting, insights, and collaboration for retailers and CPG companies, bridging the gap between trade and media by bringing consumers' digital signals and retail transaction data together in a privacy-conscious manner. The following table presents the preliminary purchase price allocation related to assets acquired and liabilities assumed (dollars in thousands):
|  | July 16, 2020
Assets acquired: |  |
Cash |  | $ | 184 |
Trade accounts receivable |  | 156 |
Goodwill |  | 2,011 |
Intangible assets |  | 1,100 |
Other current and noncurrent assets |  | 43 |
Total assets acquired |  | 3,494 |
Deferred income taxes |  | (288) |
Accounts payable and accrued expenses |  | (89) |
Net assets acquired |  | 3,117 |
Less: |  |
Cash acquired |  | (184) |
Net cash paid |  | $ | 2,933 |
The excess of purchase consideration over the fair value of net tangible and identifiable intangible assets acquired was recorded as goodwill and is primarily attributed to development of future technology and products, development of future customer relationships, and the Acuity assembled workforce. The Company has omitted pro forma disclosures related to this acquisition as the pro forma effect of this acquisition is not material.

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- Definition The entire disclosure for a business combination (or series of individually immaterial business combinations) completed during the period, including background, timing, and recognized assets and liabilities. The disclosure may include leverage buyout transactions (as applicable). + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -URI http://asc.fasb.org/topic&trid=2303972 + Details
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- References No definition available. + Details
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