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Goodwill and Intangible Assets (Tables) | 9 Months Ended
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Sep. 30, 2021
Goodwill and Intangible Assets Disclosure [Abstract] |
Changes in Carrying Amounts of Goodwill | The changes in carrying amounts of goodwill for the nine months ended September 30, 2021 are as follows (in thousands):
| Fax and Martech |  | Voice, Backup, Security and CPP |  | Total Cloud Services |  | Digital Media |  | Consolidated
Balance as of January 1, 2021 | $ | 425,471 |  |  | $ | 499,025 |  |  | $ | 924,496 |  |  | $ | 942,934 |  |  | $ | 1,867,430 |
Goodwill acquired (Note 4) | 41,152 |  |  | — |  |  | 41,152 |  |  | 44,400 |  |  | 85,552 |
Goodwill removed due to sale of businesses (1) | — |  |  | (50,276) |  |  | (50,276) |  |  | — |  |  | (50,276) |
Goodwill impairment (2) | — |  |  | (32,629) |  |  | (32,629) |  |  | — |  |  | (32,629) |
Purchase accounting adjustments (3) | — |  |  | 505 |  |  | 505 |  |  | (1,468) |  |  | (963) |
Foreign exchange translation | (3,462) |  |  | (3,890) |  |  | (7,352) |  |  | (430) |  |  | (7,782) |
Balance as of September 30, 2021 | $ | 463,161 |  |  | $ | 412,735 |  |  | $ | 875,896 |  |  | $ | 985,436 |  |  | $ | 1,861,332 |
(1) On February 9, 2021, in a cash transaction, the Company sold certain of its Voice assets in the United Kingdom which resulted in $1.3 million of goodwill being removed in connection with this sale and on September 17, 2021, the Company sold certain of its B2B Backup assets which resulted in $49.0 million of goodwill being removed in connection with the sale (see Note 6 - Dispositions). (2) During the nine months ended September 30, 2021, the Company had an impairment to goodwill of $32.6 million in connection with certain B2B Backup assets. (3) Purchase accounting adjustments relate to measurement period adjustments to goodwill in connection with prior business acquisitions (see Note 4 - Business Acquisitions).
Intangible Assets with Indefinite Lives | Intangible assets are summarized as of September 30, 2021 and December 31, 2020 as follows (in thousands):
| September 30, 2021 |  | December 31, 2020
Trade names | $ | 27,412 |  |  | $ | 27,460 |
Other | 4,317 |  |  | 4,329 |
Total | $ | 31,729 |  |  | $ | 31,789 |
Intangible Assets Subject to Amortization | As of September 30, 2021, intangible assets subject to amortization relate primarily to the following (in thousands):
| Weighted-Average Amortization Period |  | Historical Cost |  | Accumulated Amortization |  | Net
Trade names | 9.7 years |  | $ | 258,382 |  |  | $ | 107,472 |  |  | $ | 150,910 |
Patent and patent licenses | 5.4 years |  | 67,962 |  |  | 67,250 |  |  | 712 |
Customer relationships (1) | 8.6 years |  | 764,852 |  |  | 462,955 |  |  | 301,897 |
Other purchased intangibles | 4.2 years |  | 468,934 |  |  | 313,020 |  |  | 155,914 |
Total |  |  | $ | 1,560,130 |  |  | $ | 950,697 |  |  | $ | 609,433 |
(1) Historically, the Company has amortized its customer relationship assets in a pattern that best reflects the pace at which the asset’s benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first 4 to 5 years, despite the overall life of the asset. As of December 31, 2020, intangible assets subject to amortization relate primarily to the following (in thousands):
| Weighted-Average Amortization Period |  | Historical Cost |  | Accumulated Amortization |  | Net
Trade names | 10.0 years |  | $ | 260,715 |  |  | $ | 100,273 |  |  | $ | 160,442 |
Patent and patent licenses | 5.5 years |  | 67,980 |  |  | 66,964 |  |  | 1,016 |
Customer relationships (1) | 8.0 years |  | 848,875 |  |  | 471,681 |  |  | 377,194 |
Other purchased intangibles | 4.3 years |  | 436,352 |  |  | 265,224 |  |  | 171,128 |
Total |  |  | $ | 1,613,922 |  |  | $ | 904,142 |  |  | $ | 709,780 |
(1) Historically, the Company has amortized its customer relationship assets in a pattern that best reflects the pace at which the asset’s benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first 4 to 5 years, despite the overall life of the asset.

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