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Goodwill and Intangible Assets
6 Months Ended
Jun. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets Goodwill and Intangible Assets
Goodwill
The changes in carrying amounts of goodwill for the six months ended June 30, 2024 are as follows (in thousands):
Digital MediaCybersecurity and MartechConsolidated
Balance as of January 1, 2024
$1,016,880 $529,185 $1,546,065 
Goodwill acquired (1)
87,347 — 87,347 
Goodwill removed due to sale of businesses (2)
(3,983)— (3,983)
Foreign exchange translation(1,021)(2,138)(3,159)
Balance as of June 30, 2024$1,099,223 $527,047 $1,626,270 
(1)Goodwill recognized in connection with the acquisitions during the six months ended June 30, 2024 (see Note 3Business Acquisitions), which is not expected to be deductible for income tax purposes.
(2)During the six months ended June 30, 2024, in a cash transaction, the Company sold an international business at Digital Media within its shopping vertical, which resulted in $4.0 million of goodwill being removed in connection with this sale.
Goodwill as of each of June 30, 2024 and December 31, 2023 reflects accumulated impairment losses of $84.2 million in the Digital Media reportable segment. Following an impairment in 2023 to a reporting unit within the Digital Media reportable segment, there was no excess of reporting unit fair value over the carrying amount. As such, since this last impairment test, any further decrease in estimated fair value would result in an additional impairment charge to goodwill. Changes in market conditions, and key assumptions made in future quantitative assessments, including expected cash flows, competitive factors and discount rates, could negatively impact the results of future impairment testing and could result in the recognition of an impairment charge. As of June 30, 2024, this reporting unit had goodwill of approximately $79.2 million. Further, as of June 30, 2024, there was one other reporting unit within the Digital Media reportable segment that had goodwill of approximately $98.1 million that may be at risk of impairment. Changes in market conditions, and key assumptions made in future quantitative assessments, including expected cash flows, competitive factors and discount rates, could negatively impact the results of future impairment testing and could result in the recognition of an impairment charge. As of June 30, 2024, there were no other reporting units that have material goodwill at risk of impairment as of the most recent test date.
Intangible Assets Subject to Amortization
As of June 30, 2024, intangible assets subject to amortization relate primarily to the following (in thousands):
Historical
Cost
Accumulated
Amortization
Net
Trade names and trademarks$351,527 $206,765 $144,762 
Customer relationships
780,139 585,139 195,000 
Other purchased intangibles401,988 355,930 46,058 
Total$1,533,654 $1,147,834 $385,820 

As of December 31, 2023, intangible assets subject to amortization relate primarily to the following (in thousands):
Historical
Cost
Accumulated
Amortization
Net
Trade names and trademarks$347,895 $192,111 $155,784 
Customer relationships
692,634 555,384 137,250 
Other purchased intangibles379,703 347,331 32,372 
Total$1,420,232 $1,094,826 $325,406 

Amortization expense, included in ‘General, administrative, and other related costs’ in our Condensed Consolidated Statements of Operations, was approximately $27.8 million and $35.3 million for the three months ended June 30, 2024 and 2023, respectively, and $54.1 million and $68.6 million for the six months ended June 30, 2024 and 2023, respectively.