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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Millions
 12 Months Ended
Jul. 31, 2021
Aug. 01, 2020
Aug. 03, 2019
Revenue from External Customer [Line Items]      
Net sales $ 26,950 $ 26,559 $ 22,341
Chains      
Revenue from External Customer [Line Items]      
Net sales 12,104 12,010 9,769
Independent retailers      
Revenue from External Customer [Line Items]      
Net sales 6,638 6,699 5,536
Supernatural      
Revenue from External Customer [Line Items]      
Net sales 5,050 4,720 4,394
Retail      
Revenue from External Customer [Line Items]      
Net sales 2,442 2,375 1,687
Other      
Revenue from External Customer [Line Items]      
Net sales 2,300 2,324 2,087
Operating Segments | Wholesale      
Revenue from External Customer [Line Items]      
Net sales 25,873 25,525 21,551
Operating Segments | Wholesale | Chains      
Revenue from External Customer [Line Items]      
Net sales 12,104 12,010 9,769
Operating Segments | Wholesale | Independent retailers      
Revenue from External Customer [Line Items]      
Net sales 6,638 6,699 5,536
Operating Segments | Wholesale | Supernatural      
Revenue from External Customer [Line Items]      
Net sales 5,050 4,720 4,394
Operating Segments | Wholesale | Retail      
Revenue from External Customer [Line Items]      
Net sales 0 0 0
Operating Segments | Wholesale | Other      
Revenue from External Customer [Line Items]      
Net sales 2,081 2,096 1,852
Operating Segments | Retail      
Revenue from External Customer [Line Items]      
Net sales 2,442 2,375 1,687
Operating Segments | Retail | Chains      
Revenue from External Customer [Line Items]      
Net sales 0 0 0
Operating Segments | Retail | Independent retailers      
Revenue from External Customer [Line Items]      
Net sales 0 0 0
Operating Segments | Retail | Supernatural      
Revenue from External Customer [Line Items]      
Net sales 0 0 0
Operating Segments | Retail | Retail      
Revenue from External Customer [Line Items]      
Net sales 2,442 2,375 1,687
Operating Segments | Retail | Other      
Revenue from External Customer [Line Items]      
Net sales 0 0 0
Operating Segments | Other      
Revenue from External Customer [Line Items]      
Net sales 219 228 235
Operating Segments | Other | Chains      
Revenue from External Customer [Line Items]      
Net sales 0 0 0
Operating Segments | Other | Independent retailers      
Revenue from External Customer [Line Items]      
Net sales 0 0 0
Operating Segments | Other | Supernatural      
Revenue from External Customer [Line Items]      
Net sales 0 0 0
Operating Segments | Other | Retail      
Revenue from External Customer [Line Items]      
Net sales 0 0 0
Operating Segments | Other | Other      
Revenue from External Customer [Line Items]      
Net sales 219 228 235
Eliminations      
Revenue from External Customer [Line Items]      
Net sales $ (1,584) $ (1,569) $ (1,132)