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Mailstop 3561
                                                                August 15, 2018


    Mark Karanikolas
    Co-Chief Executive Officer
    Advanced Holdings, LLC
    Revolve Group, Inc.
    16800 Edwards Road
    Cerritos, California 90703

            Re:    Advanced Holdings, LLC
                   Revolve Group, Inc.
                   Draft Registration Statement on Form S-1
                   Submitted July 18, 2018
                   CIK No. 0001746618

    Dear Mr. Karanikolas:

           We have reviewed your draft registration statement and have the
following comments. In
    some of our comments, we may ask you to provide us with information so we
may better
    understand your disclosure.

           Please respond to this letter by providing the requested information
and either submitting
    an amended draft registration statement or publicly filing your
registration statement on
    EDGAR. If you do not believe our comments apply to your facts and
circumstances or do not
    believe an amendment is appropriate, please tell us why in your response.

          After reviewing the information you provide in response to these
comments and your
    amended draft registration statement or filed registration statement, we
may have additional
    comments.

    General

        1. Please supplementally provide us with copies of all written
communications, as defined
           in Rule 405 under the Securities Act, that you, or anyone authorized
to do so on your
           behalf, present to potential investors in reliance on Section 5(d)
of the Securities Act,
           whether or not they retain copies of the communications.
 Michael Karanikolas
Advance Holdings, LLC
Revolve Group, Inc.
August 15, 2018
Page 2

   2. Please disclose the basis for statements regarding your competitive
position in your
      industry. For example, your statements that you:

               "are recognized as a pioneer and leader in social media and
influencer
               marketing;"
               "[have] a reputation as the ultimate fashion influencer;"
               "are less than 1.6% penetrated in [your] core demographic of
18-to-44 year-old
               women;" and
               "are a preferred partner for influencers."

       Alternatively, revise to disclose that these statements are based on
management's belief,
       and experiences, if true. Please make conforming changes throughout your
filing.

Risk Factors

Increases in labor costs, including wages, could adversely affect our
business..., page 27

   3. We note from your disclosure on page 24 that you predominantly rely on
third-party
      suppliers based in China to source a majority of your products. If
applicable, please
      enhance your risk factor to describe any Chinese governmental regulations
that may have
      an impact on your business and financial condition, if at all.

Capitalization, page 53

   4. The total capitalization line item should not include cash. Please remove
the amount of
      cash and cash equivalents from the total capitalization line item.

Management's Discussion and Analysis of Financial Condition and Results of
Operations

Overview, page 61

   5. Please revise your disclosure throughout your prospectus to explain how
you define
      "media impression" and the changes during the relevant periods discussed.
Please also
      discuss why you believe this metric is a useful measurement for
investors.

   6. Please tell us what you mean by "promoting scarcity value" to create a
sense of urgency
      for your customers.

   7. We note references throughout your prospectus to "unique events and
experiences," such
      as #Revolvefestival and #Revolvearoundtheworld. Given the importance of
these events
      in your marketing strategy, please expand your disclosure to clearly
define and
      breakdown what they entail. In this regard, we note your disclosure on
page 22 that your
      sales are impacted by these events.
 Michael Karanikolas
Advance Holdings, LLC
Revolve Group, Inc.
August 15, 2018
Page 3

Factors Affecting Our Performance, page 65

   8. Please tell us what you mean by "one-time disclosures" in this section.

   9. We note that you have provided a comparison of the LTV cohort to the CAC
for 2014,
      only. Given the more recent growth in your business, please tell us what
consideration
      you have given to providing a similar comparison for recent years.

   10. We note your disclosure of the increase in active and existing customers
from 2014 to
       2017. Please balance your disclosure by providing the increase in active
and existing
       customers for 2015 and 2016 with a view to understanding your customer
retention in
       recent years. In this regard, we note your disclosure that "[y]our
success depends not
       only on...customer acquisition, but also on [y]our ability to retain
customers and
       encourage repeat purchases."

Customer Retention, page 66

   11. Please revise your disclosures to clarify the difference between an
Existing Customer,
       who has purchased from you in any prior year, and Repeat Customers, who
have
       purchased from you once before.

   12. Please revise the chart in this section to provide net sales figures so
investors may
       understand the differences in net sales between the cohorts.

Quarterly Results of Operations and Other Financial and Operations Data, page
75

   13. Please tell us what consideration you have given to including disclosure
of the number of
       Repeat and Existing Customers in the first table on page 76. In this
regard, we note your
       disclosure on page 66 stating that your success is dependent on customer
retention.

Liquidity and Capital Resources, page 77

   14. To the extent known, please discuss in this section your anticipated
material
       commitments for capital expenditures. In this regard, we note your
disclosures on page
       78 that "the majority of [y]our cash was held for working capital
purposes," "[you] intend
       to increase [y]our capital expenditures," and on page 24, that "[you]
expect to incur
       higher capital expenditures in the future for [y]our fulfillment center
operations." Please
       refer to Item 303(a)(2) of Regulation S-K.
 Michael Karanikolas
Advance Holdings, LLC
Revolve Group, Inc.
August 15, 2018
Page 4

Business

Overview, page 84

   15. Please clarify here and throughout your filing, as you do on page 90,
that "styles" refers
       to the apparel and footwear offered through your sales channels.

Our Industry

Media Consumption and Shopping Behaviors of Next-Generation Consumers, page 86

   16. We note your reference to the number of "followers" of specific
"influencers" identified
       in the second paragraph on page 87. Please clarify if these are
presented for illustrative
       purposes only, or if these are members of your "community of
influencers."

Brands, page 91

   17. We note that you have defined "emerging third-party brand" in this
section. Please also
       define "established third-party brand."

Customer Service, page 94

   18. Please disclose how you determined your customer service satisfaction
rating in order to
       contextualize the percentage you present.

Selected Consolidated Financial and Other Data

   19. Please revise your disclosure on page 60 regarding free cash flow to
include cash used in
       and/or provided by investing and financing cash flows.

Index to Consolidated Financial Statements, page F-1

   20. Please update your financial statements and related disclosures in
accordance with Rule
       3-12 of Regulation S-X.

Notes to Consolidated Financial Statements

Note 2. Significant Accounting Policies, page F-7

Recent Accounting Pronouncements, page F-13

   21. We note your disclosure regarding the adoption of ASU 2016-15. Please
revise to also
       discuss Accounting Standards Update No. 2016-18--Statement of Cash Flows
(Topic
 Michael Karanikolas
Advance Holdings, LLC
Revolve Group, Inc.
August 15, 2018
Page 5

         230): Restricted Cash, including its effective date and the impact on
your financial
         statements.

Note 11. Equity-based Compensation, page F-19

      22. Please disclose the methods used to determine the fair value of your
common stock and
          the nature of the material assumptions involved. Please note we may
have additional
          comments on your accounting for stock compensation once you have
disclosed an
          estimated offering price. Also, please supplementally provide us with
a quantitative and
          qualitative analysis explaining the difference between the estimated
offering price and the
          fair value of each equity issuance through the date of effectiveness
for the preceding
          twelve months. In addition, please tell us your consideration of
disclosing stock-based
          compensation as a critical accounting policy since estimating the
fair value of the
          underlying shares can be highly complex and subjective because the
shares are not
          publically traded.

       You may contact Ta Tanisha Meadows, Staff Accountant, at (202)551-3322
or Bill
Thompson, Accounting Branch Chief, at (202)551-3344 if you have questions
regarding
comments on the financial statements and related matters. Please contact Danilo
Castelli, Staff
Attorney, at (202)551-6521, Jennifer L pez-Molina, Staff Attorney, at
(202)551-3792 or me at
(202)551-3720 with any other questions.


                                                               Sincerely,

                                                               /s/ Jennifer L
pez for

                                                               Mara L. Ransom
                                                               Assistant
Director
                                                               Office of
Consumer Products
cc:      Jesse Timmermans
         Michael Nordtvedt
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