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Goodwill and Intangible Assets - Schedule of Goodwill (Details) - USD ($) $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2025 | Dec. 31, 2024
Goodwill [Roll Forward] |  |
Goodwill, Beginning Balance | $ 1,554,146 | $ 1,498,815
Goodwill, Acquired During Period | 18,065 | 75,908
Goodwill, Written off Related to Sale of Business Unit | (5,684) | (7,699)
Goodwill, Foreign Currency Translation Gain (Loss) | 24,356 | (12,156)
Goodwill, Measurement Period Adjustment | 4,355 | (722)
Goodwill. Ending Balance | 1,595,238 | 1,554,146
Marketing Services | Operating Segments |  |
Goodwill [Roll Forward] |  |
Goodwill, Beginning Balance | 507,915 | 501,076
Goodwill, Acquired During Period | 11,881 | 13,845
Goodwill, Written off Related to Sale of Business Unit | (5,684) |
Goodwill, Foreign Currency Translation Gain (Loss) | 10,849 | (7,015)
Goodwill, Measurement Period Adjustment |  | 9
Goodwill. Ending Balance | 524,961 | 507,915
Digital Transformation [Member] | Operating Segments |  |
Goodwill [Roll Forward] |  |
Goodwill, Beginning Balance | 302,532 | 303,263
Goodwill, Acquired During Period | 6,184 |
Goodwill, Foreign Currency Translation Gain (Loss) | 1 |
Goodwill, Measurement Period Adjustment |  | (731)
Goodwill. Ending Balance | 308,717 | 302,532
Media & Commerce | Operating Segments |  |
Goodwill [Roll Forward] |  |
Goodwill, Beginning Balance | 413,760 | 416,052
Goodwill, Acquired During Period |  | 368
Goodwill, Foreign Currency Translation Gain (Loss) | 6,678 | (2,660)
Goodwill. Ending Balance | 420,438 | 413,760
Communications | Operating Segments |  |
Goodwill [Roll Forward] |  |
Goodwill, Beginning Balance | 250,479 | 229,475
Goodwill, Acquired During Period |  | 23,520
Goodwill, Foreign Currency Translation Gain (Loss) | 2,433 | (2,516)
Goodwill, Measurement Period Adjustment | 266 |
Goodwill. Ending Balance | 253,178 | 250,479
The Marketing Cloud | Operating Segments |  |
Goodwill [Roll Forward] |  |
Goodwill, Beginning Balance | 79,460 | 48,949
Goodwill, Acquired During Period |  | 38,175
Goodwill, Written off Related to Sale of Business Unit |  | (7,699)
Goodwill, Foreign Currency Translation Gain (Loss) | 4,395 | 35
Goodwill, Measurement Period Adjustment | 4,089 |
Goodwill. Ending Balance | $ 87,944 | $ 79,460

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