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Goodwill and Intangible Assets
 12 Months Ended
Dec. 31, 2011
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets Disclosure [Text Block]

8. Goodwill and Intangible Assets

 

As of December 31, the gross and net amounts of acquired intangible assets were as follows:

 

Goodwill   Strategic
Marketing 
Services		     Performance
Marketing 
Services		     Total  
Balance of December 31, 2009   $ 248,114     $ 53,518     $ 301,632  
Acquired goodwill     78,147       132,497       210,644  
Goodwill impairment     (942 )     —       (942 )
Foreign currency translation     1,658       1,496       3,154  
Balance as of December 31, 2010   $ 326,977     $ 187,511     $ 514,488  
Acquired goodwill     61,944       23,763       85,707  
Acquisition purchase price adjustments     1,458       5,549       7,007  
Foreign currency translation     (854 )     (1,104 )     (1,958 )
Balance as of December 31, 2011   $ 389,525     $ 215,719     $ 605,244  

 

    For the Year Ended December 31,  
    2011     2010  
Intangibles:                
Trademarks (indefinite life)   $ 17,780     $ 17,780  
Customer relationships – gross   $ 79,154     $ 68,603  
Less accumulated amortization     (44,803 )     (26,517 )
Customer relationships – net   $ 34,351     $ 42,086  
Other intangibles – gross   $ 16,202     $ 16,926  
Less accumulated amortization     (10,353 )     (9,659 )
Other intangibles – net   $ 5,849     $ 7,267  
Total intangible assets   $ 113,136     $ 103,309  
Less accumulated amortization     (55,156 )     (36,176 )
Total intangible assets – net   $ 57,980     $ 67,133  

 

See Note 4 for Accounting for Business Combinations.

 

During 2010, the Company recorded a goodwill impairment charge of $942, which consists of $710 relating to Fearless and $232 relating to Zig US. Fearless was a start up company that the Company discontinued in June 2010. Zig US’s business operations have been treated as discontinued as of September 30, 2010.

 

The total accumulated impairment charges totaled $24,845 through December 31, 2011.

 

The weighted average amortization periods for customer relationships are 5 years and other intangible assets are 6 years. In total, the weighted average amortization period is 5 years. The amortization expense of amortizable intangible assets for the year ended December 31, 2011, was $22,510 (2010 — $17,631; 2009 — $17,968) the estimated amortization expense for the five succeeding years is:

 

Year   Amortization  
2012   $ 18,694  
2013   $ 10,217  
2014   $ 6,888  
2015   $ 3,835  
2016   $ 566