<SEC-DOCUMENT>0000105418-15-000033.txt : 20151120
<SEC-HEADER>0000105418-15-000033.hdr.sgml : 20151120
<ACCEPTANCE-DATETIME>20151007135637
<PRIVATE-TO-PUBLIC>
ACCESSION NUMBER:		0000105418-15-000033
CONFORMED SUBMISSION TYPE:	CORRESP
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20151007

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WEIS MARKETS INC
		CENTRAL INDEX KEY:			0000105418
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-GROCERY STORES [5411]
		IRS NUMBER:				240755415
		STATE OF INCORPORATION:			PA
		FISCAL YEAR END:			1226

	FILING VALUES:
		FORM TYPE:		CORRESP

	BUSINESS ADDRESS:	
		STREET 1:		1000 S SECOND ST
		STREET 2:		PO BOX 471
		CITY:			SUNBURY
		STATE:			PA
		ZIP:			17801
		BUSINESS PHONE:		570-286-4571

	MAIL ADDRESS:	
		STREET 1:		1000 S SECOND ST
		STREET 2:		PO BOX 471
		CITY:			SUNBURY
		STATE:			PA
		ZIP:			17801
</SEC-HEADER>
<DOCUMENT>
<TYPE>CORRESP
<SEQUENCE>1
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    <title>Weis Markets, Inc. 10-07-2015 Corresp</title>
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    <p><font size="3"><img src="weis.jpg"
         align="bottom"
         border="0"
         width="144"
         height="57"
         target="_top"></font></p>

    <p><font size="3"
          face="Arial">&nbsp;&nbsp;&nbsp;SCOTT F.
          FROST</font><br clear="left">
    <font size="3"
          face="Arial">&nbsp;&nbsp;&nbsp;Senior Vice
          President,</font><br clear="left">
    <font size="3"
          face="Arial">&nbsp;&nbsp;&nbsp;Chief Financial Officer
          and Treasurer</font></p>

    <p>
    &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;October
    7, 2015</p>

    <p><font size="3"
          face="Garamond"><b><u>Filed via EDGAR</u></b></font></p>

    <p><font size="3">Ms.</font> <font size="3">Courtney</font>
    <font size="3">Haseley</font> for<br clear="left">
    Ms. Mara L. Ransom<br clear="left">
    <font size="3">Assistant Director</font><br clear="left">
    <font size="3">United States Securities and Exchange
    Commission</font><br clear="left">
    <font size="3">Division of Corporation
        Finance</font><br clear="left">
    <font size="3">Washington, D.C. 20549</font></p>

    <p><font size="3"><b>RE: Weis Markets,
        Inc.</b></font><br clear="left">
    <font size=
    "3"><b>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Form
    10-K for the Fiscal Year Ended December 27,
    2014</b></font><br clear="left">
    <font size=
    "3"><b>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</b></font><font size="3">
    <b>Definitive Proxy Statement filed on Schedule
    14A</b></font><br clear="left">
    <font size=
    "3"><b>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Filed
    March 13, 2015</b></font><br clear="left">
    <font size=
    "3"><b>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;File No.
    001-05039</b></font></p>

    <p><font size="3">Dear Ms.</font> <font size=
    "3">Haseley</font><font size="3">:</font></p>

    <p><font size=
    "3">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;We
    reviewed your letter dated</font> <font size="3">September 24,
    2015</font><font size="3">, regarding the above referenced Weis
    Markets, Inc. (the "Company") filings and have addressed each
    of your comments in this response letter. We respectfully
    request to correct all comments, if appropriate, in future
    filings.</font></p>

    <div style="margin-left: 2em">
        <font size="3">In connection with our responses to your
        comments, we acknowledge that:</font>
    </div>

    <ul type="disc">
        <li><font size="3">the Company is responsible for the
        adequacy and accuracy of the disclosure in the
        filing;</font><br clear="left">
        <br clear="left"></li>

        <li><font size="3">staff comments or changes to disclosure
        in response to staff comments do not foreclose the
        Commission from taking any action with respect to the
        filing; and</font><br clear="left">
        <br clear="left"></li>

        <li><font size="3">the Company may not assert staff
        comments as a defense in any proceeding initiated by the
        Commission or any person under the federal securities laws
        of the United States.</font></li>
    </ul>


    <div style="margin-left: 2em">
        <br>
        <font size="3"><br clear="left">
        <b><u>Form 10-K for the
    Fiscal Year Ended December 27,
          2014</u></b><br clear="left">
        <br clear="left">
        <b><u>Item 7.
    Management's Discussion and Analysis of Financial Condition and
    Results of Operations</u></b><br clear="left">
        <br clear="left"></font><font size="3"><b><u>Results of
    Operations, page 12</u></b></font><font size="3"><br clear=
             "left"></font>
    </div>


<br clear="left">
        <br clear="left">

    <div style="margin-left: 2em"></div>

    <ol>


        <li>
            <font size="3"><b>SEC Comment</b></font><b>:</b>
            <font size="3">We note a decline in profit of
            approximately $16 million in 2014 based, in part, on
            increases in cost of sales and operating, general and
            administrative expenses of $76 million and $36 million,
            respectively. However, your disclosure does not fully
            explain the underlying reasons as to why these expenses
            increased. For example, you note a $7.7 million
            increase in employee related expenses but do not
            specify whether such increases were driven by higher
            salaries, more employees, other factors or a
            combination thereof. Please revise your disclosure in
            future filings to explain the underlying reasons for
            material changes in cost of sales and operating,
            general and administrative expenses to provide a better
            understanding of your results of operations. When you
            list multiple factors that contributed to changes,
            please quantify, if possible, the impact of each factor
            that you discuss to provide better insight into the
            underlying reasons behind the changes in your results.
            Please show us in your response the revised disclosure
            that you expect to make in future filings. Refer to
            Item 303(a)(3) of Regulation S-K and SEC Release No.
            33-8350</font>.<br clear="left">
            <font size="3"><br clear="left">
            <b>Company Response:</b><br clear=
            "left"></font><font size="3">We acknowledge the SEC
            position and agree that we should expand the discussion
            of year-to-year variances for cost of sales and
            operating, general and administrative
            expenses</font><font size="3">.<br clear="left">
            <br clear="left"></font><font size="3">Almost all of
            the $76 million increase in cost of sales is sales
            volume driven. In "Cost of Sales and Gross Profit" for
            2014, as a new second paragraph, we would
            state</font><font size="3">.<br clear="left">
            <br clear="left"></font><font size="3">"<i>Almost all
            of the increase in cost of sales in 2014 as compared to
            2013 was due to the increased sales volume in 2014.
            Each of direct product costs, and distribution center
            and transportation costs, increase when sales volume
            increases."</i></font><font size="3"><br clear="left">
            <br clear="left"></font><font size="3">The majority of
            the $36 million increase in operating, general and
            administrative expenses is also sales volume driven.
            For example, with respect to employee related expenses
            in particular, even though such expenses increased by
            $7.7 million in 2014 as compared to 2013, such expenses
            as a percentage of sales <u>decreased</u> by 0.2%. Such
            employee related expenses are actually discussed in
            detail in the 3<sup>rd</sup> through 6<sup>th</sup>
            paragraphs of the operating, general and administrative
            expenses section, and such discussion will be expanded
            in the table described below</font><font size=
            "3">.<br clear="left">
            <br clear="left"></font><font size="3">To further
            enhance our presentation in the operating, general and
            administrative expenses section, in the future we will
            add the following table and explanations for items that
            have materially increased or
                decreased</font><font size="3">.<br clear="left">
            <br clear="left"></font>

            <table cellspacing="0"
                   cellpadding="0"
                   width="100%">
                <tr>
                    <td width="8%"
                        align="left"
                        valign="top">&nbsp;</td>

                    <td width="48%"
                        align="left"
                        valign="top">&nbsp;</td>

                    <td width="1%"
                        align="left"
                        valign="top">&nbsp;</td>

                    <td width="16%"
                        align="left"
                        valign="top">&nbsp;</td>

                    <td width="12%"
                        align="left"
                        valign="top">&nbsp;</td>

                    <td width="12%"
                        align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td colspan="5"
                        align="left"
                        valign="top"><font size="3"><i>"A breakdown
                        of the material increases (decreases) in
                        operating, general and administrative
                        expenses is as follows</i>:</font></td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="center"
                        valign="top">&nbsp;</td>

                    <td align="center"
                        valign="top">Increase</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="center"
                        valign="top">Increase</td>

                    <td align="center"
                        valign="top">(Decrease)</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="center"
                        valign="top">(Decrease)</td>

                    <td align="center"
                        valign="top">as a %</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="center"
                        valign="top"><font size="3"><u>(in
                        thousands)</u></font></td>

                    <td align="center"
                        valign="top"><font size="3"><u>of
                        Sales</u></font></td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">Employee Related Expenses</td>

                    <td align="right"
                        valign="top">$</td>

                    <td align="center"
                        valign="top">7,700</td>

                    <td align="center"
                        valign="top">(0.2)%</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top"
                        bgcolor="#FFFFFF">&nbsp;</td>

                    <td align="left"
                        valign="top"
                        bgcolor="#EFEFEF">Store Advertising
                        Expenses</td>

                    <td align="right"
                        valign="top"
                        bgcolor="#EFEFEF">$</td>

                    <td align="center"
                        valign="top"
                        bgcolor="#EFEFEF">3,000</td>

                    <td align="center"
                        valign="top"
                        bgcolor="#EFEFEF">0.1%</td>

                    <td align="left"
                        valign="top"
                        bgcolor="#FFFFFF">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">Repairs/Maintenance
                        Contracts</td>

                    <td align="right"
                        valign="top">$</td>

                    <td align="center"
                        valign="top">7,000</td>

                    <td align="center"
                        valign="top">0.2%</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top"
                        bgcolor="#FFFFFF">&nbsp;</td>

                    <td align="left"
                        valign="top"
                        bgcolor="#EFEFEF">Landlord Common Area
                        Maintenance</td>

                    <td align="right"
                        valign="top"
                        bgcolor="#EFEFEF">$</td>

                    <td align="center"
                        valign="top"
                        bgcolor="#EFEFEF">2,900</td>

                    <td align="center"
                        valign="top"
                        bgcolor="#EFEFEF">0.1%</td>

                    <td align="left"
                        valign="top"
                        bgcolor="#FFFFFF">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">Depreciation and
                        Amortization</td>

                    <td align="right"
                        valign="top">$</td>

                    <td align="center"
                        valign="top">8,600</td>

                    <td align="center"
                        valign="top">0.2%</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td colspan="4"
                        align="left"
                        valign="top"><font size="3"><i>Employee
                        Related Expenses increased in dollars and
                        decreased in percent of sales for the
                        reasons noted above related to increases in
                        sales volume. Hourly employees,
                        particularly part time employees, are
                        required to work increased hours when there
                        is growth in sales volume. Increases in
                        employee related expenses were offset by
                        savings realized from a store labor
                        efficiency project</i>.</font></td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td colspan="4"
                        align="left"
                        valign="top"><font size="3"><i>Store
                        Advertising Expenses increased due to the
                        promotion of the Company's new pricing
                        strategy</i>.</font></td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td colspan="4"
                        align="left"
                        valign="top"><font size=
                        "3"><i>Repairs/Maintenance Contracts
                        increased primarily due to new maintenance
                        contracts for software and hardware
                        including store front end
                        systems</i>.</font></td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td colspan="4"
                        align="left"
                        valign="top"><font size="3"><i>Landlord
                        Common Area Maintenance expense increased
                        due to higher than average snowfall in the
                        Company's region</i>.</font></td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td colspan="4"
                        align="left"
                        valign="top"><font size="3"><i>Depreciation
                        and Amortization increased as a result of
                        the Company's store capital expenditure
                        program and technology
                        investments."</i></font></td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>
            </table>
        </li>
    </ol>


    <div style="margin-left: 2em">
        <br>
        <font size="3"><br clear="left">
        <b><u>Definitive Proxy Statement on Schedule
        14A</u></b><br clear="left">
        <br clear="left">
        <b><u>Compensation Discussion and
            Analysis</u></b><br clear="left">
        <br clear="left"></font><font size="3"><b><u>2014 Executive
        Compensation Components, page
             9</u></b></font><font size="3"><br clear=
             "left"></font>
    </div>

    <ol>
        <li style="list-style: none"><br></li>

         <li>
            <font size="3"><b>SEC Comment</b></font><b>:</b>
            <font size="3">Please indicate whether you currently
            have a specific policy to guide the allocation of total
            compensation among the various elements and forms of
            awards (e.g. cash or equity) and, as appropriate,
            explain your policy. In this regard, you acknowledge
            the absence of an equity-based incentive plan; however,
            you do not explain why you choose to offer only
            cash-based compensation. In your response, please
            provide us with this information and confirm that you
            will expand your disclosure, as applicable, to provide
            such disclosure in future filings. Refer to Item
            402(b)(2)(ii) of Regulation S-K</font>.<br clear=
            "left">
            <font size="3"><br clear="left">
            <b>Company Response:</b><br clear=
            "left"></font><font size="3">The Compensation Committee
            does not have a policy to guide the allocation of total
            compensation among the various elements and forms of
            awards. In future filings we will add the following
            disclosure at the end of the "Compensation Committee
            Discretion" paragraph <i>(in
            italics)</i>:</font><font size="3"><br clear="left">
            <br clear="left"></font>

            <table cellspacing="0"
                   cellpadding="0"
                   width="100%">
                <tr>
                    <td width="7%"
                        align="left"
                        valign="top">&nbsp;</td>

                    <td width="70%"
                        align="left"
                        valign="top"><font size="3"><b>Compensation
                        Committee Discretion</b></font></td>

                    <td width="22%"
                        align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top"><font size="3">The
                        Compensation Committee has broad discretion
                        to set the compensation paid to the
                        Company's Named Officers, subject to Board
                        approval, as it may determine is in the
                        best interest of the Company and its
                        shareholders. The exercise of discretion is
                        an important feature of the Compensation
                        Committee's philosophy and provides the
                        Compensation Committee with sufficient
                        flexibility to respond to specific
                        circumstances facing the Company. <i>To
                        provide additional flexibility, the
                        Compensation Committee does not have a
                        policy to guide the allocation of total
                        compensation among the various elements and
                        forms of awards.</i></font></td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>
            </table>

            <font size="3"><br clear="left"></font><font size=
            "3">To provide additional information about the absence
            of equity-based plans, in future filings we will add
            the <i>italics</i> portion to the following
            disclosure</font><font size="3">.<br clear="left">
            <br clear="left"></font>

            <table cellspacing="0"
                   cellpadding="0"
                   width="100%">
                <tr>
                    <td width="7%"
                        align="left"
                        valign="top">&nbsp;</td>

                    <td width="70%"
                        align="left"
                        valign="top"><font size="3"><b>Compensation
                        Philosophy and Objectives</b></font></td>

                    <td width="22%"
                        align="left"
                        valign="top">&nbsp;</td>
                </tr>

                <tr>
                    <td align="left"
                        valign="top">&nbsp;</td>

                    <td align="left"
                        valign="top"><font size="3">The primary
                        objective of the Company's executive
                        compensation program is to attract and
                        retain qualified executives, which is
                        critical to the ongoing success of the
                        Company. This primary objective is achieved
                        by providing a combination of base salary,
                        annual cash incentives, health and welfare
                        benefits, retirement benefits and
                        perquisites that overall provide a complete
                        compensation package that is competitive
                        with executives at companies of comparable
                        size and position in the retail business,
                        while keeping compensation in line with the
                        financial objectives of the Company. <i>The
                        Compensation Committee does not believe
                        that equity-based incentives are a valuable
                        incentive for employees of the Company,
                        which is a "controlled company" under the
                        rules of the New York Stock Exhchange (that
                        is, it is a company in which more than 50%
                        of the voting power is held by members of
                        the Weis family). As is common with
                        controlled companies, the Company has a low
                        trading volume. Due to such low trading
                        volume and for other reasons, historically
                        the Company's stock price has not been
                        driven by financial results but rather by
                        general market fluctuations and dividend
                        return.</i></font></td>

                    <td align="left"
                        valign="top">&nbsp;</td>
                </tr>
            </table>
        </li>

<br clear="left">
<br clear="left">


        <li><font size="3"><b>SEC Comment:</b></font>
              <font size="3">We note that compensation earned by
              your named executive officers pursuant to the
              Non-Equity Incentive Plan and Long Term Incentive
              Plan increased in 2014 compared to 2013. We further
              note your disclosure on page 10 that adjustments were
              made to applicable percentages for threshold, target
              and maximum metric hurdles as well as the target and
              maximum percentages that can be earned under the
              Non-Equity Incentive Plan. Given the increase in
              compensation earned by your named executive officers
              under these plans in 2014, please explain to us why
              the compensation committee made adjustments to the
              plans as described on page 10. Refer to Item
              402(b)(2)(ii) of Regulation S-K</font><font size=
              "3">.<br clear="left">
        <br clear="left">
         <b>Company Response:<br clear=
              "left"></b></font><font size="3">We acknowledge the
              SEC comment, but believe that the applicable
              paragraph on page 10 adequately discloses that the
              Compensation Committee changed the plans, and the
              particular provisions that you note above, to
              maintain competiveness in the marketplace, based upon
              advice provided by Towers Watson, an independent
              consultant hired to provide advice on the plans. A
              detailed discussion about the Company's hiring of
              Towers Watson to provide the advice that formed the
              basis for the above-described changes is contained in
              the section in the 2014 proxy statement entitled "Use
              of Comparable Data in Setting Executive Compensation
              Levels."</font><font size="3"><br clear="left">
        <br clear="left"></font><font size="3">The changes to the
        plan provisions described above had some effect on the
        increase in plan compensation in 2014 as compared to 2013,
        but such changes were not the principal reason for such
        increase. A further explanation is set forth
        below</font><font size="3">.<br clear="left">
        <br clear="left"></font><font size="3">Under David J.
        Hepfinger, the CEO of the Company who resigned in September
        2013, the Company maintained a strategy of pricing
        increases, which led to short term profit increases. In
        2013, the strategy proved to be unsuccessful for the
        Company. In addition, under the cash incentive plans all
        incentive targets were missed and the Company paid no cash
        incentives under the plans for 2013, with the exception of
        Jonathan Weis' retention incentive. Following Mr.
        Hepfinger's departure, Jonathan Weis assumed the role of
        President and CEO and Kurt Schertle was promoted to
        Executive Vice President and COO. The Compensation
        Committee also engaged Towers Watson to evaluate executive
        compensation, and followed the Towers Watson recommended
        changes to the plans.</font><font size="3"><br clear=
        "left">
        <br clear="left"></font><font size="3">The Company started
        an aggressive sales building program in 2014, notably its
        "Three Ways to Save" sales initiative which includes the
        Everyday Lower Prices (EDLP) and Lowest Price Guarantee
        program and Fuel Rewards program. The EDLP program lowered
        prices on more than 1,000 regularly purchased items. The
        Lowest Price Guarantee program offers discounts on four
        items every week that the Company guarantees to be the
        lowest compared to local competitors. Compared to 2013, the
        Company generated a 1.5% increase in average sales per
        customer transaction in 2014, while identical customer
        store visits increased by 0.6%. Comparable store sales
        increased 2.0% in 2014 compared to 2013. Excluding fuel
        sales, comparable store sales increased 1.7%. The 2014
        sales increase is attributed to the Company's current
        pricing initiatives and sales building programs. This
        positive sales trend is in contrast to many regional
        supermarket chains in the industry, and such trend
        continues as disclosed in the Company's 2015 first and second
        quarter filings. Management believes that the sales
        building strategy is essential to the long-term success of
        the Company. However, the program was expected to, and did,
        impact profits negatively in the
        short-term.</font><font size="3"><br clear="left">
        <br clear="left"></font><font size="3">The Compensation
        Committee took the changes in Company pricing strategy and
        the expected results into account when setting the plan
        targets for 2014. For example, key targets such as sales
        and operating income were carefully determined, in order
        that employees might have a reasonable opportunity to
        achieve awards under the plans when contributing to the
        success of the new Company strategy. The Compensation
        Committee setting reasonable targets for 2014 was the
        principal reason for the increase in awards in
        2014.</font></li><br clear="left">
        <br clear="left">
        <br clear="left">


</font><br>
        <font size="3"><b><u>CEO Incentive Award Plan, page
        12</u></b></font><font size="3"><br clear=
        "left"></font><br></li>

        <li><font size="3"><b>SEC Comment</b></font><b>:</b>
        <font size="3">You state that one-half of the performance
        award earnable pursuant to the CEO Incentive Award Plan
        (and also your Long Term Incentive Plan) is based on the
        company's ratio of "Modified Return on Invested Capital."
        Please describe how this number is calculated based upon
        your audited financial statements and confirm that you will
        expand your disclosure, as applicable, to provide such
        disclosure in future filings. Refer to Instruction 5 to
        Item 402(b) of Regulation S-K</font><font size=
        "3">.<br clear="left">
        <br clear="left">
        <b>Company Response:<br clear=
              "left"></b></font><font size="3">Set forth below is
              the applicable language regarding "Modified Return on
              Invested Capital" in the description of the CEO
              Incentive Plan. In future filings the following
              language in <i>italics</i> will be added to that
              section and in any other place in which MROIC is
              discussed</font><font size="3">.<br clear="left">
        <br clear="left"></font><font size="3">One-half of the
        performance award is based on the ratio of the Company's
        Modified Return On Invested Capital (the "MROIC") in
        comparison to the MROIC target for a plan year. <i>MROIC is
        computed from the Company's audited financial statements by
        determining the earnings before interest, taxes,
        depreciation, amortization and rent (EBITAR) and dividing
        it by total assets plus a capital lease equivalent for
        operating leases.</i> The MROIC ratio has a "threshold"
        which must be met in order to qualify for such performance
        award, a "target" which is the MROIC target, and a
        "maximum" MROIC ratio upon which a performance award may be
        made. For fiscal 2014, the threshold is 98% of the MROIC
        target and the maximum is 105% of the MROIC target, with 0%
        performance achievement at threshold, 100% performance
        achieved at target and 150% performance achieved at
        maximum, and with interpolation used to determine the
        performance achieved between the threshold, target and
        maximum levels</font><font size="3">.<br clear=
        "left"></font><br></li>
    </ol>


<br clear="left">
<br clear="left">

    <p><font size=
    "3">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Sincerely,</font></p>

    <p><font size=
    "3">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Scott
    F. Frost<br clear="left">
    &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Senior
    Vice President, Chief Financial Officer<br clear="left">
    &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;and
    Treasurer</font></p>

    <p><font size="3">Cc: Pasquale D. Gentile, Jr.<br clear="left">
    &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Reed Smith
    LLP</font></p>

    <p align="center"><font size="2"
          face="Arial">WEIS MARKETS, INC.</font><font size=
          "3"><br clear="left"></font><font size="2"
          face="Arial">1000 SOUTH SECOND STREET</font> <font size=
          "2"
          face="Wingdings">l</font> <font size="2"
          face="Arial">P.O. BOX 471</font> <font size="2"
          face="Wingdings">l</font><font size="2"
          face="Arial">&nbsp;SUNBURY, PA 17801-0471</font>
          <font size="2"
          face="Wingdings">l</font> <font size="2"
          face="Arial">(570) 286-4571</font></p>
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end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
