<SEC-DOCUMENT>0001950047-23-005011.txt : 20231115
<SEC-HEADER>0001950047-23-005011.hdr.sgml : 20231115
<ACCEPTANCE-DATETIME>20231115161526
ACCESSION NUMBER:		0001950047-23-005011
CONFORMED SUBMISSION TYPE:	144
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20231115
DATE AS OF CHANGE:		20231115

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Grocery Outlet Holding Corp.
		CENTRAL INDEX KEY:			0001771515
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-GROCERY STORES [5411]
		IRS NUMBER:				471874201
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1230

	FILING VALUES:
		FORM TYPE:		144
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	001-38950
		FILM NUMBER:		231410767

	BUSINESS ADDRESS:	
		STREET 1:		5650 HOLLIS STREET
		CITY:			EMERYVILLE
		STATE:			CA
		ZIP:			94608
		BUSINESS PHONE:		(510) 845-1999

	MAIL ADDRESS:	
		STREET 1:		5650 HOLLIS STREET
		CITY:			EMERYVILLE
		STATE:			CA
		ZIP:			94608

REPORTING-OWNER:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Herman Thomas F
		CENTRAL INDEX KEY:			0001253547

	FILING VALUES:
		FORM TYPE:		144

	MAIL ADDRESS:	
		STREET 1:		C/O GROCERY OUTLET HOLDING CORP.
		STREET 2:		5650 HOLLIS STREET
		CITY:			EMERYVILLE
		STATE:			CA
		ZIP:			94608

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	HERMAN THOMAS F
		DATE OF NAME CHANGE:	20030711
</SEC-HEADER>
<DOCUMENT>
<TYPE>144
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0001253547</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0001771515</issuerCik>
            <issuerName>GROCERY OUTLET HLDG CORP</issuerName>
            <secFileNumber>001-38950</secFileNumber>
            <issuerAddress>
                <ns2:street1>5650 Hollis Street</ns2:street1>
                <ns2:city>Emeryville</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94608</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>5108451999</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>THOMAS F HERMAN SEP PROP TRUST</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Director</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>COMMON</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>38th Fl.</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>4000</noOfUnitsSold>
            <aggregateMarketValue>116240.00</aggregateMarketValue>
            <noOfUnitsOutstanding>99269236</noOfUnitsOutstanding>
            <approxSaleDate>11/15/2023</approxSaleDate>
            <securitiesExchangeName>NASDAQ</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>10/07/2014</acquiredDate>
            <natureOfAcquisitionTransaction>Merger or Acquisition</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>4000</amountOfSecuritiesAcquired>
            <paymentDate>10/07/2014</paymentDate>
            <natureOfPayment>N/A</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales Plan for THOMAS F HERMAN SEP PROP TRUST</name>
                <address>
                    <ns2:street1>5650 Hollis Street</ns2:street1>
                    <ns2:city>Emeryville</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94608</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>10/16/2023</saleDate>
            <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
            <grossProceeds>55387.40</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>10b5-1 Sales Plan for THOMAS F HERMAN SEP PROP TRUST</name>
                <address>
                    <ns2:street1>5650 Hollis Street</ns2:street1>
                    <ns2:city>Emeryville</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94608</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>09/15/2023</saleDate>
            <amountOfSecuritiesSold>2000</amountOfSecuritiesSold>
            <grossProceeds>60139.40</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>11/15/2023</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>09/06/2022</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Thomas F Herman</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
