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GOODWILL AND INTANGIBLE ASSETS: (Details) (USD $) In Thousands, unless otherwise specified | 12 Months Ended |  |
--- | --- | --- | ---
Dec. 31, 2009 | Dec. 31, 2011 | Dec. 31, 2010
Changes in carrying amount of trademarks |  |  |
Assets impairment, pre-tax charge | $ 14,000 |  |
Trademarks |  |  |
Changes in carrying amount of trademarks |  |  |
Original cost |  | 193,767 | 193,767
Accumulated impairment losses, balance at the beginning of the period |  | (18,743) | (18,743)
Carrying amount, balance at the beginning of the period |  | 175,024 | 175,024
Carrying amount, balance at the end of the period | 175,024 | 175,024 | 175,024
Accumulated impairment losses, balance at the end of the period | (18,743) | (18,743) | (18,743)
Assets impairment, pre-tax charge | $ 14,000 |  |

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- Definition Sum of the carrying amounts (original costs) as of the balance sheet date of intangible assets, excluding goodwill, having a projected indefinite period of benefit + References No definition available. + Details
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- Definition The amount of impairment loss recognized in the period resulting from the write-down of the carrying amount of an indefinite-lived intangible asset, other than goodwill, to fair value. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 46 -Subparagraph b -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 3 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6905858&loc=d3e16373-109275 + Details
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- Definition Sum of the carrying amounts (original costs for current and prior period additions adjusted for impairment, if any) as of the balance sheet date of intangible assets, excluding goodwill, having a projected indefinite period of benefit. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph b -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6905858&loc=d3e16323-109275 + Details
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