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REVENUE RECOGNITION (Details) - USD ($) $ in Thousands | 3 Months Ended | 12 Months Ended
--- | --- | ---
Aug. 01, 2020 | [1] | May 02, 2020 | Feb. 01, 2020 | Nov. 02, 2019 | Aug. 03, 2019 | Apr. 27, 2019 | Jan. 26, 2019 | Oct. 27, 2018 | Aug. 01, 2020 | Aug. 03, 2019 | Jul. 28, 2018
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Revenue from contract with customer, excluding assessed tax | $ 6,754,555 | $ 7,031,718 | $ 6,431,382 | $ 6,296,612 | $ 6,731,294 | $ 6,247,462 | $ 6,449,542 | $ 2,879,158 | $ 26,514,267 | [1] | $ 22,307,456 | $ 10,226,683
Revenue from Contract with Customer | Customer Concentration Risk | Whole Foods Market |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Concentration risk, percentage |  |  |  |  |  |  |  |  | 18.00% |  | 20.00% | 37.00%
Wholesale | Operating Segments |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Revenue from contract with customer, excluding assessed tax |  |  |  |  |  |  |  |  | $ 25,496,597 |  | $ 21,530,183 | $ 10,169,840
Discontinued Operations | Wholesale | Operating Segments |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |
Revenue from contract with customer, excluding assessed tax |  |  |  |  |  |  |  |  | 0 |  | 12,400 |
Revenues |  |  |  |  |  |  |  |  | $ 125,000 |  | $ 221,400 |
[1] | Fiscal 2020 results reflect 52 weeks of operating results, as compared to fiscal 2019 53 weeks. The fourth quarter of fiscal 2020 includes 13 weeks and the fourth quarter of fiscal 2019 contains 14 weeks.

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