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REVENUE RECOGNITION - Disaggregation of Revenues (Details) - USD ($)
$ in Millions
 3 Months Ended
Oct. 29, 2022
Oct. 30, 2021
Revenue from External Customer [Line Items]    
Net sales $ 7,532 $ 6,997
Chains    
Revenue from External Customer [Line Items]    
Net sales 3,224 3,082
Independent retailers    
Revenue from External Customer [Line Items]    
Net sales 1,947 1,750
Supernatural    
Revenue from External Customer [Line Items]    
Net sales 1,513 1,378
Retail    
Revenue from External Customer [Line Items]    
Net sales 613 602
Other    
Revenue from External Customer [Line Items]    
Net sales 635 580
Operating segments | Wholesale    
Revenue from External Customer [Line Items]    
Net sales 7,259 6,734
Operating segments | Wholesale | Chains    
Revenue from External Customer [Line Items]    
Net sales 3,224 3,082
Operating segments | Wholesale | Independent retailers    
Revenue from External Customer [Line Items]    
Net sales 1,947 1,750
Operating segments | Wholesale | Supernatural    
Revenue from External Customer [Line Items]    
Net sales 1,513 1,378
Operating segments | Wholesale | Retail    
Revenue from External Customer [Line Items]    
Net sales 0 0
Operating segments | Wholesale | Other    
Revenue from External Customer [Line Items]    
Net sales 575 524
Operating segments | Retail    
Revenue from External Customer [Line Items]    
Net sales 613 602
Operating segments | Retail | Chains    
Revenue from External Customer [Line Items]    
Net sales 0 0
Operating segments | Retail | Independent retailers    
Revenue from External Customer [Line Items]    
Net sales 0 0
Operating segments | Retail | Supernatural    
Revenue from External Customer [Line Items]    
Net sales 0 0
Operating segments | Retail | Retail    
Revenue from External Customer [Line Items]    
Net sales 613 602
Operating segments | Retail | Other    
Revenue from External Customer [Line Items]    
Net sales 0 0
Operating segments | Other    
Revenue from External Customer [Line Items]    
Net sales 60 56
Operating segments | Other | Chains    
Revenue from External Customer [Line Items]    
Net sales 0 0
Operating segments | Other | Independent retailers    
Revenue from External Customer [Line Items]    
Net sales 0 0
Operating segments | Other | Supernatural    
Revenue from External Customer [Line Items]    
Net sales 0 0
Operating segments | Other | Retail    
Revenue from External Customer [Line Items]    
Net sales 0 0
Operating segments | Other | Other    
Revenue from External Customer [Line Items]    
Net sales 60 56
Eliminations    
Revenue from External Customer [Line Items]    
Net sales $ (400) $ (395)