<SUBMISSION>
<ACCESSION-NUMBER>0001157523-08-005955
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>2
<PERIOD>20080729
<ITEMS>2.02
<ITEMS>9.01
<FILING-DATE>20080729
<DATE-OF-FILING-DATE-CHANGE>20080729
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>PC CONNECTION INC
<CIK>0001050377
<ASSIGNED-SIC>5961
<IRS-NUMBER>020513618
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>000-23827
<FILM-NUMBER>08974213
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>ROUTE 101A
<STREET2>730 MILFORD RD
<CITY>MERRIMACK
<STATE>NH
<ZIP>03054
<PHONE>6036832000
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>ROUTE 101A
<STREET2>730 MILFORD RD
<CITY>MERRIMACK
<STATE>NH
<ZIP>03054
</MAIL-ADDRESS>
</FILER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>a5742283.htm
<DESCRIPTION>PC CONNECTION, INC. 8-K
<TEXT>
<html>
  <head>
    <title></title>
<!--Copyright 2008 Business Wire, a Berkshire Hathaway company.-->
<!--All rights reserved www.businesswire.com-->
  </head>
  <body style="font-family: Times New Roman; font-size: 10pt">
    <p style="text-align: center">
      <font style="font-size: 12pt; font-family: Times New Roman">UNITED STATES</font><font style="font-size: 12pt; font-family: Times New Roman"><br style="font-family: Times New Roman; font-size: 12pt"></font><font style="font-size: 12pt; font-family: Times New Roman">SECURITIES
      AND EXCHANGE COMMISSION</font><br><font style="font-size: 12pt; font-family: Times New Roman">WASHINGTON,
      D.C. 20549</font><br><font style="font-family: Times New Roman"><b>___________________________</b></font><br>
    </p>
    <p style="text-align: center">
      <font style="font-size: 12pt">FORM 8-K</font><br><br><font style="font-size: 12pt; font-family: Times New Roman">CURRENT
      REPORT</font><br><font style="font-size: 12pt; font-family: Times New Roman">PURSUANT
      TO SECTION 13 OR 15(d) OF</font><br><font style="font-size: 12pt; font-family: Times New Roman">THE
      SECURITIES EXCHANGE ACT OF 1934</font><br><br><font style="font-size: 10pt; font-family: Times New Roman">Date
      of Report (Date of earliest event reported): July 29, 2008</font><br><br>
    </p>
    <div style="text-align:center">
    <table style="font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt; margin-left:auto;margin-right:auto; width: 100%" cellspacing="0">
      <tr>
        <td valign="top" style="padding-left: 0.0px; border-bottom: solid black 1.0pt; text-align: center">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <font style="font-size: 12pt">PC Connection, Inc.</font>
          </p>
        </td>
      </tr>
      <tr>
        <td valign="top" style="padding-left: 0.0px; text-align: center">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (Exact name of registrant as specified in charter)
          </p>
        </td>
      </tr>
    </table>
    </div>
    <div style="text-align:center">
    <table style="font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt; margin-left:auto;margin-right:auto; width: 100%" cellspacing="0">
      <tr>
        <td valign="bottom" style="padding-left: 0.0px; border-bottom: solid black 1.0pt; text-align: center; width: 33%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Delaware
          </p>
        </td>
        <td valign="bottom" style="padding-left: 0.0px; padding-right: 0.0px; border-bottom: solid black 1.0pt; white-space: nowrap; text-align: center; width: 34%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            0-23827
          </p>
        </td>
        <td valign="bottom" style="padding-left: 0.0px; padding-right: 0.0px; border-bottom: solid black 1.0pt; white-space: nowrap; text-align: center; width: 33%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            02-0513618
          </p>
        </td>
      </tr>
      <tr>
        <td valign="bottom" style="padding-left: 0.0px; text-align: center; width: 33%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (State or other juris-
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            diction of incorporation)
          </p>
        </td>
        <td valign="bottom" style="padding-left: 0.0px; text-align: center; width: 34%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (Commission
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            File Number)
          </p>
        </td>
        <td valign="bottom" style="padding-left: 0.0px; text-align: center; width: 33%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            (IRS Employer
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Identification No.)
          </p>
        </td>
      </tr>
    </table>
    </div>
    <p>
      <br>
      <br>

    </p>
    <div style="text-align:center">
    <table style="font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt; margin-left:auto;margin-right:auto; width: 100%" cellspacing="0">
      <tr>
        <td valign="bottom" style="padding-left: 0.0px; border-bottom: solid black 1.0pt; text-align: center; width: 50%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Rt. 101A, 730 Milford Road
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Merrimack, NH
          </p>
        </td>
        <td valign="bottom" style="padding-left: 0.0px; padding-right: 0.0px; border-bottom: solid black 1.0pt; white-space: nowrap; text-align: center; width: 50%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            03054
          </p>
        </td>
      </tr>
      <tr>
        <td valign="bottom" style="padding-left: 0.0px; text-align: center; width: 50%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <font style="font-size: 10pt; font-family: Times New Roman">(Address
            of principal executive offices)</font>
          </p>
        </td>
        <td valign="bottom" style="padding-left: 0.0px; text-align: center; width: 50%">
          <font style="font-size: 10pt; font-family: Times New Roman">(Zip
          Code)</font>
        </td>
      </tr>
    </table>
    </div>
    <p style="text-align: center">
      &#160;<br><font style="font-size: 10pt; font-family: Times New Roman">Registrant&#8217;s
      telephone number, including area code: </font>(603) 683-2000<br><br>
    </p>
    <div style="text-align:center">
    <table style="font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt; margin-left:auto;margin-right:auto; width: 100%" cellspacing="0">
      <tr>
        <td valign="top" style="padding-left: 0.0px; padding-right: 0.0px; border-bottom: solid black 1.0pt; white-space: nowrap; text-align: center">
          <p style="margin-bottom: 0px; margin-top: 0px">
            N/A
          </p>
        </td>
      </tr>
      <tr>
        <td valign="top" style="padding-left: 0.0px; text-align: center">
          (Former name or former address, if changed since last report)
        </td>
      </tr>
    </table>
    </div>
    <p>
      <br>
      <font style="font-size: 10pt; font-family: Arial Unicode MS">&#8414;</font>
      <font style="font-size: 10pt; font-family: Times New Roman">Written
      communications pursuant to Rule 425 under the Securities Act (17 CFR
      230.425)</font>
    </p>
    <p>
      <font style="font-size: 10pt; font-family: Arial Unicode MS">&#8414;</font>
      <font style="font-size: 10pt; font-family: Times New Roman">Soliciting
      material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)</font>
    </p>
    <p>
      <font style="font-size: 10pt; font-family: Arial Unicode MS">&#8414;</font>
      <font style="font-size: 10pt; font-family: Times New Roman">Pre-commencement
      communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
      240.14d-2(b))</font>
    </p>
    <p>
      <font style="font-size: 10pt; font-family: Arial Unicode MS">&#8414;</font>
      <font style="font-size: 10pt; font-family: Times New Roman">Pre-commencement
      communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
      240.13e-4(c))</font>
    </p>
    <div style="margin-bottom: 10pt; margin-right: 0pt; text-indent: 0pt; width: 100%; margin-left: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="text-align: center">

        </div>
        <div style="text-align: center">
          <hr style="height: 1.5pt; color: black">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p>
      <font style="font-size: 10pt; font-family: Times New Roman"><b>Item
      2.02.&#160;&#160;&#160;&#160;&#160;Results of Operations and Financial Condition</b></font><font style="font-size: 10pt; font-family: Times New Roman"><br style="font-family: Times New Roman; font-size: 10pt"></font>
    </p>
    <p style="font-family: Times New Roman; font-size: 10pt; text-indent: 30.0px">
      On July 29, 2008, PC Connection, Inc. issued a press release regarding
      its financial results for the quarter ended June 30, 2008.&#160;&#160;The full
      text of the press release issued in connection with the announcement is
      furnished as Exhibit 99.1 to this Current Report on Form 8-K.&#160;&#160;
    </p>
    <p>
      &#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;The information in this Form 8-K (including Exhibit 99.1)
      shall not be deemed &#8220;filed&#8221; for purposes of Section 18 of the Securities
      Exchange Act of 1934 (the &#8220;Exchange Act&#8221;) or otherwise subject to the
      liabilities of that section, nor shall it be deemed incorporated by
      reference in any filing under the Securities Act of 1933 or the Exchange
      Act, except as expressly set forth by specific reference in such a
      filing.
    </p>
    <p>

    </p>
    <p>
      <font style="font-size: 10pt; font-family: Times New Roman"><b>Item
      9.01.&#160;&#160;&#160;&#160;&#160;Financial Statements and Exhibits</b></font><font style="font-size: 10pt; font-family: Times New Roman"><br style="font-family: Times New Roman; font-size: 10pt"></font>
    </p>
    <div style="text-align:left">
    <table style="font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt; width: 100%" cellspacing="0">
      <tr>
        <td valign="top" style="padding-left: 0.0px; text-align: center; width: 8%">
          (d)
        </td>
        <td valign="top" colspan="3" style="padding-left: 0.0px; text-align: left">
          Exhibits
        </td>
      </tr>
      <tr>
        <td style="width: 8%">

        </td>
        <td colspan="3">
          &#160;
        </td>
      </tr>
      <tr>
        <td style="width: 8%">

        </td>
        <td valign="top" colspan="3" style="padding-left: 0.0px; text-align: left">
          The following exhibit relating to Item 2.02 shall be deemed to be
          furnished, and not filed:
        </td>
      </tr>
      <tr>
        <td style="width: 8%">

        </td>
        <td colspan="3">
          &#160;
        </td>
      </tr>
      <tr>
        <td style="width: 8%">

        </td>
        <td valign="top" style="padding-left: 0.0px; padding-right: 0.0px; white-space: nowrap; text-align: left; width: 5%">
          99.1
        </td>
        <td style="width: 3%">
          &#160;
        </td>
        <td valign="top" style="padding-left: 5.0px; text-align: left; width: 84%">
          Press Release issued by PC Connection, Inc. on July 29, 2008.
        </td>
      </tr>
    </table>
    </div>
    <div style="margin-bottom: 10pt; margin-right: 0pt; text-indent: 0pt; width: 100%; margin-left: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="text-align: center">

        </div>
        <div style="text-align: center">
          <hr style="height: 1.5pt; color: black">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p style="text-align: center">
      <font style="font-size: 10pt; font-family: Times New Roman">SIGNATURE</font>
    </p>
    <p style="font-family: Times New Roman; font-size: 10pt; text-indent: 30.0px">
      <font style="font-size: 10pt; font-family: Times New Roman">Pursuant to
      the requirements of the Securities Exchange Act of 1934, the Registrant
      has duly caused this report to be signed on its behalf by the
      undersigned hereunto duly authorized.</font>
    </p>
    <div style="text-align:center">
    <table style="font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt; margin-left:auto;margin-right:auto; width: 100%" cellspacing="0">
      <tr>
        <td valign="top" style="padding-left: 0.0px; text-align: left; width: 6%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Date:
          </p>
        </td>
        <td valign="top" colspan="2" style="padding-left: 0.0px; text-align: left">
          <p style="margin-bottom: 0px; margin-top: 0px">
            July 29, 2008
          </p>
        </td>
        <td valign="top" colspan="2" style="padding-left: 0.0px; text-align: left">
          <p style="margin-bottom: 0px; margin-top: 0px">
            PC CONNECTION, INC.
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 6%">

        </td>
        <td colspan="2">

        </td>
        <td valign="top" colspan="2" style="padding-left: 0.0px; text-align: left">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
      </tr>
      <tr>
        <td valign="top" style="padding-left: 0.0px; padding-bottom: 2.0px; text-align: left; width: 6%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td valign="top" style="padding-left: 0.0px; padding-bottom: 2.0px; text-align: left; width: 43%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            &#160;
          </p>
        </td>
        <td style="width: 1%">

        </td>
        <td valign="top" style="padding-left: 0.0px; padding-bottom: 2.0px; text-align: left; width: 4%">
          By:
        </td>
        <td valign="top" style="padding-left: 0.0px; border-bottom: solid black 1.0pt; text-align: left; width: 46%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            /s/ Jack Ferguson
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 6%">

        </td>
        <td colspan="2">

        </td>
        <td style="width: 4%">

        </td>
        <td valign="top" style="padding-left: 0.0px; text-align: left; width: 46%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Jack Ferguson
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 6%">

        </td>
        <td colspan="2">

        </td>
        <td style="width: 4%">

        </td>
        <td valign="top" style="padding-left: 0.0px; text-align: left; width: 46%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            Executive Vice President, Treasurer, and
          </p>
          <p style="margin-bottom: 0px; margin-top: 0px">
            Chief Financial Officer
          </p>
        </td>
      </tr>
    </table>
    </div>
    <div style="margin-bottom: 10pt; margin-right: 0pt; text-indent: 0pt; width: 100%; margin-left: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="text-align: center">

        </div>
        <div style="text-align: center">
          <hr style="height: 1.5pt; color: black">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p style="text-align: center">
      EXHIBIT INDEX
    </p>
    <div style="text-align:left">
    <table style="font-family: Times New Roman; margin-bottom: 10.0px; font-size: 10pt; width: 100%" cellspacing="0">
      <tr>
        <td valign="top" style="padding-left: 0.0px; text-align: left; width: 20%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Exhibit No.</u>
          </p>
        </td>
        <td valign="top" style="padding-left: 0.0px; text-align: left; width: 80%">
          <p style="margin-bottom: 0px; margin-top: 0px">
            <u>Description</u>
          </p>
        </td>
      </tr>
      <tr>
        <td style="width: 20%">

        </td>
        <td style="width: 80%">
          &#160;
        </td>
      </tr>
      <tr>
        <td valign="top" style="padding-left: 0.0px; padding-right: 0.0px; white-space: nowrap; text-align: left; width: 20%">
          99.1
        </td>
        <td valign="top" style="padding-left: 0.0px; text-align: left; width: 80%">
          Press release issued by PC Connection, Inc. on July 29, 2008.
        </td>
      </tr>
    </table>
    </div>
    <p>

    </p>
    <p>

    </p>
  </body>
</html>
<!--<!DOCTYPE html
     PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"
     "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">-->
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>a5742283ex99_1.htm
<DESCRIPTION>EXHIBIT 99.1
<TEXT>
<html>
  <head>
    <title></title>
<!--Copyright 2008 Business Wire, a Berkshire Hathaway company.-->
<!--All rights reserved www.businesswire.com-->
  </head>
  <body style="font-family: Times New Roman; font-size: 8pt">
    <p style="text-align: right">
      <b>Exhibit 99.1</b>
    </p>
    <p style="text-align: center">
      <font style="font-size: 12pt; font-family: Times New Roman"><b>PC
      Connection, Inc. Provides Business Update</b></font>
    </p>
    <p>
      MERRIMACK, N.H.--(BUSINESS WIRE)--PC Connection, Inc. (NASDAQ: PCCC), a
      leading direct marketer of information technology products and
      solutions, will report a modest increase in net sales year over year for
      the three months ended June 30, 2008. Net sales were up 1.9% to $449.4
      million over the three months ended June&#160;30, 2007. The Company will
      report net income of $5.1 million&#160;for the quarter, or $.19 per share,
      compared to $5.8 million, or $.21 per share, for the corresponding prior
      year quarter.
    </p>
    <p>
      &#8220;We believe the current economic environment has affected the demand for
      information technology solutions during this past quarter, and we see
      this trend continuing into the third quarter,&#8221; said Patricia Gallup,
      Chairman and Chief Executive Officer. The Company's Public Sector sales
      were a highlight of the second quarter. However, softer demand in its
      corporate business, along with increased investments, led to the
      decrease in operating results.
    </p>
    <p>
      The Company expects revenue for the third quarter of 2008 to be in the
      same range as the third quarter of 2007, reflecting the continued
      softness in commercial customer demand. Management is taking a number of
      actions to bring costs in line with the lower sales volume.
      Discretionary spending will be limited, and interim cost-savings
      programs have been implemented. These initiatives should result in
      savings beginning late in the third quarter.
    </p>
    <p>
      As previously announced, PC Connection will provide further details on
      its 2008 second quarter results in its scheduled earnings release and
      conference call on the morning of July 31, 2008.
    </p>
    <p>
      <b>About PC Connection, Inc.</b>
    </p>
    <p>
      PC Connection, Inc., a Fortune 1000 company, has three sales
      subsidiaries: PC Connection Sales Corporation, MoreDirect, Inc., and
      GovConnection, Inc., headquartered in Merrimack, NH, Boca Raton, FL, and
      Rockville, MD, respectively. All three companies can deliver
      custom-configured computer systems overnight. Investors and media can
      find more information about PC Connection, Inc. at <u>http://ir.pcconnection.com</u>.
    </p>
    <p>
      PC Connection Sales Corporation (1-800-800-5555), the original business
      of PC Connection, Inc. serving the small- and medium-sized business
      sector (SMB), is a rapid-response provider of information technology
      (IT) products and services. It offers more than 150,000 brand-name
      products through its staff of technically trained sales account managers
      and catalog telesales representatives, catalogs, and publications, and
      its website at <u>www.pcconnection.com</u>. The subsidiary serves the
      Apple/Macintosh community through its MacConnection division
      (1-800-800-2222), which also publishes specialized catalogs and is
      online at <u>www.macconnection.com</u>.
    </p>
    <p>
      MoreDirect, Inc. (561-237-3300), <u>www.moredirect.com</u>, provides
      corporate technology buyers with a comprehensive web-based e-procurement
      solution and in-depth IT supply-chain expertise, serving as a one-stop
      source by aggregating more than 300,000 products from the inventories of
      leading IT wholesale distributors and manufacturers. MoreDirect&#8217;s TRAXX&#8482;
      system is a seamless end-to-end interface that empowers clients to
      electronically source, evaluate, compare prices, and track related
      technology product purchases in real-time.
    </p>
    <p>
      GovConnection, Inc. (1-800-800-0019) is a provider of IT products and
      services to federal, state, and local government agencies and
      educational institutions through specialized account managers, catalogs,
      and publications, and online at <u>www.govconnection.com</u>.
    </p>
    <div style="margin-bottom: 10pt; margin-right: 0pt; text-indent: 0pt; width: 100%; margin-left: 0pt">
      <div>
        <div style="text-align: left">

        </div>
      </div>
      <div style="page-break-after: always">
        <div style="text-align: center">

        </div>
        <div style="text-align: center">
          <hr style="height: 1.5pt; color: black">

        </div>
      </div>
      <div>
        <div style="text-align: right">

        </div>
      </div>
    </div>
    <p>
      pccc-g
    </p>
    <p>
      &#8220;Safe Harbor&#8221; Statement Under the Private Securities Litigation Reform
      Act of 1995: This release contains forward-looking statements that are
      subject to risks and uncertainties, including, but not limited to, the
      impact of changes in market demand and the overall level of economic
      activity, or in the level of business investment in information
      technology products, competitive products and pricing, product
      availability and market acceptance, new products, fluctuations in
      operating results, and the ability of the Company to hire and retain
      essential personnel, and other risks that could cause actual results to
      differ materially from these detailed under the caption &#8220;Risk Factors&#8221;
      in the Company&#8217;s Quarterly Report on Form 10-Q filed with the Securities
      and Exchange Commission for the quarter ended March 31, 2008. More
      specifically, the statements in this release concerning the Company&#8217;s
      outlook for 2008 and the statements concerning the Company&#8217;s gross
      margin percentage, productivity, and selling and administrative costs
      and other statements of a non-historical basis (including statements
      regarding implementing strategies for future growth and the ability of
      the Company to improve sales productivity) are forward-looking
      statements that involve certain risks and uncertainties. Such risks and
      uncertainties include the ability to realize market demand for and
      competitive pricing pressures on the products and services marketed by
      the Company, the continued acceptance of the Company's distribution
      channel by vendors and customers, continuation of key vendor and
      customer relationships and support programs and the ability of the
      Company to hire and retain qualified sales representatives and other
      essential personnel. The Company assumes no obligation to update the
      information in this press release or revise any forward-looking
      statements, whether as a result of any new information, future events,
      or otherwise.
    </p>
    <p>
      CONTACT:<br>PC Connection, Inc.<br>Stephen Baldridge, 603-683-2322<br>Sr.
      Vice President of Finance &amp; Corporate Controller
    </p>
  </body>
</html>
</TEXT>
</DOCUMENT>
</SUBMISSION>
