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Goodwill and Intangible Assets (Tables)
12 Months Ended
Dec. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
Changes In Carrying Amounts Of Goodwill
The changes in carrying amounts of goodwill for the years ended December 31, 2021 and 2020 are as follows (in thousands):
Digital MediaCybersecurity and MartechConsolidated
Balance as of January 1, 2020$755,161 $557,940 $1,313,101 
Goodwill acquired (Note 4)177,951 24,950 202,901 
Goodwill removed due to sale of businesses (2)
— (4,751)(4,751)
Purchase accounting adjustments (1)
9,721 (2,130)7,591 
Foreign exchange translation101 6,057 6,158 
Balance as of December 31, 2020$942,934 $582,066 $1,525,000 
Goodwill acquired (Note 4)55,704 41,328 97,032 
Goodwill removed due to sale of businesses (3)
— (50,277)(50,277)
Goodwill impairment(4)
— (32,629)(32,629)
Purchase accounting adjustments (1)
(1,437)505 (932)
Foreign exchange translation(542)(6,197)(6,739)
Balance as of December 31, 2021$996,659 $534,796 $1,531,455 
(1) Purchase accounting adjustments relate to measurement period adjustments to goodwill in connection with prior business acquisitions (see Note 4 - Business Acquisitions).

(2) On August 31, 2020, in a cash transaction, the Company sold certain of its Voice assets in Australia and New Zealand which resulted in $4.8 million of goodwill being written off (see Note 6 - Discontinued Operations and Dispositions).

(3) On February 9, 2021, in a cash transaction, the Company sold certain of its Voice assets in the United Kingdom which resulted in $1.3 million of goodwill being removed in connection with this sale and on September 17, 2021, the Company sold certain of its B2B Backup assets which resulted in $49.0 million of goodwill being removed in connection with the sale (see Note 6 - Discontinued Operations and Dispositions).

(4) During the year ended December 31, 2021, the Company had an impairment to goodwill of $32.6 million in connection with certain B2B Backup assets

The following table presents the gross carrying amount of goodwill and accumulated impairment charges as of December 31, 2021, and 2020.

December 31, 2021December 31, 2020
Gross Carrying AmountAccumulated Impairment ChargesNet Book ValueGross Carrying AmountAccumulated Impairment ChargesNet Book Value
Cybersecurity and Martech$567,425 $32,629 $534,796 $582,066 $— $582,066 
Digital Media996,659 — 996,659 942,934 — 942,934 
Total Goodwill$1,564,084 $32,629 $1,531,455 $1,525,000 $— $1,525,000 
Intangible Assets Subject to Amortization
Intangible Assets Subject to Amortization:
As of December 31, 2021, intangible assets subject to amortization relate primarily to the following (in thousands):
Weighted-Average
  Amortization
Period
Historical
Cost
Accumulated
Amortization
Net
Trade names9.7 years$250,418 $102,657 $147,761 
Customer relationships (1)
8.1 years673,847 398,396 275,451 
Other purchased intangibles9.3 years467,028 317,515 149,513 
Total $1,391,293 $818,568 $572,725 
(1) Historically, the Company has amortized its customer relationship assets in a pattern that best reflects the pace at which the assets’ benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first 4 to 5 years, despite the overall life of the asset.
As of December 31, 2020, intangible assets subject to amortization relate primarily to the following (in thousands):
Weighted-Average
  Amortization
Period
Historical
Cost
Accumulated
Amortization
Net
Trade names10.0 years$247,189 $88,636 $158,553 
Customer relationships (1)
8.0 years746,330 382,815 363,515 
Other purchased intangibles9.7 years503,195 328,403 174,792 
Total $1,496,714 $799,854 $696,860 
(1) Historically, the Company has amortized its customer relationship assets in a pattern that best reflects the pace at which the assets’ benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first 4 to 5 years, despite the overall life of the asset.
Schedule of Acquired Finite-Lived Intangible Assets by Major Class
During the year ended December 31, 2021, the Company acquired SEOmoz (see Note 4 - Business Acquisitions). The identified intangible assets were recognized as part of the acquisition and their respective estimated weighted average amortizations were as follows (in thousands):
Weighted-Average
  Amortization
Period
Fair Value
Trade names5.0 years$7,406 
Customer relationships5.2 years5,000 
Other purchased intangibles5.0 years22,777 
Total $35,183 

During the year ended December 31, 2021, the Company completed other acquisitions which were individually immaterial. The identified intangible assets were recognized as part of all 2021 acquisitions and their respective estimated weighted average amortizations were as follows (in thousands):
Weighted-Average
  Amortization
Period
Fair Value
Trade names3.7 years$8,943 
Customer relationships6.8 years16,945 
Other purchased intangibles3.6 years16,117 
Total $42,005 
Expected Amortization Expenses for Intangible Assets Subject To Amortization
Expected amortization expenses for intangible assets subject to amortization at December 31, 2021 are as follows (in thousands):
Fiscal Year:
2022$148,268 
2023126,458 
202482,499 
202581,285 
202665,253 
Thereafter68,962 
Total expected amortization expense$572,725