XML 32 R20.htm IDEA: XBRL DOCUMENT v3.25.2
Related Party Transactions
 6 Months Ended
Jun. 30, 2025
Related Party Transactions [Abstract]  
Related Party Transactions
15. Related Party Transactions
In the ordinary course of business, the Company enters into transactions with related parties, including its affiliates. The transactions may range in the nature and value of services underlying the arrangements. The following table presents significant related party transactions where a related party received services from the Company:
RevenueDue From
Related Party
Three Months Ended June 30,Six Months Ended June 30,June 30, 2025December 31,
2024
Services2025202420252024
(dollars in thousands)
Marketing and advertising services (1)
$— $831 $— $941 $— $— 
Marketing and website development services (2)
689 514 1,452 1,269 361 601 
Polling services (3)
130 363 130 823 — 192 
Polling and public relation services (4)
161 194 267 298 6 55 
Marketing and advertising services (5)
1,261 341 1,884 341 — — 
Total$2,241 $2,243 $3,733 $3,672 $367 $848 
(1) Brands’ partners and executives either hold a key leadership position in or are on the board of directors of the client.
(2) A member of the Company’s Board is the managing director of a client.
(3) A family member of the Company’s Chief Executive Officer holds a key leadership position in the client.
(4) A family member of the Company’s President holds a key leadership position in the client.
(5) Founder of the client has significant interest in the Company.
In 2022, the Company made loans to three employees of a subsidiary each in the amount of $0.9 million, together with interest on the unpaid principal balance at a fixed interest rate equal to 3.5% per annum, compounding quarterly. The cash from the loan was used by the employees to purchase the noncontrolling interest of 13.3% in TMA Direct. As of June 30, 2025, and December 31, 2024, $2.7 million and $2.7 million, respectively, was due from the related parties and included in Other current assets and Other assets, respectively, on the Unaudited Consolidated Balance Sheets.