Goodwill and Intangible Assets

12 Months Ended

Dec. 31, 2014

Goodwill and Intangible Assets Disclosure [Abstract]

As of December 31, the gross and net amounts of acquired intangible assets were as follows:



Goodwill	Strategic Marketing Services			Performance Marketing Services			Total
Balance at December 31, 2012	$	483,760		$	236,311		$	720,071
Acquired goodwill	—			35,956			35,956
Acquisition purchase price adjustments	(3,981		)	(2,493		)	(6,474		)
Foreign currency translation	(2,374		)	(2,846		)	(5,220		)
Balance at December 31, 2013	$	477,405		$	266,928		$	744,333
Acquired goodwill	50,668			98,566			149,234
Discontinued operations	—			(27,706		)	(27,706		)
Other ⁽¹⁾	(7,263		)	4,093			(3,170		)
Foreign currency translation	(5,278		)	(6,040		)	(11,318		)
Balance at December 31, 2014	$	515,532		$	335,841		$	851,373

⁽¹⁾ Other includes acquisition purchase price adjustments and transfers between segments



	For the Year Ended December 31,
	2014			2013
Intangibles:
Trademarks (indefinite life)	$	17,780		$	17,780
Customer relationships – gross	$	133,409		$	92,640
Less accumulated amortization	(83,475		)	(62,906		)
Customer relationships – net	$	49,934		$	29,734
Other intangibles – gross	$	31,408		$	17,064
Less accumulated amortization	(13,001		)	(8,316		)
Other intangibles – net	$	18,407		$	8,748
Total intangible assets	$	182,597		$	127,484
Less accumulated amortization	(96,476		)	(71,222		)
Total intangible assets – net	$	86,121		$	56,262

See Note 4 for Accounting for Business Combinations.

The total accumulated impairment charges are $46,883 through December 31, 2014.

The weighted average amortization periods for customer relationships are 5 years and other intangible assets are 7 years. In total, the weighted average amortization period is 6 years. The amortization expense of amortizable intangible assets for the year ended December 31, 2014, was $29,749 (2013 – $18,456; 2012 – $26,074) the estimated amortization expense for the five succeeding years is:



Year	Amortization
2015	$	28,113
2016	$	16,809
2017	$	11,664
2018	$	8,369
2019	$	2,558

- Definition

The entire disclosure for the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain (loss) on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss.

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