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Goodwill and Intangible Assets (Tables)
12 Months Ended
Dec. 31, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Goodwill
The following table presents the Company’s recast of goodwill as reported on the Consolidated Balance Sheets as of December 31:
Marketing ServicesDigital TransformationMedia & CommerceCommunicationsThe Marketing CloudTotal
Balance at December 31, 2023$501,076 $303,263 $416,052 $229,475 $48,949 $1,498,815 
Acquired goodwill13,845 — 368 23,520 38,175 75,908 
Disposition— — — — (7,699)(7,699)
Foreign currency translation(7,015)— (2,660)(2,516)35 (12,156)
Other (1)
(731)— — — (722)
Balance at December 31, 2024$507,915 $302,532 $413,760 $250,479 $79,460 $1,554,146 
Acquired goodwill11,881 6,184 — — — 18,065 
Disposition(5,684)— — — — (5,684)
Foreign currency translation10,849 6,678 2,433 4,395 24,356 
Other (1)
— — — 266 4,089 4,355 
Balance at December 31, 2025$524,961 $308,717 $420,438 $253,178 $87,944 $1,595,238 
Schedule of Intangible Assets and Goodwill
The following presents the Company’s gross and net amounts of intangible assets other than goodwill as reported on the Consolidated Balance Sheets as of December 31:
Intangible Assets20252024
Customer relationships, gross
$960,667 $939,227 
Accumulated amortization(380,115)(293,581)
Customer relationships, net$580,552 $645,646 
Trade names, gross$215,500 208,549 
Accumulated amortization(112,192)(94,687)
Trade names, net$103,308 $113,862 
Capitalized software, gross$206,280 $104,017 
Accumulated amortization(85,540)(49,597)
Capitalized software, net$120,740 $54,420 
Developed technology and other, gross$54,688 $37,890 
Accumulated amortization(25,040)(15,035)
Developed technology and other, net$29,648 $22,855 
Total intangible assets, gross$1,437,135 $1,289,683 
Accumulated amortization(602,887)(452,900)
Total intangible assets, net$834,248 $836,783 
Finite-Lived Intangible Assets Amortization Expense
The estimated amortization expense for the five succeeding years is as follows:
YearAmortization
2026$148,450 
2027138,301 
2028113,073 
202992,389 
203070,244 
Thereafter271,791 
Total
$834,248