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REVENUE RECOGNITION - Disaggregation of Revenues (Details) - USD ($)
$ in Millions
 3 Months Ended 9 Months Ended
Apr. 30, 2022
May 01, 2021
Apr. 30, 2022
May 01, 2021
Revenue from External Customer [Line Items]        
Net sales $ 7,242 $ 6,631 $ 21,655 $ 20,215
Chains        
Revenue from External Customer [Line Items]        
Net sales 3,111 2,957 9,436 9,090
Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 1,833 1,599 5,488 4,972
Supernatural        
Revenue from External Customer [Line Items]        
Net sales 1,468 1,287 4,299 3,799
Retail        
Revenue from External Customer [Line Items]        
Net sales 602 590 1,847 1,829
Other        
Revenue from External Customer [Line Items]        
Net sales 625 579 1,786 1,728
Operating segments | Wholesale        
Revenue from External Customer [Line Items]        
Net sales 6,977 6,367 20,843 19,423
Operating segments | Wholesale | Chains        
Revenue from External Customer [Line Items]        
Net sales 3,111 2,957 9,436 9,090
Operating segments | Wholesale | Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 1,833 1,599 5,488 4,972
Operating segments | Wholesale | Supernatural        
Revenue from External Customer [Line Items]        
Net sales 1,468 1,287 4,299 3,799
Operating segments | Wholesale | Retail        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Wholesale | Other        
Revenue from External Customer [Line Items]        
Net sales 565 524 1,620 1,562
Operating segments | Retail        
Revenue from External Customer [Line Items]        
Net sales 602 590 1,847 1,829
Operating segments | Retail | Chains        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Retail | Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Retail | Supernatural        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Retail | Retail        
Revenue from External Customer [Line Items]        
Net sales 602 590 1,847 1,829
Operating segments | Retail | Other        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other        
Revenue from External Customer [Line Items]        
Net sales 60 55 166 166
Operating segments | Other | Chains        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Supernatural        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Retail        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Other        
Revenue from External Customer [Line Items]        
Net sales 60 55 166 166
Eliminations        
Revenue from External Customer [Line Items]        
Net sales $ (397) $ (381) $ (1,201) $ (1,203)