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Goodwill and Other Intangible Assets | 9 Months Ended
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Sep. 30, 2011
Goodwill and Other Intangible Assets [Abstract] |
Goodwill and Other Intangible Assets | (8) Goodwill and Other Intangible Assets We have goodwill, amortizable intangible assets and intangible assets that do not require amortization, as follows:
|  | September 30, 2011 |  |  | December 31, 2010 |
|  | Gross |  |  | Accumulated Amortization |  |  | Net |  |  | Gross |  |  | Accumulated Amortization |  |  | Net |
Goodwill |  | $ | 989.0 |  |  | $ | - |  |  | $ | 989.0 |  |  | $ | 954.1 |  |  | $ | - |  |  | $ | 954.1 |
Intangible Assets: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Amortizable: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Technology |  | $ | 19.6 |  |  | $ | 19.6 |  |  | $ | - |  |  | $ | 19.6 |  |  | $ | 19.6 |  |  | $ | - |
Franchise Agreements |  |  | 18.0 |  |  |  | 13.8 |  |  |  | 4.2 |  |  |  | 18.0 |  |  |  | 12.5 |  |  |  | 5.5 |
Customer Relationships |  |  | 329.8 |  |  |  | 121.2 |  |  |  | 208.6 |  |  |  | 309.4 |  |  |  | 94.3 |  |  |  | 215.1 |
Other |  |  | 13.5 |  |  |  | 12.0 |  |  |  | 1.5 |  |  |  | 14.0 |  |  |  | 11.7 |  |  |  | 2.3 |
|  |  | 380.9 |  |  |  | 166.6 |  |  |  | 214.3 |  |  |  | 361.0 |  |  |  | 138.1 |  |  |  | 222.9 |
Non-Amortizable: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Trade names(1) |  |  | 55.3 |  |  |  | - |  |  |  | 55.3 |  |  |  | 55.3 |  |  |  | - |  |  |  | 55.3 |
Reacquired Franchise Rights |  |  | 97.8 |  |  |  | - |  |  |  | 97.8 |  |  |  | 98.0 |  |  |  | - |  |  |  | 98.0 |
|  |  | 153.1 |  |  |  | - |  |  |  | 153.1 |  |  |  | 153.3 |  |  |  | - |  |  |  | 153.3 |
Total Intangible Assets |  | $ | 534.0 |  |  | $ | 166.6 |  |  | $ | 367.4 |  |  | $ | 514.3 |  |  | $ | 138.1 |  |  | $ | 376.2 |
(1) | Balances were net of accumulated impairment loss of $139.5 as of both September 30, 2011 and December 31, 2010.
Changes in the carrying value of goodwill by reportable segment and Corporate were as follows. This presentation reflects the realignment of our segments. See Note 15 for further information.
|  | Americas(1) |  |  | Southern Europe(2) |  |  | Northern Europe |  |  | APME |  |  | Right Management |  | Corporate(3) |  |  | Total(4) |
Balance, January 1, 2011 |  | $ | 465.5 |  |  | $ | 33.1 |  |  | $ | 265.1 |  |  | $ | 64.9 |  |  | $ | 60.6 |  |  | $ | 64.9 |  |  | $ | 954.1 |
Goodwill acquired |  |  | - |  |  |  | 27.7 |  |  |  | - |  |  |  | 14.1 |  |  |  | - |  |  |  | - |  |  |  | 41.8 |
Currency and other impacts |  |  | (4.1 | ) |  |  | (0.4 | ) |  |  | (1.4 | ) |  |  | (0.1 | ) |  |  | (0.9 | ) |  |  | - |  |  |  | (6.9 | )
Balance, September 30, 2011 |  | $ | 461.4 |  |  | $ | 60.4 |  |  | $ | 263.7 |  |  | $ | 78.9 |  |  | $ | 59.7 |  |  | $ | 64.9 |  |  | $ | 989.0 |
(1) Balances related to the United States were $451.7 and $448.3 as of January 1, 2011 and September 30, 2011, respectively. (2) Balances related to France were $15.8 and $43.5 as of January 1, 2011 and September 30, 2011, respectively. Balances related to Italy were $4.6 as of both January 1, 2011 and September 30, 2011. (3) The majority of the Corporate balance relates to goodwill attributable from our acquisition of Jefferson Wells ($55.5) which is now part of the United States reporting unit. For purposes of monitoring our total assets by segment, we do not allocate the Corporate balance to the respective reportable segments as this is commensurate with how we operate our business. We do, however, include these balances within the appropriate reporting units for our goodwill impairment testing. See table below for the breakout of goodwill balances by reporting unit. (4) Balances were net of accumulated impairment loss of $513.4 as of both January 1, 2011 and September 30, 2011. Goodwill balances by reporting unit were as follows:
|  | September 30, |  |  | January 1, |
|  | 2011 |  |  | 2011 |
United States |  | $ | 503.8 |  |  | $ | 507.2 |
Elan |  |  | 123.0 |  |  |  | 123.2 |
Netherlands (Vitae) |  |  | 81.9 |  |  |  | 81.9 |
Right Management |  |  | 59.7 |  |  |  | 60.6 |
Other reporting units |  |  | 220.6 |  |  |  | 181.2 |
Total goodwill |  | $ | 989.0 |  |  | $ | 954.1 |
For information on our annual impairment test of goodwill, which is performed during third quarter, see Note 1 to the Consolidated Financial Statements.

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