<DOCUMENT>
<TYPE>EX-24
<SEQUENCE>2
<FILENAME>cbo-poa.txt
<DESCRIPTION>POA - O'KELLEY
<TEXT>
      POWER OF ATTORNEY

            The undersigned hereby constitutes and
      appoints Catherine L. Hughes,  Jerry C. Jones,
      Geoffrey D. Neal or Nicholas R. Alvarez, or any
      one of them, acting singly and with full power
      of substitution, as the undersigned's true and
      lawful attorneys-in-fact, for such period of
      time that the undersigned is required to file
      reports pursuant to Section 16(a) of the
      Securities Exchange Act of 1934, as amended
      ("Exchange Act") due to his affiliation with
      LiveRamp Holdings, Inc., and any successor
      corporation, to:

      (1)	execute for and on behalf of the
      	undersigned Forms 3,4 and 5 (including any
      	amendments thereto) in accordance with
      	Section 16(a) of the Exchange Act and the
      	rules thereunder;

      (2)	do and perform any and all acts for and on
      	behalf of the undersigned which may be
      	necessary or desirable to complete the
      	execution of any such Form 3, 4 or 5 (or any
      	amendments thereto) and the timely filing of
      	such form with the United States Securities
      	and Exchange Commission and any other
      	authority as required by law; and

      (3)	take any other action of any type whatsoever
      	in connection with the foregoing which, in
      	the opinion of such attorney-in-fact, may be
      	of benefit to, in the best interest of or
      	legally required by the undersigned, it
      	being understood that the documents executed
      	by such attorney-in-fact on behalf of the
      	undersigned pursuant to this Power of
      	Attorney shall be in such form and shall
      	contain such terms and conditions as such
      	attorney-in-fact may approve in its
      	discretion.

            The undersigned hereby grants to such
      attorneys-in-fact full power and authority to
      do and perform each and every act requisite,
      necessary and proper to be done in the exercise
      of any of the rights and powers herein granted,
      as fully to all intents and purposes as the
      undersigned could do if personally present,
      with full power of substitution, hereby
      ratifying and confirming all that such attorneys-
      in-fact shall lawfully do or cause to be done by
      virtue of this Power of Attorney and the rights
      and powers herein granted.  The undersigned
      acknowledges that the foregoing attorneys-in-
      fact, in serving in such capacity at the request
      of the undersigned, are not assuming any of the
      undersigned's responsibilities to comply with
      Section 16 of the Exchange Act or other
      applicable securities laws or rules.

            IN WITNESS WHEREOF, the undersigned has caused
      this Power of Attorney to be executed as of the 15th
      day of February, 2023.


      			/s/ Charles Brian O'Kelley
      			Signature

      			Charles Brian O'Kelley
      			Print Name

      			Director
      			Title
</TEXT>
</DOCUMENT>
