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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Millions | 12 Months Ended
--- | ---
Aug. 03, 2024 | Jul. 29, 2023 | Jul. 30, 2022
Revenue from External Customer [Line Items] |  |  |
Total | $ 30,980 | $ 30,272 | $ 28,928
Chains |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 12,967 | 12,816 | 12,562
Independent retailers |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 7,605 | 7,699 | 7,360
Supernatural |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 6,941 | 6,374 | 5,719
Retail |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 2,436 | 2,480 | 2,468
Other |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 2,555 | 2,477 | 2,402
Operating Segments | Wholesale |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 29,853 | 29,142 | 27,824
Operating Segments | Wholesale | Chains |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 12,967 | 12,816 | 12,562
Operating Segments | Wholesale | Independent retailers |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 7,605 | 7,699 | 7,360
Operating Segments | Wholesale | Supernatural |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 6,941 | 6,374 | 5,719
Operating Segments | Wholesale | Retail |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 0 | 0 | 0
Operating Segments | Wholesale | Other |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 2,340 | 2,253 | 2,183
Operating Segments | Retail |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 2,436 | 2,480 | 2,468
Operating Segments | Retail | Chains |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 0 | 0 | 0
Operating Segments | Retail | Independent retailers |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 0 | 0 | 0
Operating Segments | Retail | Supernatural |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 0 | 0 | 0
Operating Segments | Retail | Retail |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 2,436 | 2,480 | 2,468
Operating Segments | Retail | Other |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 0 | 0 | 0
Operating Segments | Other |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 215 | 224 | 219
Operating Segments | Other | Chains |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 0 | 0 | 0
Operating Segments | Other | Independent retailers |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 0 | 0 | 0
Operating Segments | Other | Supernatural |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 0 | 0 | 0
Operating Segments | Other | Retail |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 0 | 0 | 0
Operating Segments | Other | Other |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | 215 | 224 | 219
Eliminations |  |  |
Revenue from External Customer [Line Items] |  |  |
Total | $ (1,524) | $ (1,574) | $ (1,583)

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