<SUBMISSION>
<ACCESSION-NUMBER>0001050377-04-000003
<TYPE>4
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20040106
<FILING-DATE>20040107
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>HALL DAVID
<CIK>0001195408
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>4
<ACT>34
<FILE-NUMBER>000-23827
<FILM-NUMBER>04513703
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>730 MILFORD ROAD
<CITY>MERRIMACK
<STATE>NH
<ZIP>03054
</BUSINESS-ADDRESS>
</REPORTING-OWNER>
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>PC CONNECTION INC
<CIK>0001050377
<ASSIGNED-SIC>5961
<IRS-NUMBER>020513618
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>ROUTE 101A
<STREET2>730 MILFORD RD
<CITY>MERRIMACK
<STATE>NH
<ZIP>03054
<PHONE>6036832000
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>ROUTE 101A
<STREET2>730 MILFORD RD
<CITY>MERRIMACK
<STATE>NH
<ZIP>03054
</MAIL-ADDRESS>
</ISSUER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
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<ownershipDocument>

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    <periodOfReport>2004-01-06</periodOfReport>


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        <issuerName>PC CONNECTION INC</issuerName>
        <issuerTradingSymbol>PCCC</issuerTradingSymbol>
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            <rptOwnerName>HALL DAVID</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
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            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity></rptOwnerCity>
            <rptOwnerState></rptOwnerState>
            <rptOwnerZipCode></rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
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        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Vice Chairman</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

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        </nonDerivativeTransaction>

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        <nonDerivativeTransaction>
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        <nonDerivativeHolding>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By Trust</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>

    </nonDerivativeTable>



    <ownerSignature>
        <signatureName>Eileen Gagnon, Attorney in Fact</signatureName>
        <signatureDate>2004-01-07</signatureDate>
    </ownerSignature>

</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
