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<SEC-DOCUMENT>0000909518-06-000288.txt : 20060320
<SEC-HEADER>0000909518-06-000288.hdr.sgml : 20060320
<ACCEPTANCE-DATETIME>20060320170338
ACCESSION NUMBER:		0000909518-06-000288
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20060315
ITEM INFORMATION:		Entry into a Material Definitive Agreement
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20060320
DATE AS OF CHANGE:		20060320

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			North Atlantic Holding Company, Inc.
		CENTRAL INDEX KEY:			0001290677
		STANDARD INDUSTRIAL CLASSIFICATION:	TOBACCO PRODUCTS [2100]
		IRS NUMBER:				133961898
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	333-115587
		FILM NUMBER:		06699225

	BUSINESS ADDRESS:	
		STREET 1:		257 PARK AVENUE SOUTH
		STREET 2:		7TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10010
		BUSINESS PHONE:		(212) 253-8185

	MAIL ADDRESS:	
		STREET 1:		257 PARK AVENUE SOUTH
		STREET 2:		7TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10010
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>jd3-20_nahc8k.txt
<TEXT>
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                    FORM 8-K

                                 CURRENT REPORT
      Pursuant to Section 13 or 15(d) of the Securities Exchange At of 1934


                Date of report (Date of earliest event reported):
                                 March 15, 2006


                      NORTH ATLANTIC HOLDING COMPANY, INC.
- --------------------------------------------------------------------------------
             (Exact Name of Registrant as Specified in Its Charter)

                                    Delaware
- --------------------------------------------------------------------------------
                 (State or Other Jurisdiction of Incorporation)

          333-115587                                    20-0709285
- --------------------------------------------------------------------------------
   (Commission File Number)                (IRS Employer Identification No.)

    3029 West Muhammad Ali Boulevard
           Louisville, Kentucky                          40212
- --------------------------------------------------------------------------------
(Address of Principal Executive Offices)               (Zip Code)

                                 (502) 778-4421
- --------------------------------------------------------------------------------
              (Registrant's Telephone Number, Including Area Code)

                                       N/A
- --------------------------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)

           Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

     |_|  Written communications pursuant to Rule 425 under the Securities Act
          (17 CFR 230.425)

     |_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act
          (17 CFR 240.14a-12)

     |_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
          Exchange Act (17 CFR 240.14d-2(b))

     |_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the
          Exchange Act (17 CFR 240.13e-4(c))


<PAGE>
ITEM 1.01     ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT.

(a)

           On March 15, 2006, the Board of Directors (the "Board") of North
Atlantic Holding Company, Inc. (the "Company") approved restricted stock awards
to non-employee directors of the Company pursuant to the North Atlantic Holding
Company, Inc. 2006 Equity Incentive Plan (the "Plan"). As previously reported,
the Plan was adopted by the Company's Board of Directors on February 8, 2006 and
provides for the granting of non-qualified stock options and restricted stock
awards to employees, consultants and directors as compensation for past or
future services or the attainment of certain performance goals. The Board also
approved a form of Restricted Stock Award Agreement (the "Form Award Agreement")
pursuant to which awards under the Plan may be granted to non-employee
directors.

           The Form Award Agreement provides for grants of restricted stock,
vesting 20% on the grant date and 20% on each of the first, second, third and
fourth anniversaries of the grant date. The vesting of restricted stock awards
is subject to acceleration in the event of a Change of Control (as defined in
the Form Award Agreement). The Form Award Agreement provides for forfeiture of
restricted (unvested) stock awards upon termination of the grantee's services
for any reason. By executing the Form Award Agreement, the grantee agrees to be
bound by all of the provisions of the Company's Amended and Restated Exchange
and Stockholders' Agreement, dated as of February 9, 2004.

           Pursuant to the Plan, on March 15, 2006, the Board approved grants of
2,500 shares of restricted stock to each of the Company's non-employee
directors, Jack Africk, Marc S. Cooper and Geoffrey J. F. Gorman, on the terms
set forth in the Form Award Agreement.

           The foregoing summary of certain terms of the Plan and the Form Award
Agreement is qualified in its entirety by reference to the full text of the
Plan, which is attached hereto as Exhibit 10.1, and the full text of the Form
Award Agreement, which is attached hereto as Exhibit 10.2, each of which is
incorporated herein by reference.

ITEM 9.01     FINANCIAL STATEMENTS AND EXHIBITS.

(d) Exhibits.

         10.1       North Atlantic Holding Company, Inc. 2006 Equity Incentive
                    Plan, effective as of February 8, 2006.

         10.2       Form of Restricted Stock Award Agreement for non-employee
                    directors under the North Atlantic Holding Company, Inc.
                    2006 Equity Incentive Plan.


                                       2
<PAGE>
                                   SIGNATURES

           Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                   NORTH ATLANTIC HOLDING COMPANY, INC.


                                   By:     /s/ Brian C. Harriss
                                           -------------------------------------
                                   Name:   Brian C. Harriss
                                   Title:  Senior Vice President and Chief
                                           Financial Officer

Date: March 20, 2006












                                       3
<PAGE>
                                  EXHIBIT INDEX

          No.       Description
          ---       -----------

         10.1       North Atlantic Holding Company, Inc. 2006 Equity Incentive
                    Plan, effective as of February 8, 2006.

         10.2       Form of Restricted Stock Award Agreement for non-employee
                    directors under the North Atlantic Holding Company, Inc.
                    2006 Equity Incentive Plan.












                                       4
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-10
<SEQUENCE>2
<FILENAME>jd3-20ex10_1.txt
<DESCRIPTION>10.1
<TEXT>
                                                                    EXHIBIT 10.1

                      NORTH ATLANTIC HOLDING COMPANY, INC.
                           2006 EQUITY INCENTIVE PLAN


                        EFFECTIVE AS OF FEBRUARY 8, 2006





<PAGE>
                                TABLE OF CONTENTS

                                                                           Page

SECTION 1.            PURPOSE................................................1

SECTION 2.            ADMINISTRATION.........................................1

         (a)      Committees.................................................1

         (b)      Authority of the Board of Directors........................1

SECTION 3.            ELIGIBILITY............................................2

SECTION 4.            STOCK SUBJECT TO PLAN..................................2

         (a)      Basic Limitation...........................................2

         (b)      Additional Shares..........................................2

SECTION 5.            AWARDS.................................................2

         (a)      Types of Awards............................................2

         (b)      Award Agreements...........................................3

         (c)      No Rights as a Stockholder.................................3

SECTION 6.            OPTIONS................................................3

         (a)      Generally..................................................3

         (b)      Persons Eligible to Exercise Options.......................4

         (c)      Manner of Exercise of Options..............................4

         (d)      Stockholders' Agreement....................................5

         (e)      Transfer Restrictions......................................5

SECTION 7.            STOCK AWARDS...........................................5

         (a)      Generally..................................................5

         (b)      Restricted Stock...........................................5

         (c)      Certificates for Restricted Stock..........................5

         (d)      No Purchase Price Necessary................................6

SECTION 8.            PAYMENT FOR SHARES.....................................6

         (a)      General Rule...............................................6

         (b)      Surrender of Shares........................................6

         (c)      Services Rendered..........................................6

         (d)      Net Exercise...............................................6

         (e)      Exercise/Sale..............................................6

         (f)      Exercise of Discretion.....................................6

                                       i
<PAGE>
SECTION 9.            TERMINATION OF SERVICE.................................7

         (a)      Termination of Service (except for Cause)..................7

         (b)      Termination of Service (for Cause).........................7

         (c)      Leave of Absence...........................................7

SECTION 10.           ADJUSTMENT OF SHARES...................................8

         (a)      General....................................................8

         (b)      Mergers and Consolidations.................................8

SECTION 11.           SECURITIES LAW REQUIREMENTS............................9

SECTION 12.           GENERAL TERMS..........................................9

         (a)      Nontransferability of Awards...............................9

         (b)      Restrictions on Transfer of Shares.........................9

         (c)      Liquidity..................................................9

         (d)      Withholding Requirements...................................9

         (e)      No Retention Rights.......................................10

         (f)      Unfunded Plan.............................................10

SECTION 13.           DURATION AND AMENDMENTS...............................10

         (a)      Term of the Plan..........................................10

         (b)      Right to Amend or Terminate the Plan......................10

         (c)      Effect of Amendment or Termination........................10

         (d)      Modification, Extension and Assumption of Awards..........10

SECTION 14.           DEFINITIONS...........................................11

SECTION 15.           MISCELLANEOUS.........................................14

         (a)      Choice of Law.............................................14

         (b)      Execution.................................................14


                                       ii
<PAGE>
                      NORTH ATLANTIC HOLDING COMPANY, INC.
                           2006 EQUITY INCENTIVE PLAN

SECTION 1. PURPOSE.

The purpose of the North Atlantic Holding Company, Inc. 2006 Equity Incentive
Plan (the "Plan") is to promote the success and enhance the value of North
Atlantic Holding Company, Inc. (the "Company") by linking the personal interests
of the employees, consultants and directors of the Company and its Subsidiaries
who have been or will be given responsibility for the management or
administration of the Company (or one of its Subsidiaries) to those of Company
stockholders and by providing such individuals with an incentive for outstanding
performance to generate superior returns to Company stockholders. The Plan is
further intended to provide flexibility to the Company in its ability to
motivate, attract, and retain the services of employees, consultants and
directors of the Company and its Subsidiaries whose judgment, interest, and
special effort the successful conduct of the Company's operation is largely
dependent. Unless the context otherwise requires, capitalized terms used herein
are defined in Section 14 of the Plan.

SECTION 2. ADMINISTRATION.

(a) COMMITTEES. The Plan shall be administered by the Board of Directors or, at
its election, by one or more committees consisting of one or more members who
have been appointed by the Board of Directors. Each Committee shall have such
authority and be responsible for such functions as may be delegated to it by the
Board of Directors, and any reference to the Board of Directors in the Plan
shall be construed as a reference to the Committee with respect to functions
delegated to it. If no Committee has been appointed, the entire Board of
Directors shall administer the Plan.

If at any time the Shares of the Company are listed on any established stock
exchange or a national market system, the Plan will be administered by a
Committee appointed by the Board of Directors from among its members and shall
be comprised solely of not less than two (2) members who shall be (i)
"non-employee directors" within the meaning of Rule 16b-3(b)(3) (or any
successor rule) promulgated under the Exchange Act, (ii) "outside directors"
within the meaning of Treasury Regulation Section 1.162-27(e)(3) under Section
162(m) of the Code, and (iii) "independent directors" within the meaning of the
listing standards of the New York Stock Exchange (and each other exchange on
which the Company may be listed).

(b) AUTHORITY OF THE BOARD OF DIRECTORS. The Board of Directors shall have full
authority and sole discretion to take any actions it deems necessary or
advisable for the administration and operation of the Plan, including, without
limitation, the right to construe and interpret the provisions of the Plan or
any Award, to provide for any omission in the Plan, to resolve any ambiguity or
conflict under the Plan or any Award, to accelerate vesting of or otherwise
waive any requirements applicable to any Award, to extend the term or any period
of exercisability of any Award, to modify the purchase price or exercise price
under any Award, to establish terms or conditions applicable to any Award and to

                                       1
<PAGE>
review any decisions or actions made or taken by the Committee. All decisions,
interpretations and other actions of the Board of Directors or, in the absence
of any action by the Board of Directors, any Committee shall be final and
binding on all participants and other persons deriving their rights from a
participant. Notwithstanding anything to the contrary herein, no action taken by
the Board of Directors shall adversely affect in any material respect the rights
granted to any participant under any outstanding Award without the participant's
written consent.

SECTION 3. ELIGIBILITY

The Board of Directors in its sole discretion, in consultation with the Chief
Executive Officer of the Company, is authorized to grant Awards to Employees,
Consultants and Directors. Such persons who have been granted Awards shall be
participants in the Plan with respect to such Awards. No individual shall have
the right to be selected to receive an Award under the Plan, or, having been so
selected, to be selected to receive a future Award.

SECTION 4. STOCK SUBJECT TO PLAN.

(a) BASIC LIMITATION. Subject to the following provisions of this Section 4(a)
and Section 10 of the Plan, the maximum number of shares of common stock of the
Company that may be issued pursuant to Awards under the Plan is 175,503 Shares.
Shares may be treasury shares or authorized but unissued shares.

(b) ADDITIONAL SHARES. In the event that any outstanding Award expires, is
cancelled or otherwise terminated, any rights to acquire Shares allocable to the
unexercised, unvested or otherwise cancelled or forfeited portion of such Award
shall again be available for the purposes of the Plan. In the event that Shares
issued under the Plan are reacquired by the Company pursuant to any forfeiture
provision, right of repurchase, right of first offer or withholding
requirements, such Shares shall again be available for the purposes of the Plan.
In the event a participant pays for any Award through the delivery of previously
acquired Shares, the number of Shares available under the Plan shall be
increased by the number of Shares delivered by the participant. To the extent
permitted by applicable law or any exchange rule, Shares issued in assumption
of, or in substitution for, any outstanding awards of any entity acquired in any
form of combination by the Company or any Subsidiary shall not be counted
against Shares available for grant pursuant to the Plan.

SECTION 5. AWARDS.

(a) TYPES OF AWARDS. The Board of Directors may, in its sole discretion, make
Awards of one or more of the following: Options and Stock Awards. The Company
shall make Awards directly or cause one or more of its Subsidiaries to make
Awards; provided, however, that the Company shall be responsible for causing any
such Subsidiary to comply with the terms of any Award and the Plan.


                                       2
<PAGE>
(b) AWARD AGREEMENTS. Each Award made under the Plan shall be evidenced by an
Award Agreement between the participant and the Company, and no Award shall be
valid without any such agreement. An Award shall be subject to all applicable
terms and conditions of the Plan and to any other terms and conditions which the
Board of Directors in its sole discretion deems appropriate for inclusion in the
Award Agreement provided such terms and conditions are not inconsistent with the
Plan. Accordingly, in the event of any conflict between the provisions of the
Plan and any Award Agreement, the provisions of the Plan shall prevail, unless
it is expressly specified in such Award Agreement or other written document that
a specific provision of the Plan shall not apply. Each Award Agreement shall
provide, in addition to any terms and conditions required to be provided in such
agreement pursuant to any other provision of this Plan, the following terms:

     (i)  Number of Shares. The number of Shares subject to the Award, if any,
          which number shall be subject to adjustment in accordance with Section
          10 of the Plan.

     (ii) Price. Where applicable, each Award Agreement shall designate the
          price, if any, to acquire any Shares underlying the Award, which price
          shall be payable in a form described in Section 8 of the Plan and
          subject to adjustment pursuant to Section 10 of the Plan.

     (iii) Vesting. Each Award Agreement shall specify the dates and events on
          which all or any installment of the Award shall be vested and
          nonforfeitable. Such provisions, may include, without limitation, a
          provision that Awards vest upon a Change of Control.

(c) NO RIGHTS AS A STOCKHOLDER. A participant, or a transferee of a participant,
shall have no rights as a stockholder with respect to any Shares covered by an
Award until Shares are actually issued in the name of such person (or if Shares
will be held in street name, to a broker who will hold such Shares on behalf of
such person).

SECTION 6. OPTIONS.

(a) GENERALLY. The Board of Directors, may in its sole discretion, grant
Options. Each Award Agreement evidencing an Award of Options shall contain the
following information, which shall be determined by the Board of Directors, in
its sole discretion:

     (i)  Exercise Price. Each Award Agreement shall specify the exercise price
          per Share subject to the Option; provided, however, that the exercise
          price per Share shall not be less than 100% of the Fair Market Value
          of such Share on the date such Option is granted.

     (ii) Exercisability and Vesting. Each Award Agreement shall specify the
          dates and events when all or any installment of the Option becomes
          exercisable or vested, as applicable; provided, however, that by a
          resolution adopted after an Option is granted the Board of Directors
          may, on such terms and conditions as it may determine to be
          appropriate, accelerate the time at which such Option or any portion
          thereof may be exercised or vested, as applicable.


                                       3
<PAGE>
     (iii) Term. Each Award Agreement shall state the term of each Option
          (including the circumstances under which such Option will expire prior
          to the stated term thereof), which shall not exceed ten (10) years
          from the date of grant.

(b) PERSONS ELIGIBLE TO EXERCISE OPTIONS. During the lifetime of a holder of an
Option, only the holder may exercise the Option (or any portion thereof) granted
to him or her; provided, however, that the holder's Eligible Representative may
exercise the holder's Option during the period of the holder's Disability. After
the death of the holder, any exercisable portion of an Option may, prior to the
time when such portion becomes unexercisable under the Plan or the applicable
Award Agreement, be exercised by his or her Eligible Representative.

(c) MANNER OF EXERCISE OF OPTIONS. At any time and from time to time prior to
the time when the Option expires or is otherwise cancelled under the Plan or the
applicable Award Agreement, the exercisable portion of an Option may be
exercised in whole or in part; provided, however, that the Company shall not be
required to issue fractional shares of stock and the Board of Directors may, by
the terms of the Option, require any partial exercise to exceed a specified
minimum number of Shares.

An exercisable Option, or any exercisable portion thereof, may be exercised
solely by delivery to the Secretary of the Company of all of the following prior
to the time when such Option or such portion expires or is otherwise cancelled
under the Plan or the applicable Award Agreement:

     (i)  Notice in writing signed by the holder or his or her Eligible
          Representative, stating that such Option or portion thereof is
          exercised, and specifically stating the number of Shares with respect
          to which the Option or portion thereof is being exercised;

     (ii) A copy of the Stockholders' Agreement signed by the holder or Eligible
          Representative, as applicable;

     (iii) Full payment of the aggregate exercise price of the Shares with
          respect to which such Option (or portion thereof) is thereby exercised
          in accordance with any method prescribed by Section 8 of the Plan;

     (iv) The payment to the Company of all amounts necessary to satisfy any and
          all federal, state and local tax withholding requirements arising in
          connection with the exercise of the Option in accordance with any
          method prescribed by Sections 8 and 12(d) of the Plan;


                                       4
<PAGE>
     (v)  Such representations and documents as the Board of Directors deems
          necessary or advisable to effect compliance with all applicable
          provisions of the Securities Act and any other federal or state
          securities laws or regulations. The Board of Directors may, in its
          sole discretion, also take whatever additional actions it deems
          appropriate to effect such compliance including, without limitation,
          placing legends on share certificates and issuing stop-transfer orders
          to transfer agents and registrars; and

     (vi) In the event that the Option or portion thereof shall be exercised
          pursuant to Section 6(b) by any person or persons other than the
          holder, appropriate proof of the right of such person or persons to
          exercise the Option or portion thereof.

(d) STOCKHOLDERS' AGREEMENT. The holder of an Option shall not be, nor have any
of the rights or privileges of, a stockholder of the Company in respect of any
Shares purchasable upon the exercise of any part of an Option unless and until
such holder has signed the Stockholders' Agreement provided by the Board of
Directors and certificates representing such shares have been issued by the
Company to such holder. If the holder of an Option is not a party to the
Stockholders' Agreement at the time of exercise of the Option (or any portion
thereof), the exercise of the Option shall be subject to the condition that the
holder enter into the Stockholders' Agreement.

(e) TRANSFER RESTRICTIONS. Shares acquired upon exercise of an Option shall be
subject to the terms and conditions of a Stockholders' Agreement. In addition,
the Board of Directors, in its sole discretion, may impose further restrictions
on the transferability of the Shares purchasable upon the exercise of an Option
as it deems appropriate. Any such restriction shall be set forth in the
respective Award Agreement and may be referred to on the certificates evidencing
such Shares.

SECTION 7. STOCK AWARDS.

(a) GENERALLY. The Board of Directors may, in its sole discretion, make Stock
Awards. Payment in Shares of all or a portion of any bonus under any other
arrangement may be treated by the Board of Directors as a Stock Award under the
Plan. A Stock Award shall not be deemed made until accepted by a participant in
a manner prescribed by the Board of Directors at the time of grant.

(b) RESTRICTED STOCK. A Stock Award of Restricted Stock shall be subject to such
restrictions on transferability and other restrictions as the Board of Directors
may impose (including, without limitation, limitations on the right to vote
Restricted Stock or the right to receive dividends on Restricted Stock). These
restrictions may lapse separately or in combination at such times, pursuant to
such circumstances, in such installments, or otherwise, as the Board of
Directors determines at the time of the grant of the Award or thereafter.

(c) CERTIFICATES FOR RESTRICTED STOCK. Restricted Stock granted pursuant to the
Plan may be evidenced in such manner as the Board of Directors shall determine.
If certificates representing Shares of Restricted Stock are registered in the
name of the participant, certificates must bear an appropriate legend referring
to the terms, conditions, and restrictions applicable to such Restricted Stock,
and the Company may, at its discretion, retain physical possession of the
certificate until such time as all applicable restrictions lapse.


                                       5
<PAGE>
(d) NO PURCHASE PRICE NECESSARY. In lieu of a purchase price, a Stock Award may
be made in consideration of services previously rendered by a participant to the
Company or its Subsidiaries.

SECTION 8. PAYMENT FOR SHARES.

(a) GENERAL RULE. The purchase price of Shares issued under the Plan shall be
payable in cash or personal check at the time when such Shares are acquired upon
exercise of an Award or otherwise purchased, except as otherwise provided in
this Section 10.

(b) SURRENDER OF SHARES. At the sole discretion of the Board of Directors, all
or any part of the purchase price and any applicable withholding requirements
may be paid by surrendering, or attesting to the ownership of, Shares that are
already owned by the participant. Such Shares shall be surrendered to the
Company in good form for transfer and shall be valued at their Fair Market Value
on the date when the Award is exercised. The participant shall not surrender, or
attest to the ownership of, Shares in payment of any portion of the purchase
price (or withholding) if such action would cause the Company or any Subsidiary
to recognize a compensation expense (or additional compensation expense) with
respect to the applicable Award for financial reporting purposes, unless the
Board of Directors consents thereto.

(c) SERVICES RENDERED. At the sole discretion of the Board of Directors, Shares
may be awarded under the Plan in consideration of services rendered to the
Company or a Subsidiary prior to or after the Award.

(d) NET EXERCISE. At the sole discretion of the Board of Directors, payment of
all or any portion of the purchase price under any Award under the Plan and any
applicable withholding requirements may be made by reducing the number of Shares
otherwise deliverable pursuant to the Award by the number of such Shares having
a Fair Market Value equal to the purchase price.

(e) EXERCISE/SALE. At the sole discretion of the Board of Directors on or after
an Initial Public Offering, payment may be made in whole or in part by the
delivery (on a form prescribed by the Company) of an irrevocable direction (i)
to a securities broker approved by the Company to sell Shares and to deliver all
or part of the sales proceeds to the Company, or (ii) to pledge Shares to a
securities broker or lender approved by the Company as security for a loan, and
to deliver all or part of the loan proceeds to the Company, in each case in
payment of all or part of the purchase price and any withholding requirements.

(f) EXERCISE OF DISCRETION. Should the Board of Directors exercise its sole
discretion to permit the participant to pay the purchase price under an Award in
whole or in part in accordance with subsections (b) through (e) through above,
it shall not be bound to permit such alternative method of payment for the
remainder of any such Award or with respect to any other Award or participant
under the Plan.

                                       6
<PAGE>
SECTION 9. TERMINATION OF SERVICE.

(a) TERMINATION OF SERVICE (EXCEPT FOR CAUSE). Except as otherwise provided in
the applicable Award Agreement, in the event a participant's Service terminates
for any reason other than for Cause, then:

     (i)  Any Options to the extent vested as of the date of such termination
          shall expire on the earliest of: (A) the expiration of their term,
          (ii) twelve (12) months following such termination as a result of
          death or Disability, and (iii) three (3) months following such
          termination for any other reason. Any Options to the extent unvested
          as of the date of such termination shall immediately expire and lapse
          upon such termination. Notwithstanding the foregoing, except as
          limited by Section 409A of the Code, the Board of Directors may extend
          the term of any outstanding Option (but not beyond the expiration
          date) in connection with a termination of a participant's Service for
          any reason other than for Cause, or amend any other term or condition
          of such Option relating to such termination.

     (ii) Any unvested Stock Awards on the date of such termination shall
          immediately expire and lapse upon such termination; provided, however,
          that if the vesting of any such Award is conditioned upon satisfying
          performance conditions and the participant has satisfied such
          conditions except that the participant is not in Service on the
          payment date due to the termination of the participant's Service on
          account of the participant's death or Disability, such Award shall be
          payable to the participant or, if applicable, the participant's
          Eligible Representative at the regularly scheduled payment date.

(b) TERMINATION OF SERVICE (FOR CAUSE). Except as otherwise provided in the
applicable Award Agreement, in the event a participant's Service is terminated
for Cause or Cause exists on the date a participant's Service terminates, all of
a participant's Awards (including any exercised Options for which Shares have
not been delivered to the participant) shall be cancelled and forfeited
immediately on the date of such termination, and the Company shall return to the
participant the price (if any) paid for such undelivered Shares. Should a
participant die at a time when Cause exists but prior to the date the
participant's Service is terminated for Cause, all of the participant's Awards
(including any exercised Options for which Shares have not been delivered to the
participant) shall be cancelled and forfeited immediately as of the date of the
participant's death.

(c) LEAVE OF ABSENCE. For purposes of this Section 9, Service shall be deemed to
continue while a participant is on a bona fide leave of absence, if such leave
is approved by the Company in writing or if continued crediting of service for
this purpose is expressly required by the terms of such leave or by applicable
law (as determined by the Board of Directors).


                                       7
<PAGE>
SECTION 10. ADJUSTMENT OF SHARES.

(a) GENERAL. If there shall be a Recapitalization, an adjustment may be made to
each outstanding Award such that each such Award shall thereafter be exercisable
or payable, as the case may be, in such securities, cash and/or other property
as would have been received in respect of Shares subject to (or referenced by
such Award) had such Award been exercised and/or settled in full immediately
prior to such Recapitalization and such an adjustment may be made successively
each time any such change shall occur. In addition, in the event of any
Recapitalization, to prevent dilution or enlargement of participants' rights
under the Plan, the Board of Directors may, and will have the authority to,
adjust, in a fair and equitable manner, the number and kind of Shares that may
be issued under the Plan, the number and kind of Shares subject to outstanding
Awards, and the purchase price applicable to outstanding Awards. Should the
vesting of any Award be conditioned upon the Company's attainment of performance
conditions, the Board of Directors may make such adjustments to the terms and
conditions of such Awards and the criteria therein to recognize unusual and
nonrecurring events affecting the Company or in response to changes in
applicable laws, regulations or accounting principles.

(b) MERGERS AND CONSOLIDATIONS. In the event that the Company is a party to a
merger or consolidation, outstanding Awards shall be subject to the agreement of
merger or consolidation. Such agreement, without the participants' consent, may
provide for:

     (i)  The continuation or assumption of such outstanding Awards under the
          Plan by the Company (if it is the surviving corporation) or by the
          surviving corporation or its parent;

     (ii) The substitution by the surviving corporation or its parent of stock
          awards with substantially the same terms for such outstanding Awards;

     (iii) The acceleration of the vesting of or right to exercise such
          outstanding Awards immediately prior to or as of the date of the
          merger or consolidation, and the expiration of such outstanding Awards
          to the extent not timely exercised or purchased by the date of the
          merger or consolidation or other date thereafter designated by the
          Board of Directors; or

     (iv) The cancellation of all or any portion of such outstanding Awards by a
          cash payment of the excess, if any, of the fair market value of the
          Shares subject to such outstanding Awards or portion thereof being
          canceled over the purchase price with respect to such Awards or
          portion thereof being canceled.


                                       8
<PAGE>
SECTION 11. SECURITIES LAW REQUIREMENTS.

Shares shall not be issued under the Plan unless the issuance and delivery of
such Shares comply with (or are exempt from) all applicable requirements of law,
including (without limitation) the Securities Act of 1933, as amended, the rules
and regulations promulgated thereunder, State securities laws and regulations,
and the regulations of any stock exchange or other securities market on which
the Company's securities may then be traded. The Company shall not be obligated
to file any registration statement under any applicable securities laws to
permit the purchase or issuance of any Shares under the Plan, and accordingly
any certificates for Shares may have an appropriate legend or statement of
applicable restrictions endorsed thereon. Each participant and any person
deriving its rights from any participant shall, as a condition to the purchase
or issuance of any Shares under the Plan, deliver to the Company an agreement or
certificate containing such representations, warranties and covenants as the
Company may deem necessary or appropriate to ensure that the issuance of Shares
is not required to be registered under any applicable securities laws.

SECTION 12. GENERAL TERMS.

(a) NONTRANSFERABILITY OF AWARDS. No Award (other than vested Awards of Shares
which are subject to Section 12(b) of the Plan) may be transferred, assigned,
pledged or hypothecated by any participant during the participant's lifetime,
whether by operation of law or otherwise, or be made subject to execution,
attachment or similar process, except by beneficiary designation, will or the
laws of descent and distribution. Subject to the limitations contained in this
Section 12(a), an Option or other right to acquire Shares under the Plan may be
exercised during the lifetime of the participant only by the participant or by
the participant's Eligible Representative. Such Option or other right shall not
be transferable and shall be exercisable only by the participant to whom such
right was granted, except in the case of a transfer by the participant with the
prior written consent of the Board of Directors in its sole discretion.

(b) RESTRICTIONS ON TRANSFER OF SHARES. Any Shares issued under the Plan shall
be subject to such vesting and special forfeiture conditions, repurchase rights,
rights of first offer and other transfer restrictions as the Board of Directors
may determine. Such restrictions shall be set forth in the applicable Award
Agreement, and shall apply in addition to any restrictions that may apply to
holders of Shares generally.

(c) LIQUIDITY. As determined by the Board of Directors in its sole discretion,
subject to the Stockholders' Agreement, the Indenture, applicable credit
agreements and applicable law, a mechanism may be established by which the
Company will provide limited liquidity to the participants in respect of Shares
acquired upon exercise, purchase or otherwise in respect of their Awards.

(d) WITHHOLDING REQUIREMENTS. As a condition to the receipt or purchase of
Shares pursuant to an Award, a participant shall make such arrangements as the
Board of Directors may require for the satisfaction of any federal, State, local
or foreign withholding obligations that may arise in connection with such
receipt or purchase. The participant shall also make such arrangements as the
Board of Directors may require for the satisfaction of any federal, State, local
or foreign withholding obligations that may arise in connection with the
disposition of Shares acquired pursuant to an Award.


                                       9
<PAGE>
(e) NO RETENTION RIGHTS. Nothing in the Plan or in any Award granted under the
Plan shall confer upon a participant any right to continue in Service for any
period of specific duration or interfere with or otherwise restrict in any way
the rights of the Company (or any Subsidiary employing or retaining the
participant) or of the participant, which rights are hereby expressly reserved
by each, to terminate his or her Service at any time and for any reason, with or
without Cause.

(f) UNFUNDED PLAN. Participants shall have no right, title or interest
whatsoever in or to any investments which the Company may make to aid it in
meeting its obligations under the Plan. Nothing contained in the Plan, and no
action taken pursuant to its provisions, shall create or be construed to create
a trust of any kind, nor a fiduciary relationship between the Company and any
participant, beneficiary, legal representative or any other person. To the
extent that any person acquires a right to receive payments from the Company
under the Plan, such right shall be no greater than the rights of a general
unsecured creditor of the Company. All payments to be made hereunder shall be
paid from the general funds of the Company and no special or separate fund shall
be established and no segregation of assets shall be made to assure payment of
such amounts. The Plan is not intended to be subject to the Employee Retirement
Income Security Act of 1974, as amended.

SECTION 13. DURATION AND AMENDMENTS.

(a) TERM OF THE PLAN. The Plan, as set forth herein, shall become effective on
the date of its adoption by the Board of Directors. The Plan shall terminate
automatically on the day preceding the tenth anniversary of its adoption by the
Board of Directors unless earlier terminated pursuant to Section 13(b) below.

(b) RIGHT TO AMEND OR TERMINATE THE PLAN. The Board of Directors may amend,
suspend or terminate the Plan at any time and for any reason.

(c) EFFECT OF AMENDMENT OR TERMINATION. Any amendment of the Plan shall not
adversely affect in any material respect any participant's rights under any
Award previously made or granted under the Plan without the participant's
consent. No Shares shall be issued or sold under the Plan after the termination
thereof, except pursuant to an Award granted prior to such termination. The
termination of the Plan shall not adversely affect in any material respect any
Awards outstanding on the date of termination.

(d) MODIFICATION, EXTENSION AND ASSUMPTION OF AWARDS. Within the limitations of
the Plan, the Board of Directors may modify, extend or assume outstanding Awards
or may provide for the cancellation of outstanding Awards in return for the
grant of new Awards for the same or a different number of Shares and at the same
or a different price. The foregoing notwithstanding, no modification of an
Awards shall, without the consent of the participant, materially impair the
participant's rights or increase the participant's obligations under such Award
or impair the economic value of any such Award.


                                       10
<PAGE>
SECTION 14. DEFINITIONS.

(a) "AWARD" shall mean the grant of an Option or Stock Award to a participant
under the Plan.

(b) "AWARD AGREEMENT" shall mean any written agreement, contract or other
instrument or document evidencing an Award, including through electronic medium.

(c) "BOARD OF DIRECTORS" shall mean the Board of Directors of the Company, as
constituted from time to time.

(d) "Cause," with respect to a participant, shall mean (unless another
definition is provided in the applicable employment agreement between the
Company or, if applicable, the Subsidiary, and the participant, in which case
such definition shall govern, or otherwise agreed to in writing by the Board of
Directors and the participant):

     (i)  conviction of, or plea of guilty or nolo contendere to, a felony;

     (ii) a willful and intentional breach of any covenants contained in the
          participant's Award Agreement by the participant; or

     (iii) gross negligence or willful misconduct in the performance of the
          participant's duties with the Company and its Subsidiaries.

No act, or failure to act, shall be considered "willful" unless committed in bad
faith and without a reasonable belief that the act or omission was in the best
interests of the Company. No termination for Cause shall be effective with
respect to a participant who is a Senior Officer unless made by a majority of
the Board of Directors, at a meeting of the Board of Directors, held for such
purpose, where the participant and his or her counsel had on opportunity, on at
least fifteen (15) days' notice, to be heard before the Board of Directors.

(e)  "CHANGE OF CONTROL" shall mean the first to occur of any of the following
     events:

     (i)  Any person or group of related persons (other than the Management
          Group) for purposes of Section 13(d) of the Exchange Act, becomes the
          beneficial owner of the power, directly or indirectly, to vote or
          direct the voting of securities having more than 50% of the ordinary
          voting power for the election of directors of the Company. "Management
          Group" shall mean Thomas F. Helms, Jr., David I. Brunson and other
          members of senior management of the Company on the date of the
          Indenture.


                                       11
<PAGE>
     (ii) A majority of the Board of Directors of the Company shall consist of
          Persons who are not Continuing Directors of the Company, as the case
          may be. "Continuing Director" shall mean, as of the date of
          determination, any person who (1) was a member of the Board of
          Directors on the date of the Indenture or (2) was nominated for
          election or elected to the Board of Directors with the affirmative
          vote of a majority of the Continuing Directors who were members of
          such Board of Directors at the time of such nomination or election.

     (iii) The consummation of any sale, lease, exchange or other disposition
          (in one transaction or a series of related transactions) of all or
          substantially all of the assets of the Company and its Subsidiaries.

A transaction shall not constitute a Change of Control if its sole purpose is to
change the state of the Company's incorporation or to create a holding company
that will be owned in substantially the same proportions by the persons who held
the Company's securities immediately before such transaction.

(f) "CODE" shall mean the Internal Revenue Code of 1986, as amended from time to
time, and the regulations promulgated thereunder.

(g) "COMMITTEE" shall mean a committee of the Board of Directors, as described
in Section 2(a) of the Plan.

(h) "COMPANY" shall mean North Atlantic Holding Company, Inc., a Delaware
corporation, and its successors and assigns.

(i) "CONSULTANT" shall mean a person who performs bona fide services for the
Company or a Subsidiary as a consultant or advisor, excluding Employees and
Directors.

(j) "DIRECTOR" shall mean a member of the Board of Directors or the board of
directors of a Subsidiary who is not an Employee.

(k) "DISABILITY" shall mean with respect to a participant, (i) "disability" as
defined in any employment agreement between the between the participant and the
Company (or, if applicable, the Subsidiary employing the participant) or (ii) if
the participant is not a party to an employment agreement or "disability" is not
defined therein, the participant's inability to engage in any substantial
gainful activity by reason of any medically determinable physical or mental
impairment, as determined by the Board of Directors in its sole discretion,
unless another meaning is specifically provided in the participant's Award
Agreement.

(l) "ELIGIBLE REPRESENTATIVE" for a participant shall mean such participant's
personal representative or such other person as is empowered under the deceased
participant's will or the then applicable laws of descent and distribution to
represent the participant under the Plan.

(m) "EMPLOYEE" shall mean any individual who is a common-law employee of the
Company or a Subsidiary.


                                       12
<PAGE>
(n) "EXCHANGE ACT" shall mean the Securities Exchange Act of 1934, as amended
from time to time.

(o) "FAIR MARKET VALUE" of a Share as of a given date shall be:

     (i)  If the Shares are listed on any established stock exchange or a
          national market system, including, without limitation, The Nasdaq
          National Market or The Nasdaq SmallCap Market of The Nasdaq Stock
          Market, its Fair Market Value shall be the closing sales price for a
          share of such stock (or the closing bid, if no sales were reported) as
          quoted on such exchange or system for the last market trading day
          prior to the time of determination, as reported in The Wall Street
          Journal or such other source as the Board of Directors deems reliable;

     (ii) If the Shares are regularly quoted by a recognized securities dealer
          but selling prices are not reported, its Fair Market Value shall be
          the mean between the high bid and low asked prices for a Share on the
          last market trading day prior to the day of determination; or

     (iii) In the absence of an established market for the Shares, the Fair
          Market Value thereof shall be determined in good faith by the Board of
          Directors, in accordance with the principles set forth in Section 409A
          of the Code. Such determination shall be conclusive and binding on all
          persons.

(p) "INDENTURE" shall mean that certain Indenture, dated as of February 17,
2004, between the Company and Wells Fargo Bank Minnesota, National Association,
as may be amended from time to time.

(q) "INITIAL PUBLIC OFFERING" shall mean a firm commitment underwritten public
offering of Shares or other event the result of which is that Shares are
tradable on the New York Stock Exchange, American Stock Exchange, the Nasdaq
Stock Market or similar market system.

(r) "OPTION" shall mean a stock option not described in Section 422(b) of the
Code granted pursuant to Section 6 the Plan entitling the holder to acquire
Shares upon exercise.

(s) "PLAN" shall mean this North Atlantic Holding Company, Inc. 2006 Equity
Incentive Plan, as may be amended from time to time.

(t) "RECAPITALIZATION" shall mean an event or series of events affecting the
capital structure of the Company such as a stock split, reverse stock split,
stock dividend, distribution, recapitalization, combination or reclassification
of the Company's securities.

(u) "RESTRICTED STOCK" shall mean Shares granted pursuant to Section 7 of the
Plan which are subject to restrictions on transfer or forfeiture.


                                       13
<PAGE>
(v) "SECURITIES ACT" shall mean the Securities Act of 1933, as amended from time
to time.

(w) "SENIOR OFFICERS" shall mean the Chief Executive Officer, Chief Operating
Officer, Chief Financial Officer and General Counsel of the Company or any of
its Subsidiaries, and such other persons as the Board of Directors shall
determine in its sole discretion.

(x) "SERVICE" shall mean service as an Employee, Director or Consultant.

(y) "SHARE" shall mean one share of common stock of the Company, with a par
value of $0.01 per share, as adjusted in accordance with Section 10 of the Plan.

(z) "STOCK AWARD" shall mean the grant or sale of Shares pursuant to Section 7
of the Plan.

(aa) "STOCKHOLDERS' AGREEMENT" shall mean that certain Amended and Restated
Exchange and Stockholders' Agreement, dated as of February 9, 2004, by and among
the Company, North Atlantic Trading Company, Inc. and the stockholders named
therein, as may be amended from time to time.

(bb) "SUBSIDIARY" shall have the meaning ascribed to such term in the Indenture.

SECTION 15. MISCELLANEOUS.

(a) CHOICE OF LAW. The Plan shall be governed by, and construed in accordance
with, the laws of the State of Delaware, as such laws are applied to contracts
entered into and performed in such State.

(b) EXECUTION. To record the adoption of the Plan by the Board of Directors, the
Company has caused its authorized officer to execute the same.

                                         NORTH ATLANTIC HOLDING COMPANY, INC.



                                         By:____________________________________

                                         Title: ________________________________



                                       14








</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-10
<SEQUENCE>3
<FILENAME>jd3-20ex10_2.txt
<DESCRIPTION>10.2
<TEXT>
                                                                    EXHIBIT 10.2

                      NORTH ATLANTIC HOLDING COMPANY, INC.
                           2006 EQUITY INCENTIVE PLAN
                        RESTRICTED STOCK AWARD AGREEMENT

           THIS RESTRICTED STOCK AWARD AGREEMENT is made and entered into as of
_________, 2006 by and between North Atlantic Holding Company, Inc. a Delaware
corporation ("Company"), and _________ ("Grantee") pursuant to the terms and
conditions of the North Atlantic Holding Company, Inc. 2006 Equity Incentive
Plan ("Plan").

SECTION 1. GRANT OF RESTRICTED STOCK AWARD.

(a) RESTRICTED STOCK AWARD. On the terms and conditions set forth in this
Agreement, the Company hereby grants the Grantee 2,500 Shares ("Granted
Shares"). The date of grant of the Granted Shares shall be as of __________.

(b) NO PURCHASE PRICE. In lieu of a purchase price, this award is made in
consideration of Service previously rendered by the Grantee to the Company or
its Subsidiaries.

(c) PLAN AND DEFINED TERMS. This award is granted under and subject to the terms
of the Plan, which is incorporated herein by reference. If there is any
inconsistency between the terms of the Plan and the terms of this Agreement, the
Plan's terms shall supersede and replace the conflicting terms of this
Agreement. Capitalized terms are defined in Section 10 of this Agreement.

SECTION 2. ISSUANCE OF GRANTED SHARES

(a) STOCK CERTIFICATES. The Company shall cause to be issued a certificate or
certificates for the Granted Shares representing this award, registered in the
name of the Grantee (or in the names of such person and his or her spouse as
community property or as joint tenants with right of survivorship).

(b) STOCKHOLDER RIGHTS. Until such time as the Company reacquires the Granted
Shares or the Granted Shares are forfeited, the Grantee (or any successor in
interest) shall have all the rights of a stockholder (including, without
limitation, voting, dividend and liquidation rights) with respect to the Granted
Shares, subject, however, to the restrictions of this Agreement and the
Stockholders' Agreement.

(c) ESCROW. For so long as Granted Shares are not vested, the Company shall
cause such certificate or certificates to be deposited in escrow. The Grantee
shall deliver to the Company a duly-executed blank Stock Power (in the form
attached hereto as Exhibit A). All regular cash dividends paid on Granted Shares
held in escrow shall be paid directly to the Grantee and shall not be held in
escrow. Granted Shares together with any other assets or securities held in
escrow hereunder, shall be (i) surrendered to the Company for reacquisition
under the forfeiture provision set forth in Section 6 of this Agreement or (ii)
released to the Grantee upon the Grantee's request to the extent the Granted
Shares are not Restricted Shares (but not more frequently than once every six
(6) months). In any event, all Granted Shares which have vested (and any other
vested assets and securities attributable thereto) shall be released within
sixty (60) days upon the date the Grantee's Service terminates.

                                       1
<PAGE>
(d) SECTION 83(B) ELECTION. Section 83 of the Code provides that the Grantee is
not subject to federal income tax until the Granted Shares are vested. If the
Grantee chooses, the Grantee may make an election under Section 83(b) of the
Code, which would cause the Grantee to recognize income in the amount of the
excess (if any) of the Fair Market Value of the award (determined as of the date
of the award) over the Purchase Price (if any). A Section 83(b) election must be
filed with the Internal Revenue Service within thirty (30) days after the date
of this award - even if no tax is due because the Fair Market Value of the
Restricted Shares on the date of the award equals the Purchase Price paid or
equals $0. THE FORM FOR MAKING A SECTION 83(B) ELECTION IS ATTACHED AS EXHIBIT
B. THE GRANTEE ACKNOWLEDGES THAT IT IS THE GRANTEE'S SOLE RESPONSIBILITY TO
TIMELY FILE THE SECTION 83(B) ELECTION AND THAT FAILURE TO FILE A SECTION 83(B)
ELECTION WITHIN THE APPLICABLE THIRTY (30) DAY PERIOD MAY RESULT IN THE
RECOGNITION OF ORDINARY INCOME WHEN THE SHARES ARE VESTED.

(e) WITHHOLDING REQUIREMENTS. The Company may withhold any tax (or other
governmental obligation) as a result of the grant of this award and/or the
filing of a Section 83(b) election as a condition to the grant of this award,
and the Grantee shall make arrangements satisfactory to the Company to enable it
to satisfy all such withholding requirements.

(f) STOCKHOLDERS' AGREEMENT. The Grantee agrees to be bound by all of the
provisions, terms and conditions of the Stockholders' Agreement. The Grantee
further agrees to execute and deliver an amendment to the Stockholders'
Agreement or such other instruments as the Company may reasonably request to
evidence the Grantee becoming a party to the Stockholders' Agreement.

SECTION 3. VESTING

Provided that the Grantee remains in continuous Service through each vesting
date, Granted Shares shall vest in twenty percent (20%) increments as follows:

(a)  on the date of grant; and

(b)  on each of the first, second, third and fourth anniversaries of the date of
     grant.

SECTION 4. TERMINATION OF SERVICE

In the event that the Grantee's Service is terminated for any reason (i) all
Vested Shares held by the Grantee as of the date of such termination shall
remain outstanding and (ii) all Restricted Shares held by the Grantee as of the
date of such termination shall be immediately forfeited and cancelled in
accordance with Section 6 of this Agreement.

SECTION 5. CHANGE OF CONTROL

Notwithstanding anything herein to the contrary, upon the occurrence of a Change
of Control, all Restricted Shares held by the Grantee shall immediately vest and
become nonforfeitable upon such Change of Control.

                                       2
<PAGE>
SECTION 6. FORFEITURE PROVISION.

The Company shall have the right to reacquire the Granted Shares and the Grantee
will be deemed to have transferred the Granted Shares to the Company in the
event the Grantee holds any Restricted Shares when his or her Service is
terminated (subject to the provisions of Section 5 of this Agreement). From and
after such time, the person from whom the Granted Shares are to be acquired
shall no longer have any rights as a holder of the Granted Shares and such
Granted Shares shall be deemed to have been reacquired by and transferred to the
Company. Once a forfeiture is effected, this award shall be cancelled with
respect to the forfeited Shares and the Company shall have no further obligation
with respect thereto.

SECTION 7. SECURITIES LAW ISSUES.

(a) SECURITIES NOT REGISTERED. The Granted Shares have not been registered under
the Securities Act and are being issued to the Grantee in reliance upon either
(i) the exemption from such registration provided by Rule 701 promulgated under
either the Securities Act for stock issuances under compensatory benefit plans
such as the Plan or (ii) the exemption for grants made to executive officers of
the Company (or of its Parent or Subsidiary) under Section 4(2) of the
Securities Act and Regulation D of the Securities and Exchange Commission
("Regulation D").

(b) GRANTEE REPRESENTATIONS. The Grantee hereby confirms that he or she has been
informed that the Granted Shares are restricted securities under the Securities
Act and that the Granted Shares may not be resold or transferred unless they are
first registered under the Securities Act or unless an exemption from such
registration is available. Accordingly, the Grantee hereby represents and
acknowledges as follows:

           (i) The Granted Shares are being acquired for investment, and not
with a view to sale or distribution thereof.

           (ii) The Grantee is prepared to hold the Granted Shares for an
indefinite period and the Grantee is aware that Rule 144 promulgated under the
1933 Act, which exempts certain resales of securities, is not presently
available to exempt the resale of the Granted Shares from the registration
requirements of the Securities Act.

           (iii) The Grantee is a director of the Company (or of a Parent or
Subsidiary) and further acknowledges that he or she is an "accredited investor"
within the meaning of Rule 501(a)(4) of Regulation D by virtue of the Grantee's
directorship.

(c) NO REGISTRATION RIGHTS. The Company may, but shall not be obligated to
register or qualify the award of the Granted Shares to the Grantee under the
Securities Act or any other applicable law. The Company shall not be obligated
to take affirmative action to cause the award of the Granted Shares to the
Grantee to comply with any law.

(d) TRANSFEREE OBLIGATIONS. Each person (other than the Company) to whom the
Granted Shares are transferred by means of a Permitted Transfer must, as a
condition precedent to the validity of such transfer, acknowledge in writing to
the Company that such person is bound by the provisions of this Agreement and
that the transferred Granted Shares are subject to (i) the forfeiture provision
in Section 6 of this Agreement, (ii) the Stockholders' Agreement, (iii) the
Indenture, (iv) applicable credit agreements and (v) applicable law, in each
case to the same extent such Granted Shares would be so subject if retained by
the Grantee.


                                       3
<PAGE>
(e) PERMITTED TRANSFERS. A "Permitted Transfer" shall mean: (i) a transfer by
beneficiary designation, will or intestate succession or (ii) a transfer to the
Grantee's spouse, children or grandchildren (or their issue) or to a trust
established by the Grantee for the benefit of the Grantee or the Grantee's
spouse, children or grandchildren (or their issue), provided in either case that
the transferee agrees in writing on a form prescribed by the Company to be bound
by all provisions of this Agreement. If the Grantee transfers any Shares
acquired under this Agreement, then such rights shall be applicable to the
transferee to the same extent as to the Grantee.

(f) LEGENDS. All certificates evidencing Granted Shares shall bear the following
legends:

          "THE SHARES REPRESENTED HEREBY MAY NOT BE SOLD, ASSIGNED, TRANSFERRED,
          ENCUMBERED OR IN ANY MANNER DISPOSED OF, EXCEPT IN COMPLIANCE WITH THE
          TERMS OF A WRITTEN AGREEMENT BETWEEN THE COMPANY AND THE REGISTERED
          HOLDER OF THE SHARES (OR THE PREDECESSOR IN INTEREST TO THE SHARES).
          SUCH AGREEMENT GRANTS TO THE COMPANY CERTAIN REPURCHASE RIGHTS. THE
          SECRETARY OF THE COMPANY WILL UPON WRITTEN REQUEST FURNISH A COPY OF
          SUCH AGREEMENT TO THE HOLDER HEREOF WITHOUT CHARGE."

          "THE SHARES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE
          SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT BE SOLD, PLEDGED, OR
          OTHERWISE TRANSFERRED WITHOUT AN EFFECTIVE REGISTRATION THEREOF UNDER
          SUCH ACT OR AN OPINION OF COUNSEL, SATISFACTORY TO THE COMPANY AND ITS
          COUNSEL, THAT SUCH REGISTRATION IS NOT REQUIRED."

(g) REMOVAL OF LEGENDS. If, in the opinion of the Company, any legend placed on
a stock certificate representing Granted Shares is no longer required, the
holder of such certificate shall be entitled to exchange such certificate for a
certificate representing the same number of shares but without such legend.

(h) ADDITIONAL RESTRICTIONS. Regardless of whether the offering and sale of
Shares under the Plan have been registered under the Securities Act or have been
registered or qualified under the securities laws of any state, the Company at
its discretion may impose restrictions upon the sale, pledge or other transfer
of such Shares (including the placement of appropriate legends on stock
certificates or the imposition of stop-transfer instructions) if, in the
judgment of the Company, such restrictions are necessary or desirable in order
to achieve compliance with the Securities Act or the securities laws of any
state or any other law.

(i) GRANTEE UNDERTAKING. The Grantee agrees to take whatever additional action
and execute whatever additional documents the Company may deem necessary or
advisable to carry out or effect one or more of the obligations or restrictions
imposed on either the Grantee or upon the Restricted Shares pursuant to the
provisions of this Agreement.


                                       4
<PAGE>
(j) ADMINISTRATION. Any determination by the Company in connection with any of
the matters set forth in this Section 7 shall be conclusive and binding on the
Grantee and all other persons.

SECTION 8. ADJUSTMENT OF SHARES.

           In the event of a subdivision of the outstanding Shares, a
declaration of a dividend payable in Shares, a declaration of an extraordinary
dividend payable in a form other than Shares in an amount that has a material
effect on the Fair Market Value of the Shares, a combination or consolidation of
the outstanding Shares into a lesser number of Shares, a recapitalization, a
spin-off, a reclassification or a similar occurrence, the terms of this award
(including, without limitation, the number and kind of Shares subject to this
award and the Purchase Price) may be adjusted as set forth in Section 10 of the
Plan. In the event that the Company is a party to a merger or consolidation,
this award shall be subject to the agreement of merger or consolidation, as
provided in Section 10 of the Plan.

SECTION 9. MISCELLANEOUS PROVISIONS.

(a) NO RETENTION RIGHTS. Nothing in this award or in the Plan shall confer upon
the Grantee any right to continue in Service for any period of specific duration
or interfere with or otherwise restrict in any way the rights of the Company (or
any Parent or Subsidiary) or of the Grantee, which rights are hereby expressly
reserved by each, to terminate his or her Service at any time and for any
reason, with or without cause.

(b) NOTIFICATION. Any notification required by the terms of this Agreement shall
be given in writing and shall be deemed effective upon personal delivery or upon
deposit with the United States Postal Service, by registered or certified mail,
with postage and fees prepaid. A notice shall be addressed to the Company at its
principal executive office and to the Grantee at the address that he or she most
recently provided to the Company.

(c) ENTIRE AGREEMENT. This Agreement, together with the Plan and the
Stockholders' Agreement, constitute the entire contract between the parties
hereto with regard to the subject matter hereof. They supersede any other
agreements, representations or understandings (whether oral or written and
whether express or implied) which relate to the subject matter hereof.

(d) WAIVER. No waiver of any breach or condition of this Agreement shall be
deemed to be a waiver of any other or subsequent breach or condition whether of
like or different nature.

(e) ASSIGNMENT. The Company may assign its rights under this Agreement to any
person or entity selected by the Board of Directors, including, without
limitation, one or more stockholders of the Company.

(f) SUCCESSORS AND ASSIGNS. The provisions of this Agreement shall inure to the
benefit of, and be binding upon, the Company and its successors and assigns and
upon the Grantee, the Grantee's assigns and the legal representatives, heirs and
legatees of the Grantee's estate, whether or not any such person shall have
become a party to this Agreement and have agreed in writing to be joined herein
and be bound by the terms hereof.


                                       5
<PAGE>
(g) CHOICE OF LAW. This Agreement shall be governed by, and construed in
accordance with, the laws of the State of Delaware, as such laws are applied to
contracts entered into and performed in such State.

SECTION 10. DEFINITIONS.

(a) "AGREEMENT" shall mean this Restricted Stock Award Agreement.

(b) "BOARD OF DIRECTORS" shall mean the Board of Directors of the Company, as
constituted from time to time.

(c) "CHANGE OF CONTROL" shall mean the first to occur of any of the following
events:

     (i)  Any person or group of related persons (other than the Management
          Group) for purposes of Section 13(d) of the Exchange Act, becomes the
          beneficial owner of the power, directly or indirectly, to vote or
          direct the voting of securities having more than 50% of the ordinary
          voting power for the election of directors of the Company. "Management
          Group" shall mean Thomas F. Helms, Jr., David I. Brunson and other
          members of senior management of the Company on the date of the
          Indenture.

     (ii) A majority of the Board of Directors of the Company shall consist of
          Persons who are not Continuing Directors of the Company, as the case
          may be. "Continuing Director" shall mean, as of the date of
          determination, any person who (1) was a member of the Board of
          Directors on the date of the Indenture or (2) was nominated for
          election or elected to the Board of Directors with the affirmative
          vote of a majority of the Continuing Directors who were members of
          such Board of Directors at the time of such nomination or election.

     (iii) The consummation of any sale, lease, exchange or other disposition
          (in one transaction or a series of related transactions) of all or
          substantially all of the assets of the Company and its Subsidiaries.

A transaction shall not constitute a Change of Control if its sole purpose is to
change the state of the Company's incorporation or to create a holding company
that will be owned in substantially the same proportions by the persons who held
the Company's securities immediately before such transaction.

(d) "CODE" shall mean the Internal Revenue Code of 1986, as amended from time to
time, and the regulations promulgated thereunder.

(e) "COMPANY" shall mean North Atlantic Holding Company, Inc., a Delaware
corporation, and its successors and assigns.

(f) "CONSULTANT" shall mean a person who performs bona fide services for the
Company or a Subsidiary as a consultant or advisor, excluding Employees and
Directors.


                                       6
<PAGE>
(g) "DIRECTOR" shall mean a member of the Board of Directors or the board of
directors of a Subsidiary who is not an Employee.

(h) "EMPLOYEE" shall mean any individual who is a common-law employee of the
Company or a Subsidiary.

(i) "FAIR MARKET VALUE" of a Share as of a given date shall be:

           (i) If the Shares are listed on any established stock exchange or a
national market system, including, without limitation, The Nasdaq National
Market or The Nasdaq SmallCap Market of The Nasdaq Stock Market, its Fair Market
Value shall be the closing sales price for a share of such stock (or the closing
bid, if no sales were reported) as quoted on such exchange or system for the
last market trading day prior to the time of determination, as reported in The
Wall Street Journal or such other source as the Board of Directors deems
reliable;

           (ii) If the Shares are regularly quoted by a recognized securities
dealer but selling prices are not reported, its Fair Market Value shall be the
mean between the high bid and low asked prices for a Share on the last market
trading day prior to the day of determination; or

           (iii) In the absence of an established market for the Shares, the
Fair Market Value thereof shall be determined in good faith by the Board of
Directors, in accordance with the principles set forth in Section 409A of the
Code. Such determination shall be conclusive and binding on all persons.

(j) "GRANTED SHARES" shall have the meaning ascribed to such term in Section
1(a) of this Agreement.

(k) "GRANTEE" shall mean the person named herein.

(l) "INDENTURE" shall mean that certain Indenture, dated as of February 17,
2004, between the Company and Wells Fargo Bank Minnesota, National Association,
as may be amended from time to time.

(m) "PERMITTED TRANSFER" shall have the meaning ascribed to such term in Section
7(e) of this Agreement.

(n) "PLAN" shall mean the North Atlantic Holding Company, Inc. 2006 Equity
Incentive Plan, as may be amended from time to time.

(o) "PURCHASE PRICE" shall mean the price, if any, paid by the Grantee for the
Granted Shares.

(p) "REGULATION D" shall have the meaning ascribed to such term in Section 7(a)
of this Agreement.

(q) "RESTRICTED SHARE" shall mean a Granted Share that is not vested.

(r) "SECURITIES ACT" shall mean the Securities Act of 1933, as amended.


                                       7
<PAGE>
(s) "SERVICE" shall mean service as an Employee, Director or Consultant. For any
purpose under this Agreement, Service shall be deemed to continue while the
Grantee is on a bona fide leave of absence, if such leave was approved by the
Company in writing or if continued crediting of Service for such purpose is
expressly required by the terms of such leave or by applicable law (as
determined by the Company).

(t) "SHARE" shall mean one share of common stock of the Company, with a par
value of $0.01 per share, as adjusted in accordance with Section 10 of the Plan.

(u) "STOCKHOLDERS' AGREEMENT" shall mean that certain Amended and Restated
Exchange and Stockholders' Agreement, dated as of February 9, 2004, by and among
the Company, North Atlantic Trading Company, Inc. and the stockholders named
therein, as may be amended from time to time.

(v) "SUBSIDIARY" shall have the meaning ascribed to such term in the Indenture.

(w) "VESTED SHARE" shall mean a Granted Share that is vested.





                                       8
<PAGE>
By signing below, the Grantee accepts this award, and acknowledges and agrees
that this award is granted under and governed by the terms and conditions of the
North Atlantic Holding Company, Inc. 2006 Equity Incentive Plan and the
Restricted Stock Award Agreement.



GRANTEE:                               NORTH ATLANTIC HOLDING COMPANY, INC.


- ------------------------               By:
                                           -------------------------------------

                                       Title:
                                              ----------------------------------














                                       9
<PAGE>
                                    EXHIBIT A

                                   STOCK POWER

FOR VALUE RECEIVED the undersigned hereby sell(s), assign(s) and transfer(s)
unto North Atlantic Holding Company, Inc. (the "Company"), _________________
(_____) shares of the common stock, par value $0.01 per share, of the Company
standing in his/her/their/its name on the books of the Company represented by
Certificate No. ________________ herewith and do(es) hereby irrevocably
constitute and appoint ________________________ his/her/their/its
attorney-in-fact, with full power of substitution, to transfer such shares on
the books of the Company.

Dated:  __________________          Signature: _________________________________

                                    Print Name and Mailing Address
                                    ____________________________________________
                                    ____________________________________________
                                    ____________________________________________



INSTRUCTIONS:  Please do not fill in any blanks other than the signature line
               and printed name and mailing address. Please print your name
               exactly as you would like your name to appear on the issued stock
               certificate. The purpose of this assignment is to enable the
               Company to exercise its right to forfeit the Shares without
               requiring additional signatures on your part.




<PAGE>
                                    EXHIBIT B

                             SECTION 83(b) ELECTION

This statement is being made under Section 83(b) of the Internal Revenue Code,
pursuant to Treas. Reg. Section 1.83-2.

(1)  The taxpayer who performed the services is:

         Name:                    _____________________________

         Address:                 _____________________________

                                  _____________________________

         Social Security Number:  _____________________________

(2)  The property with respect to which the election is being made is _________
     shares of the common stock, par value $0.01 per share, of North Atlantic
     Holding Company, Inc.

(3)  The property was issued on _________________.

(4)  The taxable year in which the election is being made is the calendar year
     ___________.

(5)  The property is subject to a substantial risk of forfeiture to which the
     issuer has the right to acquire the property at the lower of fair market
     value or the original purchase price, at any time prior to the vesting
     date. The issuer's right to reacquire the property lapses in a series of
     installments over a _____________-year period ending on
     ____________________, 200__.

(6)  The fair market value at the time of transfer (determined without regard to
     any restriction other than a restriction which by its terms will never
     lapse) is $___________ per share.

(7)  The amount paid for such property is $__________ per share.

(8)  A copy of this statement was furnished to North Atlantic Holding Company,
     Inc. for whom taxpayer rendered the services underlying the transfer of
     property.

(9)  This statement is executed on __________________________________.


_______________________________         ________________________________________
Spouse (if any)                         Taxpayer

This election must be filed with the Internal Revenue Service Center with which
taxpayer files his or her Federal income tax returns and must be made within
thirty (30) days after the execution date of the Restricted Stock Agreement.
This filing should be made by registered or certified mail, return receipt
requested. You should retain two (2) copies of the completed form for filing
with your Federal and state tax returns for the current tax year and an
additional copy for your records.
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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