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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Millions
 12 Months Ended
Aug. 03, 2024
Jul. 29, 2023
Jul. 30, 2022
Revenue from External Customer [Line Items]      
Total $ 30,980 $ 30,272 $ 28,928
Chains      
Revenue from External Customer [Line Items]      
Total 12,967 12,816 12,562
Independent retailers      
Revenue from External Customer [Line Items]      
Total 7,605 7,699 7,360
Supernatural      
Revenue from External Customer [Line Items]      
Total 6,941 6,374 5,719
Retail      
Revenue from External Customer [Line Items]      
Total 2,436 2,480 2,468
Other      
Revenue from External Customer [Line Items]      
Total 2,555 2,477 2,402
Operating Segments | Wholesale      
Revenue from External Customer [Line Items]      
Total 29,853 29,142 27,824
Operating Segments | Wholesale | Chains      
Revenue from External Customer [Line Items]      
Total 12,967 12,816 12,562
Operating Segments | Wholesale | Independent retailers      
Revenue from External Customer [Line Items]      
Total 7,605 7,699 7,360
Operating Segments | Wholesale | Supernatural      
Revenue from External Customer [Line Items]      
Total 6,941 6,374 5,719
Operating Segments | Wholesale | Retail      
Revenue from External Customer [Line Items]      
Total 0 0 0
Operating Segments | Wholesale | Other      
Revenue from External Customer [Line Items]      
Total 2,340 2,253 2,183
Operating Segments | Retail      
Revenue from External Customer [Line Items]      
Total 2,436 2,480 2,468
Operating Segments | Retail | Chains      
Revenue from External Customer [Line Items]      
Total 0 0 0
Operating Segments | Retail | Independent retailers      
Revenue from External Customer [Line Items]      
Total 0 0 0
Operating Segments | Retail | Supernatural      
Revenue from External Customer [Line Items]      
Total 0 0 0
Operating Segments | Retail | Retail      
Revenue from External Customer [Line Items]      
Total 2,436 2,480 2,468
Operating Segments | Retail | Other      
Revenue from External Customer [Line Items]      
Total 0 0 0
Operating Segments | Other      
Revenue from External Customer [Line Items]      
Total 215 224 219
Operating Segments | Other | Chains      
Revenue from External Customer [Line Items]      
Total 0 0 0
Operating Segments | Other | Independent retailers      
Revenue from External Customer [Line Items]      
Total 0 0 0
Operating Segments | Other | Supernatural      
Revenue from External Customer [Line Items]      
Total 0 0 0
Operating Segments | Other | Retail      
Revenue from External Customer [Line Items]      
Total 0 0 0
Operating Segments | Other | Other      
Revenue from External Customer [Line Items]      
Total 215 224 219
Eliminations      
Revenue from External Customer [Line Items]      
Total $ (1,524) $ (1,574) $ (1,583)