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SEGMENT AND GEOGRAPHIC INFORMATION: (Details 2) (Net product sales, Major customer) | 12 Months Ended
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Dec. 31, 2013 | Dec. 31, 2012 | Dec. 31, 2011
Wal-Mart |  |  |
Concentration of Risk |  |  |
Revenues from a major customer (as a percent) | 23.80% | 23.50% | 23.50%
McLane |  |  |
Concentration of Risk |  |  |
Revenues from a major customer (as a percent) | 15.10% |  |
McLane | Maximum |  |  |
Concentration of Risk |  |  |
Revenues from a major customer (as a percent) |  | 10.00% | 10.00%

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