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Sales and advertising expense (Tables) | 12 Months Ended
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Dec. 31, 2020
Sales and advertising expense |
Schedule of sales and advertisement expenses | ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ | ​ | For the year ended December 31,
In thousands of EUR | ​ | 2018 |  | 2019 |  | 2020
Staff costs | ​ | 5,830 | ​ | 8,183 | ​ | 8,514
Advertising campaigns | ​ | 36,192 | ​ | 43,156 | ​ | 21,697
Selling expenses | ​ | 3,994 | ​ | 4,680 | ​ | 2,261
Sales and advertising expense | ​ | 46,016 | ​ | 56,019 | ​ | 32,472

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