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Expenses and Other Non-Operating (Income) Expense, Net - Schedule Of Sales And Marketing Expenses (Details) - USD ($) | 6 Months Ended | 12 Months Ended
--- | --- | ---
Jun. 30, 2024 | Jun. 30, 2023 | Dec. 31, 2023 | Dec. 31, 2022
Expenses And Other Non Operating Income Expense Net [Abstract] |  |  |  |
Advertisement and publicity expenses |  |  | $ 144,584 | $ 635,166
Employee salaries and benefits |  |  | 1,371,468 | 1,788,941
Consultancy charges |  |  | 1,602,332 | 1,538,729
Share-based payments to employees |  |  | 2,649,012 | 375,721
Share-based payments to related parties |  |  | 963,858 | 0
Total | $ 1,431,430 | $ 4,710,174 | $ 6,731,254 | $ 4,338,557

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- Definition Employee salaries and benefits sales and marketing expenses. + References No definition available. + Details
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- References No definition available. + Details
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- Definition Professional fees sales and marketing expenses. + References No definition available. + Details
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- Definition Share based compensation to employees sales and marketing expenses. + References No definition available. + Details
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- Definition Share based compensation to related parties sales and marketing expenses. + References No definition available. + Details
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- Definition The total expense recognized in the period for promotion, public relations, and brand or product advertising. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Topic 220 -SubTopic 10 -Name Accounting Standards Codification -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03(4)) -Publisher FASB -URI https://asc.fasb.org/1943274/2147483621/220-10-S99-2 + Details
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- Definition The aggregate total amount of expenses directly related to the marketing or selling of products or services. + References No definition available. + Details
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