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Pay vs Performance Disclosure - USD ($)

12 Months Ended

Dec. 28, 2024

Dec. 30, 2023

Dec. 31, 2022

Dec. 25, 2021

Dec. 26, 2020

Pay vs Performance Disclosure

Pay vs Performance Disclosure, Table

​

						​		​
			Average		Value of Initial Fixed $100			​
			Summary	Average	Investment Based On			​
	Summary		Compensation	Compensation	Company	Peer Group		​
	Compensation	Compensation	Table Total	Actually Paid	Total	Total	Net	Royalty
	Table Total	Actually Paid	for Non-PEO	to Non-PEO	Shareholder	Shareholder	Income	Revenues(6)
Year	for PEO(1)($)	to PEO(1)(2)($)	NEOs(3) ($)	NEOs(3)(4)($)	Return ($)	Return(5)($)	($)	($)
2024	1,832,143	1,091,533	1,019,428	577,666	230	216	39,954,200	72,198,500
2023	1,618,639	6,428,551	906,715	3,854,631	237	157	40,178,100	70,230,700
2022	1,838,665	2,155,075	1,023,729	1,174,596	130	113	39,424,900	67,148,100
2021	1,826,625	2,530,288	962,045	1,620,766	131	166	39,919,900	60,779,300
2020	856,400	594,579	682,275	472,481	96	139	29,823,300	46,286,200

​

(1) The PEO listed in the table for all years presented includes Brett D. Heffes, Chief Executive Officer.

​

(2) The dollar amounts reported in this column represent the amount of “Compensation Actually Paid” to Mr. Heffes as computed in accordance with Item 402(v) of Regulation S-K. The dollar amounts do not reflect the actual amount of compensation earned by or paid to Mr. Heffes during the applicable year. In accordance with the requirements of Item 402(v) of Regulation S-K, the following adjustments were made to Mr. Heffes’ total compensation for each year to determine the compensation actually paid:

​

​	​	​	​	​	​
Adjustments to Determine Compensation Actually Paid for PEO	2024 ($)	2023 ($)	2022 ($)	2021 ($)	2020 ($)
Subtraction for values reported in the Option Awards column of the Summary Compensation Table	(674,282)	(321,278)	(591,845)	(615,355)	(226,000)
Addition of year-end fair value of Option Awards granted during the year that are outstanding and unvested as of the end of the year	755,230	598,966	858,464	602,093	301,720
Addition (subtraction) for the change in the fair value at the end of the year from the prior year end for Option Awards granted in prior years that are outstanding and unvested as of the end of the year	(420,614)	3,074,007	141,517	462,835	(117,983)
Addition (subtraction) for the change in the fair value at the vesting date from the prior year end for Option Awards granted in prior years that vested in the year	(400,944)	1,458,217	(91,726)	254,090	(219,558)

​

​

(3) The Non-PEO NEOs listed in the table for all years presented include Anthony D. Ishaug, Chief Financial Officer and Treasurer, and Renae M. Gaudette, Chief Operating Officer.

​

(4) The dollar amounts reported in this column represent the amount of “Compensation Actually Paid” to the Non PEO NEOs as computed in accordance with Item 402(v) of Regulation S-K. The dollar amounts do not reflect the actual amount of compensation earned by or paid to the Non-PEO NEOs during the applicable year. In accordance with the requirements of Item 402(v) of Regulation S-K, the following adjustments were made to the average of the Non-PEO NEOs total compensation for each year to determine the compensation actually paid:

​

​	​	​	​	​	​
Adjustments to Determine Compensation Actually Paid for Non-PEO NEOs	2024 ($)	2023 ($)	2022 ($)	2021 ($)	2020 ($)
Subtraction for values reported in the Option Awards column of the Summary Compensation Table	(376,567)	(179,354)	(326,909)	(325,775)	(211,875)
Addition of year-end fair value of Option Awards granted during the year that are outstanding and unvested as of the end of the year	421,790	334,374	475,051	366,876	282,863
Addition (subtraction) for the change in the fair value at the end of the year from the prior year end for Option Awards granted in prior years that are outstanding and unvested as of the end of the year	(227,421)	1,837,904	94,204	410,244	(96,591)
Addition (subtraction) for the change in the fair value at the vesting date from the prior year end for Option Awards granted in prior years that vested in the year	(259,565)	954,992	(91,479)	207,376	(184,191)

​

(5) The peer group is the NASDAQ US Benchmark Retail TR industry index, of which Winmark is a component.

​

(6) Our company-selected measure, which is the measure we believe represents the most important financial performance measure not otherwise presented in the table above that is used to link compensation to company performance, is royalty revenues, a GAAP measure.

Company Selected Measure Name

royalty revenues

Named Executive Officers, Footnote

(1) The PEO listed in the table for all years presented includes Brett D. Heffes, Chief Executive Officer.

(3) The Non-PEO NEOs listed in the table for all years presented include Anthony D. Ishaug, Chief Financial Officer and Treasurer, and Renae M. Gaudette, Chief Operating Officer.

Peer Group Issuers, Footnote

(5) The peer group is the NASDAQ US Benchmark Retail TR industry index, of which Winmark is a component.

PEO Total Compensation Amount

$ 1,832,143

$ 1,618,639

$ 1,838,665

$ 1,826,625

$ 856,400

PEO Actually Paid Compensation Amount

$ 1,091,533

6,428,551

2,155,075

2,530,288

594,579

Adjustment To PEO Compensation, Footnote

​

​	​	​	​	​	​
Adjustments to Determine Compensation Actually Paid for PEO	2024 ($)	2023 ($)	2022 ($)	2021 ($)	2020 ($)
Subtraction for values reported in the Option Awards column of the Summary Compensation Table	(674,282)	(321,278)	(591,845)	(615,355)	(226,000)
Addition of year-end fair value of Option Awards granted during the year that are outstanding and unvested as of the end of the year	755,230	598,966	858,464	602,093	301,720
Addition (subtraction) for the change in the fair value at the end of the year from the prior year end for Option Awards granted in prior years that are outstanding and unvested as of the end of the year	(420,614)	3,074,007	141,517	462,835	(117,983)
Addition (subtraction) for the change in the fair value at the vesting date from the prior year end for Option Awards granted in prior years that vested in the year	(400,944)	1,458,217	(91,726)	254,090	(219,558)

Non-PEO NEO Average Total Compensation Amount

$ 1,019,428

906,715

1,023,729

962,045

682,275

Non-PEO NEO Average Compensation Actually Paid Amount

$ 577,666

3,854,631

1,174,596

1,620,766

472,481

Adjustment to Non-PEO NEO Compensation Footnote

​

​	​	​	​	​	​
Adjustments to Determine Compensation Actually Paid for Non-PEO NEOs	2024 ($)	2023 ($)	2022 ($)	2021 ($)	2020 ($)
Subtraction for values reported in the Option Awards column of the Summary Compensation Table	(376,567)	(179,354)	(326,909)	(325,775)	(211,875)
Addition of year-end fair value of Option Awards granted during the year that are outstanding and unvested as of the end of the year	421,790	334,374	475,051	366,876	282,863
Addition (subtraction) for the change in the fair value at the end of the year from the prior year end for Option Awards granted in prior years that are outstanding and unvested as of the end of the year	(227,421)	1,837,904	94,204	410,244	(96,591)
Addition (subtraction) for the change in the fair value at the vesting date from the prior year end for Option Awards granted in prior years that vested in the year	(259,565)	954,992	(91,479)	207,376	(184,191)

Compensation Actually Paid vs. Total Shareholder Return

Compensation Actually Paid vs. Net Income

Compensation Actually Paid vs. Company Selected Measure

Total Shareholder Return Vs Peer Group

Total Shareholder Return Amount

$ 230

237

130

131

96

Peer Group Total Shareholder Return Amount

216

157

113

166

139

Net Income (Loss)

$ 39,954,200

$ 40,178,100

$ 39,424,900

$ 39,919,900

$ 29,823,300

Company Selected Measure Amount

72,198,500

70,230,700

67,148,100

60,779,300

46,286,200

PEO Name

Brett D. Heffes

Measure:: 1

Pay vs Performance Disclosure

Non-GAAP Measure Description

(6) Our company-selected measure, which is the measure we believe represents the most important financial performance measure not otherwise presented in the table above that is used to link compensation to company performance, is royalty revenues, a GAAP measure.

PEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

$ 755,230

$ 598,966

$ 858,464

$ 602,093

$ 301,720

PEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

(420,614)

3,074,007

141,517

462,835

(117,983)

PEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

(400,944)

1,458,217

(91,726)

254,090

(219,558)

PEO | Option Awards Value In Summary Compensation Table (Grant Date Value)

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

(674,282)

(321,278)

(591,845)

(615,355)

(226,000)

Non-PEO NEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

421,790

334,374

475,051

366,876

282,863

Non-PEO NEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

(227,421)

1,837,904

94,204

410,244

(96,591)

Non-PEO NEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

(259,565)

954,992

(91,479)

207,376

(184,191)

Non-PEO NEO | Option Awards Value In Summary Compensation Table (Grant Date Value)

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

$ (376,567)

$ (179,354)

$ (326,909)

$ (325,775)

$ (211,875)

X

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- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

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