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GOODWILL AND INTANGIBLE ASSETS: (Details) - USD ($) $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2015 | Dec. 31, 2014
Changes in carrying amount of trademarks |  |
Accumulated impairment losses of goodwill | $ 0 |
Trademarks |  |
Changes in carrying amount of trademarks |  |
Original cost | 193,767 | $ 193,767
Accumulated impairment losses, balance at the beginning of the period | (18,743) |
Carrying amount, balance at the beginning of the period | $ 175,024 | $ 175,024
Current year impairment losses |  |
Carrying amount, balance at the end of the period | $ 175,024 | $ 175,024
Accumulated impairment losses, balance at the end of the period | $ (18,743) | $ (18,743)

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- Definition The amount of cumulative impairment losses resulting from the write-down of the carrying amount of an indefinite-lived intangible asset to its fair value. + References No definition available. + Details
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- Definition Sum of the carrying amounts (original costs) as of the balance sheet date of intangible assets, excluding goodwill, having a projected indefinite period of benefit. + References No definition available. + Details
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- Definition Amount of accumulated impairment loss for an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -Subparagraph (a,h) -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 + Details
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- Definition Amount of impairment loss resulting from write-down of assets, excluding financial assets and goodwill, lacking physical substance and having a projected indefinite period of benefit to fair value. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 3 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16373-109275 + Details
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- Definition Amount of assets, excluding financial assets and goodwill, lacking physical substance and having a projected indefinite period of benefit. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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