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Stockholders’ Deficit (Tables) | 9 Months Ended
--- | ---
Sep. 30, 2019
Equity [Abstract] |
Schedule of common stock reserved for future issuance |
|  | September 30, |  | December 31,
|  | 2019 |  | 2018
Convertible preferred stock |  | 65,428,088 |  | 65,428,088
Warrants in Series B convertible preferred stock issued and outstanding |  | 2,019,245 |  | 2,019,245
Common stock warrants |  | 140,394 |  | 140,394
Shares available for grants under stock option plan |  | 645,399 |  | 143,710
Options issued and outstanding under stock plan |  | 17,409,666 |  | 15,932,040
Total common stock reserved for future issuance |  | 85,642,792 |  | 83,663,477
Schedule of assumptions used in the option-pricing model for options granted |
|  | Three Months Ended September 30 |  | Nine Months Ended September 30
|  | 2019 |  | 2018 |  | 2019 |  | 2018
Expected term (in years) |  | 5.63 - 6.08 |  | 5.38 - 6.10 |  | 5.63 - 6.08 |  | 5.38 - 6.10
Risk-free interest rate |  | 1.6% - 1.9% |  | 2.7% - 2.8% |  | 1.6% - 2.5% |  | 2.6% - 2.8%
Expected volatility |  | 48.6% - 49.0% |  | 48.2% - 48.4% |  | 48.6% - 49.0% |  | 48.2% - 48.9%
Expected dividend rate |  | — |  | — |  | — |  | —
Summary of stock based compensation expense for employees |
|  | Three Months Ended |  | Nine Months Ended
|  | September 30 |  | September 30
|  | 2019 |  | 2018 |  | 2019 |  | 2018
Cost of services |  | $ | 192 |  | $ | 22 |  | $ | 317 |  | $ | 60
Selling and marketing |  |  | 355 |  |  | 90 |  |  | 617 |  |  | 266
General and administrative |  |  | 1,133 |  |  | 684 |  |  | 2,275 |  |  | 1,978
Total stock-based compensation expense |  | $ | 1,680 |  | $ | 796 |  | $ | 3,209 |  | $ | 2,304

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- Definition Tabular disclosure of allocation of amount expensed and capitalized for award under share-based payment arrangement to statement of income or comprehensive income and statement of financial position. Includes, but is not limited to, corresponding line item in financial statement. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (h)(1) -URI http://asc.fasb.org/extlink&oid=116856206&loc=d3e5070-113901 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SAB Topic 14.F) -URI http://asc.fasb.org/extlink&oid=115993241&loc=d3e301413-122809 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=116856206&loc=d3e5047-113901 + Details
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- Definition Tabular disclosure of the significant assumptions used during the year to estimate the fair value of stock options, including, but not limited to: (a) expected term of share options and similar instruments, (b) expected volatility of the entity's shares, (c) expected dividends, (d) risk-free rate(s), and (e) discount for post-vesting restrictions. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (f)(2) -URI http://asc.fasb.org/extlink&oid=116856206&loc=d3e5070-113901 + Details
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