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ACCRUED LIABILITIES: (Tables) | 12 Months Ended
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Dec. 31, 2011
ACCRUED LIABILITIES: |
Schedule of accrued liabilities |
|  | December 31, |
|  | 2011 |  | 2010 |
Compensation |  | $ | 8,817 |  | $ | 9,750 |
Other employee benefits |  | 2,004 |  | 2,030 |
Taxes, other than income |  | 1,954 |  | 1,966 |
Advertising and promotions |  | 20,568 |  | 20,775 |
Other |  | 9,726 |  | 9,664 |
|  | $ | 43,069 |  | $ | 44,185 |

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