<SUBMISSION>
<ACCESSION-NUMBER>0001050377-04-000001
<TYPE>4
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20040102
<FILING-DATE>20040102
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>HALL DAVID
<CIK>0001195408
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>4
<ACT>34
<FILE-NUMBER>000-23827
<FILM-NUMBER>04501681
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>730 MILFORD ROAD
<CITY>MERRIMACK
<STATE>NH
<ZIP>03054
</BUSINESS-ADDRESS>
</REPORTING-OWNER>
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>PC CONNECTION INC
<CIK>0001050377
<ASSIGNED-SIC>5961
<IRS-NUMBER>020513618
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>ROUTE 101A
<STREET2>730 MILFORD RD
<CITY>MERRIMACK
<STATE>NH
<ZIP>03054
<PHONE>6036832000
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>ROUTE 101A
<STREET2>730 MILFORD RD
<CITY>MERRIMACK
<STATE>NH
<ZIP>03054
</MAIL-ADDRESS>
</ISSUER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
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    <ownerSignature>
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</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
