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GOODWILL AND INTANGIBLE ASSETS: (Tables) | 12 Months Ended
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Dec. 31, 2012
GOODWILL AND INTANGIBLE ASSETS: |
Schedule of changes in carrying amount of trademarks |
|  | 2012 |  | 2011 |
Original cost |  | $ | 193,767 |  | $ | 193,767 |
Accumulated impairment losses as of January 1 |  | (18,743 | ) | (18,743 | )
Balance at January 1 |  | $ | 175,024 |  | $ | 175,024 |
Current year impairment losses |  | — |  | — |
Balance at December 31 |  | $ | 175,024 |  | $ | 175,024 |
Accumulated impairment losses as of December 31 |  | $ | (18,743 | ) | $ | (18,743 | )

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- Definition Tabular disclosure of assets, excluding financial assets and goodwill, lacking physical substance and exist in perpetuity, by either major class or business segment. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 3 -Subparagraph (b),(d) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16373-109275 + Details
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