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REVENUE RECOGNITION
 9 Months Ended
Apr. 30, 2022
Revenue from Contract with Customer [Abstract]  
REVENUE RECOGNITION
NOTE 3—REVENUE RECOGNITION

Disaggregation of Revenues

The Company records revenue to five customer channels within Net sales, which are described below:

•Chains, which consists of customer accounts that typically have more than 10 operating stores and excludes stores included within the Supernatural and Other channels defined below;
•Independent retailers, which includes smaller size accounts, including single store and multiple store locations, and group purchasing entities that are not classified within Chains above or Other discussed below;
•Supernatural, which consists of chain accounts that are national in scope and carry primarily natural products, and currently consists solely of Whole Foods Market;
•Retail, which reflects our Retail segment, including Cub Foods and Shoppers stores, excluding Shoppers stores that were held for sale within discontinued operations; and
•Other, which includes international customers outside of Canada, foodservice, eCommerce, conventional military business and other sales.

The following tables detail the Company’s net sales for the periods presented by customer channel for each of its segments. The Company does not record its revenues within its Wholesale reportable segment for financial reporting purposes by product group, and it is therefore impracticable for it to report them accordingly.
 Net Sales for the 13-Week Period Ended
(in millions)April 30, 2022
Customer ChannelWholesaleRetailOther
Eliminations(1)
Consolidated
Chains$3,111 $— $— $— $3,111 
Independent retailers1,833 — — — 1,833 
Supernatural1,468 — — — 1,468 
Retail— 602 — — 602 
Other565 — 60 — 625 
Eliminations— — — (397)(397)
Total$6,977 $602 $60 $(397)$7,242 
Net Sales for the 13-Week Period Ended
(in millions)
May 1, 2021
Customer ChannelWholesaleRetailOther
Eliminations(1)
Consolidated
Chains$2,957 $— $— $— $2,957 
Independent retailers1,599 — — — 1,599 
Supernatural1,287 — — — 1,287 
Retail— 590 — — 590 
Other524 — 55 — 579 
Eliminations— — — (381)(381)
Total$6,367 $590 $55 $(381)$6,631 
 Net Sales for the 39-Week Period Ended
(in millions)April 30, 2022
Customer ChannelWholesaleRetailOther
Eliminations(1)
Consolidated
Chains$9,436 $— $— $— $9,436 
Independent retailers5,488 — — — 5,488 
Supernatural4,299 — — — 4,299 
Retail— 1,847 — — 1,847 
Other1,620 — 166 — 1,786 
Eliminations— — — (1,201)(1,201)
Total$20,843 $1,847 $166 $(1,201)$21,655 
Net Sales for the 39-Week Period Ended
(in millions)
May 1, 2021
Customer ChannelWholesaleRetailOther
Eliminations(1)
Consolidated
Chains$9,090 $— $— $— $9,090 
Independent retailers4,972 — — — 4,972 
Supernatural3,799 — — — 3,799 
Retail— 1,829 — — 1,829 
Other1,562 — 166 — 1,728 
Eliminations— — — (1,203)(1,203)
Total$19,423 $1,829 $166 $(1,203)$20,215 
(1)Eliminations primarily includes the net sales elimination of Wholesale’s sales to Retail and the elimination of net sales included within Other to Wholesale.
The Company serves customers in the United States and Canada, as well as customers located in other countries. However, all of the Company’s revenue is earned in the United States and Canada, and international distribution occurs through freight-forwarders. The Company does not have any performance obligations on international shipments subsequent to delivery to the domestic port.

Accounts and Notes Receivable Balances

Accounts and notes receivable are as follows:
(in millions)April 30, 2022July 31, 2021
Customer accounts receivable$1,240 $1,115 
Allowance for uncollectible receivables (30)(28)
Other receivables, net18 16 
Accounts receivable, net$1,228 $1,103 
Notes receivable, net, included within Prepaid expenses and other current assets
$7 $7 
Long-term notes receivable, net, included within Other long-term assets
$13 $15