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v3.25.4

Sales and advertising expense (Tables) | 12 Months Ended
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Dec. 31, 2025
Sales and advertising expense |
Schedule of sales and advertisement expenses | Sales and advertising expense is comprised of the following:
|  | For the year ended December 31,
In thousands of USD |  | 2023 |  | 2024 |  | 2025
Staff costs |  | 6,755 |  |  | 5,643 |  |  | 4,448 |
Advertising campaigns |  | 12,867 |  |  | 9,737 |  |  | 12,055 |
Selling expenses |  | 1,836 |  |  | 1,908 |  |  | 2,883 |
Sales and advertising expense |  | 21,458 |  |  | 17,288 |  |  | 19,386 |

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