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Segment Information
12 Months Ended
Dec. 31, 2017
Segment Reporting [Abstract]  
Segment Information
15. Segment Information
The Company determines an operating segment if a component (i) engages in business activities from which it earns revenues and incurs expenses, (ii) has discrete financial information, and is (iii) regularly reviewed by the Chief Operating Decision Maker (“CODM”) to make decisions regarding resource allocation for the segment and assess its performance. Once operating segments are identified, the Company performs an analysis to determine if aggregation of its operating segments is consistent with the principles detailed in ASC 280. This determination is based upon a quantitative analysis of the expected and historic average long-term profitability for each operating segment, together with an assessment of the qualitative characteristics set forth in ASC Topic 280-10-50.
The four reportable segments that result from applying the aggregation criteria are as follows: “Global Integrated Agencies”; “Domestic Creative Agencies”; “Specialist Communications”; and “Media Services.” In addition, the Company combines and discloses those operating segments that do not meet the aggregation criteria as “All Other.” The Company also reports corporate expenses, as further detailed below, as “Corporate.” All segments follow the same basis of presentation and accounting policies as those described in Note 1 and 2 of the Notes to the Consolidated Financial Statements included herein, respectively.
The Global Integrated Agencies reportable segment is comprised of the Company’s six global, integrated operating segments with broad marketing communication capabilities, including advertising, branding, digital, social media, design and production services, serving multinational clients around the world. The Global Integrated Agencies reportable segment includes 72andSunny, Anomaly, Crispin Porter + Bogusky, Doner, Forsman & Bodenfors, and kbs+. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of global clients and the methods used to provide services; and (iii) the extent to which they may be impacted by global economic and geopolitical risks. In addition, these operating segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long-term profitability is similar among the operating segments aggregated in the Global Integrated Agencies reportable segment.
The Domestic Creative Agencies reportable segment is comprised of four operating segments that are national advertising agencies leveraging creative capabilities at their core. The Domestic Creative Agencies reportable segment includes Colle + McVoy, Laird+Partners, Mono Advertising and Union. These operating segments share similar characteristics related to (i) the nature of their creative advertising services; (ii) the type of domestic client accounts and the methods used to provide services; and (iii) the extent to which they may be impacted by domestic economic and policy factors within North America. In addition, these operating segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long-term profitability is similar among the operating segments aggregated in the Domestic Creative Agencies reportable segment.
The Specialist Communications reportable segment is comprised of seven operating segments that are each communications agencies with core service offerings in public relations and related communications services. The Specialist Communications reportable segment includes Allison & Partners, Hunter PR, HL Group Partners, Kwittken, Luntz Global, Sloane & Company and Veritas. These operating segments share similar characteristics related to (i) the nature of their public relations and communication services, including content creation, social media and influencer marketing; (ii) the type of client accounts and the methods used to provide services; (iii) the extent to which they may be impacted by domestic economic and policy factors within North America; and (iv) the regulatory environment regarding public relations and social media. In addition, these operating segments compete with each other for new business and from time to time have business move between them. The Company believes the historic and expected average long-term profitability is similar among the operating segments aggregated in the Specialist Communications reportable segment.
The Media Services reportable segment is comprised of a single operating segment known as MDC Media Partners. MDC Media Partners is comprised of the Company’s network of stand-alone agencies with media buying and planning as their core competency, including the integrated platform Assembly. The agencies within this single operating segment share a Chief Executive Officer and Chief Financial Officer, who have operational oversight of these agencies. These agencies provide other services, including influencer marketing, content, insights & analytics, out-of-home, paid search, social media, lead generation, programmatic, artificial intelligence, and corporate barter. MDC Media Partners operates primarily in North America.
All Other consists of the Company’s remaining operating segments that provide a range of diverse marketing communication services, but generally do not have similar services offerings or financial characteristics as those aggregated in the reportable segments. The All Other category includes 6Degrees, Bruce Mau Design, Concentric Partners, Civilian, Gale Partners, Hello Design, Kenna, Kingsdale, Northstar Research Partners, Redscout, Relevent, Source Marketing, Team, Vitro, Yamamoto and Y Media Labs. The nature of the specialist services provided by these operating segments vary among each other and from those operating segments aggregated into the reportable segments. This results in these operating segments having current and long-term performance expectations inconsistent with those operating segments aggregated in the reportable segments.
Corporate consists of corporate office expenses incurred in connection with the strategic resources provided to the operating segments, as well as certain other centrally managed expenses that are not fully allocated to the operating segments. These office and general expenses include (i) salaries and related expenses for corporate office employees, including employees dedicated to supporting the operating segments, (ii) occupancy expenses relating to properties occupied by all corporate office employees, (iii) other office and general expenses including professional fees for the financial statement audits and other public company costs, and (iv) certain other professional fees managed by the corporate office. Additional expenses managed by the corporate office that are directly related to the operating segments are allocated to the appropriate reportable segment and the All Other category.
 
Years Ended December 31,
 
2017
 
2016
 
2015
Revenue:
 
 
 
 
 
Global Integrated Agencies
$
786,644

 
$
696,410

 
$
652,987

Domestic Creative Agencies
90,663

 
85,953

 
91,658

Specialist Communications
172,565

 
170,285

 
153,920

Media Services
142,387

 
131,498

 
132,419

All Other
321,520

 
301,639

 
295,272

Total
$
1,513,779

 
$
1,385,785

 
$
1,326,256

 
 
 
 
 
 
Segment operating income (loss):
 
 
 
 
 
Global Integrated Agencies
$
74,902

 
$
58,505

 
$
66,161

Domestic Creative Agencies
16,977

 
16,583

 
17,535

Specialist Communications
20,714

 
1,939

 
18,047

Media Services
12,963

 
6,154

 
20,116

All Other
47,259

 
9,368

 
15,423

Corporate
(40,856
)
 
(44,118
)
 
(65,172
)
Total
$
131,959

 
$
48,431

 
$
72,110

 
 
 
 
 
 
Other Income (Expense):
 
 
 
 
 
Other income, net
1,346

 
414

 
7,238

Foreign exchange gain (loss)
18,137

 
(213
)
 
(39,328
)
Interest expense and finance charges, net
(64,364
)
 
(65,858
)
 
(57,436
)
Loss on redemption of Notes

 
(33,298
)
 

Income (loss) from continuing operations before income taxes and equity in earnings of non-consolidated affiliates
87,078

 
(49,716
)
 
(17,416
)
Income tax expense (benefit)
(168,064
)
 
(9,404
)
 
3,761

Income (loss) from continuing operations before equity in earnings of non-consolidated affiliates
255,142

 
(40,312
)
 
(21,177
)
Equity in earnings (loss) of non-consolidated affiliates
2,081

 
(309
)
 
1,058

Income (loss) from continuing operations
257,223

 
(40,621
)
 
(20,119
)
Income (loss) from discontinued operations attributable to MDC Partners Inc., net of taxes

 

 
(6,281
)
Net income (loss)
257,223

 
(40,621
)
 
(26,400
)
Net income attributable to the noncontrolling interest
(15,375
)
 
(5,218
)
 
(9,054
)
Net income (loss) attributable to MDC Partners Inc.
$
241,848

 
$
(45,839
)
 
$
(35,454
)

 
Years Ended December 31,
 
2017
 
2016
 
2015
Depreciation and amortization:
 
 
 
 
 
Global Integrated Agencies
$
23,800

 
$
21,447

 
$
20,599

Domestic Creative Agencies
1,434

 
1,653

 
1,855

Specialist Communications
4,714

 
6,637

 
11,201

Media Services
3,629

 
5,718

 
4,660

All Other
8,799

 
9,406

 
12,134

Corporate
1,098

 
1,585

 
1,774

Total
$
43,474

 
$
46,446

 
$
52,223

 
 
 
 
 
 
Stock-based compensation:
 
 
 
 
 
Global Integrated Agencies
$
15,203

 
$
12,141

 
$
6,981

Domestic Creative Agencies
845

 
634

 
644

Specialist Communications
2,954

 
3,629

 
1,510

Media Services
614

 
301

 
471

All Other
2,600

 
1,773

 
5,450

Corporate
2,134

 
2,525

 
2,740

Total
$
24,350

 
$
21,003

 
$
17,796

 
 
 
 
 
 
Capital expenditures:
 
 
 
 
 
Global Integrated Agencies
$
20,748

 
$
16,439

 
$
17,043

Domestic Creative Agencies
1,032

 
1,055

 
1,321

Specialist Communications
1,288

 
2,741

 
1,311

Media Services
3,035

 
5,110

 
825

All Other
6,832

 
4,054

 
2,704

Corporate
23

 
33

 
371

Total
$
32,958

 
$
29,432

 
$
23,575


A summary of the Company’s long-lived assets, comprised of fixed assets, goodwill and intangibles, net, by geographic region at December 31, is set forth in the following table.
 
United States
 
Canada
 
Other
 
Total
Long-lived Assets
  

 
  

 
  

 
  

2017
$
77,163

 
$
5,638

 
$
7,505

 
$
90,306

2016
$
67,617

 
$
5,887

 
$
4,873

 
$
78,377

Goodwill and Intangible Assets
  

 
  

 
  

 
  

2017
$
706,241

 
$
127,014

 
$
73,285

 
$
906,540

2016
$
736,334

 
$
121,987

 
$
71,509

 
$
929,830


The Company’s CODM does not use segment assets to allocate resources or to assess performance of the segments and therefore, total segment assets have not been disclosed.

A summary of the Company’s revenue by geographic region at December 31 is set forth in the following table.
 
United States
 
Canada
 
Other
 
Total
Revenue:
  

 
  

 
  

 
  

2017
$
1,172,364

 
$
123,092

 
$
218,323

 
$
1,513,779

2016
$
1,103,714

 
$
124,101

 
$
157,970

 
$
1,385,785

2015
$
1,085,051

 
$
129,039

 
$
112,166

 
$
1,326,256