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GOODWILL AND INTANGIBLE ASSETS: (Details) (USD $) In Thousands, unless otherwise specified |  |  | 12 Months Ended |
--- | --- | --- | --- | ---
Dec. 31, 2012 | Dec. 31, 2011 | Dec. 31, 2012 Trademarks | Dec. 31, 2010 Trademarks
Changes in carrying amount of trademarks |  |  |  |
Original cost | $ 193,767 | $ 193,767 |  |
Accumulated impairment losses, balance at the beginning of the period |  |  | (18,743) | (18,743)
Carrying amount, balance at the beginning of the period |  |  | 175,024 | 175,024
Current year impairment losses |  |  | 0 |
Carrying amount, balance at the end of the period |  |  | 175,024 | 175,024
Accumulated impairment losses, balance at the end of the period |  |  | $ (18,743) | $ (18,743)

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- Definition Sum of the carrying amounts (original costs) as of the balance sheet date of intangible assets, excluding goodwill, having a projected indefinite period of benefit + References No definition available. + Details
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- Definition Carrying amount of assets (excluding financial assets) that lack physical substance, excluding goodwill, having a projected indefinite period of benefit. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph b -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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