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GOODWILL AND INTANGIBLE ASSETS: (Details) (USD $) In Thousands, unless otherwise specified | Dec. 31, 2013 | Dec. 31, 2012 | Dec. 31, 2011
--- | --- | --- | ---
Changes in carrying amount of trademarks |  |  |
Original cost | $ 193,767 | $ 193,767 |
Accumulated impairment losses of goodwill | 0 |  |
Trademarks |  |  |
Changes in carrying amount of trademarks |  |  |
Accumulated impairment losses, balance at the beginning of the period | (18,743) | (18,743) | (18,743)
Carrying amount, balance at the beginning of the period | 175,024 | 175,024 | 175,024
Carrying amount, balance at the end of the period | 175,024 | 175,024 | 175,024
Accumulated impairment losses, balance at the end of the period | $ (18,743) | $ (18,743) | $ (18,743)

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- Definition The amount of cumulative impairment losses resulting from the write-down of the carrying amount of an indefinite-lived intangible asset to its fair value. + References No definition available. + Details
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- Definition Sum of the carrying amounts (original costs) as of the balance sheet date of intangible assets, excluding goodwill, having a projected indefinite period of benefit. + References No definition available. + Details
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- Definition Amount of accumulated impairment loss for an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -Subparagraph (a,h) -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267 + Details
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- Definition Amount of assets, excluding financial assets and goodwill, lacking physical substance and having a projected indefinite period of benefit. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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