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REVENUE RECOGNITION - Disaggregation of Revenues (Details) - USD ($)
$ in Millions
 3 Months Ended 9 Months Ended
Apr. 29, 2023
Apr. 30, 2022
Apr. 29, 2023
Apr. 30, 2022
Revenue from External Customer [Line Items]        
Net sales $ 7,507 $ 7,242 $ 22,855 $ 21,655
Chains        
Revenue from External Customer [Line Items]        
Net sales 3,129 3,111 9,675 9,436
Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 1,875 1,833 5,802 5,488
Supernatural        
Revenue from External Customer [Line Items]        
Net sales 1,647 1,468 4,819 4,299
Retail        
Revenue from External Customer [Line Items]        
Net sales 598 602 1,871 1,847
Other        
Revenue from External Customer [Line Items]        
Net sales 640 625 1,884 1,786
Operating segments | Wholesale        
Revenue from External Customer [Line Items]        
Net sales 7,235 6,977 22,008 20,843
Operating segments | Wholesale | Chains        
Revenue from External Customer [Line Items]        
Net sales 3,129 3,111 9,675 9,436
Operating segments | Wholesale | Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 1,875 1,833 5,802 5,488
Operating segments | Wholesale | Supernatural        
Revenue from External Customer [Line Items]        
Net sales 1,647 1,468 4,819 4,299
Operating segments | Wholesale | Retail        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Wholesale | Other        
Revenue from External Customer [Line Items]        
Net sales 584 565 1,712 1,620
Operating segments | Retail        
Revenue from External Customer [Line Items]        
Net sales 598 602 1,871 1,847
Operating segments | Retail | Chains        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Retail | Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Retail | Supernatural        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Retail | Retail        
Revenue from External Customer [Line Items]        
Net sales 598 602 1,871 1,847
Operating segments | Retail | Other        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other        
Revenue from External Customer [Line Items]        
Net sales 56 60 172 166
Operating segments | Other | Chains        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Independent retailers        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Supernatural        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Retail        
Revenue from External Customer [Line Items]        
Net sales 0 0 0 0
Operating segments | Other | Other        
Revenue from External Customer [Line Items]        
Net sales 56 60 172 166
Eliminations        
Revenue from External Customer [Line Items]        
Net sales $ (382) $ (397) $ (1,196) $ (1,201)