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REVENUE RECOGNITION - Disaggregation of Revenues (Details) - USD ($)
$ in Millions
 3 Months Ended 6 Months Ended
Jan. 28, 2023
Jan. 29, 2022
Jan. 28, 2023
Jan. 29, 2022
Revenue from External Customer [Line Items]        
Net sales $ 7,816 $ 7,416 $ 15,348 $ 14,413
Chains        
Revenue from External Customer [Line Items]        
Net sales 3,322 3,243 6,546 6,325
Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 1,980 1,905 3,927 3,655
Supernatural        
Revenue from External Customer [Line Items]        
Net sales 1,659 1,453 3,172 2,831
Retail        
Revenue from External Customer [Line Items]        
Net sales 660 643 1,273 1,245
Other        
Revenue from External Customer [Line Items]        
Net sales 609 581 1,244 1,161
Operating segments | Wholesale        
Revenue from External Customer [Line Items]        
Net sales 7,514 7,132 14,773 13,866
Operating segments | Wholesale | Chains        
Revenue from External Customer [Line Items]        
Net sales 3,322 3,243 6,546 6,325
Operating segments | Wholesale | Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 1,980 1,905 3,927 3,655
Operating segments | Wholesale | Supernatural        
Revenue from External Customer [Line Items]        
Net sales 1,659 1,453 3,172 2,831
Operating segments | Wholesale | Retail        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Wholesale | Other        
Revenue from External Customer [Line Items]        
Net sales 553 531 1,128 1,055
Operating segments | Retail        
Revenue from External Customer [Line Items]        
Net sales 660 643 1,273 1,245
Operating segments | Retail | Chains        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Retail | Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Retail | Supernatural        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Retail | Retail        
Revenue from External Customer [Line Items]        
Net sales 660 643 1,273 1,245
Operating segments | Retail | Other        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other        
Revenue from External Customer [Line Items]        
Net sales 56 50 116 106
Operating segments | Other | Chains        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Supernatural        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Retail        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Other        
Revenue from External Customer [Line Items]        
Net sales 56 50 116 106
Eliminations        
Revenue from External Customer [Line Items]        
Net sales $ (414) $ (409) $ (814) $ (804)