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Goodwill and Intangible Assets (Tables) | 12 Months Ended
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Dec. 31, 2025
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Goodwill | The following table presents the Company’s recast of goodwill as reported on the Consolidated Balance Sheets as of December 31:
| Marketing Services |  | Digital Transformation |  | Media & Commerce |  | Communications |  | The Marketing Cloud |  | Total
Balance at December 31, 2023 | $ | 501,076 |  |  | $ | 303,263 |  |  | $ | 416,052 |  |  | $ | 229,475 |  |  | $ | 48,949 |  |  | $ | 1,498,815 |
Acquired goodwill | 13,845 |  |  | — |  |  | 368 |  |  | 23,520 |  |  | 38,175 |  |  | 75,908 |
Disposition | — |  |  | — |  |  | — |  |  | — |  |  | (7,699) |  |  | (7,699) |
Foreign currency translation | (7,015) |  |  | — |  |  | (2,660) |  |  | (2,516) |  |  | 35 |  |  | (12,156) |
Other (1) | 9 |  |  | (731) |  |  | — |  |  | — |  |  | — |  |  | (722) |
Balance at December 31, 2024 | $ | 507,915 |  |  | $ | 302,532 |  |  | $ | 413,760 |  |  | $ | 250,479 |  |  | $ | 79,460 |  |  | $ | 1,554,146 |
Acquired goodwill | 11,881 |  |  | 6,184 |  |  | — |  |  | — |  |  | — |  |  | 18,065 |
Disposition | (5,684) |  |  | — |  |  | — |  |  | — |  |  | — |  |  | (5,684) |
Foreign currency translation | 10,849 |  |  | 1 |  |  | 6,678 |  |  | 2,433 |  |  | 4,395 |  |  | 24,356 |
Other (1) | — |  |  | — |  |  | — |  |  | 266 |  |  | 4,089 |  |  | 4,355 |
Balance at December 31, 2025 | $ | 524,961 |  |  | $ | 308,717 |  |  | $ | 420,438 |  |  | $ | 253,178 |  |  | $ | 87,944 |  |  | $ | 1,595,238 |
Schedule of Intangible Assets and Goodwill | The following presents the Company’s gross and net amounts of intangible assets other than goodwill as reported on the Consolidated Balance Sheets as of December 31:
Intangible Assets |  | 2025 |  | 2024
Customer relationships, gross |  | $ | 960,667 |  |  | $ | 939,227 |
Accumulated amortization |  | (380,115) |  |  | (293,581) |
Customer relationships, net |  | $ | 580,552 |  |  | $ | 645,646 |
Trade names, gross |  | $ | 215,500 |  |  | 208,549 |
Accumulated amortization |  | (112,192) |  |  | (94,687) |
Trade names, net |  | $ | 103,308 |  |  | $ | 113,862 |
Capitalized software, gross |  | $ | 206,280 |  |  | $ | 104,017 |
Accumulated amortization |  | (85,540) |  |  | (49,597) |
Capitalized software, net |  | $ | 120,740 |  |  | $ | 54,420 |
Developed technology and other, gross |  | $ | 54,688 |  |  | $ | 37,890 |
Accumulated amortization |  | (25,040) |  |  | (15,035) |
Developed technology and other, net |  | $ | 29,648 |  |  | $ | 22,855 |
Total intangible assets, gross |  | $ | 1,437,135 |  |  | $ | 1,289,683 |
Accumulated amortization |  | (602,887) |  |  | (452,900) |
Total intangible assets, net |  | $ | 834,248 |  |  | $ | 836,783 |
Finite-Lived Intangible Assets Amortization Expense | The estimated amortization expense for the five succeeding years is as follows:
Year |  | Amortization
2026 |  | $ | 148,450 |
2027 |  | 138,301 |
2028 |  | 113,073 |
2029 |  | 92,389 |
2030 |  | 70,244 |
Thereafter |  | 271,791 |
Total |  | $ | 834,248 |

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