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REVENUE RECOGNITION (Details) - USD ($) $ in Thousands | 3 Months Ended | 12 Months Ended
--- | --- | ---
Aug. 03, 2019 | Apr. 27, 2019 | Jan. 26, 2019 | Oct. 27, 2018 | Jul. 28, 2018 | Apr. 28, 2018 | Jan. 27, 2018 | Oct. 28, 2017 | Aug. 03, 2019 | Jul. 28, 2018 | Jul. 29, 2017
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |
Revenue from contract with customer, excluding assessed tax | $ 6,407,086 | $ 5,962,620 | $ 6,149,206 | $ 2,868,156 | $ 2,592,248 | $ 2,648,879 | $ 2,528,011 | $ 2,457,545 | $ 21,387,068 | $ 10,226,683 | $ 9,274,471
Revenue from Contract with Customer | Customer Concentration Risk | Whole Foods Market |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |
Concentration risk, percentage |  |  |  |  |  |  |  |  | 21.00% | 37.00% | 33.00%
Wholesale Segment | Operating Segments |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |
Revenue from contract with customer, excluding assessed tax |  |  |  |  |  |  |  |  | $ 21,324,693 | $ 10,169,840 | $ 9,210,815
Discontinued Operations | Wholesale Segment | Operating Segments |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |
Revenue from contract with customer, excluding assessed tax |  |  |  |  |  |  |  |  | 769,800 |  |
Revenues |  |  |  |  |  |  |  |  | $ 411,900 |  |

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