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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended | 12 Months Ended
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Aug. 01, 2020 | [1] | May 02, 2020 | Feb. 01, 2020 | Nov. 02, 2019 | Aug. 03, 2019 | Apr. 27, 2019 | Jan. 26, 2019 | Oct. 27, 2018 | Aug. 01, 2020 | Aug. 03, 2019 | Jul. 28, 2018
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales | $ 6,754,555 | $ 7,031,718 | $ 6,431,382 | $ 6,296,612 | $ 6,731,294 | $ 6,247,462 | $ 6,449,542 | $ 2,879,158 | $ 26,514,267 | [1] | $ 22,307,456 |  | $ 10,226,683 |
Operating Segments | Wholesale |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 25,496,597 |  | 21,530,183 |  | 10,169,840 |
Operating Segments | Retail |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 2,330,694 |  | 1,653,596 |  | 0 |
Operating Segments | Other |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 227,984 |  | 234,838 |  | 228,465 |
Chains |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 10,663,000 |  | 8,812,000 | [2] | 3,299,000 | [2]
Chains | Operating Segments | Wholesale |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 11,982,000 |  | 9,749,000 | [2] | 3,299,000 | [2]
Chains | Operating Segments | Retail |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] |  |
Chains | Operating Segments | Other |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] | 0 | [2]
Chains | Eliminations |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | (1,319,000) |  | (937,000) | [2] | 0 | [2]
Independent retailers |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 6,699,000 |  | 5,536,000 | [2] | 2,100,000 | [2]
Independent retailers | Operating Segments | Wholesale |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 6,699,000 |  | 5,536,000 | [2] | 2,100,000 | [2]
Independent retailers | Operating Segments | Retail |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] |  |
Independent retailers | Operating Segments | Other |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] | 0 | [2]
Independent retailers | Eliminations |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] | 0 | [2]
Supernatural |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 4,720,000 |  | 4,394,000 | [2] | 3,758,000 | [2]
Supernatural | Operating Segments | Wholesale |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 4,720,000 |  | 4,394,000 | [2] | 3,758,000 | [2]
Supernatural | Operating Segments | Retail |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] |  |
Supernatural | Operating Segments | Other |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] | 0 | [2]
Supernatural | Eliminations |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] | 0 | [2]
Retail |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 2,331,000 |  | 1,653,000 | [2] |  |
Retail | Operating Segments | Wholesale |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] |  |
Retail | Operating Segments | Retail |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 2,331,000 |  | 1,653,000 | [2] |  |
Retail | Operating Segments | Other |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] |  |
Retail | Eliminations |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] |  |
Other |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 2,101,000 |  | 1,912,000 | [2] | 1,070,000 | [2]
Other | Operating Segments | Wholesale |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 2,095,000 |  | 1,851,000 | [2] | 1,014,000 | [2]
Other | Operating Segments | Retail |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 0 |  | 0 | [2] |  |
Other | Operating Segments | Other |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 228,000 |  | 235,000 | [2] | 228,000 | [2]
Other | Eliminations |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | (222,000) |  | (174,000) | [2] | (172,000) | [2]
Total |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 26,514,267 |  | 22,307,456 | [2] | 10,226,683 | [2]
Total | Operating Segments | Wholesale |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 25,496,000 |  | 21,530,000 | [2] | 10,171,000 | [2]
Total | Operating Segments | Retail |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 2,331,000 |  | 1,653,000 | [2] |  |
Total | Operating Segments | Other |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 228,000 |  | 235,000 | [2] | 228,000 | [2]
Total | Eliminations |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue from External Customer [Line Items] |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | $ (1,541,000) |  | $ (1,111,000) | [2] | $ (172,000) | [2]
[1] | Fiscal 2020 results reflect 52 weeks of operating results, as compared to fiscal 2019 53 weeks. The fourth quarter of fiscal 2020 includes 13 weeks and the fourth quarter of fiscal 2019 contains 14 weeks.
[2] | Certain prior period amounts in the above tables have been reclassified to conform with the Company’s current sales channel presentation.

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