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GOODWILL AND INTANGIBLE ASSETS: (Tables) | 12 Months Ended
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Dec. 31, 2011
GOODWILL AND INTANGIBLE ASSETS: |
Schedule of changes in carrying amount of trademarks |
|  | 2011 |  | 2010 |
Original cost |  | $ | 193,767 |  | $ | 193,767 |
Accumulated impairment losses as of January 1 |  | (18,743 | ) | (18,743 | )
Balance at January 1 |  | $ | 175,024 |  | $ | 175,024 |
Current year impairment losses |  | — |  | — |
Balance at December 31 |  | $ | 175,024 |  | $ | 175,024 |
Accumulated impairment losses as of December 31 |  | $ | (18,743 | ) | $ | (18,743 | )

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- Definition Tabular disclosure of the carrying value of intangible assets not subject to amortization, excluding goodwill, in total and by major class. A major class is composed of intangible assets that can be grouped together because they are similar, either by their nature or by their use in the operations of the company. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph b -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6905858&loc=d3e16323-109275 + Details
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