<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>kr6k5.txt
<TEXT>
                               UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                                  FORM 6-K

        REPORT OF FOREIGN ISSUER PURSUANT TO RULES 13a-16 OR 15d-16
                 UNDER THE SECURITIES EXCHANGE ACT OF 1934

                       For the month of October, 2004

                            GRUPO TELEVISA, S.A.
             -------------------------------------------------
              (Translation of registrant's name into English)

     Av. Vasco de Quiroga No. 2000, Colonia Santa Fe 01210 Mexico, D.F.
   ---------------------------------------------------------------------
                  (Address of principal executive offices)




     (Indicate by check mark whether the registrant files or will file
annual reports under cover Form 20-F or Form 40-F.)

             Form 20-F     X                      Form 40-F
                        -------                              -------

     (Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also furnishing the information to
the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act
of 1934.)

                Yes                                  No     X
                     -----                                -----

     (If "Yes" is marked indicate below the file number assigned to the
registrant in connection with Rule 12g-3-2(b): 82 .)

<PAGE>

                                                       PRESS RELEASE
[TELEVISA LOGO]                                        FOR IMMEDIATE RELEASE
-------------------------------------------------------------------------------

             GRUPO TELEVISA AND SKY MEXICO SIGN AGREEMENTS WITH
                DIRECTV AND NEWS CORPORATION TO RECONFIGURE
               DIRECT-TO-HOME SATELLITE TELEVISION BUSINESSES

o    DIRECTV TO CEASE OPERATIONS IN MEXICO

o    SKY MEXICO ACQUIRES DIRECTV MEXICO'S SUBSCRIBER LIST

o    TELEVISA SELLS INTEREST IN SKY  MULTI-COUNTRY AND IS RELEASED FROM ITS
     SATELLITE GUARANTEE

o    TELEVISA EXPANDS  CARRIAGE RIGHTS IN MEXICO,  LATIN AMERICA AND TO THE
     US MARKET

Mexico  City,  October 11, 2004 - Grupo  Televisa S.A  ("Televisa"  or "the
Company",  NYSE: TV; BMV:  TLEVISACPO) and Innova, S. de R.L. de C.V. ("Sky
Mexico") announced today that they have entered into a series of agreements
with the DirecTV Group, Inc. (NYSE:  DTV) and News Corporation  (NYSE: NWS)
to reconfigure the direct-to-home ("DTH") satellite television platforms in
Mexico. Additionally, Televisa has entered into other agreements in respect
to  the  DTH   satellite   television   platform  in  Latin  America  ("Sky
Multi-Country Partners" or "MCOP") and the carriage of the Company's Pay TV
networks in Mexico, Latin America and the United States.

Sky Mexico began operations in late 1996, a year later than DirecTV Mexico.
Sky Mexico's subscriber base soon surpassed that of DirecTV Mexico.  Today,
Sky Mexico has more than 940,000 subscribers, annual sales of approximately
4.2 billion pesos and EBITDA of approximately 1.4 billion pesos. Sky Mexico
is Televisa's second largest  consolidated  business and one of its fastest
growing  units.  Televisa  owns a  consolidated  60% interest in Sky Mexico
while  News  Corporation  and  Liberty  Media  (NYSE:  L) own 30% and  10%,
respectively.

Today,  DirecTV  announced that its Mexican operation Grupo Galaxy Mexicana
("DirecTV Mexico")  continued to lose significant  amounts of money and was
not projected to be profitable in the  foreseeable  future.  Thus,  DirecTV
concluded  that it was a  failing  business  and  decided  to shut down its
operations  in  Mexico.  In order to insure an  orderly  process  and avoid
harming its  customers,  DirecTV stated that it will  temporarily  maintain
service in Mexico to provide its customers time to switch to another Pay TV
provider. To ease its subscribers' transition,  and in an effort to provide
an alternative, DirecTV has sold its subscriber list to Sky Mexico.

News  Corporation  has  received  an option to  purchase up to a 15% equity
stake in Sky Mexico,  depending  on the number of  subscribers  that switch
from  DirecTV  Mexico and remain  customers  of Sky Mexico.  Televisa  will
acquire 2/3 of Liberty  Media's 10% equity interest in Sky Mexico for a net
amount of  approximately  U.S.$48 million while News Corporation has agreed
to acquire the remaining portion. As a result of these  transactions,  News
Corporation's  stake  could  increase  from  30% to 43%,  while  Televisa's
controlling equity stake in Sky Mexico could be marginally reduced from 60%
to 57%.

Televisa and Sky Mexico also  executed new  agreements  for the carriage of
the  Company's  channels on Sky Mexico.  Under these  agreements,  Televisa
expects to receive additional revenue of approximately  U.S.$4.5 million in
the first year at current subscriber levels.

Additionally,  Sky Mexico now has the option to exploit the DTH business in
Guatemala,  Honduras, El Salvador,  Costa Rica, Nicaragua,  Panama, Belize,
Dominican Republic, Haiti and Cuba.

In  respect  to DTH in Latin  America,  Televisa  will sell its 30%  equity
interest in Sky  Multi-Country  Partners.  This  transaction  releases  the
Company from its PAS 6B satellite  transponder  guarantee  for which it had
previously taken reserves.  As a result,  Televisa expects to reverse these
reserves and receive a one-time non-cash benefit of U.S.$31.6 million.  The
Company will also save  approximately  U.S.$11.8  million per year from the
elimination  of the  ongoing  satellite  payments  and  additional  funding
requirements for MCOP's operations.

Separately,  Televisa  executed an  agreement  which  guarantees  permanent
carriage of a minimum of five  channels on DirecTV  Latin  America's  basic
service package reaching  approximately  800,000 subscribers in the region.
Televisa  expects to receive  approximately  U.S.$7  million in programming
fees during the initial year at current  subscriber  levels.  Televisa will
also have  carriage  rights to  include  up to two channels in DirecTV's US
Hispanic  package  as  well  as  in  other  News  Corporation's  controlled
platforms around the world, subject to some exceptions.

Finally,  Televisa and News  Corporation  have agreed that Televisa will be
its preferred  Mexican partner for various Media  businesses in Mexico.  In
addition,  both companies also intend to expand their businesses  targeting
the US Hispanic market.

Grupo Televisa,  S.A. is the largest media company in the  Spanish-speaking
world, and a major player in the international  entertainment  business. It
has interests in television  production and  broadcasting,  programming for
pay  television,  international  distribution  of  television  programming,
direct-to-home satellite services,  publishing and publishing distribution,
cable television,  radio production and broadcasting,  professional  sports
and show business promotions, feature film production and distribution, and
the operation of a horizontal  Internet portal.  Grupo Televisa also has an
unconsolidated  equity  stake in  Univision,  the leading  Spanish-language
television company in the United States. For more information, please visit
www.televisa.com.

Innova,  S. de R.L. de C.V. is a joint  venture  indirectly  owned by Grupo
Televisa,  S.A., a Mexican corporation  ("Televisa"),  The News Corporation
Limited, an Australian Corporation ("News Corporation"),  and Liberty Media
International  Inc., a Delaware  corporation  ("Liberty Media"),  (formerly
known as  Tele-Communications  International,  Inc.). For more information,
please visit www.sky.com.mx.

This  press  release  contains  forward-looking  statements  regarding  the
Company's  results and prospects.  Actual  results could differ  materially
from these statements. The forward-looking statements in this press release
should be read in  conjunction  with the factors  described in "Item 3. Key
Information - Forward-Looking Statements" in the Company's Annual Report on
Form 20-F,  which,  among  others,  could  cause  actual  results to differ
materially from those contained in forward-looking  statements made in this
press release and in oral  statements  made by  authorized  officers of the
Company.  Readers  are  cautioned  not to  place  undue  reliance  on these
forward-looking statements, which speak only as of their dates. The Company
undertakes no obligation to publicly  update or revise any  forward-looking
statements,  whether  as a result  of new  information,  future  events  or
otherwise.

                                    ###

   Contacts Televisa                            Contacts Sky Mexico
   MICHEL BOYANCE / ALEJANDRO EGUILUZ           CARLOS FERREIRO
   Investor Relations                           Chief Financial Officer
   Grupo Televisa, S.A.                         Innova, S. de R.L. de C.V.
   Av. Vasco de Quiroga No. 2000                Insurgentes Sur No.694
   Colonia Santa Fe                             Col. Del Valle
   01210 Mexico, D.F.                           03100 Mexico, D.F.
   (5255) 5261-2000                             (5255) 5448 4131
   ir@televisa.com.mx                           cferreiro@sky.com.mx

<PAGE>

                                 SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                             GRUPO TELEVISA, S.A.
                                             --------------------------------
                                                  (Registrant)


Dated: October 12, 2004                      By /s/ Jorge Lutteroth Echegoyen
                                                ------------------------------
                                             Name:  Jorge Lutteroth Echegoyen
                                             Title: Controller, Vice-President

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