<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>12
<FILENAME>y09865exv99w1.txt
<DESCRIPTION>EX-99.1: FORM OF LETTER OF TRANSMITTAL
<TEXT>
<PAGE>

                                                                    Exhibit 99.1

                              LETTER OF TRANSMITTAL

                                OFFER TO EXCHANGE
   6.625% SENIOR EXCHANGE NOTES DUE 2025, WHICH HAVE BEEN REGISTERED UNDER THE
                       SECURITIES ACT OF 1933, AS AMENDED,
                 FOR ANY AND ALL OUTSTANDING 6.625% SENIOR NOTES
                                    DUE 2025
                                       OF
                              GRUPO TELEVISA, S.A.

              THE EXCHANGE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE
  AT 5:00 P.M., NEW YORK CITY TIME, ON - , 2005 (THE "EXPIRATION DATE"), UNLESS
             EXTENDED BY GRUPO TELEVISA, S.A. IN ITS SOLE DISCRETION

                  THE EXCHANGE AGENT FOR THE EXCHANGE OFFER IS:
                              THE BANK OF NEW YORK

<TABLE>
<S>                                      <C>                              <C>
By Registered Mail or Overnight Carrier:     Facsimile Transmission:           By Hand Delivery:
         The Bank of New York            (for eligible institutions only)    The Bank of New York
      Corporate Trust Operations                  (212) 298-1915          Corporate Trust Operations
        Reorganization Section                                              Reorganization Section
      101 Barclay Street, 7 East              Confirm by Telephone:       101 Barclay Street, 7 East
       New York, New York 10286                   (212) 815-3750           New York, New York 10286
          Attention: Kin Lau                                                  Attention: Kin Lau
</TABLE>

      DELIVERY OF THIS LETTER OF TRANSMITTAL TO AN ADDRESS OTHER THAN AS SET
FORTH ABOVE OR TRANSMISSION OF THIS LETTER OF TRANSMITTAL VIA A FACSIMILE
TRANSMISSION TO A NUMBER OTHER THAN AS SET FORTH ABOVE WILL NOT CONSTITUTE A
VALID DELIVERY.

      The undersigned acknowledges receipt of the prospectus, dated -, 2005
(the "Prospectus"), of Grupo Televisa, S.A. ("Televisa"), and this Letter of
Transmittal (the "Letter of Transmittal"), which together describe Televisa's
offer (the "Exchange Offer") to exchange its 6.625% Senior Exchange Notes due
2025 (the "Exchange Notes"), which have been registered under the Securities
Act, for each of its outstanding 6.625% Senior Notes due 2025 (the "Outstanding
Notes") from the holders thereof.

      The terms of the Exchange Notes are identical in all material respects
(including principal amount, interest rate and maturity) to the terms of the
Outstanding Notes for which they may be exchanged pursuant to the Exchange
Offer, except that the Exchange Notes are freely transferable by holders thereof
(except as provided herein or in the Prospectus).

      Capitalized terms used but not defined herein shall have the same meaning
given them in the Prospectus.

      YOUR BANK OR BROKER CAN ASSIST YOU IN COMPLETING THIS FORM. THE
INSTRUCTIONS INCLUDED WITH THIS LETTER OF TRANSMITTAL MUST BE FOLLOWED.
QUESTIONS AND REQUESTS FOR ASSISTANCE OR FOR ADDITIONAL COPIES OF THE PROSPECTUS
AND THIS LETTER OF TRANSMITTAL MAY BE DIRECTED TO THE EXCHANGE AGENT.

      The undersigned has checked the appropriate boxes below and signed this
Letter of Transmittal to indicate the action the undersigned desires to take
with respect to the Exchange Offer.

      PLEASE READ THE ENTIRE LETTER OF TRANSMITTAL AND THE PROSPECTUS CAREFULLY
BEFORE CHECKING ANY BOX BELOW.

<PAGE>

      List below the Outstanding Notes to which this Letter of Transmittal
relates. If the space provided below is inadequate, the certificate numbers and
aggregate principal amounts should be listed on a separate signed schedule
affixed hereto.

                              DESCRIPTION OF NOTES

<TABLE>
<CAPTION>
NAME(s) AND ADDRESS(es) OF
   REGISTERED HOLDER(s)       CERTIFICATE    AGGREGATE PRINCIPAL     PRINCIPAL AMOUNT
     (PLEASE FILL IN)          NUMBER(s)*    AMOUNT REPRESENTED**        TENDERED**
--------------------------    -----------    --------------------    ----------------
<S>                           <C>            <C>                     <C>
__________________________    ___________    ____________________    ________________

__________________________    ___________    ____________________    ________________

__________________________    ___________    ____________________    ________________

__________________________    ___________    ____________________    ________________

__________________________    ___________    ____________________    ________________

__________________________    ___________    ____________________    ________________

__________________________    ___________    ____________________    ________________

TOTAL PRINCIPAL AMOUNT OF     ___________    ____________________    ________________
NOTES
</TABLE>

*     Need not be completed by holders delivering by book-entry transfer (see
      below).

**    Outstanding Notes may be tendered in whole or in part in minimum
      denominations of U.S.$100,000 and integral multiples of U.S.$1,000 in
      excess thereof. All Outstanding Notes held shall be deemed tendered unless
      a lesser number is specified in this column.  See instruction 4.

      Holders of Outstanding Notes whose Outstanding Notes are not immediately
available or who cannot deliver all other required documents to the Exchange
Agent on or prior to the Expiration Date or who cannot complete the procedures
for book-entry transfer on a timely basis, must tender their Outstanding Notes
according to the guaranteed delivery procedures set forth in the Prospectus.

      Unless the context otherwise requires, the term "holder" for purposes of
this Letter of Transmittal means any person in whose name Outstanding Notes are
registered or any other person who has obtained a properly completed bond power
from the registered holder or any person whose Outstanding Notes are held of
record by The Depository Trust Company ("DTC").

                                       2
<PAGE>

      PLEASE READ THIS ENTIRE LETTER OF TRANSMITTAL CAREFULLY BEFORE COMPLETING
      THE BOXES BELOW.

[ ]   CHECK HERE IF CERTIFICATES FOR TENDERED OUTSTANDING NOTES ARE
      ENCLOSED HEREWITH.

[ ]   CHECK HERE IF TENDERED NOTES ARE BEING DELIVERED BY BOOK-ENTRY
      TRANSFER MADE TO THE ACCOUNT MAINTAINED BY THE EXCHANGE AGENT WITH
      THE DTC AND COMPLETE THE FOLLOWING:

      Name of Tendering Institution:____________________________________________

      Account Number with DTC:__________________________________________________

      Transaction Code Number:__________________________________________________

[ ]   CHECK HERE IF YOU TENDERED BY BOOK-ENTRY TRANSFER AND DESIRE ANY
      NON-EXCHANGED NOTES TO BE RETURNED TO YOU BY CREDITING THE
      BOOK-ENTRY TRANSFER FACILITY ACCOUNT NUMBER SET FORTH ABOVE.

                           USE OF GUARANTEED DELIVERY
                               (SEE INSTRUCTION 1)

      To be completed only if tendered notes are being delivered pursuant to a
      notice of guaranteed delivery previously sent to the exchange agent.
      Complete the following (please enclose a photocopy of such notice of
      guaranteed delivery):

      Name of Registered Holder(s):_____________________________________________

      Window Ticket Number (if any):____________________________________________

      Date of Execution of the Notice of Guaranteed Delivery:___________________

      Name of Eligible Institution that Guaranteed Delivery:____________________

            If Delivered By Book-Entry Transfer, Complete The Following:

      Name of Tendering Institution:____________________________________________

      Account Number at DTC:____________________________________________________

      Transaction Code Number:__________________________________________________

                              BROKER-DEALER STATUS

[ ]   Check here if you are a broker-dealer that acquired your tendered notes
      for your own account as a result of market-making or other trading
      activities and wish to receive 10 additional copies of the Prospectus and
      any amendments or supplements thereto.

      Name:_____________________________________________________________________

      Address:__________________________________________________________________

NOTE: SIGNATURES MUST BE PROVIDED BELOW

                                       3
<PAGE>

PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY

Ladies and Gentlemen:

      Upon the terms and subject to the conditions of the Exchange Offer, the
undersigned hereby tenders to Televisa the principal amount of the Outstanding
Notes indicated above. Subject to, and effective upon, the acceptance for
exchange of all or any portion of the Outstanding Notes tendered herewith in
accordance with the terms and conditions of the Exchange Offer (including, if
the Exchange Offer is extended or amended, the terms and conditions of any such
extension or amendment), the undersigned hereby exchanges, assigns and transfers
to, or upon the order of, Televisa all right, title and interest in and to such
Outstanding Notes as are being tendered herewith. The undersigned hereby
irrevocably constitutes and appoints the Exchange Agent as its true and lawful
agent and attorney-in-fact of the undersigned (with full knowledge that the
Exchange Agent also acts as the agent of Televisa, in connection with the
Exchange Offer) to cause the Outstanding Notes to be assigned, transferred and
exchanged.

      The undersigned represents and warrants that it has full power and
authority to tender, exchange, assign and transfer the Outstanding Notes and to
acquire Exchange Notes issuable upon the exchange of such tendered Outstanding
Notes, and that, when the same are accepted for exchange, Televisa will acquire
good and unencumbered title to the tendered Outstanding Notes, free and clear of
all liens, restrictions, charges and encumbrances and not subject to any adverse
claim. The undersigned also warrants that it will, upon request, execute and
deliver any additional documents deemed by the Exchange Agent or Televisa to be
necessary or desirable to complete the exchange, assignment and transfer of the
tendered Outstanding Notes or transfer ownership of such Outstanding Notes on
the account books maintained by the book-entry transfer facility. The
undersigned further agrees that acceptance of any and all validly tendered
Outstanding Notes by Televisa and the issuance of Exchange Notes in exchange
therefor shall constitute performance in full by Televisa of its obligations
under the Registration Rights Agreements, dated March 18, 2005, and May 26,
2005, among Televisa and Credit Suisse First Boston LLC and Citigroup Global
Markets Inc. (the "Registration Rights Agreement"), and that Televisa shall have
no further obligations or liabilities thereunder. The undersigned will comply
with its obligations under the Registration Rights Agreement. The undersigned
has read and agrees to all terms of the Exchange Offer.

      The Exchange Offer is subject to certain conditions as set forth in the
Prospectus under the caption "The Exchange Offer -- Conditions." The undersigned
recognizes that as a result of these conditions (which may be waived, in whole
or in part, by Televisa), as more particularly set forth in the Prospectus,
Televisa may not be required to exchange any of the Outstanding Notes tendered
hereby and, in such event, the Outstanding Notes not exchanged will be returned
to the undersigned at the address shown above, promptly following the expiration
or termination of the Exchange Offer. In addition, Televisa may amend the
Exchange Offer at any time prior to the Expiration Date if any of the conditions
set forth under "The Exchange Offer -- Conditions" occur.

      The undersigned understands that tenders of Outstanding Notes pursuant to
any one of the procedures described in the Prospectus and in the instructions
attached hereto will, upon Televisa's acceptance for exchange of such tendered
Outstanding Notes, constitute a binding agreement between the undersigned and
Televisa upon the terms and subject to the conditions of the Exchange Offer. The
undersigned recognizes that, under circumstances set forth in the Prospectus,
Televisa may not be required to accept for exchange any of the Outstanding
Notes.

      By tendering Outstanding Notes and executing this Letter of Transmittal,
the undersigned represents that (1) the Exchange Notes acquired pursuant to the
exchange offer are being acquired in the ordinary course of business of the
undersigned, (2) the undersigned is not engaging in and does not intend to
engage in a distribution of the Exchange Notes, (3) the undersigned does not
have an arrangement or understanding with any person to participate in the
distribution of such Exchange Notes, (4) the undersigned is not an "affiliate"
of Grupo Televisa, S.A. or the guarantors within the meaning of Rule 405 under
the Securities Act of 1933, as amended, and (5) the undersigned is not acting on
behalf of any person who could not truthfully make the foregoing
representations. If the undersigned is a broker-dealer that will receive
Exchange Notes for its own account in exchange for Outstanding Notes that were
acquired as a result of market-making activities or other trading activities, it
acknowledges that it will deliver a Prospectus meeting the requirements of the
Securities Act in connection with any resale of such Exchange Notes. By
acknowledging that it will deliver and by delivering a Prospectus meeting the
requirements of the Securities Act in connection with any resale of such
Exchange Notes, the undersigned is not deemed to admit that it is an
"underwriter" within the meaning of the Securities Act. If the undersigned is a
person in the United Kingdom, the undersigned represents that its ordinary
activities involve it in acquiring, holding, managing or disposing of

                                        4
<PAGE>

investments (as principal or agent) for the purposes of its business.

      Any holder of Outstanding Notes using the Exchange Offer to participate in
a distribution of the Exchange Notes (i) cannot rely on the position of the
staff of the Securities and Exchange Commission enunciated in its interpretive
letter with respect to Exxon Capital Holdings Corporation (available May 13,
1988) or similar interpretive letters and (ii) must comply with the registration
and Prospectus delivery requirements of the Securities Act in connection with a
secondary resale transaction.

      All authority herein conferred or agreed to be conferred shall survive the
death or incapacity of the undersigned and every obligation of the undersigned
hereunder shall be binding upon the heirs, personal representatives, successors
and assigns of the undersigned. Tendered Outstanding Notes may be withdrawn at
any time prior to the Expiration Date in accordance with the terms of this
Letter of Transmittal. Except as stated in the Prospectus, this tender is
irrevocable.

      Certificates for all Exchange Notes delivered in exchange for tendered
Outstanding Notes and any Outstanding Notes delivered herewith but not
exchanged, and registered in the name of the undersigned, shall be delivered to
the undersigned at the address shown below the signature of the undersigned.

      The undersigned, by completing the box entitled "Description of
Outstanding Notes Tendered Herewith" above and signing this letter, will be
deemed to have tendered the Outstanding Notes as set forth in such box.

                                        5

<PAGE>

                                PLEASE SIGN HERE

                  (To Be Completed By All Tendering Holders of
                  Outstanding Notes Regardless of Whether Notes
       Are Being Physically Delivered Herewith, unless an Agent's Message
      Is Delivered in Connection with a Book-Entry Transfer of Such Notes)

This Letter of Transmittal must be signed by the registered holder(s) of
Outstanding Notes exactly as their name(s) appear(s) on certificate(s) for
Outstanding Notes or on a security position listing, or by person(s) authorized
to become registered holder(s) by endorsements and documents transmitted with
this Letter of Transmittal. If the signature is by a trustee, executor,
administrator, guardian, attorney-in-fact, officer or other person acting in a
fiduciary or representative capacity, such person must set forth his or her full
title below under "Capacity" and submit evidence satisfactory to the exchange
agent of such person's authority to so act. See Instruction 5 below.

            If the signature appearing below is not of the registered holder(s)
of the Outstanding Notes, then the registered holder(s) must sign a valid power
of attorney.

X________________________________________________________________________

X________________________________________________________________________

                Signature(s) of Holder(s) or Authorized Signatory

Dated_______________________________

Name(s)___________________________________________

       ___________________________________________

       Capacity________________________________________________

       Address_________________________________________________

                              (Including Zip Code)

Area Code and Telephone No.____________________________________

                   PLEASE COMPLETE SUBSTITUTE FORM W-9 HEREIN

        SIGNATURE GUARANTEE (If required - see Instructions 2 and 5 below)

         Certain Signatures Must be Guaranteed by a Signature Guarantor

    _________________________________________________________________________

             (Name of Signature Guarantor Guaranteeing Signatures)

    _________________________________________________________________________

    (Address (including zip code) and Telephone Number (including area code)
                                    of Firm)

    _________________________________________________________________________

                             (Authorized Signature)

    _________________________________________________________________________

                                 (Printed Name)

    _________________________________________________________________________

                                    (Title)

Dated_______________________________

                                        6

<PAGE>

                          SPECIAL ISSUANCE INSTRUCTIONS

                         (SEE INSTRUCTIONS 4 THROUGH 7)

To be completed ONLY if certificates for Outstanding Notes in a principal amount
not tendered are to be issued in the name of, or Exchange Notes issued pursuant
to the exchange offer are to be issued in the name of, someone other than the
person or persons whose name(s) appear(s) within this Letter of Transmittal or
issued to an address different from that shown in the box entitled "Description
of Notes" within this Letter of Transmittal.

Issue: [ ] Exchange Notes                     [ ] Outstanding Notes

       (Complete as applicable)

NAME____________________________________________________________________________
                          (PLEASE PRINT)

ADDRESS_________________________________________________________________________
                          (PLEASE PRINT)

________________________________________________________________________________
                                                                      (ZIP CODE)

                  TAX IDENTIFICATION OR SOCIAL SECURITY NUMBER
                        (SEE SUBSTITUTE FORM W-9 HEREIN)

Credit Outstanding Notes not tendered, but represented by certificates
tendered by this Letter of Transmittal, by book-entry transfer to:

[ ] The Depository Trust Company

[ ] ________________________________

Account Number __________________________________

Credit Exchange Notes issued pursuant to the exchange offer by book-entry
transfer to:

[ ] The Depository Trust Company

[ ] ________________________________

Account Number ___________________________

                          SPECIAL DELIVERY INSTRUCTIONS

                         (SEE INSTRUCTIONS 4 THROUGH 7)

To be completed ONLY if certificates for Outstanding Notes in a principal amount
not tendered, or Exchange Notes, are to be sent to someone other than the person
or persons whose name(s) appear(s) within this Letter of Transmittal to an
address different from that shown in the box entitled "Description of Notes"
within this Letter of Transmittal.

Deliver: [ ] Exchange Notes                    [ ] Outstanding Notes

       (Complete as applicable)

NAME____________________________________________________________________________
                                 (PLEASE PRINT)

ADDRESS_________________________________________________________________________
                                 (PLEASE PRINT)

 _______________________________________________________________________________
                                   (ZIP CODE)

Is this a permanent address change?

[ ] Yes   [ ]  No  (check one box)

                                        7

<PAGE>

                      INSTRUCTIONS TO LETTER OF TRANSMITTAL
                    FORMING PART OF THE TERMS AND CONDITIONS
                              OF THE EXCHANGE OFFER

      1. DELIVERY OF THIS LETTER OF TRANSMITTAL AND NOTES. This Letter of
Transmittal is to be completed by holders of Outstanding Notes if certificates
representing such notes are to be forwarded herewith, or, unless an agent's
message is utilized, if delivery of such certificates is to be made by
book-entry transfer to the account maintained by DTC, pursuant to the procedures
set forth in the Prospectus under "The Exchange Offer -- Procedures for
Tendering." For a holder to properly tender notes pursuant to the exchange
offer, a properly completed and duly executed Letter of Transmittal (or a
manually signed facsimile thereof), together with any signature guarantees and
any other documents required by these Instructions, or a properly transmitted
agent's message in the case of a book entry transfer, must be received by the
Exchange Agent at its address set forth herein on or prior to the expiration
date, and either (1) certificates representing such notes must be received by
the exchange agent at its address, or (2) such notes must be transferred
pursuant to the procedures for book-entry transfer described in the Prospectus
under "The Exchange Offer -- Book-Entry Transfer" and a book-entry confirmation
must be received by the exchange agent on or prior to the expiration date. A
holder who desires to tender notes and who cannot comply with procedures set
forth herein for tender on a timely basis or whose notes are not immediately
available must comply with the guaranteed delivery procedures discussed below.

      THE METHOD OF DELIVERY OF THIS LETTER OF TRANSMITTAL, THE OUTSTANDING
NOTES AND ALL OTHER REQUIRED DOCUMENTS TO THE EXCHANGE AGENT IS AT THE ELECTION
AND SOLE RISK OF THE HOLDER. INSTEAD OF DELIVERY BY MAIL, HOLDERS SHOULD USE AN
OVERNIGHT OR HAND DELIVERY SERVICE. IN ALL CASES, HOLDERS SHOULD ALLOW FOR
SUFFICIENT TIME TO ENSURE DELIVERY TO THE EXCHANGE AGENT PRIOR TO THE EXPIRATION
OF THE EXCHANGE OFFER. HOLDERS MAY REQUEST THEIR BROKER, DEALER, COMMERCIAL
BANK, TRUST COMPANY OR NOMINEE TO EFFECT THESE TRANSACTIONS FOR SUCH HOLDER.
HOLDERS SHOULD NOT SEND ANY NOTE, LETTER OF TRANSMITTAL OR OTHER REQUIRED
DOCUMENT TO TELEVISA.

      If a holder desires to tender notes pursuant to the exchange offer and (1)
certificates representing such notes are not immediately available, (2) time
will not permit such holder's Letter of Transmittal, certificates representing
such notes or other required documents to reach the exchange agent on or prior
to the expiration date, or (3) the procedures for book-entry transfer (including
delivery of an agent's message) cannot be completed on or prior to the
expiration date, such holder may nevertheless tender such notes with the effect
that such tender will be deemed to have been received on or prior to the
expiration date if the guaranteed delivery procedures set forth in the
Prospectus under "The Exchange Offer--Guaranteed Delivery Procedures" are
followed. Pursuant to such procedures, (1) the tender must be made by or through
an eligible guarantor institution (as defined in Instruction 2 below), (2) a
properly completed and duly executed notice of guaranteed delivery,
substantially in the form provided by Televisa herewith, or an agent's message
with respect to a guaranteed delivery that is accepted by Televisa, must be
received by the exchange agent on or prior to the expiration date, and (3) the
certificates for the tendered notes, in proper form for transfer (or a
book-entry confirmation of the transfer of such notes into the exchange agent's
account at DTC as described in the Prospectus) together with a Letter of
Transmittal (or manually signed facsimile thereof) properly completed and duly
executed, with any required signature guarantees and any other documents
required by the Letter of Transmittal, or a properly transmitted agent's
message, must be received by the exchange agent within three New York Stock
Exchange, Inc. trading days after the execution of the notice of guaranteed
delivery.

      Upon request to the exchange agent, a notice of guaranteed delivery will
be sent to holders who wish to tender their Outstanding Notes according to the
guaranteed delivery procedures set forth above.

      2. GUARANTEE OF SIGNATURES. Signatures on this Letter of Transmittal or a
notice of withdrawal must be guaranteed by a member firm of a registered
national securities exchange or of the National Association of Securities
Dealers, Inc., a commercial bank or trust company having an office or
correspondent in the United States or by an "eligible guarantor institution"
within the meaning of Rule 17Ad-15 promulgated under the Securities Exchange Act
of 1934, as amended (banks; brokers and dealers; credit unions; national
securities exchanges; registered securities associations; learning agencies; and
savings associations) unless the notes tendered hereby are tendered (1) by a
registered holder of notes (or by a participant in DTC whose name appears on a
security position listing as the owner

                                        8

<PAGE>

of such notes) who has not completed any of the boxes entitled "Special Issuance
Instructions" or "Special Delivery Instructions," on the Letter of Transmittal,
or (2) for the account of an "eligible guarantor institution." If the notes are
registered in the name of a person other than the person who signed the Letter
of Transmittal or if notes not tendered are to be returned to, or are to be
issued to the order of, a person other than the registered holder or if notes
not tendered are to be sent to someone other than the registered holder, then
the signature on this Letter of Transmittal accompanying the tendered notes must
be guaranteed as described above. Beneficial owners whose notes are registered
in the name of a broker, dealer, commercial bank, trust company or other nominee
must contact such broker, dealer, commercial bank, trust company or other
nominee if they desire to tender notes. See "The Exchange Offer -- Procedures
for Tendering Outstanding Notes," in the Prospectus.

      3. WITHDRAWAL OF TENDERS. Except as otherwise provided in the Prospectus,
tenders of notes may be withdrawn at any time on or prior to the expiration
date. For a withdrawal of tendered notes to be effective, a written or facsimile
transmission notice of withdrawal must be received by the exchange agent on or
prior to the expiration date at its address set forth on the cover of this
Letter of Transmittal. Any such notice of withdrawal must (1) specify the name
of the person who tendered the notes to be withdrawn, (2) identify the notes to
be withdrawn, including the certificate number or numbers shown on the
particular certificates evidencing such notes (unless such notes were tendered
by book-entry transfer) and the aggregate principal amount represented by such
notes, and (3) be signed by the holder of such notes in the same manner as the
original signature on the Letter of Transmittal by which such notes were
tendered (including any required signature guarantees), or be accompanied by (i)
documents of transfer sufficient to have the trustee register the transfer of
the notes into the name of the person withdrawing such notes, and (ii) a
properly completed irrevocable proxy authorizing such person to effect such
withdrawal on behalf of such holder. If the notes to be withdrawn have been
delivered or otherwise identified to the exchange agent, a signed notice of
withdrawal is effective immediately upon written or facsimile notice of such
withdrawal even if physical release is not yet effected.

      Any permitted withdrawal of notes may not be rescinded. Any notes properly
withdrawn will thereafter be deemed not validly tendered for purposes of the
exchange offer. However, properly withdrawn notes may be retendered by following
one of the procedures described in the Prospectus under the caption "The
Exchange Offer -- Procedures for Tendering" at any time prior to the expiration
date.

      4. PARTIAL TENDERS. Tenders of notes pursuant to the exchange offer will
be accepted only in principal amounts of at least U.S.$100,000 and in integral
multiples of U.S.$1,000 in excess thereof. If less than the entire principal
amount of any notes evidenced by a submitted certificate is tendered, the
tendering holder must fill in the principal amount tendered in the last column
of the box entitled "Description of Notes" herein. The entire principal amount
represented by the certificates for all notes delivered to the exchange agent
will be deemed to have been tendered unless otherwise indicated. If the entire
principal amount of all notes held by the holder is not tendered, certificates
for the principal amount of notes not tendered and Exchange Notes issued in
exchange for any notes tendered and accepted will be sent (or, if tendered by
book-entry transfer, returned by credit to the account at DTC designated herein)
to the holder unless otherwise provided in the appropriate box on this Letter of
Transmittal (see Instruction 6), as soon as practicable following the expiration
date.

      5. SIGNATURE ON THIS LETTER OF TRANSMITTAL; BOND POWERS AND ENDORSEMENTS;
GUARANTEE OF SIGNATURES. If this Letter of Transmittal is signed by the
registered holder(s) of the Outstanding Notes tendered hereby, the signature
must correspond with the name(s) as written on the face of certificates without
alteration, enlargement or change whatsoever. If this Letter of Transmittal is
signed by a participant in DTC whose name is shown as the owner of the notes
tendered hereby, the signature must correspond with the name shown on the
security position listing the owner of the notes.

      If any of the notes tendered hereby are owned of record by two or more
joint owners, all such owners must sign this Letter of Transmittal. If any
tendered notes are registered in different names on several certificates, it
will be necessary to complete, sign and submit as many copies of this Letter of
Transmittal and any necessary accompanying documents as there are different
names in which certificates are held.

                                        9

<PAGE>

      If this Letter of Transmittal is signed by the holder, and the
certificates for any principal amount of notes not tendered are to be issued (or
if any principal amount of notes that is not tendered is to be reissued or
returned) to or, if tendered by book-entry transfer, credited to the account of
DTC of the registered holder, and Exchange Notes exchanged for Outstanding Notes
in connection with the exchange offer are to be issued to the order of the
registered holder, then the registered holder need not endorse any certificates
for tendered notes nor provide a separate bond power. In any other case
(including if this Letter of Transmittal is not signed by the registered
holder), the registered holder must either properly endorse the certificates for
notes tendered or transmit a separate properly completed bond power with this
Letter of Transmittal (in either case, executed exactly as the name(s) of the
registered holder(s) appear(s) on such notes, and, with respect to a participant
in DTC whose name appears on a security position listing as the owner of notes,
exactly as the name(s) of the participant(s) appear(s) on such security position
listing), with the signature on the endorsement or bond power guaranteed by a
signature guarantor or an eligible guarantor institution, unless such
certificates or bond powers are executed by an eligible guarantor institution.
See Instruction 2.

      Endorsements on certificates for notes and signatures on bond powers
provided in accordance with this Instruction 5 by registered holders not
executing this Letter of Transmittal must be guaranteed by an eligible
institution. See Instruction 2.

      If this Letter of Transmittal or any certificates representing notes or
bond powers are signed by trustees, executors, administrators, guardians,
attorneys-in-fact, officers of corporations or others acting in a fiduciary or
representative capacity, such persons should so indicate when signing, and
proper evidence satisfactory to the exchange agent of their authority so to act
must be submitted with this Letter of Transmittal.

      6. SPECIAL ISSUANCE AND SPECIAL DELIVERY INSTRUCTIONS. Tendering holders
should indicate in the applicable box or boxes the name and address to which
notes for principal amounts not tendered or Exchange Notes exchanged for
Outstanding Notes in connection with the exchange offer are to be issued or
sent, if different from the name and address of the holder signing this Letter
of Transmittal. In the case of issuance in a different name, the
taxpayer-identification number of the person named must also be indicated. If no
instructions are given, notes not tendered will be returned to the registered
holder of the notes tendered. For holders of notes tendered by book-entry
transfer, notes not tendered will be returned by crediting the account at DTC
designated above.

      7. TAXPAYER IDENTIFICATION NUMBER AND SUBSTITUTE FORM W-9. Each tendering
holder is required to provide the exchange agent with its correct taxpayer
identification number, which, in the case of a holder who is an individual, is
his or her social security number. If the exchange agent is not provided with
the correct taxpayer identification number, the holder may be subject to backup
withholding and a U.S.$50 penalty imposed by the Internal Revenue Service. If
withholding results in an over-payment of taxes, a refund may be obtained.
Certain holders (including, among others, all corporations and certain foreign
individuals) are not subject to these backup withholding and reporting
requirements. See the enclosed "Guidelines for Certification of Taxpayer
Identification Number on substitute Form W-9" for additional instructions.

      To prevent backup withholding, each holder tendering Outstanding Notes
must provide such holder's correct taxpayer identification number by completing
the Substitute Form W-9, certifying that the taxpayer identification number
provided is correct (or that such holder is awaiting a taxpayer identification
number), and that (i) the holder has not been notified by the Internal Revenue
Service that such holder is subject to backup withholding as a result of failure
to report all interest or dividends or (ii) the Internal Revenue Service has
notified the holder that such holder is no longer subject to backup withholding.
If the outstanding notes are registered in more than one name or are not in the
name of the actual owner, consult the "Guidelines for Certification of Taxpayer
Identification Number on Substitute Form W-9" for information on which tax payer
identification number to report.

      Televisa reserves the right in its sole discretion to take whatever steps
are necessary to comply with its obligation regarding backup withholding.

      8. TRANSFER TAXES. Televisa will pay all transfer taxes, if any, required
to be paid by Televisa in connection with the exchange of the Outstanding

                                       10

<PAGE>

Notes for the Exchange Notes. If, however, Exchange Notes, or Outstanding Notes
for principal amounts not tendered or accepted for exchange, are to be delivered
to, or are to be issued in the name of, any person other than the registered
holder of the Outstanding Notes tendered, or if a transfer tax is imposed for
any reason other than the exchange of the Outstanding Notes in connection with
the exchange offer, then the amount of any transfer tax (whether imposed on the
registered holder or any other persons) will be payable by the tendering holder.
If satisfactory evidence of payment of the transfer taxes or exemption therefrom
is not submitted with the Letter of Transmittal, the amount of such transfer
taxes will be billed directly to the tendering holder.

      9. MUTILATED, LOST, STOLEN OR DESTROYED OUTSTANDING NOTES. Any holder
whose Exchange Notes have been mutilated, lost, stolen or destroyed should
contact the exchange agent at the address indicated above for further
instructions.

      10. IRREGULARITIES. All questions as to the validity, form, eligibility,
time of receipt, acceptance and withdrawal of any tenders of notes pursuant to
the procedures described in the Prospectus and the form and validity of all
documents will be determined by Televisa, in its sole discretion, which
determination shall be final and binding on all parties. Televisa reserves the
absolute right, in its sole discretion, to reject any or all tenders of any
notes determined by it not to be in proper form or the acceptance of which may,
in the opinion of Televisa's counsel, be unlawful. Televisa also reserves the
absolute right, in its sole discretion, to waive or amend any of the conditions
of the exchange offer or to waive any defect or irregularity in the tender of
any particular notes, whether or not similar defects or irregularities are
waived in the case of other tenders. Televisa's interpretations of the terms and
conditions of the exchange offer (including, without limitation, the
instructions in this Letter of Transmittal) shall be final and binding. No
alternative, conditional or contingent tenders will be accepted. Unless waived,
any irregularities in connection with tenders must be cured within such time as
Televisa shall determine. None of Televisa, the exchange agent or any other
person will be under any duty to give notification of any defects or
irregularities in such tenders or will incur any liability to holders for
failure to give such notification. Tenders of such notes shall not be deemed to
have been made until such irregularities have been cured or waived. Any notes
received by the exchange agent that are not properly tendered and as to which
the irregularities have not been cured or waived will be returned by the
exchange agent to the tendering holders, unless such holders have otherwise
provided herein, promptly following the expiration date.

      11. REQUESTS FOR ASSISTANCE OR ADDITIONAL COPIES. Questions relating to
the procedure for tendering, as well as requests for assistance or additional
copies of the Prospectus and this Letter of Transmittal, may be directed to the
exchange agent at the address and telephone number set forth above. Holders may
also contact their broker, dealer, commercial bank, trust company or other
nominee for assistance concerning the exchange offer.

      IMPORTANT: THIS LETTER OF TRANSMITTAL OR A FACSIMILE THEREOF (TOGETHER
WITH CERTIFICATES FOR OUTSTANDING NOTES AND ALL OTHER REQUIRED DOCUMENTS) OR A
NOTICE OF GUARANTEED DELIVERY MUST BE RECEIVED BY THE EXCHANGE AGENT ON OR PRIOR
TO 5:00 P.M., NEW YORK CITY TIME, ON THE EXPIRATION DATE.

                                       11
<PAGE>

                       PAYER'S NAME: THE BANK OF NEW YORK

<Table>
<S>        <C>                          <C>
SUBSTITUTE PART 1 -- PLEASE PROVIDE     _______________________________________
FORM W-9   YOUR TIN IN THE BOX AT           Social Security Number(s)
           RIGHT AND CERTIFY                            OR
           BY SIGNING AND DATING BELOW.   Employer Identification Number(s)

DEPARTMENT PART 2 -- CERTIFICATION --   PART 3 --
OF THE     Under Penalties of Perjury,
TREASURY   I certify that:

INTERNAL   (1) The number shown on this Awaiting TIN [ ]
REVENUE        form is my correct
SERVICE        taxpayer identification
               number (or I am waiting
               for a number to be
               issued to me), and

PAYER'S    (2) I am not subject to
REQUEST        backup withholding
FOR            because: (a) I am exempt
TAXPAYER       from backup withholding,
IDENTIFIC-     (b) I have not been
ATION          notified by the Internal
NUMBER         Revenue Service (the
("TIN")        "IRS") that I am subject
               to backup withholding as
               a result of a failure to
               report all interest or
               dividends, or (c) the
               IRS has notified me that
               I am  no longer subject
               to backup withholding.
</Table>

CERTIFICATION INSTRUCTIONS -- You must cross out item (2) above if you have been
notified by the IRS that you are subject to backup withholding because of
underreporting interest or dividends on your tax return. However, if after being
notified by the IRS that you are subject to backup withholding you receive
another notification from the IRS stating that you are no longer subject to
backup withholding, do not cross out item (2).

SIGNATURE _____________________________ DATE ___________________________________

NAME (please print) ____________________________________________________________

YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU CHECKED THE BOX IN PART 3 OF
THE SUBSTITUTE FORM W-9.

            CERTIFICATION OF AWAITING TAXPAYER IDENTIFICATION NUMBER

      I certify under penalties of perjury that a taxpayer identification number
has not been issued to me, and either (1) I have mailed or delivered an
application to receive a taxpayer identification number to the appropriate
Internal Revenue Service Center or Social Security Administration office, or (2)
I intend to mail or deliver an application in the near future. I understand that
if I do not provide a taxpayer identification number by the time of payment, 31%
of all reportable cash payments made to me thereafter will be withheld until I
provide a taxpayer identification number to the payer and that, if I do not
provide my taxpayer identification number within sixty days, such retained
amounts shall be remitted to the IRS as backup withholding.

SIGNATURE _____________________________ DATE ___________________________________

NAME (please print) ____________________________________________________________

NOTE: FAILURE TO COMPLETE AND RETURN THIS FORM W-9 MAY RESULT IN BACKUP
      WITHHOLDING AND A U.S.$50 PENALTY IMPOSED BY THE INTERNAL REVENUE SERVICE.
      PLEASE REVIEW THE ENCLOSED GUIDELINES FOR CERTIFICATION OF TAXPAYER
      IDENTIFICATION NUMBER ON SUBSTITUTE FORM W-9 FOR ADDITIONAL DETAILS.

                                       12
<PAGE>

             GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                          NUMBER ON SUBSTITUTE FORM W-9

      GUIDELINES FOR DETERMINING THE PROPER IDENTIFICATION NUMBER FOR THE PAYEE
(YOU) TO GIVE THE PAYER. --

Social security numbers have nine digits separated by two hyphens: i.e.,
000-00-0000. Employee identification numbers have nine digits separated by only
one hyphen: i.e., 00-0000000. The table below will help determine the number to
give the payer. All "Section" references are to the Internal Revenue Code of
1986, as amended. "IRS" is the Internal Revenue Service.

<TABLE>
<CAPTION>
                                                       GIVE THE SOCIAL SECURITY
FOR THIS TYPE OF ACCOUNT:                                    NUMBER OF --
------------------------------------------------     ----------------------------
<S>                                                  <C>
1. Individual                                        The individual

2. Two or more individuals (joint account)           The actual owner of the
                                                     account or, if combined
                                                     funds, the first individual
                                                     on the account(1)

3. Custodian account of a minor (Uniform Gift to     The minor(2)
   Minors Act)

4. a. The usual revocable savings trust account      The grantor trustee(1)
      (grantor is also trustee)

   b. So-called trust account that is not a legal    The actual owner(1)
      or valid trust under state law

5. Sole proprietorship                               The owner(1)
</TABLE>

<TABLE>
<CAPTION>
                                                              GIVE THE EMPLOYER
FOR THIS TYPE OF ACCOUNT:                                IDENTIFICATION NUMBER OF --
-------------------------                                ---------------------------
<S>                                                      <C>
 6. Sole proprietorship                                      The owner(1)

 7. A valid trust, estate, or pension trust                  The legal entity(4)

 8. Corporate                                                The corporation

 9. Association, club, religious,                            The organization
    charitable, educational, or other tax-
    exempt organization account

10. Partnership                                              The partnership

11. A broker or registered nominee                           The broker or nominee

12. Account with the Department of                           The public entity
    Agriculture in the name of a public
    entity (such as a state or local
    government, school district, or
    prison) that receives agricultural
    program payments
</TABLE>

1 List first and circle the name of the person whose number you furnish. If only
  one person on a joint account has a social security number, that person's
  number must be furnished.

2 Circle the minor's name and furnish the minor's social security number.

3 You must show your individual name, but you may also enter your business or
  "doing business as" name. You may use either your social security number or
  your employer identification number (if you have one).

4 List first and circle the name of the legal trust, estate, or pension trust.
  (Do not furnish the taxpayer identification number of the personal
  representative or trustee unless the legal entity itself is not designated in
  the account title.)

NOTE: If no name is circled when there is more than one name, the number will be
      considered to be that of the first name listed.

OBTAINING A NUMBER

If you don't have a taxpayer identification number or you don't know your
number, obtain Form SS-5, Application for a Social Security Card, at the local
Social Administration office, or Form SS-4, Application for Employer
Identification Number, by calling 1 (800) TAX-FORM, and apply for a number.

PAYEES EXEMPT FROM BACKUP WITHHOLDING

   Payees specifically exempted from withholding include:

-     An organization exempt from tax under Section 501(a), an individual
      retirement account (IRA), or a custodial account under Section 403(b)(7),
      if the account satisfies the requirements of Section 401(f)(2).

-     The United States or a state thereof, the District of Columbia, a
      possession of the United States, or a political subdivision or wholly-
      owned agency or instrumentality of any one or more of the foregoing.

-     An international organization or any agency or instrumentality thereof.

-     A foreign government and any political subdivision, agency or
      instrumentality thereof.

   Payee that may be exempt from backup withholding include:

-     A corporation.

-     A financial institution.

-     A dealer in securities or commodities required to register in the United
      States, the District of Columbia, or a possession of the United States.

-     A real estate investment trust.

-     A common trust fund operated by a bank under Section 584(a).

-     An entity registered at all times during the tax year under the Investment
      Company Act of 1940.

-     A middleman known in the investment community as a nominee or who is
      listed in the most recent publication of the American Society of Corporate
      Secretaries, Inc., Nominee List.

-     A futures commission merchant registered with the Commodity Futures
      Trading Commission.

-     A foreign central bank of issue.

      Payments of dividends and patronage dividends generally exempt from backup
withholding include:

-     Payments to nonresident aliens subject to withholding under Section 1441.

-     Payments to partnerships not engaged in a trade or business in the United
      States and that have at least one nonresident alien partner.

-     Payments of patronage dividends not paid in money.

-     Payments made by certain foreign organizations.

-     Section 404(k) payments made by an ESOP.

      Payments of interest generally exempt from backup withholding include:

-     Payments of interest on obligations issued by individuals. Note: You may
      be subject to backup withholding if this interest is $600 or more and you
      have not provided your correct taxpayer identification number to the
      payer.

-     Payments of tax-exempt interest (including exempt-interest dividends under
      Section 852).

-     Payments described in Section 6049(b)(5) to nonresident aliens.

-     Payments on tax-free covenant bonds under Section 1451.

-     Payments made by certain foreign organizations.

-     Mortgage interest paid to you.

      Certain payments, other than payments of interest, dividends, and
patronage dividends, that are exempt from information reporting are also exempt
from backup withholding. For details, see the regulations under sections 6041,
6041A, 6042, 6044, 6045, 6049, 6050A and 6050N.

EXEMPT PAYEES DESCRIBED ABOVE MUST FILE FORM W-9 OR A SUBSTITUTE FORM W-9 TO
AVOID POSSIBLE ERRONEOUS BACKUP WITHHOLDING. FILE THIS FORM WITH THE PAYER,
FURNISH YOUR TAXPAYER IDENTIFICATION NUMBER, WRITE "EXEMPT" IN PART II OF THE
FORM, AND RETURN IT TO THE PAYER. IF THE PAYMENTS ARE OF INTEREST, DIVIDENDS, OR
PATRONAGE DIVIDENDS, ALSO SIGN AND DATE THE FORM.

PRIVACY ACT NOTICE -- Section 6109 requires you to provide your correct taxpayer
identification number to payers, who must report the payments to the IRS. The
IRS uses the number for identification purposes and may also provide this
information to various government agencies for tax enforcement or litigation
purposes. Payers must be given the numbers whether or not recipients are
required to file tax returns. Payers must generally withhold up to 28% of
taxable interest, dividends, and certain other payments to a payee who does not
furnish a taxpayer identification number to payer. Certain penalties may also
apply.

PENALTIES

(1) FAILURE TO FURNISH TAXPAYER IDENTIFICATION NUMBER. -- If you fail to furnish
your taxpayer identification number to a payer, you are subject to a penalty of
$50 for each such failure unless your failure is due to reasonable cause and not
to willful neglect.

(2) CIVIL PENALTY FOR FALSE INFORMATION WITH RESPECT TO WITHHOLDING. -- If you
make a false statement with no reasonable basis that results in no backup
withholding, you are subject to a $500 penalty.

(3) CRIMINAL PENALTY FOR FALSIFYING INFORMATION. -- Willfully falsifying
certifications or affirmations may subject you to criminal penalties including
fines and/or imprisonment.

   FOR ADDITIONAL INFORMATION CONTACT YOUR TAX CONSULTANT OR THE INTERNAL
   REVENUE SERVICE.
</TEXT>
</DOCUMENT>
