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v3.25.4

Segment Information (Tables) | 12 Months Ended
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Dec. 31, 2025
Segment Reporting [Abstract] |
Schedule of Segment Reporting Information, by Segment |
|  | Year Ended December 31, 2025
|  | Marketing Services |  | Digital Transformation |  | Media & Commerce |  | Communications |  | The Marketing Cloud |  | Total
|  | (dollars in thousands)
Revenue (1) |  | $ | 1,134,821 |  |  | $ | 393,499 |  |  | $ | 690,675 |  |  | $ | 592,577 |  |  | $ | 106,537 |  |  | $ | 2,918,109 |
Billable costs |  | 175,145 |  |  | 26,327 |  |  | 80,655 |  |  | 199,146 |  |  | 51 |  |  | 481,324 |
Staff costs |  | 565,484 |  |  | 247,967 |  |  | 363,031 |  |  | 229,356 |  |  | 68,647 |  |  | 1,474,485 |
Administrative costs |  | 105,801 |  |  | 27,267 |  |  | 93,003 |  |  | 50,841 |  |  | 17,613 |  |  | 294,525 |
Unbillable and other costs * |  | 78,333 |  |  | 1,305 |  |  | 64,833 |  |  | 9,300 |  |  | 22,689 |  |  | 176,460 |
Adjusted EBITDA |  | 210,058 |  |  | 90,633 |  |  | 89,153 |  |  | 103,934 |  |  | (2,463) |  |  | 491,315 |
Corporate, eliminations and other |  |  |  |  |  | (69,462) |
Total Consolidated Adjusted EBITDA |  |  |  |  |  | 421,853 |
Stock-based compensation |  |  |  |  |  | 54,095 |
Depreciation and amortization |  |  |  |  |  | 171,249 |
Deferred acquisition consideration |  |  |  |  |  | (7,467) |
Impairment and other losses |  |  |  |  |  |  |  | 466 |
Other items, net |  |  |  |  |  |  |  | 44,509 |
Operating income |  |  |  |  |  |  |  | 159,001 |
Other income (expenses): |  |  |  |  |  |  |  |
Interest expense, net |  |  |  |  |  |  |  | (96,438) |
Foreign exchange, net |  |  |  |  |  |  |  | (1,640) |
Loss on sale of business |  |  |  |  |  |  |  | (2,245) |
Bargain purchase gain |  |  |  |  |  |  |  | 9,937 |
Other, net |  |  |  |  |  |  |  | 171 |
|  |  |  |  |  |  |  |  |  |  |  | (90,215) |
Income before income taxes and equity in earnings of non-consolidated affiliates |  |  |  | 68,786 |
Income tax expense |  |  |  | 38,271 |
Income before equity in earnings of non-consolidated affiliates |  |  |  | 30,515 |
Equity in income of non-consolidated affiliates |  |  |  | 111 |
Net income |  |  |  | 30,626 |
Net income attributable to noncontrolling and redeemable noncontrolling interests |  |  |  | (1,525) |
Net income attributable to Stagwell Inc. common shareholders |  |  |  | $ | 29,101 |
(1) Total consolidated revenue of $2,909,000 reflects revenue generated by the Other business components and intercompany elimination of $9,109. *For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, panels and survey costs, and also includes travel related expenses.
|  | Year Ended December 31, 2024
|  | Marketing Services |  | Digital Transformation |  | Media & Commerce |  | Communications |  | The Marketing Cloud |  | Total
|  | (dollars in thousands)
Revenue (1) |  | $ | 1,077,607 |  |  | $ | 335,656 |  |  | $ | 695,402 |  |  | $ | 703,065 |  |  | $ | 32,265 |  |  | $ | 2,843,995 |
Billable costs |  | 172,490 |  |  | 11,473 |  |  | 93,899 |  |  | 267,439 |  |  | — |  |  | 545,301 |
Staff costs |  | 557,776 |  |  | 227,522 |  |  | 356,684 |  |  | 232,096 |  |  | 28,686 |  |  | 1,402,764 |
Administrative costs |  | 101,145 |  |  | 21,809 |  |  | 83,572 |  |  | 47,335 |  |  | 9,777 |  |  | 263,638 |
Unbillable and other costs * |  | 70,924 |  |  | 1,393 |  |  | 65,188 |  |  | 10,840 |  |  | 6,117 |  |  | 154,462 |
Adjusted EBITDA |  | 175,272 |  |  | 73,459 |  |  | 96,059 |  |  | 145,355 |  |  | (12,315) |  |  | 477,830 |
Corporate, eliminations and other |  |  |  |  |  | (60,382) |
Total Consolidated Adjusted EBITDA |  |  |  |  |  | 417,448 |
Stock-based compensation |  |  |  |  |  | 52,161 |
Depreciation and amortization |  |  |  |  |  | 151,652 |
Deferred acquisition consideration |  |  |  |  |  | 22,995 |
Impairment and other losses |  |  |  |  |  | 1,715 |
Other items, net |  |  |  |  |  | 55,857 |
Operating income |  |  |  |  |  | 133,068 |
Other income (expenses): |  |  |  |  |  |
Interest expense, net |  |  |  |  |  | (92,317) |
Foreign exchange, net |  |  |  |  |  | (1,656) |
Other, net |  |  |  |  |  | (1,372) |
|  |  |  |  |  |  |  |  |  |  |  | (95,345) |
Income before income taxes and equity in earnings of non-consolidated affiliates |  |  |  | 37,723 |
Income tax expense |  |  |  | 13,182 |
Income before equity in earnings of non-consolidated affiliates |  |  |  | 24,541 |
Equity in income of non-consolidated affiliates |  |  |  | 503 |
Net income |  |  |  | 25,044 |
Net income attributable to noncontrolling and redeemable noncontrolling interests |  |  |  | (22,785) |
Net income attributable to Stagwell Inc. common shareholders |  |  |  | $ | 2,259 |
(1) Total consolidated revenue of $2,841,216 reflects an intercompany elimination of $2,779. *For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, panels and survey costs, and also includes travel related expenses.
|  | Year Ended December 31, 2023
|  | Marketing Services |  | Digital Transformation |  | Media & Commerce |  | Communications |  | The Marketing Cloud |  | Total
|  | (dollars in thousands)
Revenue (1) |  | $ | 1,013,269 |  |  | $ | 323,962 |  |  | $ | 662,200 |  |  | $ | 502,689 |  |  | $ | 25,752 |  |  | $ | 2,527,872 |
Billable costs |  | 120,245 |  |  | 9,657 |  |  | 92,696 |  |  | 152,125 |  |  | — |  |  | 374,723 |
Staff costs |  | 562,532 |  |  | 213,528 |  |  | 343,354 |  |  | 212,999 |  |  | 20,036 |  |  | 1,352,449 |
Administrative costs |  | 103,332 |  |  | 20,185 |  |  | 76,797 |  |  | 41,816 |  |  | 4,596 |  |  | 246,726 |
Unbillable and other costs * |  | 71,856 |  |  | 658 |  |  | 55,204 |  |  | 9,575 |  |  | 6,074 |  |  | 143,367 |
Adjusted EBITDA |  | 155,304 |  |  | 79,934 |  |  | 94,149 |  | — |  | 86,174 |  |  | (4,954) |  |  | 410,607 |
Corporate, eliminations and other |  |  |  |  |  | (44,575) |
Total Consolidated Adjusted EBITDA |  |  |  |  |  | 366,032 |
Stock-based compensation |  |  |  |  |  | 57,179 |
Depreciation and amortization |  |  |  |  |  | 142,831 |
Deferred acquisition consideration |  |  |  |  |  | 13,060 |
Impairment and other losses |  |  |  |  |  | 11,395 |
Other items, net |  |  |  |  |  | 51,040 |
Operating income |  |  |  |  |  | 90,527 |
Other income (expenses): |  |  |  |  |  |
Interest expense, net |  |  |  |  |  | (90,644) |
Foreign exchange, net |  |  |  |  |  | (2,960) |
Gain on sale of business |  |  |  |  |  | 94,505 |
Other, net |  |  |  |  |  | (359) |
|  |  |  |  |  |  |  |  |  |  |  | 542 |
Income before income taxes and equity in earnings of non-consolidated affiliates |  |  |  | 91,069 |
Income tax expense |  |  |  | 40,557 |
Income before equity in earnings of non-consolidated affiliates |  |  |  | 50,512 |
Equity in income of non-consolidated affiliates |  |  |  | (8,870) |
Net income |  |  |  | 41,642 |
Net income attributable to noncontrolling and redeemable noncontrolling interests |  |  |  | (41,508) |
Net income attributable to Stagwell Inc. common shareholders |  |  |  | $ | 134 |
(1) Total consolidated revenue of $2,527,177 reflects an intercompany elimination of $695. *For each reportable segment, Unbillable and other costs includes costs to fulfill customer contract requirements such as research and subscription related costs, audience measurement, data and analytics, panels and survey costs, and also includes travel related expenses.

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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