XML 33 R21.htm IDEA: XBRL DOCUMENT
v3.25.2

Segment Information | 6 Months Ended
--- | ---
Jun. 30, 2025
Segment Reporting [Abstract] |
Segment Information | 16. Segment Information The Company determines an operating segment if a component (i) engages in business activities from which it earns revenues and incurs expenses, (ii) has discrete financial information, and is (iii) regularly reviewed by the Chief Operating Decision Maker (“CODM”), who is Mark Penn, Chief Executive Officer and Chairman, to make decisions regarding resource allocation for the segment and assess its performance. Once operating segments are identified, the Company performs an analysis to determine if aggregation of operating segments is applicable. This determination is based upon a quantitative analysis of the expected and historic average long-term profitability for each operating segment, together with a qualitative assessment to determine if operating segments have similar operating characteristics. All segments follow the same basis of presentation and accounting policies as those described throughout the Notes included herein. The CODM uses Adjusted EBITDA as a key metric, to evaluate the operating and financial performance of a segment, identify trends affecting the segments, develop projections and make strategic business decisions. Adjusted EBITDA is defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items primarily includes restructuring, certain system implementation and acquisition-related expenses. The Company has three reportable segments as follows: “Integrated Agencies Network,” “Brand Performance Network,” and the “Communications Network.” The composition of these segments are as follows: •The Integrated Agencies Network includes five operating segments: the Anomaly Alliance, Constellation, the Doner Partner Network, Code and Theory Network, and National Research Group. The operating segments offer an array of complementary services spanning our core capabilities of Digital Transformation, Performance Media & Data, Consumer Insights & Strategy, Stagwell Marketing Cloud Group and Creativity & Communications. The Brands included in the operating segments that comprise the Integrated Agencies Network reportable segment includes: Anomaly Alliance (Anomaly, What’s Next Partners), Constellation (72andSunny, Crispin LLC, Colle McVoy, Hunter, Redscout, Team Enterprises, Harris Insights, Movers and Shakers, Team Epiphany and Jetfuel), the Doner Partner Network (Doner, KWT Global, Harris X, Veritas, Doner North and Yamamoto), Code and Theory Network (Code and Theory, Instrument, Left Field Labs and Create), and National Research Group. These operating segments share similar characteristics related to (i) the nature of their services; (ii) the type of clients and the methods used to provide services; and (iii) the extent to which they may be impacted by global economic and geopolitical risks. In addition, these operating segments may occasionally compete with each other for new business or have business move between them. •The Brand Performance Network (“BPN”) comprises a single operating segment. BPN includes a unified media and data management structure with omnichannel media placement, creative media consulting, influencer and business-to-business marketing capabilities. Our Brands in this segment aim to provide scaled creative performance through developing and executing sophisticated omnichannel campaign strategies leveraging significant amounts of consumer data. BPN’s Brands provide media solutions such as audience analysis, media planning, and buying across a range of digital and traditional platforms (out-of-home, paid search, social media, lead generation, programmatic, television, broadcast, among others) and includes multichannel Brands Assembly, CPB International, Stagwell Production, Vitro, Forsman & Bodenfors, Goodstuff, Bruce Mau, ADK, digital creative & transformation consultancy Gale, B2B specialist Multiview, CX specialists Kenna, and travel media experts Ink. •The Communications Network reportable segment comprises a single operating segment, our specialist network that provides advocacy, strategic corporate communications, investor relations, public relations, online fundraising and other services to both corporations and political and advocacy organizations and includes Allison, SKDK, Targeted Victory, and Consulum. The Company combines and discloses operating segments that do not meet the aggregation criteria and includes the elimination of certain intercompany services and revenue, within “All Other.” All Other consists of the Company’s “software as a service” (“SaaS”) and “data as a service” (“DaaS”) technology tools. The Company reports corporate expenses as “Corporate.” Corporate consists of corporate office expenses incurred in connection with the strategic resources provided to the operating segments, as well as certain other centrally managed expenses that are not fully allocated to the operating segments. These office and general expenses include (i) salaries and related expenses for corporate office employees, including employees dedicated to supporting the operating segments, (ii) occupancy expenses relating to properties occupied by all corporate office employees, (iii) other office and general expenses including professional fees for the financial statement audits and other public company costs, and (iv) certain other professional fees managed by the corporate office.
|  | Three Months Ended June 30, 2025
|  | Integrated Agencies Network |  | Brand Performance Network |  | Communications Network |  | Total
|  | (dollars in thousands)
Revenue (1) |  | $ | 406,190 |  |  | $ | 170,099 |  |  | $ | 106,128 |  |  | $ | 682,417 |
Billable costs |  | 61,302 |  |  | 15,231 |  |  | 31,786 |  |  | 108,319 |
Staff costs |  | 205,975 |  |  | 100,260 |  |  | 44,812 |  |  | 351,047 |
Administrative costs |  | 34,094 |  |  | 25,584 |  |  | 9,550 |  |  | 69,228 |
Unbillable and other costs * |  | 27,309 |  |  | 13,443 |  |  | 625 |  |  | 41,377 |
Adjusted EBITDA |  | 77,510 |  |  | 15,581 |  |  | 19,355 |  |  | 112,446 |
Adjusted EBITDA - All Other |  |  |  |  |  |  |  | (6,945) |
Adjusted EBITDA - Corporate |  |  |  |  |  |  |  | (12,646) |
Total Consolidated Adjusted EBITDA |  |  |  |  |  |  |  | 92,855 |
Stock-based compensation |  |  |  |  |  |  |  | 19,954 |
Depreciation and amortization |  |  |  |  |  |  |  | 41,369 |
Deferred acquisition consideration |  |  |  |  |  |  |  | (3,220) |
Other items, net |  |  |  |  |  |  |  | 11,580 |
Operating Income |  |  |  |  |  |  |  | 23,172 |
Other income (expenses): |  |  |  |  |  |  |  |
Interest expense, net |  |  |  |  |  |  |  | (23,455) |
Foreign exchange, net |  |  |  |  |  |  |  | (1,338) |
Other, net |  |  |  |  |  |  |  | (360) |
|  |  |  |  |  |  |  | (25,153) |
Loss before income taxes and equity in earnings of non-consolidated affiliates |  | (1,981) |
Income tax expense |  |  |  |  |  |  |  | 2,673 |
Loss before equity in earnings of non-consolidated affiliates |  | (4,654) |
Equity in income of non-consolidated affiliates |  | 20 |
Net loss |  |  |  |  |  |  |  | (4,634) |
Net income attributable to noncontrolling and redeemable noncontrolling interests |  | (627) |
Net loss attributable to Stagwell Inc. common shareholders |  | $ | (5,261) |
(1) Total consolidated revenue of $706,818 also includes revenue of $24,401 associated with operating segments that do not meet the aggregation criteria and elimination of certain intercompany service and revenue. *For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, and panels and survey costs; and also includes travel related expenses associated with contract fulfillment.
|  | Six Months Ended June 30, 2025
|  | Integrated Agencies Network |  | Brand Performance Network |  | Communications Network |  | Total
|  | (dollars in thousands)
Revenue (1) |  | $ | 783,544 |  |  | $ | 332,317 |  |  | $ | 193,756 |  |  | $ | 1,309,617 |
Billable costs |  | 112,862 |  |  | 30,591 |  |  | 52,416 |  |  | 195,869 |
Staff costs |  | 405,857 |  |  | 196,710 |  |  | 89,389 |  |  | 691,956 |
Administrative costs |  | 65,738 |  |  | 48,991 |  |  | 19,724 |  |  | 134,453 |
Unbillable and other costs * |  | 44,408 |  |  | 28,901 |  |  | 1,115 |  |  | 74,424 |
Adjusted EBITDA |  | 154,679 |  |  | 27,124 |  |  | 31,112 |  |  | 212,915 |
Adjusted EBITDA - All Other |  |  |  |  |  |  |  | (13,275) |
Adjusted EBITDA - Corporate |  |  |  |  |  |  |  | (26,203) |
Total Consolidated Adjusted EBITDA |  |  |  |  |  |  |  | 173,437 |
Stock-based compensation |  |  |  |  |  |  |  | 31,497 |
Depreciation and amortization |  |  |  |  |  |  |  | 83,375 |
Deferred acquisition consideration |  |  |  |  |  |  |  | 3,437 |
Other items, net |  |  |  |  |  |  |  | 13,671 |
Operating Income |  |  |  |  |  |  |  | 41,457 |
Other income (expenses): |  |  |  |  |  |  |  |
Interest expense, net |  |  |  |  |  |  |  | (46,811) |
Foreign exchange, net |  |  |  |  |  |  |  | (118) |
Other, net |  |  |  |  |  |  |  | (111) |
|  |  |  |  |  |  |  | (47,040) |
Loss before income taxes and equity in earnings of non-consolidated affiliates |  | (5,583) |
Income tax expense |  |  |  |  |  |  |  | 4,395 |
Loss before equity in earnings of non-consolidated affiliates |  | (9,978) |
Equity in income of non-consolidated affiliates |  | 19 |
Net loss |  |  |  |  |  |  |  | (9,959) |
Net loss attributable to noncontrolling and redeemable noncontrolling interests |  | 1,781 |
Net loss attributable to Stagwell Inc. common shareholders |  | $ | (8,178) |
(1) Total consolidated revenue of $1,358,558 also includes revenue of $48,941 associated with operating segments that do not meet the aggregation criteria and elimination of certain intercompany service and revenue. *For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, and panels and survey costs; and also includes travel related expenses associated with contract fulfillment.
|  | Three Months Ended June 30, 2024
|  | Integrated Agencies Network |  | Brand Performance Network |  | Communications Network |  | Total
|  | (dollars in thousands)
Revenue (1) |  | $ | 385,133 |  |  | $ | 177,245 |  |  | $ | 105,570 |  |  | $ | 667,948 |
Billable costs |  | 63,263 |  |  | 20,137 |  |  | 33,177 |  |  | 116,577 |
Staff costs |  | 195,193 |  |  | 99,264 |  |  | 41,131 |  |  | 335,588 |
Administrative costs |  | 33,902 |  |  | 24,525 |  |  | 8,379 |  |  | 66,806 |
Unbillable and other costs * |  | 24,780 |  |  | 15,613 |  |  | 710 |  |  | 41,103 |
Adjusted EBITDA |  | 67,995 |  |  | 17,706 |  |  | 22,173 |  |  | 107,874 |
Adjusted EBITDA - All Other |  |  |  |  |  |  |  | (3,149) |
Adjusted EBITDA - Corporate |  |  |  |  |  |  |  | (18,622) |
Total Consolidated Adjusted EBITDA |  |  |  |  |  |  |  | 86,103 |
Stock-based compensation |  |  |  |  |  |  |  | 5,875 |
Depreciation and amortization |  |  |  |  |  |  |  | 42,001 |
Deferred acquisition consideration |  |  |  |  |  |  |  | 7,236 |
Impairment and other losses |  |  |  |  |  |  |  | 215 |
Other items, net |  |  |  |  |  |  |  | 8,869 |
Operating Income |  |  |  |  |  |  |  | 21,907 |
Interest expense, net |  |  |  |  |  |  |  | (23,533) |
Foreign exchange, net |  |  |  |  |  |  |  | (1,355) |
Other, net |  |  |  |  |  |  |  | 193 |
|  |  |  |  |  |  |  | (24,695) |
Loss before income taxes and equity in earnings of non-consolidated affiliates |  | (2,788) |
Income tax expense |  | 1,165 |
Loss before equity in earnings of non-consolidated affiliates |  | (3,953) |
Equity in loss of non-consolidated affiliates |  | (1) |
Net loss |  | (3,954) |
Net loss attributable to noncontrolling and redeemable noncontrolling interests |  | 989 |
Net loss attributable to Stagwell Inc. common shareholders |  | $ | (2,965) |
(1) Total consolidated revenue of $671,168 also includes revenue of $3,220 associated with operating segments that do not meet the aggregation criteria and elimination of certain intercompany service and revenue. *For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, and panels and survey costs; and also includes travel related expenses associated with contract fulfillment.
|  | Six Months Ended June 30, 2024
|  | Integrated Agencies Network |  | Brand Performance Network |  | Communications Network |  | Total
|  | (dollars in thousands)
Revenue (1) |  | $ | 737,852 |  |  | $ | 391,207 |  |  | $ | 199,316 |  |  | $ | 1,328,375 |
Billable costs |  | 123,210 |  |  | 71,537 |  |  | 59,435 |  |  | 254,182 |
Staff costs |  | 381,727 |  |  | 197,695 |  |  | 80,395 |  |  | 659,817 |
Administrative costs |  | 64,504 |  |  | 46,596 |  |  | 17,083 |  |  | 128,183 |
Unbillable and other costs * |  | 40,308 |  |  | 30,179 |  |  | 846 |  |  | 71,333 |
Adjusted EBITDA |  | 128,103 |  |  | 45,200 |  |  | 41,557 |  |  | 214,860 |
Adjusted EBITDA - All Other |  |  |  |  |  |  |  | (7,135) |
Adjusted EBITDA - Corporate |  |  |  |  |  |  |  | (31,306) |
Total Consolidated Adjusted EBITDA |  |  |  |  |  |  |  | 176,419 |
Stock-based compensation |  |  |  |  |  |  |  | 21,991 |
Depreciation and amortization |  |  |  |  |  |  |  | 76,837 |
Deferred acquisition consideration |  |  |  |  |  |  |  | 7,390 |
Impairment and other losses |  |  |  |  |  |  |  | 1,715 |
Other items, net |  |  |  |  |  |  |  | 20,725 |
Operating Income |  |  |  |  |  |  |  | 47,761 |
Other income (expenses): |  |  |  |  |  |  |  |
Interest expense, net |  |  |  |  |  |  |  | (44,498) |
Foreign exchange, net |  |  |  |  |  |  |  | (3,613) |
Other, net |  |  |  |  |  |  |  | (1,074) |
|  |  |  |  |  |  |  | (49,185) |
Loss before income taxes and equity in earnings of non-consolidated affiliates |  | (1,424) |
Income tax expense |  | 3,750 |
Loss before equity in earnings of non-consolidated affiliates |  | (5,174) |
Equity in income of non-consolidated affiliates |  | 507 |
Net loss |  | (4,667) |
Net loss attributable to noncontrolling and redeemable noncontrolling interests |  | 420 |
Net loss attributable to Stagwell Inc. common shareholders |  | $ | (4,247) |
(1) Total consolidated revenue of $1,341,227 also includes revenue of $12,852 associated with operating segments that do not meet the aggregation criteria and elimination of certain intercompany service and revenue. *For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, and panels and survey costs; and also includes travel related expenses associated with contract fulfillment. The Company’s long-lived assets (i.e., Right-of-use lease assets-operating leases and Fixed asset, net) was $285.0 million ($214.9 million in the United States and $70.1 million in all other countries) as of June 30, 2025 and $292.1 million ($231.9 million in the United States and $60.2 million in all other countries) as of December 31, 2024. The Company’s CODM does not use segment assets to allocate resources or to assess performance of the segments and therefore, total segment assets have not been disclosed. See Note 4 of the Notes included herein for a summary of the Company’s revenue by geographic region for the three and six months ended June 30, 2025 and 2024.

X
- References No definition available. + Details
Name: | us-gaap_SegmentReportingAbstract
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/exampleRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 48 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482785/280-10-55-48 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (f) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-32 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Topic 270 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 1 -Subparagraph (i) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482964/270-10-50-1 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (ee) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-32 Reference 5: http://fasb.org/us-gaap/role/ref/otherTransitionRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (d) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-32 Reference 6: http://www.xbrl.org/2003/role/exampleRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 54 -Subparagraph (d) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482785/280-10-55-54 Reference 7: http://www.xbrl.org/2003/role/exampleRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 47 -Subparagraph (c) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482785/280-10-55-47 Reference 8: http://www.xbrl.org/2003/role/exampleRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 54 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482785/280-10-55-54 Reference 9: http://www.xbrl.org/2003/role/exampleRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 47 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482785/280-10-55-47 Reference 10: http://www.xbrl.org/2003/role/exampleRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 54 -Subparagraph (e) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482785/280-10-55-54 Reference 11: http://www.xbrl.org/2003/role/exampleRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 55 -Paragraph 47 -Subparagraph (d) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482785/280-10-55-47 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 31 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-31 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 34 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-34 Reference 15: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 26C -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-26C Reference 16: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 26B -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-26B Reference 17: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 15 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-15 Reference 18: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 42 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-42 Reference 19: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 40 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-40 Reference 20: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org/280/tableOfContent Reference 21: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 26 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-26 Reference 22: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 41 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-41 Reference 23: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-21 Reference 24: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-21 Reference 25: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (e) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-32 + Details
Name: | us-gaap_SegmentReportingDisclosureTextBlock
Namespace Prefix: | us-gaap_
Data Type: | dtr-types:textBlockItemType
Balance Type: | na
Period Type: | duration