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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001050377-04-000033.txt : 20040402
<SEC-HEADER>0001050377-04-000033.hdr.sgml : 20040402
<ACCEPTANCE-DATETIME>20040402112948
ACCESSION NUMBER:		0001050377-04-000033
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040401
FILED AS OF DATE:		20040402

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PC CONNECTION INC
		CENTRAL INDEX KEY:			0001050377
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				020513618
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		ROUTE 101A
		STREET 2:		730 MILFORD RD
		CITY:			MERRIMACK
		STATE:			NH
		ZIP:			03054
		BUSINESS PHONE:		6036832000

	MAIL ADDRESS:	
		STREET 1:		ROUTE 101A
		STREET 2:		730 MILFORD RD
		CITY:			MERRIMACK
		STATE:			NH
		ZIP:			03054

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HALL DAVID
		CENTRAL INDEX KEY:			0001195408

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-23827
		FILM NUMBER:		04712046

	BUSINESS ADDRESS:	
		STREET 1:		730 MILFORD ROAD
		CITY:			MERRIMACK
		STATE:			NH
		ZIP:			03054
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
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<?xml version="1.0"?>
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    <schemaVersion>X0201</schemaVersion>

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    <periodOfReport>2004-04-01</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001050377</issuerCik>
        <issuerName>PC CONNECTION INC</issuerName>
        <issuerTradingSymbol>PCCC</issuerTradingSymbol>
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            <rptOwnerName>HALL DAVID</rptOwnerName>
        </reportingOwnerId>
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            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity></rptOwnerCity>
            <rptOwnerState></rptOwnerState>
            <rptOwnerZipCode></rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
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        <reportingOwnerRelationship>
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            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
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    </reportingOwner>

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        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
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            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>8169094</value>
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            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
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                <natureOfOwnership>
                    <value>By Trust</value>
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        </nonDerivativeHolding>
    </nonDerivativeTable>

    <ownerSignature>
        <signatureName>Eileen Gagnon, Attorney-In-Fact</signatureName>
        <signatureDate>2004-04-01</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----
