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ACCRUED LIABILITIES: (Tables) | 12 Months Ended
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Dec. 31, 2012
ACCRUED LIABILITIES: |
Schedule of accrued liabilities |
|  | December 31, |
|  | 2012 |  | 2011 |
Compensation |  | $ | 8,948 |  | $ | 8,817 |
Other employee benefits |  | 7,121 |  | 7,299 |
Taxes, other than income |  | 2,618 |  | 1,954 |
Advertising and promotions |  | 21,431 |  | 20,568 |
Other |  | 5,032 |  | 4,431 |
|  | $ | 45,150 |  | $ | 43,069 |

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