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GOODWILL AND INTANGIBLE ASSETS, NET - Narrative (Details) $ in Millions | 3 Months Ended | 6 Months Ended
--- | --- | ---
Jan. 30, 2021 USD ($) | Feb. 01, 2020 USD ($) | Jan. 30, 2021 reportingUnit | Jan. 30, 2021 reportableSegment | Jan. 30, 2021 USD ($) | Jan. 30, 2021 segment | Feb. 01, 2020 USD ($)
Goodwill [Line Items] |  |  |  |  |  |  |
Number of reporting units | reportingUnit |  |  | 5 |  |  |  |
Projected future cash flows weighted average cost of capital |  | 8.50% |  |  |  |  |
Amortization expense | $ | $ 18.6 | $ 21.5 |  |  | $ 41.6 |  | $ 43.6
Wholesale |  |  |  |  |  |  |
Goodwill [Line Items] |  |  |  |  |  |  |
Number of operating segments |  |  |  | 2 |  | 2 |
Goodwill and asset impairment charges | $ |  | $ 421.5 |  |  |  |  |
Retail |  |  |  |  |  |  |
Goodwill [Line Items] |  |  |  |  |  |  |
Number of operating segments | reportableSegment |  |  |  | 1 |  |  |
Woodstock Farms and Blue Marble Brands |  |  |  |  |  |  |
Goodwill [Line Items] |  |  |  |  |  |  |
Number of operating segments | reportableSegment |  |  |  | 2 |  |  |

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- Definition The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=121586364&loc=d3e3602-108585 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(2) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6388964&loc=d3e16225-109274 + Details
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- Definition Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues. + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 18 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8672-108599 + Details
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