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Segment Information (Tables) | 9 Months Ended
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Sep. 30, 2025
Segment Reporting [Abstract] |
Schedule of Segment Reporting Information, by Segment |
|  | Three Months Ended September 30, 2025
|  | Marketing Services |  | Digital Transformation |  | Media & Commerce |  | Communications |  | The Marketing Cloud |  | Total
|  | (dollars in thousands)
Revenue (1) |  | $ | 297,195 |  |  | $ | 103,710 |  |  | $ | 174,738 |  |  | $ | 144,947 |  |  | $ | 27,187 |  |  | $ | 747,777 |
Billable costs |  | 51,101 |  |  | 8,334 |  |  | 20,581 |  |  | 48,455 |  |  | 5 |  |  | 128,476 |
Staff costs |  | 144,354 |  |  | 62,123 |  |  | 91,365 |  |  | 56,650 |  |  | 18,763 |  |  | 373,255 |
Administrative costs |  | 27,919 |  |  | 6,981 |  |  | 22,966 |  |  | 12,516 |  |  | 3,663 |  |  | 74,045 |
Unbillable and other costs * |  | 17,227 |  |  | 387 |  |  | 15,196 |  |  | 2,245 |  |  | 5,883 |  |  | 40,938 |
Adjusted EBITDA |  | 56,594 |  |  | 25,885 |  |  | 24,630 |  |  | 25,081 |  |  | (1,127) |  |  | 131,063 |
Adjusted EBITDA - Corporate and eliminations |  |  |  |  |  |  |  | (16,481) |
Total Consolidated Adjusted EBITDA |  |  |  |  |  |  |  | 114,582 |
Stock-based compensation |  |  |  |  |  |  |  | 12,646 |
Depreciation and amortization |  |  |  |  |  |  |  | 44,260 |
Deferred acquisition consideration |  |  |  |  |  |  |  | (13,348) |
Impairment and other losses |  |  |  |  |  |  |  | 466 |
Other items, net |  |  |  |  |  |  |  | 9,645 |
Operating Income |  |  |  |  |  |  |  | 60,913 |
Other income (expenses): |  |  |  |  |  |  |  |
Interest expense, net |  |  |  |  |  |  |  | (25,196) |
Foreign exchange, net |  |  |  |  |  |  |  | (366) |
Other, net |  |  |  |  |  |  |  | (2,032) |
|  |  |  |  |  |  |  |  |  |  |  | (27,594) |
Income before income taxes and equity in earnings of non-consolidated affiliates |  |  |  | 33,319 |
Income tax expense |  |  |  |  |  |  |  | 9,555 |
Income before equity in earnings of non-consolidated affiliates |  |  |  |  |  | 23,764 |
Equity in loss of non-consolidated affiliates |  |  |  |  |  | (1) |
Net income |  |  |  |  |  |  |  | 23,763 |
Net loss attributable to noncontrolling and redeemable noncontrolling interests |  |  |  | 856 |
Net income attributable to Stagwell Inc. common shareholders |  |  |  | $ | 24,619 |
(1) Total consolidated revenue of $742,998 reflects an intercompany elimination of $4,779. *For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, panels and survey costs, and also includes travel related expenses.
|  | Nine Months Ended September 30, 2025
|  | Marketing Services |  | Digital Transformation |  | Media & Commerce |  | Communications |  | The Marketing Cloud |  | Total
|  | (dollars in thousands)
Revenue (1) |  | $ | 839,457 |  |  | $ | 292,188 |  |  | $ | 479,648 |  |  | $ | 420,215 |  |  | $ | 78,785 |  |  | $ | 2,110,293 |
Billable costs |  | 124,590 |  |  | 17,210 |  |  | 47,793 |  |  | 135,109 |  |  | 16 |  |  | 324,718 |
Staff costs |  | 421,226 |  |  | 184,886 |  |  | 269,318 |  |  | 172,273 |  |  | 53,683 |  |  | 1,101,386 |
Administrative costs |  | 86,433 |  |  | 19,599 |  |  | 67,097 |  |  | 37,042 |  |  | 13,531 |  |  | 223,702 |
Unbillable and other costs * |  | 60,230 |  |  | 1,151 |  |  | 43,833 |  |  | 6,910 |  |  | 17,178 |  |  | 129,302 |
Adjusted EBITDA |  | 146,978 |  |  | 69,342 |  |  | 51,607 |  |  | 68,881 |  |  | (5,623) |  |  | 331,185 |
Adjusted EBITDA - Corporate and eliminations |  |  |  |  |  | (43,166) |
Total Consolidated Adjusted EBITDA |  |  |  |  |  | 288,019 |
Stock-based compensation |  |  |  |  |  | 44,143 |
Depreciation and amortization |  |  |  |  |  | 127,635 |
Deferred acquisition consideration |  |  |  |  |  | (9,911) |
Impairment and other losses |  |  |  |  |  |  |  | 466 |
Other items, net |  |  |  |  |  |  |  | 23,316 |
Operating Income |  |  |  |  |  |  |  | 102,370 |
Other income (expenses): |  |  |  |  |  |  |  |
Interest expense, net |  |  |  |  |  |  |  | (72,007) |
Foreign exchange, net |  |  |  |  |  |  |  | (484) |
Other, net |  |  |  |  |  |  |  | (2,143) |
|  |  |  |  |  |  |  |  |  |  |  | (74,634) |
Income before income taxes and equity in earnings of non-consolidated affiliates |  |  |  | 27,736 |
Income tax expense |  |  |  | 13,950 |
Income before equity in earnings of non-consolidated affiliates |  |  |  | 13,786 |
Equity in income of non-consolidated affiliates |  |  |  | 18 |
Net income |  |  |  | 13,804 |
Net loss attributable to noncontrolling and redeemable noncontrolling interests |  |  |  | 2,637 |
Net income attributable to Stagwell Inc. common shareholders |  |  |  | $ | 16,441 |
(1) Total consolidated revenue of $2,101,556 reflects an intercompany elimination of $8,737. *For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, panels and survey costs, and also includes travel related expenses.
|  | Three Months Ended September 30, 2024
|  | Marketing Services |  | Digital Transformation |  | Media & Commerce |  | Communications |  | The Marketing Cloud |  | Total
|  | (dollars in thousands)
Revenue (1) |  | $ | 267,675 |  |  | $ | 88,292 |  |  | $ | 159,595 |  |  | $ | 184,665 |  |  | $ | 11,443 |  |  | $ | 711,670 |
Billable costs |  | 42,264 |  |  | 3,022 |  |  | 14,037 |  |  | 72,102 |  |  | — |  |  | 131,425 |
Staff costs |  | 139,694 |  |  | 56,384 |  |  | 88,390 |  |  | 55,518 |  |  | 8,887 |  |  | 348,873 |
Administrative costs |  | 26,825 |  |  | 5,036 |  |  | 20,171 |  |  | 11,668 |  |  | 3,505 |  |  | 67,205 |
Unbillable and other costs * |  | 15,435 |  |  | 368 |  |  | 16,357 |  |  | 2,848 |  |  | 2,481 |  |  | 37,489 |
Adjusted EBITDA |  | 43,457 |  |  | 23,482 |  |  | 20,640 |  |  | 42,529 |  |  | (3,430) |  |  | 126,678 |
Adjusted EBITDA - Corporate and eliminations |  |  |  |  |  | (15,509) |
Total Consolidated Adjusted EBITDA |  |  |  |  |  | 111,169 |
Stock-based compensation |  |  |  |  |  | 16,935 |
Depreciation and amortization |  |  |  |  |  | 36,044 |
Deferred acquisition consideration |  |  |  |  |  | 560 |
Other items, net |  |  |  |  |  | 15,851 |
Operating Income |  |  |  |  |  | 41,779 |
Other income (expenses): |  |  |  |  |  |  |  |
Interest expense, net |  |  |  |  |  | (23,781) |
Foreign exchange, net |  |  |  |  |  | 1,312 |
Other, net |  |  |  |  |  | 249 |
|  |  |  |  |  |  |  |  |  |  |  | (22,220) |
Income before income taxes and equity in earnings of non-consolidated affiliates |  |  |  | 19,559 |
Income tax expense |  |  |  | 5,691 |
Income before equity in earnings of non-consolidated affiliates |  |  |  | 13,868 |
Equity in loss of non-consolidated affiliates |  |  |  | (4) |
Net income |  |  |  | 13,864 |
Net income attributable to noncontrolling and redeemable noncontrolling interests |  |  |  | (10,593) |
Net income attributable to Stagwell Inc. common shareholders |  |  |  | $ | 3,271 |
(1) Total consolidated revenue of $711,281 reflects an intercompany elimination of $389. *For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, panels and survey costs, and also includes travel related expenses.
|  | Nine Months Ended September 30, 2024
|  | Marketing Services |  | Digital Transformation |  | Media & Commerce |  | Communications |  | The Marketing Cloud |  | Total
|  | (dollars in thousands)
Revenue (1) |  | $ | 782,371 |  |  | $ | 248,976 |  |  | $ | 521,963 |  |  | $ | 473,957 |  |  | $ | 25,823 |  |  | $ | 2,053,090 |
Billable costs |  | 124,196 |  |  | 9,363 |  |  | 82,180 |  |  | 170,067 |  |  | — |  |  | 385,806 |
Staff costs |  | 407,948 |  |  | 166,965 |  |  | 265,576 |  |  | 162,715 |  |  | 21,024 |  |  | 1,024,228 |
Administrative costs |  | 74,293 |  |  | 15,707 |  |  | 61,509 |  |  | 33,689 |  |  | 9,659 |  |  | 194,857 |
Unbillable and other costs * |  | 53,176 |  |  | 788 |  |  | 46,244 |  |  | 7,958 |  |  | 5,547 |  |  | 113,713 |
Adjusted EBITDA |  | 122,758 |  |  | 56,153 |  |  | 66,454 |  |  | 99,528 |  |  | (10,407) |  |  | 334,486 |
Adjusted EBITDA - Corporate and eliminations |  |  |  |  |  | (46,898) |
Total Consolidated Adjusted EBITDA |  |  |  |  |  | 287,588 |
Stock-based compensation |  |  |  |  |  | 38,926 |
Depreciation and amortization |  |  |  |  |  | 112,881 |
Deferred acquisition consideration |  |  |  |  |  | 7,950 |
Impairment and other losses |  |  |  |  |  | 1,715 |
Other items, net |  |  |  |  |  | 36,576 |
Operating Income |  |  |  |  |  | 89,540 |
Other income (expenses): |  |  |  |  |  |
Interest expense, net |  |  |  |  |  | (68,279) |
Foreign exchange, net |  |  |  |  |  | (2,301) |
Other, net |  |  |  |  |  | (825) |
|  |  |  |  |  |  |  |  |  |  |  | (71,405) |
Income before income taxes and equity in earnings of non-consolidated affiliates |  |  |  | 18,135 |
Income tax expense |  |  |  | 9,441 |
Income before equity in earnings of non-consolidated affiliates |  |  |  | 8,694 |
Equity in income of non-consolidated affiliates |  |  |  | 503 |
Net income |  |  |  | 9,197 |
Net loss attributable to noncontrolling and redeemable noncontrolling interests |  |  |  | (10,173) |
Net loss attributable to Stagwell Inc. common shareholders |  |  |  | $ | (976) |
(1) Total consolidated revenue of $2,052,508 reflects an intercompany elimination of $582. *For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, panels and survey costs, and also includes travel related expenses.

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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