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Revenue (Tables) | 12 Months Ended
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Dec. 31, 2023
By Location |
Disaggregation of Revenue [Line Items] |
Disaggregation of Revenue | The following table presents revenue disaggregated by geography for the years ended December 31, 2023, 2022, and 2021:
|  |  | Year Ended December 31,
Geographical Location | Reportable Segment |  |  |  |  |  | 2023 |  | 2022 |  | 2021
|  |  |  |  |  |  | (dollars in thousands)
United States | All |  |  |  |  |  | $ | 2,048,229 |  |  | $ | 2,218,681 |  |  | $ | 1,219,816 |
United Kingdom | All |  |  |  |  |  | 162,318 |  |  | 181,764 |  |  | 105,961 |
Other | All |  |  |  |  |  | 316,630 |  |  | 287,347 |  |  | 143,586 |
|  |  |  |  |  |  | $ | 2,527,177 |  |  | $ | 2,687,792 |  |  | $ | 1,469,363 |
Principal Capability |
Disaggregation of Revenue [Line Items] |
Disaggregation of Revenue | The following table presents revenue disaggregated by our principal capabilities for the years ended December 31, 2023, 2022, and 2021. We reclassified certain brands into the Stagwell Marketing Cloud Group (software-as-a-service and data-as-a-service tools for the in-house marketers) principal capability in the third quarter of 2023. All prior periods presented have been revised to reflect these changes.
|  |  |  |  | Year Ended December 31,
Principal Capabilities | Reportable Segment |  |  |  |  |  | 2023 |  | 2022 |  | 2021
|  |  |  |  |  |  | (dollars in thousands)
Digital Transformation | All segments |  |  |  |  |  | $ | 636,624 |  |  | $ | 773,677 |  |  | $ | 373,657 |
Creativity and Communications | All segments |  |  |  |  |  | 1,160,178 |  |  | 1,222,289 |  |  | 591,062 |
Performance Media and Data | Brand Performance Network |  |  |  |  |  | 295,247 |  |  | 279,903 |  |  | 193,476 |
Consumer Insights and Strategy | Integrated Agencies Network |  |  |  |  |  | 199,260 |  |  | 212,869 |  |  | 162,733 |
Stagwell Marketing Cloud Group | All segments |  |  |  |  |  | 235,868 |  |  | 199,054 |  |  | 148,435 |
|  |  |  |  |  |  | $ | 2,527,177 |  |  | $ | 2,687,792 |  |  | $ | 1,469,363 |

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