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Goodwill and Intangible Assets (Tables)
3 Months Ended
Mar. 31, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
Changes in Carrying Amounts of Goodwill
The changes in carrying amounts of goodwill for the three months ended March 31, 2022 are as follows (in thousands):
Digital MediaCybersecurity and MartechConsolidated
Balance as of January 1, 2022$996,659 $534,796 $1,531,455 
Goodwill acquired (Note 3)24,156 — 24,156 
Purchase accounting adjustments(1)
2,139 2,034 4,173 
Foreign exchange translation(731)(1,975)(2,706)
Balance as of March 31, 2022$1,022,223 $534,855 $1,557,078 
(1)Purchase accounting adjustments relate to measurement period adjustments to goodwill in connection with prior business acquisitions. Refer to Note 3 - Business Acquisitions.
Intangible Assets Subject to Amortization
As of March 31, 2022, intangible assets subject to amortization relate primarily to the following (in thousands):
Weighted-Average
  Amortization
Period
Historical
Cost
Accumulated
Amortization
Net
Trade names10.0 years$252,358 $108,274 $144,084 
Customer relationships (1)
8.1 years681,981 421,404 260,577 
Other purchased intangibles9.1 years469,058 329,073 139,985 
Total$1,403,397 $858,751 $544,646 
(1)The Company amortizes customer relationship assets in a pattern that best reflects the pace at which the asset’s benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first 4 to 5 years, despite the overall life of the asset.

As of December 31, 2021, intangible assets subject to amortization relate primarily to the following (in thousands):
Weighted-Average
  Amortization
Period
Historical
Cost
Accumulated
Amortization
Net
Trade names9.7 years$250,418 $102,657 $147,761 
Customer relationships (1)
8.1 years673,847 398,396 275,451 
Other purchased intangibles9.3 years467,028 317,515 149,513 
Total$1,391,293 $818,568 $572,725 
(1)The Company amortizes customer relationship assets in a pattern that best reflects the pace at which the asset’s benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first 4 to 5 years, despite the overall life of the asset.