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EQUITY PLANS (Details 3) - USD ($) | 12 Months Ended
--- | ---
Aug. 03, 2019 | Jul. 28, 2018 | Jul. 29, 2017 | Jul. 30, 2016
Performance-based share awards |  |  |  |
Equity plans |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period | 75,000 | 109,100 | 397,242 |
Stock options |  |  |  |
Number of Options |  |  |  |
Outstanding at beginning of year (in shares) | 291,677 | 328,689 |  |
Exercised (in shares) |  | (37,012) |  |
Outstanding at end of year (in shares) |  | 291,677 | 328,689 |
Exercisable at end of year (in shares) |  | 262,235 |  |
Weighted Average Exercise Price |  |  |  |
Outstanding at beginning of year (in dollars per share) | $ 52.46 | $ 49.52 |  |
Exercised (in dollars per share) |  | 26.34 |  |
Outstanding at end of year (in dollars per share) |  | 52.46 | $ 49.52 |
Exercisable at end of year (in dollars per share) |  | $ 51.92 |  |
Weighted Average Remaining Contractual Term |  |  |  |
Outstanding at end of year |  | 4 years 4 months 28 days |  |
Exercisable at end of year |  | 4 years 2 months 12 days |  |
Aggregate Intrinsic Value |  |  |  |
Outstanding at end of year |  | $ 200,391 |  |
Exercisable at end of year |  | $ 200,391 |  |
Weighted average grant-date fair value of options granted (in dollars per share) |  | $ 0.00 |  | $ 15.59
Aggregate intrinsic value of options exercised |  | $ 700,000 | $ 100,000 | $ 2,600,000

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- Definition The number of grants made during the period on other than stock (or unit) option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, performance target plan). + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(2)(iii)(1) -URI http://asc.fasb.org/extlink&oid=96867065&loc=d3e5070-113901 + Details
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- Definition The number of shares into which fully or partially vested stock options outstanding as of the balance sheet date can be currently converted under the option plan. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(1)(iii) -URI http://asc.fasb.org/extlink&oid=96867065&loc=d3e5070-113901 + Details
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- Definition The weighted-average price as of the balance sheet date at which grantees can acquire the shares reserved for issuance on vested portions of options outstanding and currently exercisable under the stock option plan. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(1)(iii) -URI http://asc.fasb.org/extlink&oid=96867065&loc=d3e5070-113901 + Details
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- Definition The weighted average grant-date fair value of options granted during the reporting period as calculated by applying the disclosed option pricing methodology. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (d)(1) -URI http://asc.fasb.org/extlink&oid=96867065&loc=d3e5070-113901 + Details
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