
	2021						2020
			Accumulated						Accumulated
	Cost		Amortization		Carrying Amount		Cost		Amortization		Carrying Amount
Intangible assets and goodwill with indefinite useful lives:
Trademarks	Ps.	35,242	Ps.	—	Ps.	35,242	Ps.	35,242	Ps.	—	Ps.	35,242
Concessions		15,166,067		—		15,166,067		15,166,067		—		15,166,067
Goodwill		14,036,657		—		14,036,657		14,113,626		—		14,113,626
		29,237,966		—		29,237,966		29,314,935		—		29,314,935
Intangible assets with finite useful lives:
Trademarks		2,227,096		(2,043,442)		183,654		2,227,096		(1,971,314)		255,782
Concessions		553,505		(553,505)		—		553,505		(442,804)		110,701
Licenses and software		14,831,874		(9,672,946)		5,158,928		13,139,480		(8,446,906)		4,692,574
Subscriber lists		8,806,951		(7,574,668)		1,232,283		8,804,334		(7,258,070)		1,546,264
Payments for renewal of concessions		5,825,559		—		5,825,559		5,825,559		—		5,825,559
Other intangible assets		5,446,636		(4,829,145)		617,491		5,169,795		(4,191,392)		978,403
		37,691,621		(24,673,706)		13,017,915		35,719,769		(22,310,486)		13,409,283
	Ps.	66,929,587	Ps.	(24,673,706)	Ps.	42,255,881	Ps.	65,034,704	Ps.	(22,310,486)	Ps.	42,724,218


	Cable
	Minimum		Maximum
Value in use calculations:
Long-term growth rate	4.00	%	4.00	%
Discount rate	10.00	%	10.60	%
Pre-tax discount rate	13.66	%	16.50	%
Fair value calculations:
Multiple of sales	2.2		3.3
Multiple of EBITDA (as defined)	6.8		7.9

The key assumptions used for either fair value or value in use calculations of goodwill and intangible assets in 2020, were as follows (see Note 15):


	Cable
	Minimum		Maximum
Value in use calculations:
Long-term growth rate	3.70	%	3.90	%
Discount rate	10.50	%	11.60	%
Fair value calculations:
Multiple of sales	2.3		3.4
Multiple of EBITDA (as defined)	6.3		8.2

2021

Trademarks

Concessions

Goodwill

Total

Cost:

Balance at beginning of period

Ps.

35,242

Ps.

15,166,067

Ps.

14,113,626

Ps.

29,314,935

Impairment adjustments

—

(76,969)

Balance at end of period

Ps.

35,242

Ps.

15,166,067

Ps.

14,036,657

Ps.

29,237,966


	2020
	Trademarks		Concessions		Goodwill		Total
Cost:
Balance at beginning of period	Ps.	175,444	Ps.	15,166,067	Ps.	14,113,626	Ps.	29,455,137
Impairment adjustments		(40,803)		—		—		(40,803)
Transfers and reclassifications		(99,399)		—		—		(99,399)
Balance at end of period	Ps.	35,242	Ps.	15,166,067	Ps.	14,113,626	Ps.	29,314,935